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Brand guidelines for staff
Remember: all design work carried out on behalf of the University must be either:
designed by one of our contracted design suppliers
designed by one of our internal design teams
based on one of the Word templates illustrated in this document
Visit www.reading.ac.uk/designroutes for more information
Brand guidelines for staff
For more information, or if you have any queries on our brand, please contact:
Design & Print [email protected] Tel + 44 (0)118 378 8085
www.reading.ac.uk/dps
Version 2.0 August 2008
University of Reading Brand guidelines for staff
Higher Education is changing. As it becomes increasingly competitive and market-driven, universities are striving to offer highly-rated and uniquely attractive programmes, products, services and facilities. Reading is no exception. Many universities are also paying attention to the way they present themselves (i.e. to their brands) aware that audience perception is greatly influenced by the way they communicate and behave.
We have developed a way for Reading to present itself that will reflect our excellence and strengths. It helps us to create and maintain a favourable, professional, and consistent impression in the minds of our target audiences. In Autumn 2006 we completed a two-year branding study that involved consultation with more than 2,000 students, staff, community members, and business people. The study identified ways in which we could strengthen our image and promote the excellence and attributes of the University in a more consistent and compelling way. This is important, because we want to continue to be the University of choice for prospective students, staff, research and enterprise audiences.
These guidelines represent the outcome of this work, and explain how branding affects the day-to-day work of University staff. Our core values which we would like to convey in the way we present ourselves are:
excellence focused creative ambitious caring established
Introduction
Version 2.0 August 2008
University of Reading Brand guidelines for staff
If you have any questions about using the identity, please contact the Design & Print Studio
The new visual identity The new visual identity 4 Primary design elements 5 Secondary design elements 7 Reading plus one 9 Using the device 10 What not to do 11 Using the typefaces 12 Using the R 13 Using the colours 14 Using pictures on covers 15 Paper and recycling 16 Sub-branding 17 Co-branding and endorsement 18How it works for staff Using the new brand 19 Writing in brand 20 Design 21 Briefing a designer 22 Using pictures 23 Print and print buying 24 Approvals and help 25Templates for desktop use Introduction to templates 26 Stationery 27 Posters and flyers 28 Generic A4 documents 29 Newsletters 30 PowerPoint presentations 31 Templates for professional use 32Special applications Subject brochures 33 Subject brochure components 34 Banners 35 Examples of smaller items 36 Recruitment advertising 37 University folders 38 Websites 39 Wayfinding and signs 40
Some kinds of design are being handled in a more centralised way. These pages show examples of areas in which the University has made special arrangements.
Contents
Page 4Version 2.0 August 2008
University of Reading Brand guidelines for staff
Welcome to the University of Reading
University of Reading For more information,
please contact:
University of Reading Whiteknights PO Box 217 Reading RG6 6AH
Tel (0118) 987 5123 Fax (0118) 931 4404
www.reading.ac.uk
Our main focus is always on promotional materials, especially those concerned with student recruitment.
Our publications are linked by consistent use of the University device.
Our distinctive features include the use of a custom typeface, Rdg Vesta, in large sizes, and a palette of University colours.
The elements of the identity are used in different ways to link different kinds of publications relevant to different kinds of audience.
Corporate / research / enterprise publicationsPublications with a more corporate feel may use the Reading R and colours from our strong palette.
Student-facing publicationsOur undergraduate student-facing materials use colours from our bright palette, white backgrounds, and pictures in a modular arrangement based on a square.
Postgraduate student-facing materials also use a white background and pictures in a modular arrangement, but use colours from our strong palette.
Systems Engineering at Reading For more information,
please contact:
School of Systems Engineering University of Reading Whiteknights Reading RG6 6AY
[email protected] Tel (0118) 378 5225 Fax (0118) 975 1994
www.reading.ac.uk/sse
Systems Engineering at Reading
School of Systems Engineering
Reading 2009 Undergraduate
R12Reading 2009Undergraduate
ArchaeologyEnglish Literature
HistoryHistory of Art & Architecture
Life ScienceCombined Studies
Part-time study at Reading Certificate programmes at Reading and Newbury
School of Continuing Education
in association with
Title here at Reading For more information,
please contact:
Department of XXXXXXXXXX University of Reading Whiteknights Reading RG6 6XX
[email protected] Tel (0118) 378 0000 Fax (0118) 378 0000
www.reading.ac.uk
Title in here at Reading
Unit name
University of ReadingTitle here at Reading
For more information, please contact:
Department of XXXXXXXXXX University of Reading Whiteknights Reading RG6 6XX
[email protected] Tel (0118) 378 0000 Fax (0118) 378 0000
www.reading.ac.uk
The visual identity
The visual identity
Research in Classics at Reading
University Directory20072008Main Switchboard 0118 987 5123 | Fax 0118 931 4404
Page 5Version 2.0 August 2008
University of Reading Brand guidelines for staff
Primary design elements 1for use by staff and professional designers
The primary design elements are: University device
typefaces
R
colours
University device
Rdg Swift
Typefaces
Rdg Vesta
The visual identity
Page 6Version 2.0 August 2008
University of Reading Brand guidelines for staff
Primary design elements 2for use by professional designers only
The visual identity
R Colours
Pantone
2935
Pantone
Process Cyan
Pantone
108
Pantone
3285
Pantone
Rubine Red
Pantone
021
Pantone
361
Pantone
2583
Pantone
3285
Pantone
449
Pantone
653
Pantone
667
Pantone
1797
Pantone
7435
Pantone
484
Pantone
1797
Bright Strong
Page 7Version 2.0 August 2008
University of Reading Brand guidelines for staff
The visual identity
Secondary design elements 1for use by professional designers only
The secondary design elements are: modular picture treatment
standard University sign-off
special devices
pull-out boxes
Modular picture treatment Standard University sign-off
100% Available dedicated support in English language and academic study skills for non-native speakers of English
25 Foreign Languages open to all via the Universitys Language Centre2,000 Computers available on campus and dedicated to student use
1.2 million Books housed in the University Library, of which approximately 15,000 were newly added to stocks last year alone
and last, but not least
1 the number that reflects the importance we place on every student
www.reading.ac.uk
Disclaimer: This brochure was issued in June 2006. The University made every effort to ensure the accuracy of the information therein (which was correct at time of going to press), and can accept no liability for omissions, errors or subsequent changes following publication. For details of any changes made subsequent to publication, please check out the Universitys website at www.reading.ac.uk
Reading by numbersa portrait of the student experience
100% Available Help with English language for non-native speakers of English
98% Networked the percentage of rooms in our halls of residence that are fitted with network ports for the internet
2,000 Computers available on campus and dedicated to student use1.2 million Books housed in the University Library, of which approximately
15,000 were newly added to stocks last year alone
and last, but not least
1 the number that reflects the importance we place on every student
Reading by numbers 4.indd 1 12/6/06 11:01:36
Reading 2007Undergraduate
7002
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et
auda
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dnU
R12
The Friends of the University of Reading
For more information, please contact:
Brenda [email protected] Tel + 44 (0)118 378 8006www.reading.ac.uk/thefriends
Making the most of For more information,
please contact:
Reading University Library Whiteknights PO Box 223 Reading RG6 6AJ United Kingdom
[email protected] Tel + 44 (0)118 378 8770 Fax + 44 (0)118 378 6636www.reading.ac.uk/library
Career development for international students
For more information, please contact:
Careers Advisory Service University of Reading Blandford Lodge Whiteknights PO Box 217 Reading RG6 6AH United Kingdom
[email protected] Tel + 44 (0)118 378 8359 www.reading.ac.u