cnh kiwin's guide to marketing dcon manual 2015-2016

marketing

dcon (DISTRICT CONVENTION)

P. 1 GUIDE TO MARKETING DCON

GUIDE TO MARKETING DCON P. 2


crystal 100

70 15

50

diamond

emerald goldstone


75 140

60 50

70 600

jade jet

ruby sapphire

turquoise district


hello grizzlies Get ready for the thrill of your life, introducing

District Convention 2016’s theme, Cirque du Ser-

vice: The 40th KIWIN’S Spectacular! For the first

time in KIWIN’S history, our convention will be held

at Los Angeles Airport Marriott, one of the largest

venues yet, from April 15th to the 17th.

Lucky for us, we will be celebrating not only our

beautiful service, but also our organization’s 40th

birthday! WOAH 4 DECADES?! There is so much in

store for the members so be sure not to miss out!

With that being said, it is never too early to start

promoting to your members and it will make a

huge difference in your club’s attendance! In the

next few pages, I have compiled tips and tricks to

implement throughout the year so that, together,

we can build a great district and obtain our goals!

Best of Luck,

Charissa Nguyen

District Convention Chair 2015-2016


Ask your Kiwanis club for help in subsidizing costs Your Kiwanis clubs are here to help! If you ask early enough in the year, the Kiwanians will be able to set aside money in their budget to help lower costs. Introduce DCON to prospective members at club rush ex. “What is KIWIN’S?” “KIWIN’S is a club dedicated to serving the community and making friends while doing so! Near the end of each year, hundreds of members across California, Nevada, and Hawaii gather at our convention to celebrate a wonder- ful year, learn new things, cheer like crazy, and meet new people! It’s super duper fun.” Explain DCON more into depth at interest meeting show theme release video, old talent show foot- age, past recap videos, etc. (more in resources) Promote dues emphasize that you MUST be a dues-paid member to attend DCON

Encourage members to attend Fall Rally this is the first district event of the school year and it will give your members a taste of KIWIN’S Promote KIWIN’S week seize this opportunity to make your members KIWIN’S fanatics Involve your members in DCON awards invite your members to take part in the talent, oratorical, and essay contest to inspire them to attend Start fundraising and saving up it’s never too early to start and every dollar counts; members will be more inclined to go if the price is made affordable and the emphasis to save up is made from the start

Motivate your members to apply for the District Convention Backdrop Contest and T-shirt Contest

flyer details will be released in January

Show Call to Convention video at your club meeting and share it on your club pages

District Board will release Call to Convention video in January so please look out for that


Push members to attend Division Spirit Nights

this will help get members pumped and teach them new cheers to utilize

Hold a District Convention Club Boot Camp

go over dress code, code of conduct, daily schedule, packing list, and help prepare members that couldn’t attend spirit nights

Make sure Sergeant-at-Arms and House-of-Delegates forms are filled out and Section 2 Awards are ready to go

Throwback to past District Conventions hype up DCON to your fellow members by com- menting on old photos and bringing back the good memories Have members speak at club meetings

by having people share their firsthand experi-ences, the stories are a lot more personal and have a stronger effect on new DCON-goers LAST CHANCE TO PAY DUES (remind members) Register for On-Time Registration more detailed instructions will be re leased in DCON Manual


1 Have members commit to DCON

from the beginning of the year by

having monthly payments that splits

the large cost into manageable por-

tions. (Camarillo High School)

2 Create a DCON Committee to focus

on promoting and prepping your

club for convention. If your club is

too small to have a committee, ap-

point a general member or board

member as a DCON Chair!


3 Devise a tier system to encourage

members to volunteer as well as go

to DCON! Make 6 tiers based on av-

erage number of hours (around 20

hours). When each tier is reached,

$10 is subtracted from the DCON

cost. Board members and commit-

tee members get a bonus of hours

for their behind the scenes work. (Fountain Valley High School)


Establish a service–hours and fund-

raiser participation quota for eligibil-

ity to go to DCON. This creates more

active members and the money

raised will lower prices for DCON. (Camarillo High School)

4


On-Time Registration ($162):

March 11, 2016

Late Registration ($202):

March 25, 2016

Registration Opens:

December 1, 2015

Please note that chaperones must also pay

registration/hotel costs and cannot share

rooms with students who are not related to

them. Start making a plan on how to pay

for these costs now!


Hotel Costs:

$144 per night x 2 nights = $288

per person hotel costs in 4 person room

= $72 for 2 nights


= $96 for 2 nights


= $144 for 2 nights

Total Cost for 1 Member: $234

*this cost is for a 4 person room and does not

yet include transportation costs*

check for

updates on

kiwins.org


OFFICIAL DCON 2016 LOGO

OFFICIAL DCON 2016 HEADER


Theme Release by District Technology Committee

bit.ly/DCON2016ThemeRelease

DCON Trailer made by Jade Division KIWIN’S

bit.ly/JadeTVDCONTrailer

Glen A. Wilson Talent Contest at DCON 2015

bit.ly/DCON2015FirstPlaceTalent

Jet Division Presidents Talent Contest at DCON 2015

bit.ly/DCON2015SecondPlaceTalent

South High Talent Contest at DCON 2014

bit.ly/DCON2014FirstPlaceTalent


THANK YOU FOR READING!

FOR MORE INFORMATION, PLEASE CONTACT

CHARISSA NGUYEN CONVENTION/WORKSHOPS CHAIR [email protected]

ELISE UMETSU SEARGEANT AT ARMS/ WORKSHOPS CHAIR

[email protected]

SENA JI PHYSICAL ARRANGEMENTS CHAIR [email protected]

TIFFANY NGUYEN POLICY & BYLAWS/ELECTIONS CHAIR

[email protected]

KEVIN SON AGENDA & SCRIPT CHAIR

[email protected]

REBA MATTHEWS HOST AND HOSPITALITY CHAIR

[email protected]

MR. DIMSDALE CONVENTION ADVISOR

[email protected]

cnh kiwin's guide to marketing dcon manual 2015-2016

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