Communicating UX Design through Storytelling - Refresh Dublin
Post on 21-Apr-2017
Why use storytelling?
Stories make ideas sticky.
EleMENTS of a good story
Image: Philip Lawson 2011
Executed Movement Imagined Movement
UX Sofia 2014
TED: Mary Lou Jepsen: Could future devices read images from our brains?
Your story characters shouldnt be static - take them out
for a bit of exercise and see how they behave.
Who is the user? Where is their pain? What are their needs?
Design is really an act of communication, which
means having a deep understanding of the person
with whom the designer is communicating.
How do you want
to make your
Your job as a UX Professional
Find the happy marriage between user needs and business goals.
Fast, Simple, Clear
The simpler a story the more likely it is to stick.
Leave room for the imagination
The human brain has an amazing ability to fill in the gaps.
Show your workearly
Storytelling Hackathon - Popathon - Darklight Festival
Be willing to share ownership
Its all in
Extract from Scott McCloud - Understanding Comics
Building Stories - Chris Ware
User Journey Maps
The loudest voice in the room
doesnt always have the best idea
What makes a good UX Designer?
Quiet: The Power of Introverts in a World That Can't Stop Talking - Susan Cain
Begin with the end in mind