C N HKIWIN’SGRAPHICSTANDARDSMANUAL

2015-2016UPDATED JULY 2015

CONTENTSBRANDING 1 Why it is important FONTS 2-4 Primary Serif/Primary San Serif/Alternative San Serif/ Alternative Serif/Display, Font Rules

LOGO 5-11 Wordmark, Wordmark Rules, Seals, Seal Rules, Kiwanis SLP, Examples

CO-BRANDING 12 UNICEF, Eliminate Project

COLORS 13-14 Color Codes+Additional Colors

GRAPHIC ELEMENTS 15 Scribble/Solid Pencils, Borders, Doodles

PHOTOGRAPHY 16-17 Rules, Examples

FILES 18-19 EPS, JPG, PNG, Color Codes

BRANDING

Why it is importantQuestion. What do you think of when people mention company names? Their logos, right?That’s exactly the purpose of Key Club Graphic Standards. It is a type of branding and marketing that the K-Family does in order to help people in and out of the K-Family recognize the organization’s products.

In order for KIWIN’S to become strongerand identify with the other districts, Key ClubGraphic Standard is something that is extremelyvital in creating that connection.

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FONTS

Primary Serif

Primary Sans Serif

Alternate Serif

Alternate Sans Serif

Myriad Pro

Garamound Premier Pro

Goudy Old Style

Verdana

RULE

S 1. Don’t disfigure the font by stretching it. Hold down SHIFT and drag to maintain integrity of font.

2. You can use another display font if you don’t want to buy the Abril typeface.

3. KCI states that no more than 10% should be display fonts.

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Alternate Sans Serif

Optional Display Font

Goudy Old Style

Verdana

Century Gothic

NEW

4. If you want to be in any district executive positions in the future, these fonts are required; however, using a different display font will not result in a point deduction.

5. Keep the publication fonts up to two different fonts. We don’t want clutter.

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FONTS//EXAMPLES

EXAMPLE 1

Headline/HeaderTitle

Body-Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur faucibus posuere ligula, vitae luctus augue lobortis at. Pellentesque facilisis magna sit amet nunc lacinia, vel maximus justo convallis. Sed vitae nunc neque. Curabitur vel viverra nibh. Sed consectetur nisi nec sem accumsan, sit amet elementum felis luctus. Vivamus vitae sapien eget mauris porta feugiat nec quis ligula. Donec mattis non libero non tincidunt. In elementum, ante sit amet bibendum aliquet, lectus odio convallis ante, non luctus mi enim ac mi. Curabitur fringilla porttitor viverra. Maecenas metus ipsum, cursus vitae neque sit amet, gravida ornare justo. Vivamus placerat luctus nisl vel tempor.

EXAMPLE 2

Headline/HeaderTitle

Body-Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur faucibus posuere ligula, vitae luctus augue lobortis at. Pellentesque facilisis magna sit amet nunc lacinia, vel maximus justo convallis. Sed vitae nunc neque. Curabitur vel viverra nibh. Sed consectetur nisi nec sem accumsan, sit amet elementum felis luctus. Vivamus vitae sapien eget mauris porta feugiat nec quis ligula. Donec mattis non libero non tincidunt. In elementum, ante sit amet bibendum aliquet, lectus odio convallis ante, non luctus mi enim ac mi. Curabitur fringilla porttitor viverra. Maecenas metus ipsum, cursus vitae neque sit amet, gravida ornare justo. Vivamus placerat luctus nisl vel tempor.

SERIF AND SANS SERIF

K K

Myraid Pro-48pt

Myraid Pro Bold-14pt

Garamound Premier Pro-12pt

Century Gothic-48pt

Century Gothic Bold-14pt

Garamound Premier Pro-12pt

Serif fonts have a ‘tail’ at the end. Fun fact: the ‘tail’ is called a serif in typography.

Sans serif fonts have no serifs and are considered stable fonts because of the lack of differentiation in stroke pressures. RU

LES

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FONTS//EXAMPLES

Myraid Pro-48pt

Century Gothic-48pt

Garamound Premier Pro-12pt

LOGO//WORDMARKRU

LES 1. Don’t disfigure the wordmark. Hold down SHIFT and drag to make the

wordmark smaller or bigger.

2. In order to maintain integrity of wordmark, keep the file as is. Don’t add additional design on it.

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LOGO//WORDMARK

USES

K

This is called “K-space”.It’s mainly a rule because we don’t want to have cluttered publications. To know your “K-space”, take the height of the “K” and make sure the space is all around.

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LOGO//WORDMARK

Minimum print size-1.25 inches wideMinimum web size- 90 pixels wide

KEEPIN MIND 1. Spacing. “K-space” which is the height of the “K” of your wordmark.

2. There are multiple uses for the workmark. It can be horizontal, stacked, or vertical.

3. The preferred colors for the workmark is blue, white, and black.

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LOGO//SEALSRU

LES 1. Don’t disfigure the seal. Hold down SHIFT and drag to make bigger or

smaller.

2. Make sure to put the Key Club International Seal along with our CNH KIWIN’S Seal in any document and publications.. Even merchandise like tshirts.

3. Make sure to have correct spacing to avoid clutter. (reference above) RULE

S

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LOGO//SEALS LOGO//KIWANIS SLPRU

LES 1. Key Club wordmark should be more apparent compared to the

Kiwanis SLP logo. For example, the Key Club wordmark can be bigger or in front while the Kiwanis SLP logo can be smaller or in the back of a publication (brochure).

2. Don’t place the Kiwanis SLP logo next to the Key Club wordmark.

3. Use the Kiwanis logo on official documents (any district projects, events, etc).

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LOGO//EXAMPLE

EXAMPLE 1-FLYER

This can be about your fundariser, event, etc and the club name.

The body can be the time, place, price, purpose etc.

Here, place the seals of CNH KIWIN’S and Key Club International.

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LOGO//EXAMPLE

EXAMPLE 2-BROCHURE

FRONT BACK 11

CO-BRANDING

supported by

FAC

TS

90% black

1. Through 2020, any funds raised through the Kiwanis family for UNICEF would be donated to the Eliminate Project.

2. Therefore, UNICEF and Eliminate is co-branded as supported by Key Club.

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CO-BRANDING COLORS

CMYK0/0/0/100

RGB35/31/32

HEX231f20

CMYK100/70/0/40

RGB0/47/95

HEX003366

PantoneBLACK

Pantone295 BLUE

CMYK100/0/0/0

RGB0/174/239

HEX00aeef

PantoneCYAN

CMYK29/0/100/0

RGB193/216/47

HEXc1d82f

Pantone382 GREEN

CMYK0/61/97/0

RGB245/128/47

HEXf58025

Pantone158 ORANGE

CMYK30/56/100/37

RGB128/86/27

HEX80561b

Pantone463 BROWN

CMYK0/100/79/20

RGB196/18/48

HEXc41230

Pantone187 RED

CMYK0/100/0/0

RGB236/0/140

HEXec008c

PantoneMAGENTA

CMYK38/88/0/0

RGB165/67/158

HEXbc34ba

PantonePURPLE

CMYK0/17/80/0

RGB255/210/79

HEXfed450

Pantone122 YELLOW

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COLORS

CMYK60/23/91/5RGB115/152/73HEX729849

CMYK56/38/22/0RGB126/144/170HEX7d90aa

CMYK28/86/100/27RGB145/56/31HEX91381e

CMYK2/31/100/0 RGB247/180/26HEXf6b419

CMYK24/13/98/0RGB203/196/46HEXcbc42d

COLORS GRAPHICS

There were also 2 new elements-a new pencil and a multi-color solid pencil. However, KCI did not put those files up yet.

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PHOTOGRAPHY

RULE

S

Pictures can be found

here.

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PHOTOGRAPHYRU

LES 1. Composition-keep the background clean to enable the audience to easily

view the subject of the picture.

2. Lighting-you can always adjust the settings on your DSLR camera but good lighting is a plus for a better picture with less noise and thus less time during the editing process.

3. Message-relay what you want to show through the image. (ex. the event, people who are enjoying the event, etc).

RESOLUTION

PRINTING 4X6

SCREEN 4X6

MEDIUM RESOLUTION HIGH RESOLUTION

PIXELS 1800X1200RESOLUTION 300 ppiFILE 5MB +

PIXELS 3600X2400RESOLUTION 600 ppiFILE 20MB +

PIXELS 900X600RESOLUTION 150 ppiFILE 1.5MB OR LESS

PIXELS 1800X1200RESOLUTION 300 ppiFILE 5MB +

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FILESTI

PS EPS is now replaced by PDF. However, many Adobe programs still support the EPS format. Many clothes screen printer companies now ask for PDF files but you can always check what they want.

FILES

EPS JPG PNG

Encapsulated Postscript-useful for screen printing or tshirt priniting. -is replaced by PDF-high-resolution-vector based

Joint Photographic Experts Group-useful for anything image based (ppts, flyers, posters etc.)-medium resolution but can bump it up to 300 ppi-pixel based

Portable Network Graphics-useful for anything image based (ppts, websites, graphics on social media)-transparent background factor-lossless data compression compared to jpg

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ANDREA HUDISTRICT BULLETIN EDITOR

KIWINS.DBULED@GMAIL.COM626.400.3983