2/17/2014

Working Together For One Specific Purpose I Bro. Johnny Brown, Sis. Latara Brunson, Sis. Lucenda Chery, Sis. Chasity Devallon, Sis. Kimberly Johnson, Sis. Marie LeClerk

SYSTEMATIC A Fundraising Campaign For New Beginnings Ministries

1

Table of Contents

Introduction and Situational Analysis 2

SWOT Analysis 4

Fundraising Plan 6

Goals and Objectives 7

Budget 9

Timeline 10

Calendar 12

Flier 15

Responsibilities List 16

Photo Credits 17

2

INTRODUCTION AND SITUATIONAL ANALYSISNew Beginnings Ministries (NBM) is a 501©3 organization that has been

serving God’s people for many years. NBM is a body that believes that no

matter where people are in life and no matter how far down they have

fallen, that there is always a new beginning for them. This foundation can

be highlighted in 2Corinithians 5:17 that says, “Therefore, if anyone is in

Christ, he is a new creation; old things have passed away; behold, all

things have become new.” NBM’s mission is to help all men see God’s plan

for their lives, the people of NBM strive to help people understand their

need to be delivered from pains past, NBM sets out to inspire hopes and

dreams for a brighter tomorrow, discourage self-centeredness, pity and

blame, and choose to teach the power in being of service to others.

Through their mission NBM envisions God’s Spirit at work in all his people,

NBM wants to witness complete unity in the body, to see a totally

surrendered body of people, to experience the power of a unified praying

Church, and NBM would like for the people to exploit their God given

talents, and abilities.

The Situation: NBM is currently in need of funding to pay-off their church

building so that they can fully operate in their mission and vision. NBM has

3

roughly a $200,000 mortgage debt; with a 5.5 percent increasing interest

rate their expectation is to create fundraisers in house to pay down the

principle of the mortgage rather than the interest. This will help them to

pay-off the church in four years and avoid another large increase in the

mortgage rate.

SWOT ANALYSIs

4

How can nbm improve?

StrengthsWeaknesses-

Areas of Improvement

Opportunities Threats

SWOT ANALYSIS

Have a heart for God Servants Gifted and

Resourceful Desire to Grow

Unity and Teamwork Communication and

Transparency Trust

Leadership Training

Team Fundraisers Building Relationships Kingdom Needs

SELF-Individualistic thinking

5

Removing self from the equation

By actively involving themselves in the Ministry

Communicating more and with different people

Participating in other ministry events

Committing to what has been said

Ask questions

Ministry building activities

6

Fundraising Plan

Systematics’ fundraising strategy is to aid in the

7

building fund of New Beginnings Ministries by

incorporating NBM family photos. Our plan is to target not just the members

of NBM but also any friends or families connected to NBM. We will create

and post a preliminary registration form to gage the number of people who

are interested, so that we can plan accordingly. We will conduct a month of

SYSTEMATIC Promos that will conclude with the photography date on a

Saturday. We are planning that our fundraiser will be an all-day event;

therefore we are expecting to serve clients

breakfast and lunch at a small fee. Each family

upon initial purchase will receive one preliminary

8x10 photo and will have access to packages on

the day of the photo shoot.

Goals and objectivesThe ultimate goal for NBM and the SYSTEMATIC team is to work together

as one and be in fellowship with one another. As a body of Christ we want

to see the possibilities of God manifested through each of us to reach more

people in the world and build the kingdom of God. One objective to

accomplishing this mission is to be debt free, which means to pay-off the

8

mortgage of the church. The second objective is to build quality

relationships with each other, to stay in unity. The third objective is to equip

other people that have the heart and willingness to also be a part of the

solution.

Systematic Fundraising Goal: To aid in the support of the NBM

building fund by contributing a minimum of $700.

Objective 1: To raise as much awareness of the event as possible

Tactic 1: Provide Systematic Promos every Sunday in the announcements.

Tactic 2: Create and hand out flyers of the Family Photo Event.

Objective 2: To have a minimum of 35 families registered for photos

Tactic 1: Post a preliminary and a subsequent registration form in the foyer

of NBM.

Tactic 2: Make follow-up calls and in-person contacts for certainty.

Objective 3: To creatively maximize profits while maintaining client

friendly pricing

Tactic 1: Provide additional packaging deals for the families.

Tactic 2: Have an optional digital CD that includes all poses.

Tactic 3: Provide breakfast and lunch at a minimum fee.

9

Systematic BudgetPhoto Budget:

Photo Equipment will be provided by Chasity Devallon

Photo Props will be collected by Latara Brunson from NBM friends and

families

10

Food Budget:

Drinks:CoffeeCreamer/Milk SugarLemonade Lemon JuiceWater NBM*

Breakfast/Lunch:Breakfast Sandwiches/Burgers BreadsMeatsCheeseEggs

Paper Goods: NBM*PlatesNapkinsCupsPlastic ware

*Tentatively based on how much is available.

Systematic Timeline

February 4th: Make contact with all members of the team.

February 5th: First team meeting. Create fundraising plan, and conduct

research about the plan.

February 9th: Second team meeting. Assign roles and responsibilities to

team.

11

February 16th: Third team meeting. Finalize analysis structure, set date for

fundraiser and create packaging. February 17th: Fundraising Presentation.

February 20th: Fourth team meeting. Create Systematic Promo for

Sunday’s announcements.

February 23rd: First day of Systematic Promo. Post preliminary registration

form along with flyers. March 2nd: Second day of Systematic Promo.

March 9th: Third day of Systematic Promo. Make follow-up calls.

Systematic Timeline Cont.…

March 15th: Collect photo props.

March 16th: Fourth day of Systematic Promo. Collect preliminary 8x10

photo money. Collect photo props. Make in-person contacts.

March 23rd: Fifth day of Systematic Promo.

12

Capture

Register

March 29th: Purchase food items.

March 30th: Last Day of Systematic Promo. Post final registration form.

Purchase remaining food items.

April 4th: Reminder calls for photo day.

April 5th: Day of family photos.

13

FEBRUARY 2014SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 16 20 21 22PreliminaryFundraiser 23 24 25 26 27 28 1

Systematic Promo

14

March 2014SUNDAY MONDAY TUESDAY

WEDNESDAY THURSDAY FRIDAY SATURDAY

2 3 4 5 6 7 8

Systematic Promo9 10 11 12 13 14 15

Systematic Promo16 Monies

17 18 19 20 21 22

Systematic Promo23 24 25 26 27 28 29

Systematic Promo30 31

Systematic Promo

15

APRIL 2014SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 5FundraiseFamily Photo Day

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31

16

Responsibilities List

Johnny Brown: Food BudgetMeals Sunday Promo PresenterAdvertising

Latara Brunson:Written AnalysisPresentationPromo AnnouncementPhoto PropsAdvertising

Lucenda Chery:NBM FundingRegistering FamiliesRegistration FormsAdvertising

Chasity Devallon:PowerPointPhoto Budget-PackagingPhotosFlyerAdvertising

Kimberly Johnson:SWOT Analysis-ImprovementsReceptionistAdvertising

Marie LeClerkFood PreparationSupport RecruiterAdvertising

17

18

PHOTO CREDITS

Digital Photography, camera photo <classes.elynn.com> pg. 14

Dinu, Andrei, photography photo <lerablo.org> pg. 6

Murphy, George, improvement photo <www.searchninjas.com> pg. 5

Toki, Laura J., IU08 Curriculum Team <www.iu08.org> pg. 7