Communicating UX Design through Storytelling - Refresh Dublin

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<ul><li><p>Communicate? </p><p>Engage? </p><p>Persuade?</p><p>Failure to</p></li><li><p>Why use storytelling?</p><p>Stories make ideas sticky.</p></li><li><p>EleMENTS of a good story</p><p>Image: Philip Lawson 2011</p></li><li><p>The Hero</p></li><li><p>Situation</p></li><li><p>Conflict</p></li><li><p>Climax</p></li><li><p>Resolution</p></li><li><p>Executed Movement Imagined Movement</p></li><li><p>SocialTimes</p></li><li><p>Kathryn Parkes </p><p>UX Sofia 2014 </p><p>TED: Mary Lou Jepsen: Could future devices read images from our brains?</p></li><li><p>Classic Storyline</p></li><li><p>Classic Storyline</p></li><li><p>Personas?</p></li><li><p>Characters</p><p>Your story characters shouldnt be static - take them out </p><p>for a bit of exercise and see how they behave.</p></li><li><p>The Cast</p><p>The Storyline</p><p>Scenarios</p></li><li><p>Explain </p><p>Inspire </p><p>Motivate </p><p>Persuade</p></li><li><p>Daddyo Story</p><p>Who is the user? Where is their pain? What are their needs?</p><p>Future without </p><p>our solution</p><p>Future with </p><p>our solution</p></li><li><p>iQ Content</p></li><li><p>Design is really an act of communication, which </p><p>means having a deep understanding of the person </p><p>with whom the designer is communicating. </p><p>!Don Norman</p></li><li><p>How do you want </p><p>to make your </p><p>audience feel?</p></li><li><p>Explain </p><p>Inspire </p><p>Motivate </p><p>Persuade</p></li><li><p>Product </p><p>Managers?</p><p>Senior </p><p>Managers?Dev team?</p><p>Clients?</p></li><li><p>Your job as a UX Professional</p><p>Find the happy marriage between user needs and business goals.</p></li><li><p>Adapt</p></li><li><p>Fast, Simple, Clear</p><p>The simpler a story the more likely it is to stick.</p></li><li><p>Leave room for the imagination</p><p>The human brain has an amazing ability to fill in the gaps.</p></li><li><p>http://xkcd.com/1354/</p><p>Heartbleed Explanation</p></li><li><p>Show your workearly</p></li><li><p>Storytelling Hackathon - Popathon - Darklight Festival</p></li><li><p>Be willing to share ownership </p><p>!</p><p>Collaboration</p></li><li><p>Practice</p></li><li><p>Storytelling</p></li><li><p>Verbal/Visual</p><p>Its all in </p><p>the </p><p>telling.</p><p>My work </p><p>speaks for </p><p>itself.</p></li><li><p>Extract from Scott McCloud - Understanding Comics</p></li><li><p>Building Stories - Chris Ware</p></li><li><p>Experience Maps</p><p>http://bridgeable.com/dog-sledding-experience-design/</p></li><li><p>Experience Maps</p><p>Adaptive Path</p></li><li><p>User Journey Maps</p></li><li><p>Google Maps</p></li><li><p>You</p></li><li><p>The loudest voice in the room </p><p>doesnt always have the best idea</p></li><li><p>What makes a good UX Designer?</p></li><li><p>Quiet: The Power of Introverts in a World That Can't Stop Talking - Susan Cain</p></li><li><p>Begin with the end in mind</p></li><li><p>A Twist</p></li><li><p>The End</p><p>kathryn.parkes@gmail.com </p><p>@kathrynparkes</p></li></ul>