domain name brief december 2011

8/3/2019 Domain Name Brief December 2011

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Vergninc.co

ThE DOMAIN NAME INDUSTRY BRIEF VOLUME 8 - ISSUE 4 - DECEMBER 2011

ThE VERISIGN DOMAIN REPORT

s T GLBL GisTy PT f .Cm D .T, VisiG ViWs T

sTT f T Dmi m iDusTy TuG ViTy f sTTisTiCL D

LyTiCL sC. s LDiG PViD f DiGiTL ifsTuCTu

f T iTT, VisiG PViDs Tis BifiG T iGLiGT T

iDusTy LysTs, mDi D Busisss imPTT TDs i Dmi

m GisTTi, iCLuDiG Ky PfmC iDiCTs D GWT

PPTuiTis.



2

1 The gTLD and ccTLD data cted n th report are etate a o the te o th report and bject to change a ore coplete data receved.

EXECUTIVE SUMMARYThe thrd qarter o 2011 cloed wth a bae o nearl

220 llon doan nae regtraton acro all Top Level

Doan (TLD), an ncreae o 4.9 l lon doan nae,

or 2.3 percent over the econd qarter. egtraton have

grown b ore than 18.0 llon, or 8.9 percent, nce the

thrd qarter o 2010.

The bae o Contr Code Top Level Doan (ccTLD)

wa 86.9 llon doan nae, a 2.7 percent ncreae

qarter over qarter, and a 9.8 percent ncreae ear over

ear n the bae.1

The .co and .net TLD experenced aggregate growth,

reachng a cobned total o 112 llon nae n the thrd

qarter o 2011. Th repreent a 1.8 percent ncreae

n the bae over the econd qarter o 2011 and an 8.2

percent ncreae over the ae qarter n 2010. ew

.co and .net regtraton totaled 7.9 llon drng the

qarter. Th reect a 5.9 percent ncreae ear over ear

n new regtraton, and a 2.3 percent decreae n new

regtraton ro the econd qarter.

The order o the top TLD n ter o zone ze changed

when copared to the econd qarter, a .tk (Tokela)

entered the rankng a the eventh larget TLD, droppng

.nl (etherland) ro eventh to eghth. lo, .r (an

federaton) and .e (ropean unon) changed place ro

the econd qarter and are now the nnth and tenth larget,

repectvel. fnall, .cn (Chna) no longer n the top 10

ater rankng eghth n the prevo qarter.

The larget TLD n ter o bae ze were, n order, .co,

.de (Geran), .net, .k (unted Kngdo), .org, .no, .tk, .nl,

.r and .e.

New Registration Growth

sorce: Zooknc, ctober 2011; Vergn, ctober 2011; iC monthl eport

.org/.biz/.info/.name/.mobi .com/.net ccTLDs

0

4,000,000

8,000,000

10,000,000

6,000,000

2,000,000

12,000,000

14,000,000

Q3 ‘10

Q4 ‘10 Q1 ‘11 Q2 ‘11 Q3 ‘11

Total Domain Name Registrations

sorce: Zooknc, ctober 2011; Vergn, ctober 2011

0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

140,000,000

160,000,000

180,000,000

200,000,000

220,000,000

Q3 ‘10 Q4 ‘10

.name

.biz

.eu

.info

.org other TLDs

.uk

.cn

.net

.de

other ccTLDs

.com

Q1 ‘11 Q2 ‘11 Q3 ‘11

T Dmi m iDusTy Bif / DCmB 2011



3

2 soe ccTLD regtre ran prootonal progra drng the thrd qarter.


ccTLD Breakdown

sorce: Zooknc, ctober 2011

2008 2009 2010 2011

0%

20%

40%

60%

80%

72%70% 71% 71%70% 71% 72%

73% 73%73% 74%

Q1Q3 Q4 Q1 Q3Q2 Q4 Q1 Q2 Q3 Q4

73%

Q2

73%

Q3

.com/.net Registry Renewal Rates

sorce: Vergn, ctober 2011

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

90,000,000

Top 10 Total ccTLD

2009 2010 Q3 2011

CCTLD BREAKDOWN OF ZONE SIZETotal ccTLD regtraton were approxatel 86.9 llon

n the thrd qarter o 2011 wth the addton o 2.3 llon

doan nae, or a 2.7 percent ncreae copared to the

econd qarter. Th an ncreae o approxatel 7.8

llon doan nae, or 9.8 percent ro a ear ago.2

ong the 20 larget ccTLD, Brazl, trala, Tokela

and the an federaton each exceeded 4 percent

qarter over qarter growth. Lat qarter, three o the

top 20 exceeded the ae threhold.

There are ore than 240 ccTLD extenon globall,wth the top 10 ccTLD coprng 60 percent o all

regtraton.

.COM/.NET DYNAMICS

The .co/.net renewal rate or the thrd qarter o 2011

wa 73.3 percent, p ro 73.1 percent or the econd

qarter. enewal rate var qarter over qarter baed

on the copoton o the exprng nae bae and the

contrbton o pecc regtrar.

Top ccTLD Registries by Domain Name Base,

Third Quarter 2011

sorce: Zooknc, ctober 2011

1. .de (Geran) 6. .e (ropean unon)2. .k (unted Kngdo) 7. .cn (Chna)

3. .tk (Tokela) 8. .br (Brazl)4. .nl (etherland) 9. .ar (rgentna)

5. .r (an federaton) 10. .t (ital)



4


100 20 30 40 50 60 70 80 9 0 100

Multiple Page Websites No Websites

12%68%

One Page Websites

20%

Whether a doan nae reolve to a webte a ke

actor n the renewal rate nce doan nae thatreolve to webte are ore lkel to be renewed. Vergn

etate that 88 percent o .co and .net doan nae

reolve to a webte, eanng that an end-er vtng that

doan nae wold nd a webte. Thee webte can

be rther decrbed a thoe havng ltple page or a

one-page webte. ne-page webte nclde nder-

contrcton, brochre-ware and parked page n addton

to onlne advertng revene generatng parked page.

Vergn’ average dal Doan ae ste (Ds) qer

load drng the qarter wa 59 bllon, wth a peak o 78

bllon. Copared to the prevo qarter, the dal averagencreaed 5 percent and the peak ncreaed 14 percent.

NEW GTLD PROGRAM TO CREATE NEW

CATEGORIES FOR REGISTRANTS, USERS

Perhap the ot acnatng apect o the internet

Corporaton or gned ae and ber (iC)

plan to create new gTLD the expected eergence

o everal new gTLD categore o e that cold

ndaentall change the wa Top Level Doan are

ed and how organzaton poton ther onlne dentt.

Whle t poble to know the ll extent o thee newcategore beore the applcaton wndow cloe n prl

2012 and iC pot the trng or whch applcaton

have been led, there are everal that are lkel to pla

a ke role. undertandng thoe categore, and ther

poble pact, wll be crtcal to navgatng the new

gTLD landcape.

.Brand – for the rt te ever n the internet’ addreng

te, the new gTLD proce wll allow copane toregter ther tradearked nae a Top Level Doan.

The .brand phenoenon open p a wde range o new

potental ncton or gTLD. Whle oe copane wll

delegate ther .brand doan prel nternall (or pecc

vertcal, departent, eal applcaton, etc.) other ore

coner-acng copane a provde ther ctoer

wth nqe gTLD opton backed b ther own good

nae. Likely Registrants: Companies, internal clients,

channel partners, distributors.

.Cont – in t new gTLD fnal pplcant Gdebook,

iC nclde a ver pecc et o denton orwhat conttte a “cont-baed gTLD.” n

propectve cont-baed gTLD wll be reqred

to eet an extenve checklt to deontrate that t

beng “operated or the benet o a clearl delneated

cont.” Conte can be regonal, cltral,

relgo, etc., bt t be clearl dened and wllng to

voch or the new gTLD applcant n qeton. Cont-

baed gTLD wll eek to etablh theelve a the

onlne detnaton o choce or eber o ther

repectve conte. n exaple o an extng

cont-baed doan .cat, a ponored TLDntrodced n 2006 to erve the whole Catalan lngtc

and cltral cont, whether or not a te baed n

the terrtore where the Catalan langage poken. Likely Registrants: Community members.

.com/.net Websites

sorce: Vergn, ctober 2011



5


.Geo – nother apect o the new gTLD rond thatha captred a great deal o attenton ro er and

entreprener ha been the propect o a new nvere

o geo-pecc gTLD repreentng pecc cte and

regon. The appeal o a .geo doan that t provde

both regtrant and er a read-ade detnaton or

local bnee, organzaton, ervce and nteret

n that locaton. Likely Registrants: Regional residents,businesses and organizations.

.iD – Pobl the ngle ot exctng new gTLD e

categor, n ter o t power to tranor the wa people

e the internet, coe n the or o nternatonalzedgTLD oered n non-Latn crpt. for hndred o

llon o er arond the world, the new gTLD rond

repreent an eergng opportnt to addre and acce

the entre global internet, entrel n ther own langage.

man have called iD gTLD the “kller app” o the new

gTLD rond, and copane and organzaton ro arond

the world are gearng p to erve the eergent arket.Likely registrants: Users of non-Latin based languages and the organizations and businesses that serve them.

.indtr – Whle not trl a “new” categor, an ndtr

grop have expreed nteret n etablhng new gTLDdegned to erve pecc ndtr ector. in addton

to ervng a onlne hb or ther ndtr bae, an

o thee gTLD wll alo eek to act a a knd o trt

eal, valdatng that all o ther regtrant are legtate,

etablhed partcpant n a gven ndtr. several

ndtr-pecc doan, ch a .aero (avaton),

.travel (travel and tor) and .job (han reorce)have been ntrodced n prevo all-batch gTLD

rond over the lat decade, and ore are expected n the

new gTLD progra. Likely Registrants: Sector-specic

businesses.

.interet – The dea o new gTLD organzed arond

pecc nteret or hobbe (port, c, l, etc.)

wa the rt to reall catch the attenton o the internet

cont. The goal o ot . nteret gTLD wll be to

create hghl relevant onlne neghborhood organzed

arond pecc nteret. Likely Registrants: Companies

and organizations catering to specic interests, individuals.

.servce – soe gTLD wll derentate theelve

baed on a pecc ervce, or te o ervce that

the oer to all potental regtrant, and b extenon

to the internet er who vt ther doan. Thee a

nclde enhanced ecrt or prvac tool ted to new

regtraton, nqe al opton, and a range o other

potental enhanceent degned to erve regtrant

and er alke. Likely Registrants: Varied, depending onspecic service offerings.

Vergn beleve that each new gTLD categor poenqe opportnte and challenge. Throgh t new

gTLD ervce oerng, Vergn expect to work wth

repreentatve o new gTLD categore, provdng

techncal pport, backend ervce and conltng

n the exctng new gTLD arketplace.

http://www.verisigninc.com/newgTLDs










Vergninc.co

© 2011 Versgn, inc. ll rght reerved. VisiG, the VisiG logo, and other tradeark, ervce ark, and degn are regtered or nregtered tradeark oVersgn, inc. and t bdare n the unted state and n oregn contre. ll other tradeark are propert o ther repectve owner.

stateent n th annonceent other than htorcal data and noraton conttte orward-lookng tateent wthn the eanng o secton 27 o the secrtect o 1933 a aended and secton 21 o the secrte xchange ct o 1934 a aended. Thee tateent nvolve rk and ncertante that cold caeVergn’ actal relt to der aterall ro thoe tated or pled b ch orward-lookng tateent. The potental rk and ncertante nclde, aong other,the ncertant o tre revene and protablt and potental ctaton n qarterl operatng relt de to ch actor a ncreang copetton, prcng prerero copetng ervce oered at prce below or prce and change n arketng practce ncldng thoe o thrd-part regtrar; the lggh econoc recover;challenge to ongong prvatzaton o internet adntraton; the otcoe o legal or other challenge reltng ro or actvte or the actvte o regtrar orregtrant; new or extng governental law and reglaton; change n ctoer behavor, internet plator and web-browng pattern; the nablt o Vergn toccell develop and arket new ervce; the ncertant o whether or new ervce wll acheve arket acceptance or relt n an revene; te nterrpton;ecrt breache; attack on the internet b hacker, vre, or ntentonal act o vandal; the ncertant o the expene and draton o tranton ervceand reqet or ndencaton relatng to copleted dvettre; and the ncertant o whether Project pollo wll acheve t tated objectve; the pact o thentrodcton o new gTLD; and the ncertant o whether the .co egtr greeent renewal wll occr b Deceber 1, 2012, at all. more noraton abot potentalactor that cold aect the copan’ bne and nancal relt nclded n Vergn’ lng wth the secrte and xchange Coon, ncldng n theCopan’ nnal eport on for 10-K or the ear ended Deceber 31, 2010, Qarterl eport on for 10-Q and Crrent eport on for 8-K. Vergn ndertakeno oblgaton to pdate an o the orward-lookng tateent ater the date o th annonceent.

Zooknic Metodology

for gTLD data cted wth Zooknc a a orce, the anal e a coparon o doan nae root zone le change ppleented wth Wis data on a tattcal apleo doan nae whch lt the regtrar reponble or a partclar doan nae and the locaton o the regtrant. The data ha a argn o error baed on the aple zeand arket ze. The ccTLD data baed on anal o root zone le. for ore noraton, ee www.zooknc.co.

LEARN MORETo bcrbe or acce the archve or the Doan

ae indtr Bre, pleae go to http://www.Vergn

inc.co/DiB. al or coent or qeton to

[email protected].

ABOUT VERISIGNVersgn, inc. (sDQ: Vs) the trted provder o

internet nratrctre ervce or the networked world.

Bllon o te each da, Vergn help copane and

coner all over the world connect between the dot.

ddtonal new and noraton abot the copan

avalable at www.Vergninc.co.

http://www.verisigninc.com/DNIB






domain name brief december 2011

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