Communicating UX Design through Storytelling - Refresh Dublin

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Post on 21-Apr-2017

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  • Communicate?

    Engage?

    Persuade?

    Failure to

  • Why use storytelling?

    Stories make ideas sticky.

  • EleMENTS of a good story

    Image: Philip Lawson 2011

  • The Hero

  • Situation

  • Conflict

  • Climax

  • Resolution

  • Executed Movement Imagined Movement

  • SocialTimes

  • Kathryn Parkes

    UX Sofia 2014

    TED: Mary Lou Jepsen: Could future devices read images from our brains?

  • Classic Storyline

  • Classic Storyline

  • Personas?

  • Characters

    Your story characters shouldnt be static - take them out

    for a bit of exercise and see how they behave.

  • The Cast

    The Storyline

    Scenarios

  • Explain

    Inspire

    Motivate

    Persuade

  • Daddyo Story

    Who is the user? Where is their pain? What are their needs?

    Future without

    our solution

    Future with

    our solution

  • iQ Content

  • Design is really an act of communication, which

    means having a deep understanding of the person

    with whom the designer is communicating.

    !Don Norman

  • How do you want

    to make your

    audience feel?

  • Explain

    Inspire

    Motivate

    Persuade

  • Product

    Managers?

    Senior

    Managers?Dev team?

    Clients?

  • Your job as a UX Professional

    Find the happy marriage between user needs and business goals.

  • Adapt

  • Fast, Simple, Clear

    The simpler a story the more likely it is to stick.

  • Leave room for the imagination

    The human brain has an amazing ability to fill in the gaps.

  • http://xkcd.com/1354/

    Heartbleed Explanation

  • Show your workearly

  • Storytelling Hackathon - Popathon - Darklight Festival

  • Be willing to share ownership

    !

    Collaboration

  • Practice

  • Storytelling

  • Verbal/Visual

    Its all in

    the

    telling.

    My work

    speaks for

    itself.

  • Extract from Scott McCloud - Understanding Comics

  • Building Stories - Chris Ware

  • Experience Maps

    http://bridgeable.com/dog-sledding-experience-design/

  • Experience Maps

    Adaptive Path

  • User Journey Maps

  • Google Maps

  • You

  • The loudest voice in the room

    doesnt always have the best idea

  • What makes a good UX Designer?

  • Quiet: The Power of Introverts in a World That Can't Stop Talking - Susan Cain

  • Begin with the end in mind

  • A Twist

  • The End

    kathryn.parkes@gmail.com

    @kathrynparkes