centro & pandora

Download Centro & pandora

Post on 07-Apr-2016

215 views

Category:

Documents

0 download

Embed Size (px)

DESCRIPTION

Pandora joins Centro at CES 2015

TRANSCRIPT

  • 1 CONFIDENTIAL AND PROPRIETARYCONFIDENTIAL AND PROPRIETARY

    ENGAGEMENT REDEFINEDBREAKING THROUGH IN A CONNECTED WORLD

  • 2 CONFIDENTIAL AND PROPRIETARY

    1. Christmas

    2. Todays Christmas

    3. 90s Christmas

    4. Christmas Traditional

    5. Country Christmas

    2014 Top Holiday Genre Stations

    1. Let it Go Idina Menzel (Armin Van Buuren Remix)

    2. Happy Pharrell

    3. Let it Go Idina Menzel

    4. All About That Bass Meghan Trainor

    5. Turn Down for What DJ Snake & Lil Jon

    Top Songs Added 2014

    PANDORA ROCKED THE HOLIDAYS

    Source: Pandora Internal Metrics, December 2014

    86M

    30M

    1.8B

    22:15HRS

    Monthly Unique Visitors

    Daily Unique Visitors

    Record High (Christmas Eve)

    MobileYOY MUV increase

    Hours Streamed (+16% YOY)

    Average Time Spent Listening

    Per User

    Connected HomeYOY MUV increase

    Connected CarYOY MUV increase

    Fun Fact 3 of the top 10 songs added in 2014 were from the movie Frozen.

    10% 30% 76%

    2 CONFIDENTIAL AND PROPRIETARY

  • 3 CONFIDENTIAL AND PROPRIETARY

    Music is a way for me to relax, feel motivated

    about things (like working out), its a form of distraction when I am stressedPandora Listener, Chicago

    The right music helps set the mood,

    change the mood, bring people up

    or mellow people out.

    Pandora Listener, Denver

    Listening to Music is almost like

    talking with a good friend.Pandora Listener, Denver

    @PatriciaAWolf:

    Thank you @pandora_radio for the awesome lullaby

    stations. My baby girl is sleeping peacefully now.

    #exhausted babygirl

    @ChelseaRogers:

    Last push on my final paper...time for

    Christmas @pandora_radio to get me through

    this. #procrastinationstation

    @shawnthezombie:

    @pandora_radio Just wanted to say thanks! I have lost 75

    lbs by walking and changing my diet. Pandora was with

    me every step of the way

    75% CHOOSE MUSIC

    AS TOP CHOICE FOR

    ENTERTAINMENT.

    3 CONFIDENTIAL AND PROPRIETARY

    Source: Nielsen, Music 360 Study, 2014

  • 4 CONFIDENTIAL AND PROPRIETARY

    THE FUTURE OF MUSIC:NOW STREAMING ON A DEVICE NEAR YOU

    Source: Edison Research, Share of Ear, Fall 2014; Edison Research, The Infinite Dial, 2014

    12% OF ALL AUDIO IS STREAMINGLISTENERS SPEND 13 HOURS PER WEEK ON INTERNET

    RADIO

  • 5 CONFIDENTIAL AND PROPRIETARY

    COMPETITOR LAUNCH DATE

    PANDORA LEADS THE PACK

    Source: Pandora Internal Metrics, December 2014

    86.3MMUV

  • 6 CONFIDENTIAL AND PROPRIETARY

    21.0

    18.7

    9.7

    6.1

    AVG. HOURS SPENT LISTENING PER USER PER MONTH

    #1 IN MOBILE TIME SPENT

    6 CONFIDENTIAL AND PROPRIETARY

    Source: comScore, Mobile Metrix, U.S. A18+, November 2014

  • 7 CONFIDENTIAL AND PROPRIETARY

    ARTISTS. LISTENERS. ADVERTISERS.

    TRANSFORMING THE MUSIC ECOSYSTEM

  • 8 CONFIDENTIAL AND PROPRIETARY

    TRANSFORMING THE MUSIC ECOSYSTEM

    ARTISTS. LISTENERS. ADVERTISERS.

  • 9 CONFIDENTIAL AND PROPRIETARY

    TRANSFORMING THE MUSIC ECOSYSTEM

    ARTISTS. LISTENERS. ADVERTISERS.

    SMART DATA. SMART SOLUTIONS.

  • 10 CONFIDENTIAL AND PROPRIETARY

    PANDORA PLAYS THE SOUNDTRACK TO LIFE

    Source: Pandora Annual User Study, 2014

    SOCIAL INFLUENCERS FOOD & MUSIC

    MEANS OF

    ESCAPECOMMUTING

    EXERCISING

    ENTERTAINING

    TIME WITH THE KIDS

    MEN & SHOPPING

    42%of moms listen toPandora with their kid(s)

    31%of men listen while running errands or shopping

    68%listen while entertaining

    63%listen while exercising

    67%listen while cooking or eating meals

    42%listen while commuting

    64%of millennials listen as a means of escape

    52%of Hispanic listeners say music plays a significant role in their social life

  • 11 CONFIDENTIAL AND PROPRIETARY

    WHAT IS GOOD FOR THE

    LISTENERIS GOOD FOR THE

    ADVERTISER

    11 CONFIDENTIAL AND PROPRIETARY

  • 12 CONFIDENTIAL AND PROPRIETARY

    MOBILE ROI: CRACKING THE CODE

    Source: Placed, Mobile Studies, 2014; Millward Brown, Mobile Brand Impact Norms, across 29 mobile campaigns, 2014

    MOBILE DRIVES IN-STORE TRAFFIC

    18% Listeners who were exposed to Pandoras mobile interstitial ad were 18% more likely to

    visit a store.

    TELCO

    48% Listeners who were exposed to an ad on Pandora were 48% more likely to visit a store.GROCERY

    MOBILE DRIVES BRAND IMPACT

    19% Lift in ad awareness

    18% Lift in messageassociation

    11% Lift in purchase consideration and intent

    12 CONFIDENTIAL AND PROPRIETARY

  • 13 CONFIDENTIAL AND PROPRIETARY

    EXPERIENTIAL ENGAGEMENTDIGITAL ENGAGEMENTAUDIO ENGAGEMENT

    PREMIUM PROGRAMMATICTARGETING LOCAL ENGAGEMENT

    BEYOND THE CLICK.ITS TRUE ENGAGEMENT.

  • 14 CONFIDENTIAL AND PROPRIETARY14 CONFIDENTIAL AND PROPRIETARY

    TIME SPENT IS THE NEW CURRENCY

    ENGAGEMENT REDEFINED

  • 15 CONFIDENTIAL AND PROPRIETARYCONFIDENTIAL AND PROPRIETARY

    AUDIO ENGAGEMENT

    CONFIDENTIAL AND PROPRIETARY

  • 16 CONFIDENTIAL AND PROPRIETARY

    12% OF ALL AUDIO IS STREAMING

    Source: Edison Research, Share of Ear Study 13+, Fall 2014

    AMERICAS SHARE OF TIME SPENT LISTENING TO AUDIO SOURCES

    56.1%

    11.8%

    17.3%

    6.4%

    5.3%

    2.0%1.1%

    AM/FM Radio

    Streaming Audio

    Owned Music

    SiriusXM

    TV Music Channels

    Podcasts

    Other

  • 17 CONFIDENTIAL AND PROPRIETARY

    PANDORA DOMINATES STREAMING AUDIO

    Source: Edison Research, Share of Ear Study 13+, Fall 2014

    55.0%

    19.0%

    10.0%

    7.0%

    9.0%

    Pandora

    Spotify

    iHeart Radio*

    iTunes

    Other Streaming Audio Brands

    SHARE OF TIME SPENT WITH STREAMING AUDIO

  • 18 CONFIDENTIAL AND PROPRIETARY

    AUDIO IS THE KEYTO UNLOCKING THE MOBILITY MINDSET

    18 CONFIDENTIAL AND PROPRIETARY

  • 19 CONFIDENTIAL AND PROPRIETARY19 CONFIDENTIAL AND PROPRIETARY

    PANDORAS ENGAGED AUDIENCES

    Source: Internal Metrics, October 2014

    49% CLICK ON ADSAcross all platforms,

    Connected Car listeners are

    highly responsive to ads.

    Connected Home listeners average

    daily time spent listening is 24%

    longer than the average listener.

    CONNECTED CAR AND CONNECTED HOME LISTENERS

    ARE HIGHLY ENGAGED AND RESPONSIVE.

    58%Connected Car listeners skip

    (58%) and thumb (9%) more than

    the average Pandora listener.

    PERSONALIZE MORE 24% LONGERLISTENING

  • 20 CONFIDENTIAL AND PROPRIETARY

    THE FASTEST GROWINGPANDORA PLATFORMS

    Source: Pandora Internal Metrics, December 2014.

    20 CONFIDENTIAL AND PROPRIETARY

    30%CONNECTED HOME

    YOY MUV GROWTH

    76%CONNECTED CAR

    YOY MUV GROWTH

  • 21 CONFIDENTIAL AND PROPRIETARY21 CONFIDENTIAL AND PROPRIETARY

    DIGITAL ENGAGEMENT

    CONFIDENTIAL AND PROPRIETARY

  • 22 CONFIDENTIAL AND PROPRIETARY

    CAPTURE ATTENTION AND SPEND QUALITY TIME

    WITH YOUR AUDIENCE.

    22 CONFIDENTIAL AND PROPRIETARYBRAND STATIONSPONSORED LISTENING

  • 23 CONFIDENTIAL AND PROPRIETARY

    SPONSORED

    LISTENING

    23 CONFIDENTIAL AND PROPRIETARY

  • 24 CONFIDENTIAL AND PROPRIETARY

    CAPTURING ATTENTION

    AT SCALE

  • 25 CONFIDENTIAL AND PROPRIETARY

    @calebbrumfield:

    Watch a 30 second video on pandora for an hour

    of unlimitied skips and uninterrupted

    play#bestdecisionever :D

    @Mscattyy:

    Just when you couldnt love pepto bismol anymore

    they give ya an ad-free hour on pandora

    @campbellmike74:

    @PlayStation giving me a whole hour of ad free listening on Pandora

    Makes me reconsider. Might have to ditch the Xbox one.

    @KellyBlasky:

    I love love love Pandoras

    uninterrupted hour of listening!

    @sarayray0722_

    Man shoutout to PS4 for the hour of uninterrupted

    listening on Pandora #youdareal1

    @Jarameyo:

    Why yes pandora I would in fact love to listen

    to an uninterrupted hour of music

    How convenient of you to ask

    ENGAGEMENT THATS TALKED ABOUT

  • 26 CONFIDENTIAL AND PROPRIETARY

    SPONSORED LISTENING IN THE PRESS

    AD EXCHANGER

    ADWEEK

    BILLBOARD

    BUSINESS INSIDER

    CLICK Z

    FORBES

    HYPERBOT

    LOCKER DOME

    MEDIA LIFE MAGAZINE

    MUSIC WEE

    RAIN NEWS

    THE NEXT WEB

  • 27 CONFIDENTIAL AND PROPRIETARY27 CONFIDENTIAL AND PROPRIETARY

    BRAND STATIONS

    27 CONFIDENTIAL AND PROPRIETARY

  • 28 CONFIDENTIAL AND PROPRIETARY

    BRAND STATIONSDRIVE ENGAGEMENT

    Mobile Engagement

    Data Fuels Station Creation

    We are Experienced

    JUMP TO WALKTHROUGH

    MOBILE MAFIA AWARD 2014

    BEST B2C MOBILE BRANDING

  • 29 CONFIDENTIAL AND PROPRIETARY

    WHAT WEVE LEARNED IN 2014:

    29 CONFIDENTIAL AND PROPRIETARY

    STATION LISTENING

    TRENDS AND

    AUDIENCE DATA IN

    REAL-TIME

    HELP TO

    RE-ENGAGE LAPSED

    LISTENERS

    ENHANCED

    AUDIENCE BUILDING

    TOOLS

    MORE STATION

    CURATION

    FLEXIBILITY

  • 30 CONFIDENTIAL AND PROPRIETARY

    ADVERTISING WITHIN

    BRAND STATIONS

    *Creative and ad copy is for demonstration only.

    Full screen ad displays with CTA

    In-Station Audio Tile displays with audio spot

  • 31 CONFIDENTIAL AND PROPRIETARY

    WHATS NEW IN 2015:AUDIENCE INSIGHTS TOOL

    Source: Pa