@bstormdigital uk.linkedin.com/in/brainstormdigital

How  Do  You  Convert  Your  Social  Media    Fans  into  Customers?

Danny  Bermant,  Director  of  Brainstorm  Digital  

What  You  Discover  Today!

•  3 of the biggest mistakes that marketers make on social media…

•  ….And how you can avoid them

•  How social media fits into your sales funnel

•  Why content is key to a running a successful campaign

•  3 key questions to ask before embarking on a social media campaign

Your  presenter  today:  Danny  Bermant

“The Social Media Lead Generation Expert” •  Helping companies engineer online sales

funnels that deliver leads, enquiries and sales

•  Author of…. - Social Media Marketing Strategy Guide - The Youtube Guide - Smarter LinkedIn Guide Available from Smart Insights

•  Find out more at…. http://uk.linkedin.com/in/brainstormdigital/

Who  we  help

It’s  great  to  have  fans….

….but  fans  alone  are  not  enough

3  mistakes  that  marketers  inadvertently  make  on  social  media

Mistake  #1  

Mistake  #1  Focusing  on  vanity  metrics....

...whilst  forgeKng  the  most  important  thing!

Why  don’t  CEOs  don’t  trust  marketers?

Why  don’t  CEOs  don’t  trust  marketers?

Mistake  #2  

Mistake  #2  Keeping  social  separate  from  other  markeOng

Social  is  a  vital  part  of  a  much  larger  jigsaw

Mistake  #3  

Mistake  #3  Your  social  media  focuses  on  you,  not  your  clients

Face  it,  your  audience  are  not  that  into  you

You  need  to  focus  on  their  problems,    not  your  soluOons

So  how  do  you  convert  your  fans  into  clients?

By  treaOng  your  relaOonship  like  a  courtship!

#1:  Meet  the  right  people

Ensure  that  you  drive  the  right  visitors    to  your  site

#2:  Ask  them  out  on  a  date

Create  a  lead  magnet  to  capture  their    email  address

#3:  Nurture  them

What  makes  effecOve  content?

B2B Content marketing Trends – 2012 Survey Results. By Holger Schulze, author of the blog “everything technology marketing”. Sponsored by IDG Enterprise. 740 responders from a LinkedIn community

Even  “boring”  businesses  can  create  content  that  helps  clients  solve  their  problems

www.youtube.com/watch?v=LyVU470TQBk

Personalised  emails  are  a  powerful    lead  nurturing  tool

#4:  Propose  to  them!

Give  them  a  “trip  wire”  offer

#5:  Get  married

Invite  clients  to  a  special  offer,    or  a  consultaOon

3  vital  quesOons  for  you  to  consider  today…

#1.  Do  you  have  a  sales  funnel  strategy?

#2.  Do  you  have  content  that  will  convert  your  audience  from  prospects  to  customers?

#3.  Do  you  have  the  resources?

Check  which  online  markeOng  mistakes    you’re  making:  bit.ly/free-­‐checklist  

Any  quesOons? •  Email:                  danny@brainstorm-­‐digital.co.uk    

 •  Website:        brainstorm-­‐digital.co.uk      

 •  Tel:                        +44  (0)  20  8953  8820  

 •  TwiJer:            @bstormdigital  

 •  LinkedIn:      uk.linkedin.com/in/brainstormdigital  

 •  Youtube:      youtube.com/user/brainstormdesignltd  

 •  Slideshare:  slideshare.net/dbermant