ch-motivation & motivational theories
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Motivation
Concepts
ChapterSIX
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What Is Motivation?
Direction
PersistenceIntensity
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Key Elements
1. Intensity: How hard a person tries
2. Direction: Toward beneficial goal
3. Persistence: How long a person tries
MotivationThe processes that account for an individuals intensity,
direction, and persistence of effort toward attaining a
goal
What Is Motivation?
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Hierarchy of Needs Theory (Maslow)
Hierarchy of Needs Theory
There is a hierarchy of five needs:
physiological, safety, social, esteem,
and self-actualization; as each need
is substantially satisfied, the nextneed becomes dominant.
Self-Actualization
The drive to become what one is capable of
becoming
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Maslows Hierarchy of Needs
E X H I B I T 61
Lower-Order NeedsNeeds that are satisfied
externally; physiological
and safety needs
Higher-Order NeedsNeeds that are satisfied
internally; social, esteem,
and self-actualization
needs
Self
Esteem
Social
Safety
Physiological
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Assumptions of Maslows Hierarchy
Movement Up the PyramidIndividuals cannot move to the next higher level until all
needs at the current (lower) level are satisfied.
Maslow Application
A homeless person
will not be motivated tomeditate!
Individuals therefore
must move up the
hierarchy in order.
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ERG Theory
EExistence (equivalent to physiological & safetyneeds of Maslows theory)
RRelatedness (equivalent to social and esteem
needs of Maslows theory)
GGrowth (equivalent to self-actualizaton needs of
Maslows theory)
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Theory XManagers See Workers as
Disliking Work
Avoiding Responsibility
Having Little Ambition
Theory Y
Managers See Workers asEnjoying Work
Accepting Responsibility
Self-Directed
Lazy & must be coerced to perform
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Herzbergs Two-Factor Theory
Bottom Line: Satisfaction and dissatisfaction are
not opposites of the same thing!
Separate Constructs Hygiene Factors
Extrinsic and Related toDissatisfaction
Motivation FactorsIntrinsic and Related to
Satisfaction
Hygiene
Factors
Salary
WorkConditions
Company
Policies
Security,
status,
relationshi
p, personal
life
Motivators
Achievement
Responsibility
Growth,
advancement,
recognition,work itself
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Comparison of Satisfiers
and Dissatisfiers
Factors characterizing eventson the job that led to extreme
job dissatisfactionFactors characterizing
events on the job that
led to extreme job
satisfaction
E X H I B I T 62Source: Reprinted by permission of Harvard Business Review. An exhibit from One More Time:How Do You Motivate Employees? by Frederick Herzberg, SeptemberOctober 1987. Copyright
1987 by the President and Fellows of Harvard College: All rights reserved.
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Contrasting Views of Satisfaction and
Dissatisfaction
E X H I B I T 63
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David McClellands Theory of Needs
Need for Achievement
The drive to excel, to
achieve in relation to a set
of standards, to strive to
succeed
Need for Affiliation
The desire for friendly
and close personal
relationships
Need for Power
The need to make others
behave in a way that theywould not have behaved
otherwise
Bottom Line
Individuals have
different levels of needsin each of these areas,
and those levels will
drive their behavior.
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Matching High Achievers and Jobs
E X H I B I T 64
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Contemporary Theories of Motivation
Cognitive Evaluation Theory
Goal-Setting Theory
Self-Efficacy Theory
Reinforcement Theory
Equity Theory
Expectancy Theory
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E X H I B I T 65
What Would Herzberg Say? What Would
Maslow Say?
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Goal-Setting Theory (Edwin Locke)
Basic Premise:That specificand difficult goals, withself-generated feedback, lead to higher performance.
But, the relationship between goals and performance will
depend on:
Goal commitment
I want to do it & I can do it
Task characteristics (simple, well-learned, independent)
National culture
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Goal Setting in Action: MBO Programs
Management By Objectives Programs
A program that encompasses specific goals,
participatively set, for an explicit time period, with
feedback on goal progress
Company wide goals and objectives
Goals aligned at all levels Based on Goal Setting Theory
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What Is MBO?
Key Elements
1. Goal specificity (clearly defined goals)
2. Participative decision making3. An explicit time period
4. Performance feedback
Management by Objectives (MBO)
A program that encompasses specific goals,
participatively set, for an explicit time period, with
feedback on goal progress
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Cascading of Objectives
E X H I B I T 61
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Linking MBO and Goal-Setting Theory
MBO Goal-Setting Theory
Goal Specificity Yes Yes
Goal Difficulty Yes Yes
Feedback Yes Yes
Participation Yes No
(qualified)
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Why MBOs Fail
Unrealistic expectations about MBO results
Lack of commitment by top management
Failure to allocate reward properly
Cultural incompatibilities
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Self-Efficacyan individuals belief that
he/she is capable of performing a task
An individuals feeling that s/he can complete a
task (e.g. I know I can!)
Enhances probability that goals will be
achieved
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Reinforcement Theory
Assumptions: Behavior is environmentally caused.
Behavior can be modified (reinforced) by providing(controlling) consequences.
Reinforced behavior tends to be repeated.
Argues that behavior is a function of itsconsequences
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Equity Theory (contd)
E X H I B I T 68
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Equity Theory (contd)
Choices for dealing with inequity:
1. Change inputs (slack off)
2. Change outcomes (increase output)3. Distort/change perceptions of self
4. Distort/change perceptions of others
5. Choose a different referent person
6. Leave the field (quit the job)
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Equity Theory (contd)
Propositions relating to inequitable pay:
1. Overrewarded hourly employees produce more thanequitably rewarded employees.
2. Overrewarded piece-work employees produce less,but do higher quality piece work.
3. Underrewarded hourly employees produce lowerquality work.
4. Underrewarded employees produce larger quantitiesof lower-quality piece work than equitably rewardedemployees.
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Justice and Equity Theory
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Distributive Justice
Perceived fairness of the
outcome (the final distribution)
Who got what?
Procedural Justice
Perceived fairness of the
processused to determine
the outcome (the final
distribution)
How was who gets what
decided?
Interactional Justice
The degree to which one istreated with dignity and
respect.
Was I treated well?
Three Types of Justice
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Expectancy Theory
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The strength of a tendency to act in a certain way
depends on the strength of an expectation that the act
will be followed by a given outcome and on the
attractiveness of that outcome to the individual
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2007 P ti H ll I All i ht d
Putting It All Together