campaign fundraising[1]

8/3/2019 Campaign Fundraising[1]

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Campaign Fundraising

Hawaii Republican Party Presented by: Miriam Hellreich & Kari Hofer



Overview

• Identify your donors & Make the ask

• Dialing for Dollars

• Fundraising events • Make a Finance Plan & Write a Budget

• Form your Finance Committee

• Follow the rules

• Show your Appreciation

• New Media & Fundraising



Identify your donors:Where do you get the money?

• The Candidate and the Candidate’s rolodex: o Christmas Card list o Family, including distant relatives

o Church directory

o Neighbors

o College friends o Clients & customers

o Other civic organization memberships

• Finance Committee

• Direct Response: Direct Mail & Telemarketing

• Special Fundraising Events

• Local GOP organizations

• Political Action Committees (PACs)



• opensecrets.org• People who have a history of Republican giving

• Campaign finance reports

• Pacific Business Journal• Do not limit the list to people in the immediate

geographical area. List everyone the candidateknows!

• As campaign progresses, add new donors to thelist.o People you meet on the campaign trail who are capable of

donating (i.e. Small business owners)

Identify your donors:Prospecting



Making the Ask:Preparation

• Do your research!

• What have they given to other candidates?

• What have they given to charities?

• What is their motivation? Ego? Issues? Insiderstatus?



Making the Ask:Personal Solicitation

• How much should you ask for?

• If it’s worth your time to visit, it should be worth your time

to ask for the maximum amount. • If the donor is ready with a check when you walk in the

door, ask for more!

• Often personal solicitation will result in a pledge

o Follow-up!

o Send a personal note or letter

o Include return envelope

o Suggest the donor use a credit card



Dialing for Dollars

• Plan for your calls

o Set a schedule for calling

o Create call lists and write notes

o Ask for their credit card

• Who is the right person to make the call?

o Candidate

o Finance Chair

o Finance Director

o

Campaign Manager



Dialing for Dollars

• The Script:

Hello, Mr. Smith, my name is Kari Hofer, I am a candidate running for State Senate District 25. As you know, my team and I have a tough battle ahead as we work to keep this seat republican. You have been so helpful in the past, and I am

truly grateful.

[Would you be willing to help my campaign this month with a financial contribution of $500? You know, you can use your credit card and get your frequent flyer miles!]

[I am having an event the end of this month, and I need your help. We are trying to get a Host Committee of about 10 couples at $500 each. Would you be willing to be a member of our Host Committee?]

Thank you very much for your strong support!



Dialing for Dollars:

Practice makes Perfect



Fundraising Events

• Events require a lot of time, energy, andresources.

• There are typically two types of events: o High dollar: Smaller venue, more intimate

o Lower dollar: Larger venue, more people

o Which one do you think raises more dollars?

o Be organized, make a timeline, and plan atleast 6 weeks out.



Fundraising Events:Event Math

• What is the gross and NET goal?

• What is the ticket price? Tiers?

• How many tickets do you need to sell?

• How many ticket committee members do youneed? How much are they each responsible forraising?

• Keep costs down to 15% of total revenue • Goal: To generate the maximum amount of

money for the lowest cost possible!

o It’s a fundraiser, not a FUNraiser.



Fundraising Events

• Answer 4 questions to plan your event: o WHERE will it be held?

Public vs. Private venue

Spectacular home

o WHO is the featured attraction?

The Candidate

Governor Lingle, or other high level elected officals

Jonah Ka`auwai

o WHEN is the best day to hold it? Weekday breakfasts (professionals)

Weeknights, excluding Sunday & Wednesday

Weekday Luncheons (HOLIDAYS)

o HOW will you achieve your financial goals?



Fundraising Events:Event Math

• Keep in mind your NET dollars from your eventcan be used to held fund your campaign.

• Make your goals ambitious, yet realistic.

If the ticket price is You must sell To reach goal

$125 X 4 tickets $500

$100 X 5 tickets $500

$50 X 10 tickets $500

$25 X 20 tickets $500

$20 X 25 tickets $500



Make a Finance Plan &Write a Budget

• First, make sure you have your Political Plan

• Turn your Political Plan into dollars

• Second, create your finance plan

o Determine the amount you can raise from your revenue sources

o Create a timeline

• Third, write your budget

o Finance Plan + Political Plan = Budget

o Take your political timeline (expenses) and pair it with your finance timeline (revenue)

o Be conservative and realistic!

o This is a guide, and should be flexible.

Be prepared to amend as the environment changes



Form your Finance Committee:Selecting the Finance Chair

• Key to your success

• Ask others for advice

• Make sure they will devote time and energy to the job well • What does a finance chair do?

o Organizes the finance committee for the campaign & special events

o Taps into a larger network of donors

• Characteristics: o Wealth: Max donor o Community respect & credibility

o Confidence

o Well-liked

o Agrees with the candidate on issues

o Good public speaker o Ability to do peer to peer o Devoted to only your campaign



Follow the Rules!• hawaii.gov/campaign

• File your papers, file your finance reports on time.

• File an intent to hold a fundraiser

• Select a Treasurer to file your reports

• Record keeping

o Donation amount, receipt date, donor name, address, employer,occupation

o Expenditure amount, date, purpose, payee name & address

• Individual Contribution limits (Per election cycle):

o State House: $2,000

o State Senate: $4,000

o Governor & Lt. Gov.: $6,000



Follow the Rules!

• In-Kind contributions

o Reported same as monetary contribution, Date,amount, etc.

o Report as off-setting expenditure to avoid inflatingcash on hand.

• Prohibited contributions:

o Foreign nationals

o False name and Anonymous donors

o Government contractors (corporate)



Show your Appreciation

• Anyone who sends the campaign acontribution, $1 to $6,000, is owed a thankyou note.

• A donor is a vote. • Make it personal.

o Handwritten vs. merged letters

o Thank you phone calls



New Media Fundraising

• Always include an online donation option on yourwebsite! o Make it easy to locate.

• Drive traffic to your website o Always link to your website on facebook/twitter posts

o More website traffic = new online donors

• Email solicitation

o Don’t exhaust your email contacts o Create a sense of urgency

o Returns die after 24 hours

o Include at least 3 “asks”



Concluding Thoughts

• Fundraising is a game of numbers

• Organization and staying on schedule is critical!

• Don’t be shy, bashful, or apologetic about asking for acontribution.

• A good Finance Chair and Finance Director will be thebest friend a campaign manager ever had. The oppositeis also true.

• Choose your finance team wisely. Then sit back and let

them do their jobs. • Time is your enemy.

o Once you lose time, you never get it back

o Everyday that an event invitation, letter, or script sits on your deskmeans lost money.



Lastly--

Fundraising is always personal.

Be persistent!

Don’t ever apologize when making the ask.

Good Luck!!!



Questions?

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