buildon winter fundraising campaign webinar

Download buildOn Winter Fundraising Campaign Webinar

Post on 15-Jul-2015

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  • GIVING BACK IS THE NEW BLACKTM

  • buildon chapter

    WEBINAR AGENDA

    Overview of ModaVive How it works Case Studies Roll-out plan How the Financials Work Flash Fundraiser Cash Prizes ModaVive Success Tools Social Media Support Fundraising Roadmap

  • modavive overview

    ModaVive is a socially responsible for-prot company that sells donated contemporary and designer clothing, handbags, shoes and accessories online to raise money for nonprots. A percentage of every sale is donated to charity. Mission: Help worthwhile chariJes, like buildOn, achieve their goals by raising money and awareness in a simple, fun and social way that engages volunteers and leverages commodiJes we all have excess of.

  • modavive is simple to understand

  • Dress drives to-date

    GirlUp Clubs BuildOn Chapters SororiJes

    Junior Leagues Girl Scout Troops OperaJon Smile

    Private High Schools Performing Arts Auxiliaries United Way

  • case studies

    Beneciary: buildOn Loca,on: UC Berkeley Style: Sorority Dress-O Award: Chipotle Dinner Results: 400+ dresses

    Beneciary: GO LocaJon: ModaVive Style: Drop-o Award: CelebraJon Results: 250+ items

    CAMPAIGN EVENT

  • and

    ROLL-OUT

    Planning: Now through mid-February Collec,on Drive: Starts February 23rd Concludes on InternaJonal Womens Day: March 8th

    Send in collected items to ModaVive No later than March 11th

    Flash Sale: Starts March 16th Concludes March 23rd

  • How the financials work Amount:

    50% of the net* proceeds that meets our Brand Guidelines

    Bobega Veneta Brian Atwood Burberry Chanel ChrisJan LoubouJn Chloe Dolce & Gabbana Donna Karan Dooney & Bourke Fendi Giuseppe Zanof Gucci

    Hermes Jimmy Choo Kate Spade Louis Vuibon

    Manolo Blahnik Marc Jacobs Michael Kors Mulberry

    Miu Miu

    Sergio Rossi

    Tory Burch

    Walter Steiger

    Designer & Contemporary Brands

    Shoes & Handbags

    Ann Taylor

    Anthropologie

    Badgley Mischka

    Banana Republic

    BCBG

    Burberry

    Calvin Klein

    Celine

    Chanel

    Chloe

    ChrisJan Dior

    Diane von Furstenberg

    Dolce & Gabbana

    Donna Karan

    Elizabeth & James

    Free People

    Giorgio Armani

    Gucci

    Haute Hippie

    J. Crew

    James Perse

    Kate Spade

    L.A.M.B.

    Lanvin

    Levi's

    Louis Vuibon

    Marc Jacobs

    Michael Kors

    Milly

    Oscar de la Renta

    Prada

    Proenza Schouler

    Rag & Bone

    Ralph Lauren

    Roberto Cavalli

    Stella McCartney

    Tahari

    The Row

    Theory

    Three Dots

    Tory Burch

    Tracy Reese

    Versace

    Vince

    Zara

    * Net proceeds = Gross proceeds less shipping costs & CC processing fees

  • How the financials work

    Amount: 50% of all accepted items 10% of anything purchased with Promo Code

    Fundraising Totals Announced: March 31st, 2015 Tracking: ModaVive will keep track of chapters donaJons Condi,ons:

    ModaVive only sells items in very good, excellent or new condiJon ModaVive donates items that do not meet our criteria to another worthy charity

    Free Shipping: For 50 or more accepted items collected by your chapter

    * Net proceeds = Gross proceeds less shipping costs & CC processing fees

  • How the financials work

    Amount: 50% of the net proceeds of items accepted

    CATEGORIES: Category 1 Category 2 Category 3

    EXAMPLE BRANDS: Anthropologie, Banana Republic, Betsey Johnson, Free People, J. Crew, Three Dots, Zara

    BCBG, DKNY, Kate Spade, Marc by Marc Jacobs, Nicole Miller, Tory Burch

    Chanel, Dolce & Gabbana, Carolina Herrera, Oscar de la Renta, Prada, ValenJno, Versace, Louis Vuibon

    RETAIL PRICE: Under $250 $250 - $500 $1,000+ RE-SALE VALUE:

  • Flash fundraiser cash prizes

    The chapters that bring in the most accepted items* win addiJonal cash prizes:

    Third Place $1,000

    Second Place $1,200

    First Place $1,500

    The chapter that drives the most sales** using their unique Promo Code is awarded an addiJonal $1,000.

    All chapters that drive 10+ sales

    receive a special co-branded gil!

    COLLECTING ITEMS SELLING ITEMS

    * Based on the Brand Guidelines ** Minimum of 10 items sold

  • modavive success tools

    Fundraising Toolkit

  • modavive success tools

    Fundraising Toolkit Types of campaigns Simple-to-plan

    events

  • modavive success tools

    Fundraising Toolkit Types of campaigns

    MulJ-day Drop-o Choose a public locaJon Provide hours that drop-o occurs Provide donor receipts

    Pick-up Arrange a schedule for pick-ups Provide opJons

  • modavive success tools

    Fundraising Toolkit Themes

    Customized markeJng materials

  • modavive success tools

    Fundraising Toolkit Themes Brand guidelines

    Designer & Contemporary Brands

    Cobon On Forever 21

    H&M Kohls (City Triangles)

    Old Navy Target (incl. Mossimo)

    Walmart Wet Seal

    Not Accepted

    Ann Taylor

    Anthropologie

    Badgley Mischka

    Banana Republic

    BCBG

    Burberry

    Calvin Klein

    Celine

    Chanel

    Chloe

    ChrisJan Dior

    Diane von Furstenberg

    Dolce & Gabbana

    Donna Karan

    Elizabeth & James

    Free People

    Giorgio Armani

    Gucci

    Haute Hippie

    J. Crew

    James Perse

    Kate Spade

    L.A.M.B.

    Lanvin

    Levi's

    Louis Vuibon

    Marc Jacobs

    Michael Kors

    Milly

    Oscar de la Renta

    Prada

    Proenza Schouler

    Rag & Bone

    Ralph Lauren

    Roberto Cavalli

    Stella McCartney

    Tahari

    The Row

    Theory

    Three Dots

    Tory Burch

    Tracy Reese

    Versace

    Vince

    Zara

  • modavive success tools

    Fundraising Toolkit Brand guidelines MarkeJng materials Tips for collecJng highest-quality items

  • modavive success tools

    Fundraising Toolkit Brand guidelines MarkeJng materials Tips for collecJng highest-quality items

    Local auent volunteer groups Junior Leagues Performing Arts organizaJons (Opera,

    Symphony, Ballet) Museums

    Local thril stores Your Mothers Closet

  • modavive success tools

    Fundraising Toolkit Customized markeJng materials Brand guidelines Tips for collecJng highest-quality items buildOn Group on MV site

    Blog posts relevant to the group Direct links to the buildOn bouJque Showcase of parJcipaJng chapters Sharing of best pracJces

  • modavive SOCIAL MEDIA SUPPORT

    Social media templates

    Example: The countdown begins! Only (x) days unJl the buildOn sale @modavive! Raise money 4 @buildon. #fashion #giveback

    CapJon to thank donors: Thank you to everyone who donated to our ModaVive dress drive! Not too much longer unJl launch day Support buildOn! #giveback

    Post a photo from your fundraiser with the capJon: Thank you to everyone who donated to our ModaVive dress drive! @buildon

    Banner for your Facebook page:

  • modavive SOCIAL MEDIA SUPPORT

    Social media templates

    Example: The countdown begins! Only (x) days unJl the buildOnsale @modavive! Raise money 4 @buildon. #fashion #giveback

    CapJon to thank donors: Thank you to everyone who donated to our ModaVive dress drive! Not too much longer unJl launch day Support buildOn! #giveback

    Post a photo from your fundraiser with the capJon: Thank you to everyone who donated to our ModaVive dress drive! @buildon

    Badge for your Instagram account:

  • Fundraising roadmap

    1. Decide between event and campaign 2. Engage chapter members and create a commibee 3. Set-up a call with ModaVive to get personalized assistance 4. Join the buildOn Group on ModaVive 5. Promote your upcoming fundraiser to your community 6. Conduct your fundraiser 7. Send your items to ModaVive (50+ for free shipping) 8. Promote the sale of your items 9. Look for the announcement of the three winning chapters

  • SUMMARY

    Friendly compeJJon between chapters through March 8th RecogniJon of the chapter bringing in the most donaJons

    Up to 90% o retail on high-quality clothing/accessories Buyers Choose 10% to buildOn at Check-out buildOn20 - 20% discount to all members Good for the wallet and the environment

    SIMPLE FUNDRAISING

    HIGH-QUALITY THRIFT SHOPPING

  • February 2015, Company CondenJal

    GIVING BACK IS THE NEW BLACKTM