csi1303(1).pdf
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The University of Melbourne, Melbourne Institute of Applied Economic and Social Research
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Westpac Melbourne Institute Consumer Sentiment Index
March 2013
Table 1: Consumer Sentiment IndexMar Mar Feb Mar % change on % change on
2011 2012 2013 2013 Feb-2013 Mar-2012
Seasonally Adjusted* 104.1 96.1 108.3 110.5 2.0 15.1
Trend** 105.3 97.2 106.5 109.4 2.8 12.5
See footnote below for discussion on the seasonal adjustment process.
TheWestpac Melbourne Institute Consumer Sentiment Index rose by 2.0 per cent to 110.5 in March,following a solid rise of 7.7 per cent in February, and a rise of 0.6 per cent in January. The index is 15.1
per cent above its value a year ago.
Four of the five component indices rose in March (see Table 2). The largest increase of 6.0 per cent was
recorded by the component index reflecting economic conditions next 5 years. This was followed byincreases of 3.9 per cent and 3.1 per cent, respectively, in the component indices about family finances vs
a year ago and for the next 12 months. On the other hand, the component index about good or bad time tobuy major household items decreased by 1.6 per cent. Overall, the current conditions index rose by 0.4 per
cent, and the expectations index increased by 3.2 per cent.
Increases in consumer sentiment were recorded in most groups disaggregated by demographic
characteristics (see Table 3). The biggest increment was reported by the occupation group: Labourer and
operator.
This months survey was conducted in the week where consumers heard news about the RBA maintaining
the official cash rate at 3.0 per cent, and news about modest GDP growth in the December quarter 2012.Economic conditions was the top news recalled in the March quarter. The news heard index about
Interest rates was the only favourable news, while the news heard index about Employment was themost unfavourable (see Table 5).
70
90
110
130
Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Mar-13
IndexChart 1: Consumer Sentiment Index
SA Trend
-20
-10
0
10
20
Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Mar-13
Index
Chart 2: Current Conditions Index minus
Expectations Index***
SA Trend
_________________________________________________________________________________________________________
**Trend for the latest month is based on 2-month moving average while the rest are based on 3-month centred moving average.
***The difference between these two indices provides an indication of consumers perception of the state of the economy now and in the future. A
positive (negative) value implies that consumers view current conditions more (less) favorably compared to the future.
Consumer
sentiment
rose
slightly in
June
with
increases in
four of the
five
components
indices.
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Table 2: Consumer Sentiment Index component questions (SA)
Mar Mar Feb Mar % change on % change on
2011 2012 2013 2013 Feb-2013 Mar-2012
Family finances vs a year ago 80.7 76.2 83.5 86.8 3.9 13.9
Family finances next 12 months 99.0 99.0 105.0 108.2 3.1 9.4
Economic conditions next 12 months 104.3 88.8 108.9 109.8 0.8 23.6
Economic conditions next 5 years 102.5 93.3 101.0 107.1 6.0 14.8
Good or bad time to buy major hhold items 133.8 123.1 143.1 140.8 -1.6 14.4
Current Conditions Index* 107.2 99.6 113.3 113.8 0.4 14.2
Expectations Index** 101.9 93.7 105.0 108.4 3.2 15.7
Percentage who reported that they were optimistic minus the percentage who reported that they were pessimistic plus 100.
*Average of the two component indices that relate to current conditions.
**Average of the three component indices that relate to expected conditions.
Table 3: Consumer Sentiment Index by demographic characteristics
Mar Mar Feb Mar % change on % change on
2011 2012 2013 2013 Feb-2013 Mar-2012
Gender Male 109.7 100.3 114.7 115.1 0.3 14.7
Female 98.7 92.0 101.8 106.1 4.2 15.4
By age 18-24 121.4 122.6 124.3 134.9 8.5 10.0
25-44 103.9 93.3 107.7 113.2 5.1 21.3
Over 45 100.1 93.0 106.0 104.2 -1.7 12.1
By home ownership Tenant 104.3 95.7 113.8 115.1 1.2 20.3
Mortgager 106.1 93.0 106.7 109.9 3.0 18.2
Wholly owned 101.8 99.5 106.4 109.5 3.0 10.1
By Fed. voting intention Coalition 101.7 85.2 105.3 101.7 -3.5 19.3
ALP 112.9 117.2 123.8 126.8 2.4 8.3
By occupation Manager/prof. 108.4 100.3 110.7 117.1 5.8 16.7
Paraprof./trades 98.0 89.7 107.1 118.6 10.7 32.2
Sales/clerical 97.3 93.1 122.3 101.7 -16.8 9.3
Lab./operator 96.1 88.8 85.7 104.9 22.4 18.2
Not working 106.6 96.5 105.1 106.2 1.1 10.1
By household income p.a. Up to $20K 94.7 91.8 94.2 95.2 1.0 3.7
$20 to $40K 87.9 83.1 104.0 100.4 -3.5 20.9
$40 to $60K 100.2 92.6 109.1 109.5 0.4 18.3
$60 to $80K 101.3 93.8 99.8 107.4 7.6 14.5
$80 to $100K 105.4 112.8 106.6 109.1 2.4 -3.2
Over $100K 116.7 100.7 118.0 123.6 4.8 22.8
By area Metropolitan 107.7 95.5 111.4 113.0 1.5 18.4
Non- Metro. 96.3 95.4 102.4 102.6 0.2 7.5
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-0.4
0.0
0.4
0.8
1.2
1.6
-20
-10
0
10
20
30
Dec-07 Dec-08 Dec-09 Dec-10 Dec-11 Dec-12
%%
Chart 3: Changes in Consumer Sentiment and Retail
Sales Growth
% Change in Cons umer Sentiment, 1 quarter lead (LHS)
Retail Sales Growth, Centred 3 quarters moving averge (RHS)
60
80
100
120
Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Mar-13
Index
Chart 4a: Family Finances Last 12 months
SA Trend
60
80
100
120
140
Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Mar-13
Index
Chart 4b: Family Finances Next 12 months
SA Trend
40
60
80
100
120
140
160
Mar-07 Mar-08 Mar-09 Mar-10 Mar -11 Mar -12 Mar -13
Index
Chart 4c: Economic Conditions Next 12 months
SA Trend
40
60
80
100
120
140
Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Mar-13
Index
Chart 4d: Economic Conditions Next 5 years
SA Trend
40
60
80
100
120
140
160
Mar -07 Mar -08 Mar -09 Mar -10 Mar-11 Mar-12 Mar-13
Index
Chart 4e: Time to Buy Major Household Items
SA Trend
*Source: Original Retail Sales deflated by the Consumer Price Index - ABS Catalogue No. 8501.0, Retail Trade: Australia and ABS Catalogue No.6401.0, Consumer Price Index: Australia.
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40
60
80
100
120
140
Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Mar-13
Index
Chart 5: Current Conditions Index
SA Trend
40
60
80
100
120
140
Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar -12 Mar -13
Index
Chart 6: Expectations Conditions Index
SA Trend
40
60
80
100
120
140
Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Mar-13
Index
Chart 7a: Consumer Sentiment by Home Ownership
Mortgage Home owner
40
60
80
100
120
140
160
Mar-07 Mar-08 Mar -09 Mar-10 Mar -11 Mar -12 Mar-13
Index
Chart 7b: Consumer Sentiment by Income Group
Less than $20,000 $100000+
40
60
80
100
120
140
Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Mar-13
Index
Chart 7c: Consumer Sentiment by Area
Metro Non metropolitan
40
60
80
100
120
140
160
Mar-07 Mar-08 Mar-09 Mar -10 Mar -11 Mar -12 Mar -13
Index
Chart 7d: Consumer Sentiment by Voting Intention
Coalition ALP
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Table 4: Time to buy a Dwelling and Car Indices
Mar Mar Dec Mar % change on % change on
2011 2012 2012 2013 Dec-2012 Mar-2012
Time to Buy a Dwelling Index 114.5 120.8 142.2 144.5 1.6 19.6
Time to Buy a Car Index 132.4 122.1 138.4 142.5 2.9 16.7
40
60
80
100
120
140
160
Mar-03 Mar-05 Mar-07 Mar-09 Mar-11 Mar-13
Index
Chart 8: Time to Buy a Dwelling
80
100
120
140
160
Mar-03 Mar-05 Mar-07 Mar-09 Mar-11 Mar-13
Index
Chart 9: Time to Buy a Car
Table 5: News Heard Indices by topic
News Recall Level** News Heard Index***
Mar Dec Mar Mar Dec Mar
2012 2012 2013 2012 2012 2013
Politics 6.1 4.9 8.7 53.7 48.5 60.8
Budget & Taxation 28.0 20.7 31.2 49.7 40.8 51.3
Inflation 13.2 13.9 10.8 25.6 53.1 47.0
Employment 16.6 11.9 11.4 21.0 33.9 21.5
Interest rates 24.5 28.9 19.9 60.8 110.6 101.4
Australian Dollar 5.7 3.9 3.9 103.7 142.1 88.8
Economic conditions 56.4 60.0 50.0 44.1 45.8 69.0
International conditions 30.9 20.6 16.6 33.1 31.9 55.4
**Proportion of respondents recalling each news topic.
***Percentage who reported that the news was favourable minus percentage unfavourable plus 100.
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0 20 40 60 80
International conditions
Economic conditions
Australian Dollar
Interest rates
Employment
Inflation
Budget & Taxation
Politics
Chart 10a: News Recall Level - September 2012
0
20
40
60
80
100
120
140
Mar-05 Mar-06 Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Mar-13
Index
Chart 10b: News Heard Index
Inflation Budget & Taxation Interest rates
0 20 40 60 80
International conditions
Economic conditions
Australian Dollar
Interest rates
Employment
Inflation
Budget & Taxation
Politics
Chart 10c: News Recall Level - December 2012
0
20
40
60
80
100
120
140
160
180
Mar-05 Mar-06 Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Mar-13
Index
Chart 10d: News Heard Index
Economic conditions Employment Australian Dollar
0 20 40 60
International conditions
Economic conditions
Australian Dollar
Interest rates
Employment
Inflation
Budget & Taxation
Politics
Chart 10e: News Recall Level - March 2013
0
20
40
60
80
100
120
140
Mar-05 Mar-06 Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Mar-13
Index
Chart 10f: News Heard Index
International condi tions Pol it ics
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Table 6: Wisest place for savings (per cent of respondents)
Mar Mar Dec Mar % change on % change on
2011 2012 2012 2013 Dec-2012 Mar-2012
Banks 27.1 34.6 34.9 34.0 -0.9 -0.6
Building societies 2.5 2.0 1.3 3.2 1.9 1.2
Bonds 0.8 0.8 0.6 2.0 1.4 1.2
Shares 12.2 5.4 6.3 8.6 2.2 3.2
Real estates 16.3 18.6 24.0 21.3 -2.7 2.7
Credit union 1.3 1.5 1.5 1.0 -0.5 -0.5
Cash management trust 1.0 2.3 1.5 1.1 -0.4 -1.2
Pay debt 22.6 22.7 19.5 18.0 -1.4 -4.7
Superannuation 5.0 3.6 3.4 3.4 0.0 -0.2
Spend it 7.3 4.8 2.6 4.3 1.6 -0.5
Other 3.6 3.1 2.8 2.5 -0.3 -0.6
Don't know 0.3 0.6 1.6 0.6 -1.0 0.0
Total 100 100 100 100 0 0
Released: 13 March 2013 Coverage: persons 18 years and over, all states and the ACT.
Interview period: 4 March 10 March 2013 Stratified by gender, age and location.
Sample size: 1200
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Westpac Melbourne Institute
Survey of Consumer Sentiment
The Westpac Melbourne Institute Survey of Consumer Sentiment index has been designed as a trend-less variable that provides an indication of
the level of and shifts in consumer sentiment over time. The index is an average of five component indexes which in turn reflect the balance offavourable and unfavourable responses to five survey questions. These questions relate to family finances a year ago and in the next 12 months,
economic conditions in the next 12 months and next 5 years, and good or bad time to buy major household items. An index level of 100 indicates
that the balance of confidence or optimism is equally weighted, while an index of greater than 100 indicates that optimists outnumber pessimists.
The consumer sentiment index has been found to be a good predictor of economic activity.
Disclaimer: Westpac Banking Corporation, the University of Melbourne and the Melbourne Institute give no representation, make no warranty,
nor take any responsibility as to the accuracy or completeness of any information contained herein and will not be liable in contract tort, for
negligence or for any loss or damage arising from reliance on any such information. The WestpacMelbourne Institute Survey of Consumer
Sentiment report presents the results of a survey of more than 1200 households, together with the professional analysis and views of the
Melbourne Institute. These views and findings do not necessarily coincide with those of the Westpac Banking Corporation.
For information on the data contained in the report contact the Melbourne Institute, The University of Melbourne, on (03) 8344 2196.
2013 The University of Melbourne, Melbourne Institute of Applied Economic and Social Research
This report is copyright. Apart from any fair dealing for the purposes of study, research, criticism or review, as permitted under the Copyright Act,no part may be reproduced without written permission.
ISSN 1836-4217 (Online)