communications department overview new teacher orientation 2015
TRANSCRIPT
Communications Department Overview New Teacher Orientation2015
www.k12k.com
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Staff…
Chief Information Officer
Communications Editor
Technology SpecialistWCSK 90.3 FM Radio
ANDY TRUE MARYBETH MCLAIN JEFF HALL
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Communications Objectives• To promote and communicate the system vision of being, “Student
Focused … World Class”
• To promote family engagement in schools and open communication with all KCS stakeholders
• To inform all stakeholders regarding KCS information in a timely and accurate fashion
• To assure the public that we are using public funds wisely, investing in proven educational methods and best practices
• To build community support by accurately communicating the stories of KCS
• To accept and encourage feedback and suggestions for our school system
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Communications Methods: Electronic
• Website• Social Media• Blogs (Written/Video)• SchoolMessenger • Electronic Newsletters• Electronic Marketing (logos, presentations)• System-Wide Events Calendar• Internal Electronic Support• Employee Intranet
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• Media Advisories/News Releases• Kingsport Times-News Story Coordination• Strategic Plan • Annual Report• Student Handbook• Employee Handbook• Board of Education Policy Manual• Administrative Procedures Manual• KCS FastFacts handout• Production of Marketing Materials• Letter Writing• Technical Writing
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Communications Methods: Traditional
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• WCSK 90.3 FM Radio• Channel 16• District Marketing (Chamber of Commerce, Realtors, New
Residents)• Event Coordination/Promotion• Legislative Affairs Support• Community Relations/Outreach• Promotional Items• Supporting Roles• Data/Survey Collection• Technology Initiatives• School Site Visits/Information Gathering• Student & Staff Recognitions• Award Applications• KCS Administrative & BOE Support• PTA/PTO Meetings with Superintendent
Communications Methods
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• Radio/audio/video content & production• Electronic newsletters to staff/community• Content for social media & blog posts• Website development
• Content for KCS website• Additional system-wide uniformity with school websites• Superintendent’s Video Blog (written/video)• We Are KCS Blog (written)
• Increased use of technology• QR codes• Social media• Channel 16
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Communications Development
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Social Media 101
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Social Media 101
Social Media 101Always remember, you now represent Kingsport City Schools and will be associated with this organization here after. In the near future, you may have parents befriend or follow you.
Kingsport City Schools recommends you maintain a professional relationship with students and not accept friend requests.
General rule of thumb, if your Grandmother would disapprove, you probably should rethink before you post or tweet it.
Here are some examples of general “No-Nos”:• Lashing out, venting or using profanity• Posting inappropriate photos/graphics• Poor grammar• Complaining about students, parents and/or Kingsport City
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Electronic Communications
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Internal Communications
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Annual Publications:• Student Handbook• Strategic Plan• Annual Report• Employee Handbook• Board of Education Policy Manual• Administrative Procedures Manual
Ongoing Publications:• Superintendent’s Memo (weekly)• Friday Update (weekly• Board of Education Meeting/Work Session Notes (bi-weekly • Employee Newsletter (monthly)• Community Newsletter (monthly)
Website Development
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Blog Development
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• SHINE A LIGHT ON YOUR CLASSROOM!• Communicate early and often.• Tell your story.• Make it easy to find you.• Be mindful of students that cannot be photographed or
interviewed.
• Email Marybeth McLain:• Photos and details of classroom activities or awards• Event details or changes
• Email Andy True:• BLOG post ideas
Classroom Considerations to Remember…
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Kingsport City Schools400 Clinchfield Street, Ste. 200Kingsport, TN 37660
Phone(423) 378.2100
www.k12k.com
wearekcs.com
facebook.com/KptSchools
pinterest.com/kptschools
k12k.com
@KptSchools
youtube.com/user/KPTSchools
Communications Department
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