brand guidelines for staff - university of · pdf filebrand guidelines for staff primary...

Brand guidelines for staff

Remember: all design work carried out on behalf of the University must be either:

designed by one of our contracted design suppliers

designed by one of our internal design teams

based on one of the Word templates illustrated in this document

Visit www.reading.ac.uk/designroutes for more information

Brand guidelines for staff

For more information, or if you have any queries on our brand, please contact:

Design & Print [email protected] Tel + 44 (0)118 378 8085

www.reading.ac.uk/dps

Version 2.0 August 2008

University of Reading Brand guidelines for staff

Higher Education is changing. As it becomes increasingly competitive and market-driven, universities are striving to offer highly-rated and uniquely attractive programmes, products, services and facilities. Reading is no exception. Many universities are also paying attention to the way they present themselves (i.e. to their ‘brands’) – aware that audience perception is greatly influenced by the way they communicate and behave.

We have developed a way for Reading to present itself that will reflect our excellence and strengths. It helps us to create and maintain a favourable, professional, and consistent impression in the minds of our target audiences. In Autumn 2006 we completed a two-year branding study that involved consultation with more than 2,000 students, staff, community members, and business people. The study identified ways in which we could strengthen our image and promote the excellence and attributes of the University in a more consistent and compelling way. This is important, because we want to continue to be the University of choice for prospective students, staff, research and enterprise audiences.

These guidelines represent the outcome of this work, and explain how branding affects the day-to-day work of University staff. Our core values which we would like to convey in the way we present ourselves are:

• excellence• focused• creative• ambitious• caring• established

Introduction



If you have any questions about using the identity, please contact the Design & Print Studio

[email protected]

The new visual identity The new visual identity 4 Primary design elements 5 Secondary design elements 7 Reading plus one 9 Using the device 10 What not to do 11 Using the typefaces 12 Using the ‘R’ 13 Using the colours 14 Using pictures on covers 15 Paper and recycling 16 Sub-branding 17 Co-branding and endorsement 18How it works for staff Using the new brand 19 Writing in brand 20 Design 21 Briefing a designer 22 Using pictures 23 Print and print buying 24 Approvals and help 25Templates for desktop use Introduction to templates 26 Stationery 27 Posters and flyers 28 Generic A4 documents 29 Newsletters 30 PowerPoint presentations 31 Templates for professional use 32Special applications Subject brochures 33 Subject brochure components 34 Banners 35 Examples of smaller items 36 Recruitment advertising 37 University folders 38 Websites 39 Wayfinding and signs 40

Some kinds of design are being handled in a more centralised way. These pages show examples of areas in which the University has made special arrangements.

Contents



Welcome to the University of Reading

University of Reading For more information,

please contact:

University of Reading Whiteknights PO Box 217 Reading RG6 6AH

Tel (0118) 987 5123 Fax (0118) 931 4404

www.reading.ac.uk

Our main focus is always on promotional materials, especially those concerned with student recruitment.

Our publications are linked by consistent use of the University device.

Our distinctive features include the use of a custom typeface, Rdg Vesta, in large sizes, and a palette of University colours.

The elements of the identity are used in different ways to link different kinds of publications relevant to different kinds of audience.

‘Corporate’ / research / enterprise publicationsPublications with a more ‘corporate’ feel may use the Reading ‘R’ and colours from our ‘strong’ palette.

Student-facing publicationsOur undergraduate student-facing materials use colours from our ‘bright’ palette, white backgrounds, and pictures in a modular arrangement based on a square.

Postgraduate student-facing materials also use a white background and pictures in a modular arrangement, but use colours from our ‘strong’ palette.

Systems Engineering at Reading For more information,

please contact:

School of Systems Engineering University of Reading Whiteknights Reading RG6 6AY

[email protected] Tel (0118) 378 5225 Fax (0118) 975 1994

www.reading.ac.uk/sse

Systems Engineering at Reading

School of Systems Engineering

Reading 2009 Undergraduate

R12Reading 2009Undergraduate

ArchaeologyEnglish Literature

HistoryHistory of Art & Architecture

Life ScienceCombined Studies

Part-time study at Reading Certificate programmes at Reading and Newbury

School of Continuing Education

in association with

Title here at Reading For more information,

please contact:

Department of XXXXXXXXXX University of Reading Whiteknights Reading RG6 6XX


www.reading.ac.uk

Title in here at Reading

Unit name

University of ReadingTitle here at Reading

For more information, please contact:



www.reading.ac.uk

The visual identity

The visual identity

Research in Classics at Reading

University Directory2007–2008Main Switchboard 0118 987 5123 | Fax 0118 931 4404



Primary design elements 1for use by staff and professional designers

The primary design elements are:• University device

• typefaces

• R

• colours

University device

Rdg Swift

Typefaces

Rdg Vesta

The visual identity



Primary design elements 2for use by professional designers only

The visual identity

R Colours

Pantone

2935

Pantone

Process Cyan

Pantone

108

Pantone

3285

Pantone

Rubine Red

Pantone

021

Pantone

361

Pantone

2583

Pantone

3285

Pantone

449

Pantone

653

Pantone

667

Pantone

1797

Pantone

7435

Pantone

484

Pantone

1797

Bright Strong



The visual identity

Secondary design elements 1for use by professional designers only

The secondary design elements are:• modular picture treatment

• standard University sign-off

• special devices

• pull-out boxes

Modular picture treatment Standard University sign-off

100% Available – dedicated support in English language and academic study skills for non-native speakers of English

25 Foreign Languages open to all via the University’s Language Centre

2,000 Computers available on campus and dedicated to student use

1.2 million Books housed in the University Library, of which approximately 15,000 were newly added to stocks last year alone

and last, but not least…

1 the number that reflects the importance we place on every student

www.reading.ac.uk

Disclaimer: This brochure was issued in June 2006. The University made every effort to ensure the accuracy of the information therein (which was correct at time of going to press), and can accept no liability for omissions, errors or subsequent changes following publication. For details of any changes made subsequent to publication, please check out the University’s website at www.reading.ac.uk

Reading by numbersa portrait of the student experience

100% Available – Help with English language for non-native speakers of English

98% Networked – the percentage of rooms in our halls of residence that are fitted with network ports for the internet

2,000 Computers available on campus and dedicated to student use

1.2 million Books housed in the University Library, of which approximately 15,000 were newly added to stocks last year alone

and last, but not least…

1 the number that reflects the importance we place on every student

Reading by numbers 4.indd 1 12/6/06 11:01:36

Reading 2007Undergraduate

7002

gni

daeR

et

auda

rgre

dnU

R12

The Friends of the University of Reading


Brenda [email protected] Tel + 44 (0)118 378 8006www.reading.ac.uk/thefriends

Making the most of … For more information,

please contact:

Reading University Library Whiteknights PO Box 223 Reading RG6 6AJ United Kingdom

[email protected] Tel + 44 (0)118 378 8770 Fax + 44 (0)118 378 6636www.reading.ac.uk/library

Career development for international students


Careers Advisory Service University of Reading Blandford Lodge Whiteknights PO Box 217 Reading RG6 6AH United Kingdom

[email protected] Tel + 44 (0)118 378 8359 www.reading.ac.uk/careers

We have developed a standard sign-off for all our documents. It usually appears on the back cover and is embedded in our templates.

Please note that the styles and sizes for this sign-off will differ according to document format.

On our printed publications we use pictures in a modular arrangement based on a square. We use cut-outs to break this grid as appropriate.



The University can use the Queen’s Anniversary Prizes device until the end of 2009.

For copies of the QAP device, and advice about its use, please contact:

Design & Print Studio [email protected]

The visual identity

Secondary design elements 2for use by professional designers only

Special devices Pull-out boxes

For more information

Contact Mr Eric Kindel [email protected] +44 (0)118 378 XXXX

Or look online atwww.reading.ac.uk/typography

We have developed a style of pull-out box for use in all our printed materials. A similar style is used on the web.









Reading plus one

The visual identity

What this means in practice is that the University device appears in a defined position on all publications, along with the name of the issuing unit – also in a defined position. The issuing unit can be a School, Department, Division, research centre or group, depending on the intended audience.

If a Department is the issuing unit, rather than the School, the name of the School does not appear (but may be referred to in the accompanying narrative).

If you need advice about this please contact:


The University’s visual identity reflects a flat rather than an hierarchical structure.

School of Art & Communication Design

Visual Arts at ReadingYour more descriptive subtitle should go here

Department of Typography & Graphic Communication

Typographyat ReadingYour more descriptive subtitle should go hereTypography

at ReadingYour more descriptive subtitle should go here

Centre of Ephemera

Newspaper collection Your more descriptive subtitle should go here

The hierarchy is not shownThe images on the right show how the ‘Reading plus one’ approach can handle designing for different levels of the University hierarchy. The University structure is:

University of Reading > Faculty of Arts and Humanities > School of Arts and Communication Design > Department of Typography & Graphic Communication > Centre for Ephemera studies

Using ‘Reading plus one’, we remove any mention of levels that intervene between the ‘issuing unit’ and the University itself.

Please note that this rule only applies to the visible structural elements of a document. It is fine to explain the genuine structure in any running text within a document.



Using the device

The University deviceThere are four variants of the University device:

• Full colour (CMYK)

• Full colour (4 spot colours)

• Reversed out

• Outline

They must not be modified, distorted or re-drawn in any way.

Full colour (CMYK)This device is used on white and light-coloured backgrounds when you are printing in CMYK.

Full colour (4 spot colours)The 4 spot colour version is identical to the CMYK version, but the colours are specified as spots to cater for non-CMYK printing processes.

Reversed outThis device is used when reversing-out of dark-coloured backgrounds. It must only appear in white.

OutlineThis device can only be used in black on a white background. It must not be printed in any colour other than black. There is no grayscale version of the device. The outline version is the approved black and white rendering. Most of our MS Office templates for staff use only this version.

The visual identity

For use by staff and professional designers

For use by professional designers only

How to get the device

Staff have access to the Outline version of the device through MS Office templates. Coloured versions are not released to staff, but can be sent to external organisations or suppliers working with the University. Contact the University Design Team to arrange this, providing them with:

• an outline of the project

• contact details of the external organisations or suppliers involved

Email [email protected]



What not to do

The visual identity

Research inZoology at Reading

School of Biological School of Biological SciencesSciences

Do not rearrange or italicise the device.

Do not alter the device’s colours or typeface.

The device must be applied as a complete unit and must not be separated. The arms must not be used alone, except for particular ceremonial purposes.

Do not expand or condense the device.

Do not place the device at an angle or contain it in any shape.

Do not incorporate the device with headlines or body text, and do not combine the device with unit names.

Do not print the device on a background that does not provide sufficient contrast. The colour device can only be used on very light colours. Whenever possible, it should appear on pure white.

The device must not be alteredThe device should not be altered in any way. The illustrations below show some common mistakes to be avoided.

UNIVERSITY OF

Reading

Study at the

Department of Geography



Rdg Swift (for text)

Rdg Vesta (for headings)Rdg VestaRdg Vesta is our sans serif font and when used in large sizes, such as on covers, it is a distinctive brand feature.

Which versions to use?The regular version of the font (not bold, and certainly not italic) is the version that best reflects the brand. When you use the font at headline sizes, you should always use the regular version.

You can use the bold version for emphasis and for things like web addresses (even when the body text is in Rdg Swift).

Italics should be used as you would normally use them: for example, when writing the title of a book.

Rdg Swift This is used for text setting for all our professionally-produced material, and many internally-produced documents.

You shouldn’t use it for anything other than ‘normal’ or ‘body’ text. Headings, captions, and tables use Rdg Vesta.

Which versions to use?In most cases, you should only use the Regular version.

You can use italic to complement the regular version, as long as they are within the ‘normal’ text and not in headings.

We never use the ‘bold’ version. Use Rdg Vesta Bold instead.

When to use the University fontsOur fonts should be used whenever practical, but they needn’t be used for everything:

On publicity material•Alwaysusethefonts

On internal publications•Templatesshouldbeused

for all internal documents, therefore fonts are automatically included

On ‘working’ documents(eg. Collaborative work with other universities or off-site organisations)

•Thefontsarenotneeded

Installing the fontsThe fonts are installed as part of our suite of MS Office templates. Follow the links below to install the templates and fonts.

Visit www.reading.ac.uk/dps/fonts to download the fonts, and www.reading.ac.uk/dps/stafftemplates to download the templates

For most applications, it is not necessary to manually choose the University fonts from within MS Word. Our suite of templates are pre-formatted to use the correct fonts for different kinds of information.

What happens if the fonts are not installed?We want all staff to install our templates and fonts, but if this is not possible, it should not affect your ability to use our template. This is because the fonts are embedded into the templates so that even staff or colleagues without the ability to install fonts will still see an accurate rendering on-screen.

As a last resort you should use Arial as a substitute for Rdg Vesta, and Times New Roman instead of Rdg Swift. This should be considered a last resort.

Using the typefaces

The visual identity



Using the ‘R’for use by professional designers only

The visual identity

Examples of the ‘R’ in banner format

Newsletter for the School of Continuing Education | Spring 2006

oncourse

Touching on topical subjects such as the human genome, GM foods, DNA profiling, conservation issues and human evolution, the course is the School’s first ever certificate in a science subject. The two-year programme provides a challenging curriculum and also allows students to progress to degree-level study.

“Anyone can apply,” says Dr Nina Brooke, lecturer in the Public Engagement with Science. “As there are no formal entry requirements and classes are being held in the evening, this course is particularly accessible.”

“We have designed the Certificate very carefully to build students’ knowledge

in the key areas of life science during the two-year programme, as well as develop their practical skills both in the laboratory and the field,” she adds.

The course consists of four modules:

• An introduction to biology provides an understanding of the scope of biology and a foundation for the other more specialised modules.

• Genes allows students to decipher the code of life inside human cells and investigate the major landmarks in genetics from Mendel to Monsanto.

• Ecology explores the dynamic relationships

between organisms and the Earth’s environment. This module’s strong outdoors bias concentrates on practical training in the modern techniques of field ecology.

• Evolution introduces evolutionary biology and its historical development, from ancient Greek philosophers to the modern synthesis.

In the first year Nina Brooke will teach around half of the lectures which will take place on Wednesday evenings. Her fellow tutor is the highly experienced senior lecturer Chris Skidmore who has taught in the University’s School of Biological Sciences for over 25 years and also teaches music in the Open Studies programme. Lectures will be complemented by laboratory sessions at the Whiteknights campus and field trips on occasional Saturdays.


AVOID DISAPPOINTMENT ENROL FOR SUMMER TERM COURSES NOW!

OFFER A FRIEND A FREE PART-TIME COURSE

Newcomers are being encouraged to try out our weekly courses with a FREE COURSE offer this summer term. Anyone who has not been on a course or dayschool in the last five academic years is eligible to join a weekly course for free.

If you know someone who would enjoy coming on a course with you, why not tell them about this offer. We can send them a prospectus or they can pick one up at any library local to Reading.

The offer applies only to our weekly courses and does not include dayschools.

SUMMER TERM OFFER

The new Certificate is a welcome addition to the existing portfolio of courses which currently focuses on arts subjects.

Myra Cottingham Certificate programme comments: “This exciting development builds on the growing popularity of the Open Studies science courses and fills the current gap in more advanced study.”

Reflecting the School’s commitment to offering interdisciplinary courses that bridge the traditional divide between the arts and sciences, she believes the Certificate is ideal for students who want to gain a more rounded education.

“We’re hoping that people who may have missed out on science at school will jump at the chance to develop their knowledge of the basic concepts of biology,” says Myra.

The chance to explore some of today’s most thought-provoking and complex issues relating to biological sciences is on offer this autumn as a new Certificate in Life Science comes on stream.

New Certificate grapples with the building blocks of life

Two Researchers in Information Design HistoryDepartment of Typography and Graphic CommunicationFull-time, for 4 years, starting 1 October 2006. Grade 1A Research, £23,182

This project offers two researchers excellent opportunities to establish strong profiles through innovative work within a new field – information design history – in an exciting department of a research-intensive university.The project investigates the products of Victorian ‘information design’, and the everyday interactions which were conducted through ephemeral printed documents – charts, forms, catalogues, and diagrams. What demands did their rich and varied configurations make on newly literate audiences? What were the sources of innovation in the graphic organization of information?

The Researchers• One should have a background in design history, print or visual culture, or

graphic communication• One should have a background in modern social or economic history• Each should have a PhD or equivalent, analytic and synthetic skills, experience

of archival work, and ICT literacy.• Ability and willingness to work collaboratively are essential.Informal enquiries are welcome: call Paul Stiff on 0118 378 8083 or e-mail [email protected]. We value a diverse workforce and welcome applications from all sections of the community.Closing date for applications 12 July 2006Further information and application forms are available at www.reading.ac.uk/jobs, or from: Personnel Office, University of Reading, Whiteknights, PO Box 217, Reading RG6 6AH, Telephone 0118 378 6771 (voicemail)

Please quote reference number AC0606

Lecturer in Film StudiesDepartment of Film, Theatre & TelevisionThe appointment is Full-time, permanent and starts on 1 October 2006. Lecturer Grade B – £28,829 to £36,959 per annum

We are seeking an outstanding individual for a major role in the development of our work in Film Studies. We are looking for a candidate who can• teach through a combination of theory and practice• bring an emphasis on close analysis, cinema history and critical approaches to

a wide variety of film forms• research in film and teach all 3 years of the undergraduate programme• contribute to MA teaching and PhD supervision• additional bullet goes here• help us maintain our high standards for research and our established

reputation for excellence in teachingCandidates with interests in any aspect of film studies will be considered, though expertise in film documentary, British, European or avant-garde film would be an advantage. Applicants should have a PhD and be active researchers.Closing date for applications 24 March 2006Further information and application forms are available at www.reading.ac.uk/jobs, or from: Personnel Office, University of Reading, Whiteknights, PO Box 217, Reading RG6 6AH, Telephone 0118 378 6771 (voicemail)


Normal adWidth measurement matches the existing ad.Copy has been re-worded and re-ordered to fit new style

Bullets: 10/12 words (max 78 characters)

www.reading.ac.uk/jobs www.reading.ac.uk/jobs





of archival work, and ICT literacy.• Ability and willingness to work collaboratively are essential.Informal enquiries are welcome: call Paul Stiff on 0118 378 8083 or e-mail [email protected]. We value a diverse workforce and welcome applications from all sections of the community.Closing date for applications 12 July 2006Further information and application forms are available at www.reading.ac.uk/jobs, or from: Personnel Office, University of Reading, Whiteknights, PO Box 217, Reading RG6 6AH, Telephone 0118 378 6771 (voicemail)Please quote reference number AC0606

www.reading.ac.uk/jobs

The University ‘R’ is used in two main ways:

• as part of a banner such as at the top of recruitment ads, as part of a masthead on newsletters and magazines, and for promotional panels on our website.

• in large sizes as part of a background for particular kinds of publication

The shape and proportion of the ‘R’ must not be changed in any way. It must not be cropped differently.

Examples of use of the ‘R’ as a background device

Welcome to the University of Reading


please contact:

University of Reading Whiteknights PO Box 217 Reading RG6 6AH

Tel (0118) 987 5123 Fax (0118) 931 4404

www.reading.ac.uk

Title here at Reading For more information,

please contact:



www.reading.ac.uk

Title in here at Reading

Unit name

University of ReadingTitle here at Reading




www.reading.ac.uk

The ‘R’ can be used as a tint or UV varnish with background images provided that it enhances rather than detracts from the image. Generally, this treatment works best with more abstract, patterny pictures.

The ‘R’ can be used as part of a background colour, as a tint out of the University colours or as a spot UV varnish.



Using the colours

The visual identity

We use colour consistently within the visual identity. Colour is used to articulate elements in printed and web documents. On the web, colour helps to group related pages to present a consistent user experience.

In printed documents, colour may be used to define different sections.

The bright coloursIn printed documents, materials that support undergraduate student recruitment, or are generally student-facing, use a set of bright colours. These are interchangeable, and work well with each other.

The strong coloursCertain core University policy documents and communications use a set of stronger colours. Postgraduate student recruitment materials also use these ‘strong’ colours.

Assigning coloursIn printed documents, specific colours are not normally used to identify particular units. There is no requirement for all of a School or unit’s publications to share a colour.

Colour may be used to colour-code documents which the user receives together, and needs to distinguish, but there are so many possible combinations of documents that this cannot be an overriding principle.

Colour should be considered as one element, together with an approach to images and the copy used for document titles, in the differentiation and grouping of a unit’s publications.

A two-colour aesthetic; black plus an accent colourThe simplest way to describe the use of colour on a page in our brand is that documents should appear to have only one dominant colour, plus black for text and multi-coloured images.

Documents printed in full colour can use different colours to help define sections.

Colour can be used for a variety of typographic features, such as pull-out boxes, headings, web addresses and bullets.



Using pictures on covers

The visual identity

School of Biological Sciences

Zoology at Reading

UCAS C300

Undergraduate programmes


Zoology at Reading

UCAS C300



Zoology at Reading

UCAS C300Undergraduate programmes


UCASC300

Zoologyat Reading Undergraduate programmes

ReadingUndergraduate programmes

Reading


Zoology at Reading

UCAS C300



Zoologyat Reading

UCASC300Undergraduate programmes


UCASC300



UCASC300



Zoologyat Reading

UCASC300Undergraduate programmes


UCASC300



Reading

Don’t divide the page into more than two panels.

Don’t overlap modular images, please use our modular system.

Don’t create ‘blended’ photomontages.

Don’t overlay a page with panels or stripes in different directions.

Our visual identity is flexible enough to allow different approaches to cover design.

We have developed a number of options that help to maintain the look of the Reading visual identity, yet this does not mean that all publications will look the same.

Introduction to

Zoology

Introduction to

Zoology

Introduction to

Zoology

Introduction to

ZoologyIntroduction to

Zoology

Introduction to

Zoology

Introduction to

Zoology

Introduction to

Zoology


UCASC300



Reading


Zoology at Reading

UCAS C300


Introduction to

ZoologyIntroduction to

Zoology



Paper and recycling

The visual identity

University commitmentThe University is moving towards a sustainable policy for paper procurement. We are determined to do more to meet our environmental commitments in all area of purchasing policy.

The brand provides an opportunity to help in this process by stating a preference for printing on recycled paper.

We are following the principles laid down by WRAP at www.wrap.org.ukWRAP is a not for profit company created in 2000 as part of the Government’s waste strategies across the United Kingdom.

This means:

• printing on recycled paper stock, with a minimum of 75% recycled fibre content

• applying a recycled paper logo wherever we use recycled stock

• encouraging people to recycle documents when they are finished with them

Wherever possible, we should print on paper with a minimum of 75% recycled fibre content

Paper as part of the brandSpecifying recommended paper stocks is not just about environmental issues. We also want to promote a common feel for our documents through paper weight and paper finish.

The Reading brand is silk not gloss

We use silk paper, silk seal and silk laminateAll University publications should be printed on silk coated paper. In addition, silk seal, laminate or spot varnish may also may used to protect the printing, or to add effect.

If you have any questions about paper, please contact




Sub-branding and other logos

The new visual identity

Sub-brands: differences and similaritiesWhen a core activity of the University is allowed its own logo or device (such as University museums or the Sports Centre) the following applies:

• the University device must be used, as specified on all publications

• the standard University sign off must be used, as appropriate

• the University typefaces, colours and templates for the insides of documents may be used

• the University ‘R’ and cover designs for A4 and A5 brochures and leaflets must not be used

The sub-brand may have its own:

• logo

• picture treatment

• graphic elements

• colours

Sub-branding is when a unit of the University is allowed its own logo or visual identityIf specifically approved by Marketing, in line with our sub-brand policy, a unit can use its own logo or device, or a distinct visual identity. In both cases, however, it is important to show a visual connection with the University, so we have developed some rules to standardise the relationship.

BioCentreExplanatory line of text complementing the document title

BioCentre

Working out with Reading University

VO2 Group exercise

Document title here


Department name

Reading University Whiteknights Reading RG6 6AJ

EMAIL ADDRESS Tel + 44 (0)118 378 XXXX

www.reading.ac.uk

Other logos

No unit of the University is allowed its own logo unless explicitly approved by Marketing.

Normal academic departments are never allowed their own logo.

Contact Design & Print Studio [email protected]



Co-branding and endorsement

The new visual identity

When we collaborate with others we don’t always use our own brand

If you need to give someone access to the University Device for co-branding, please send their email address to the Design & Print Studio,

[email protected]

Do not use the brand when:The University is the co-author/sponsor of a report published by an external organisation.The University device is supplied for inclusion alongside those of the other authors, along with guidelines for minimum appearing size and the exclusion zone. The Reading brand is not used

The University is a partner in a national conference organised by a professional body with its own visual identity.The conference documents should follow the professional body’s visual identity. A University device (in colour or black and white as appropriate) is supplied and appears on all documents alongside

other logos and devices. It is separated from other logos by the ‘exclusion zone’, but is otherwise governed by the professional body’s visual identity rules. The Reading brand is not used

The University is sponsoring a charity event at a local school.A University device (in colour or black and white) is supplied along with guidelines for minimum appearing size and the exclusion zone. The Reading brand is not used

You may use the brand when:The University is an equal partner in and co-organiser of an exhibition or event.The University’s brand (or agreed sub-brand) may be used if members of the University play a major role, or if the exhibition or event is held within the University.

For events outside Reading you should suggest that

Reading’s guidelines are followed, if this is acceptable to all involved. The Reading brand may be usedIt is equally valid to follow the branding of a partner institution, if all parties agree. The Reading brand does not have to be used

Partner institutions are uncomfortable with giving Reading too much prominence, or if a decision is taken that the identity of the event is more important than those of the institutions involved.The University’s brand (or agreed sub-brand) may still be used, but with the

University Device moving to the footer, along with all other logos The Reading brand may be used, but without the Device in the top right

Use the brand when:A national conference is based at Reading; it is organised by one of the Schools and is co-sponsored by one of the research councils and another University.The University’s visual identity (or, if relevant, that of a sub-brand) should govern the promotional materials. The logos of any

sponsors or second-tier collaborators go at the foot of the page. Use the Reading brand or a sub-brand

A department at Reading has been awarded an accreditation from an awarding bodyThe University’s visual identity (or, if relevant, that of a sub-brand) should govern the promotional materials, but the marque of the awarding body sits at the foot of the page Use the Reading brand or a sub-brand

How it works for staffUsing the brand

Writing in brand

Design

Briefing a designer

Using pictures

Print and print buying

Approvals and help



Using the brand

How it works for staff

Many of our publications should follow our identity ‘templates’.

Templates help to fix the look and feel of a document. Margins, column widths, typefaces, type size and spacing are embedded in ‘styles’ or ‘style sheets’, and must be followed. The instructions that go with each template advise on treatment and positioning of pictures, use of colour and, when appropriate, use of the ‘R’.

We have produced two kinds of template:

1 MS Office templates for use by staff

• stationery

• posters and flyers

• generic A4 documents

• presentations

2 InDesign templates for use by professional designers

• newsletters

• subject brochures

• programme leaflets

• promotional banners

• postcards

• press adverts

• folders

• posters

• A4 and A5 publications

• others for specific uses, such as cards about University collections

To be in brand our publications must use language that reflects our values, and must follow our design standards.

For most people this will mean changes in the way you produce promotional and other materials.

Being in brand is much more than adding a University device to your existing documents. It involves the language you use as well as the look and feel of a design.

This section provides a procedural guide to producing documents in brand. It provides links to resources that will help you write in brand, and make sure your materials are designed and printed according to our visual identity.

One of the biggest changes we have made is that, in line with the University’s purchasing policy, we have appointed a team of contracted design suppliers.

These design companies have been chosen because they produce work of high quality, offer good value for money and have been fully briefed about our visual identity and design standards.

They have been asked to work within our new guidelines which have been designed to offer flexibility in approach. However, this is likely to mean that you will have less influence on how your publications and materials will look.

In developing the new brand we have taken account of standards for accessibility, and we have specified papers that contain a significant percentage of recycled material.



Finding the right words online course We have developed an online copywriting course which will help you when you are writing or commissioning copy for print or web to promote your programmes, products and services.

This course will help you when you write or commission copy to promote the University for printed publications or the web.

It also provides important information on the differences between writing for the web and writing for print.

The course has been designed to be self sufficient and should take around two hours to complete.

To find out more please go through the Centre for Staff Training and Development.

www.reading.ac.uk/cstd

Copy-editing Copy-editing, which may be done by yourself, your designer, typesetter or both, is to make sure that you are following the University’s house style conventions. These follow standard UK practice as followed by most British publishers.

Our house style conventions are outlined in Finding the right words course.

Special applicationsSome kinds of University document have particular sets of rules about content and style of presentation that must be followed:

The Word BankA major component of our new image is the Word Bank. It contains items of text about the University, written to reflect the University’s values and our copywriting guidelines.

If you want to include information about the University in your materials, you should find what you are looking for in the Word Bank. It will save you having to write it yourself, and by using it, you will help us to communicate a consistent image for the University.

Topics fall into several areas and average 300 words. Each area includes a number of sub-topics. Some items are written for specific audiences – for example the way we describe campus life to a student will differ from the way we describe it to a member of staff.

To find out more please visit our Imagebank, where you can register to use the Word Bank.

Find out more at www.reading.ac.uk/imagebank

We want to promote the University in a consistent way that captures audience interest and reflects our values. To help us achieve this we have developed two resources – the Word Bank and the Finding the right words online copywriting course for use by staff preparing promotional material.

Writing in brand




Design


• a contracted design supplier

• University Design Team

2 We have again increased our internal resource for design with the appointment of a University Design Team who have been closely involved with the development of the visual identity. Please contact:


• external facing

• illustrated

• complex material

• one that needs to use a University template

The job may be

• one that requires consultation across the University

• external or internal facing

• mainly text , maths, technical, languages

3 The Design & Print Studio the Department of Typography & Graphic Communication will continue to offer a pre-press service and printing service as well as help and advice. The Design & Print Studio has been involved with the development of the visual identity, especially the print production aspects. Please contact:


If you have money and need the job relatively quickly, use


• the Design & Print Studio in Typography

4 The work experience scheme in Typography, in which students work with design supervisors, provides undergraduates with opportunity to work with real clients. Many important University publications, such as the prospectuses, are designed in this way. Please contact:

Work Experience Co-ordinator Rob Banham [email protected]

If you have a restricted budget and have time available, use

• the work experience scheme in Typography


• the work experience scheme in Typography

Choosing the right designer for your jobYou have four options for getting materials designed. All our designers, whether internal or external, are familiar with our brand guidelines and have copies of the templates we have produced.

1 You can work with a design company from our list of contracted design suppliers. You are no longer able to purchase design services from companies that are not on this list. The companies have been chosen because they offer high quality and good value for money. They have been briefed about the new brand and visual identity.

Find out more at www.reading.ac.uk/dps/designroutes

This matrix is a guide to the design route that is most appropriate for your job.



Briefing a designer


The more information you have about your requirements for a job, the more likely it is that your designer will get it right.

Before designers begin working on a project they need an outline brief to help them assess the nature of the work and the amount of work involved. Your brief should contain

• background information about the project

• a simple definition of the project which may be specific, such as ‘brochure to advertise new programmes’ or more general, such as ‘help with presenting course materials’

• information about your target audience

• details of when you need the job by

Checklist for developing a brief for designers

ObjectivesWhat is the document for?

What does it need to achieve?

AudienceWho is it for?

What are their needs or abilities?

ContextHow and where will it be used?

What might compete with it for attention?

PicturesHow will you supply pictures?

Does your designer need to source pictures for you?

Who is responsible for checking copyright?

FormatAre there any size preferences or constraints, for example, is it part of an existing series?

Does it have to be mailed or filed in ways that affect size?

Production and schedulingWho is going to be responsible for buying print?

How many copies do you need?

What are your delivery requirements?

What are your key dates, for example, for sign off and delivery?

BudgetCan you afford full-colour printing?

Are you working to a fixed sum?



Subject matterWhile some subject matter or locales may represent your subject area or direct environment, they are unsuitable for representing the University in promotional materials.

We would rather show idealised images if the reality might have negative connotations.

People and permissionsA signed permission form is required for any person featured in a photograph.

Using pictures


Our approach involves a modular grid based on a square that allows for a range of configurations; we use cut outs to break the grid; and allow the use of single, larger images, for example, on covers.

This is something that your designer will do for you. You should not attempt to emulate this style in Word or PowerPoint.

The University is committed to using inclusive images.

The University has a stock of images that can be accessed by staff and professional designers.Staff are able to browse the imagebank and find suitable images for their subject. To use the Imagebank, you simply need to register your details using your University username and email address.

Visit www.reading.ac.uk/imagebank

We cannot guarantee to use your own photographs.Although Staff are well-placed to take images for their own subject, we are usually unable to use images that have not been taken by a professional photographer.

There are several reasons why we cannot use photos staff have taken themselves:

QualityThe photos may be of poor quality in terms of their resolution, colour or composition.


Zoology at Reading

UCAS C300Undergraduate programmes

Introduction to

Zoology


Zoology at Reading

UCAS C300


Introduction to

Zoology


Zoology at Reading

UCAS C300


Introduction to

Zoology


Zoology at Reading

UCAS C300


Introduction to

Zoology

Imagebank

Your pictures

Modular image grids

Inclusive images

Each image in the Imagebank is catalogued using descriptive terms which can be used to find images in a search. It is also possible to search by category and sub-category.

When an image is uploaded to the Imagebank it is automatically assigned an ID number. This means that rather than sending images to your designer, you can simply send a list of Imagebank ID numbers.



Print and print buying


Buying printThe University buys a lot of print – from large-scale, long print-run jobs to straightforward jobs in small quantities.

We are planning to move towards centralised print buying – as we have done for design.

Until this happens there are two options:

• speak with the Design & Print Studio; who will arrange, and manage, printing internally or externally at competitive rates.

• if you are using an external designer they can buy print for you. They will charge you for doing this, but it means you don‘t have to liaise with the printer.

Print specificationsOne of the reasons we want to keep control of print buying (as well as saving you money) is so that we can be consistent in the paper we use and in the way that materials are ‘finished’ - that is lamination, binding and so on.

Paper and boardThe University is committed to sustainable resources so as part of our brand we are using papers and boards that have a significant proportion of recycled material.

Lamination and sealingThe ‘feel’ of the University brand is ‘silk’ (not gloss or matt) for books, brochures, leaflets and cards.

Gloss paper or finish should never be used.

WarningSome of the printers that provided print for the University in the past offered a complete service that included design. It is not acceptable to buy design through this route.

Our contracted design suppliers can buy print for you, but they will have to follow our specifications for paper and finishing.

You don’t have to use the design companies to buy print for you; you can ask the Design & Print Unit to source print for you. There will be a charge for this, but it is likely to be lower than going to an external design company.

If you need advice, please contact:




Help with writingFinding the right words

This Blackboard online course is designed to help staff when writing or commissioning copy to promote the University for printed publications or the web.

For more information visit www.reading.ac.uk/cstd

For further advice on writing for the web please contact:

Head of Web and New Media, Helen Setchell [email protected]

Approvals and help


We keep tight control of both the wording and the visual appearance of our materials so that we can be sure we are ‘on brand’.

Help with design and printThe University Design Team have been involved in the development of the visual identity and therefore know it in detail.

For advice about visual identity implementation, or help with design, please contact:


For advice about buying print, please contact:


ApprovalsYou are responsible for making sure that the language in your document is on brand.

The designers you work with will be following guidelines and using templates to ensure that your materials follow our visual identity rules.

Our external designers forward proofs of every job to the University Design Team and Marketing for approval before they are printed.

If materials are printed without this approval, and they are later found to be misapplications of the guidelines, you or your designer may be required to re-do the job at your or their own cost.



Introduction to templates

Templates for desktop use

We have designed some templates to help you promote your activities from your desktop. These are for use in Word that can be used on PCs.To use these templates you will have to install the University fonts.

To use the Word templates effectively you will need to be familiar with using styles.

On the following pages we have labelled the styles so that you can find out at a glance what each one looks like.

The styles have been set up to provide the ‘look and feel’ of our brand, so please don’t change them. If you find that your copy won’t fit, consider editing it so that it is shorter, or make the document run over more pages.


21 September 2006 © University of Reading 2006 www.reading.ac.uk

PowerPoint at Reading A guide to using the new templates



Stationery


University stationery is either designed in-house, or produced using templates in Word.

Word templates are now available for letters, faxes and memos.


Only approved sub-branded units can use stationery that differs from this template.

After you have installed the templates, please read the enclosed Read Me file for full instructions on using the files.

If you want advice on using the stationery templates, please contact:


Head of School Dr Geoffrey M. Harvey

School of English and American Literature

Faculty of Arts and Humanities Whiteknights, PO Box 218 Reading RG6 1AA

phone +44 (0)118 378 8366/8362 fax +44 (0)118 378 6561

Head of School Dr Geoffrey M. Harvey

School of English and American Literature

Faculty of Arts and Humanities Whiteknights, PO Box 218 Reading RG6 1AA

phone +44 (0)118 378 8366/8362 fax +44 (0)118 378 6561



Poster and flyer template


Template in Word for posters and flyersWe have one template for text-only designs, and another that supports pictures too. The same style sheets are used for both designs and are available in A4 and A5 format.

The University device is embedded in the template.

The following style sheets are set within the templates.

UnitSee Reading plus one

Further informationContact name, address, phone, fax and email, subject-specific web address

Subject title 1

VenueDate, time etc

Body textIf picture is not used

PictureIf used instead of text

Author




Generic A4 documents

A general purpose template This Word template is designed to be flexible enough to use for a variety of purposes, from minutes to reports to student handbooks.

Main heading

Sub heading

3 levels of heading

Section heading

Normal text


Contents list

A simple table style

Bullet lists




Newsletters

Template in Word for desktop newslettersThis template can be easily adapted for School and Department news, or to highlight achievements in research or teaching.

For colour newsletters with a more promotional purpose, contact the University Design Team.

HeadingMaster page field

Magazine info

Lead story heading

Lead story introduction

Newsletter text

Heading 2





PowerPoint presentations

Template in PowerPoint for presentationsThere are several different configurations for PowerPoint presentations, but the style elements remain the same.

Instructions for using the Powerpoint templates are included in the installer package.

21 September 2006 © University of Reading 2006 www.reading.ac.uk

PowerPoint at Reading A guide to using the new templates

2To put your footer here go to View > Header and Footer

Using this guide• Use this guide as a reference tool to help you learn

about the features of the new templates• When you’re done, choose a template

(they come in colours) and get started• The guide aims to

– provide a number of recommendations to help you produce better PowerPoint presentations

– make sure that all the PowerPoint presentations we produce share the Reading look and feel

• Check out the page notes for further information

Title

Sub title

Document informationDate, Copyright, URL


The templates use PowerPoint’s ‘masters’ feature to ensure consistency across all slides.

You can update your existing PowerPoints to the new style by using the ‘Slide Design’ command.

See the included PowerPoint guidelines PDF for more advice on this.




Templates for professional use

Templates for professional use in specialist software, InDesignThe templates we have produced for our designers will help keep our design costs down by providing a common starting point.

We have produced some generic templates for standard document sizes, such as A4 and A5 to take account of ‘simple’ and ‘complex’ documents.

Other templates relate to specific document types and contain all the styles that our designers will need to produce publications in brand.

We have provided templates in InDesign for the following document types:

• newsletters

•subject brochures

•programme leaflets

•promotional banners

•postcards

•press adverts

•folders

•posters

•A4 and A5 publications

•others for specific uses, such as cards about the University collections

Newsletter for the School of Continuing Education | Spring 2006

oncourse

Touching on topical subjects such as the human genome, GM foods, DNA profiling, conservation issues and human evolution, the course is the School’s first ever certificate in a science subject. The two-year programme provides a challenging curriculum and also allows students to progress to degree-level study.

“Anyone can apply,” says Dr Nina Brooke, lecturer in the Public Engagement with Science. “As there are no formal entry requirements and classes are being held in the evening, this course is particularly accessible.”

“We have designed the Certificate very carefully to build students’ knowledge

in the key areas of life science during the two-year programme, as well as develop their practical skills both in the laboratory and the field,” she adds.

The course consists of four modules:

• An introduction to biology provides an understanding of the scope of biology and a foundation for the other more specialised modules.

• Genes allows students to decipher the code of life inside human cells and investigate the major landmarks in genetics from Mendel to Monsanto.

• Ecology explores the dynamic relationships

between organisms and the Earth’s environment. This module’s strong outdoors bias concentrates on practical training in the modern techniques of field ecology.

• Evolution introduces evolutionary biology and its historical development, from ancient Greek philosophers to the modern synthesis.



AVOID DISAPPOINTMENT ENROL FOR SUMMER TERM COURSES NOW!

OFFER A FRIEND A FREE PART-TIME COURSE

Newcomers are being encouraged to try out our weekly courses with a FREE COURSE offer this summer term. Anyone who has not been on a course or dayschool in the last five academic years is eligible to join a weekly course for free.

If you know someone who would enjoy coming on a course with you, why not tell them about this offer. We can send them a prospectus or they can pick one up at any library local to Reading.

The offer applies only to our weekly courses and does not include dayschools.

SUMMER TERM OFFER

The new Certificate is a welcome addition to the existing portfolio of courses which currently focuses on arts subjects.

Myra Cottingham Certificate programme comments: “This exciting development builds on the growing popularity of the Open Studies science courses and fills the current gap in more advanced study.”

Reflecting the School’s commitment to offering interdisciplinary courses that bridge the traditional divide between the arts and sciences, she believes the Certificate is ideal for students who want to gain a more rounded education.

“We’re hoping that people who may have missed out on science at school will jump at the chance to develop their knowledge of the basic concepts of biology,” says Myra.

The chance to explore some of today’s most thought-provoking and complex issues relating to biological sciences is on offer this autumn as a new Certificate in Life Science comes on stream.

New Certificate grapples with the building blocks of life


2 3

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Telephone: 0118 378 1234

www.reading.ac.uk/sports

BOX PANEL HEADING

Systems Engineering at Reading For more information,

please contact:

School of Systems Engineering University of Reading Whiteknights Reading RG6 6AY


www.reading.ac.uk/sse

Systems Engineering at Reading

School of Systems Engineering




Special applications

Subject brochures

Subject brochuresSubject brochures tell students about studying a particular subject at Reading.

Subject brochures can be A4 or A5 printed in full colour or two spot colours. As with other student recruitment materials, UG subject brochures use colours from the bright colour palette and PG subject brochures use colours from the ‘strong’ palette. Both use pictures that illustrate the subjects

Department of Chemistry

Chemistry at Reading

Undergraduate

1 Getting started

Read through the subject brochure guidelines in this document

Contact Student Recruitment

Choose a designer

Plan a production schedule

2 Writing the copy

Use the UG or PG subject brochure Word template to write your copy

Use the Word Bank for copy about the University (rather than your discipline). This is written with the needs of students in mind

Follow the University’s guide to writing copy within the brand, Finding the right words

3 Choosing pictures

Specify the kind of pictures you would like in the appropriate place in the Word template, or provide a list of Image Bank ID numbers

4 Design phase

Send the Word template containing your copy and picture specification to your designer, who will work within a pre-defined template

You can supply your own pictures if they are of sufficient quality, or your designer will source them for you. Our designers have access to the University Image Bank.

5 First draft

When the designed document comes back from your designer:

Send one copy to the Design & Print Studio

[email protected] Send one copy to Marketing

6 Final proof and sign-off

Collate your amendments from the first draft and send them to your designer

Once a new proof is ready, your designer will send it for sign-off to:

You and your project team

University Design Team

Marketing

Project process

8 Production & distribution

50 copies go to the Student Recruitment Office

50 copies go to the International Office

50 copies go to any related Department (eg Typography will have a stock of Fine Art brochures)

PDF version (including web links to University site / subject site) goes to author

7 Printing

You can ask your designer to buy print for you. They will charge you for this

You can ask the Design & Print Studio to source print for you

In both cases the University specification for print will be followed.

and the students and staff at work.

You will be asked to write into a UG or PG Word template which will be used to produce your subject brochure. The fields in this reflect the components of the brochure, and each of these is reflected in a particular way in the design.

You should provide your designer with a copy of this Word template so they can copy and paste into the

subject brochure template.

You should also provide a picture specification, or list of Imagebank ID numbers.

The process that you should follow is shown below. Please note the procedures for approval and sign off.

If you want a subject brochure designed please contact:





Subject brochure components


2


3

Chemistry is the central science, essential to the welfare of the population and the economy. We rely on chemists to monitor and improve our environment and our food, to produce the medicines we need, and to develop the materials used by every technology and manufacturing industry, from electronics to agriculture, and from clothing to cars.

Chemists represent the fore-front of a broad and dynamic discipline, which is constantly evolving and always moving forward as exciting discoveries are made. A well qualified chemist can look forward to an exciting and rewarding career in many different areas.


‘I have thoroughly enjoyed studying chemistry at the University of Reading. The course content was fascinating and was taught with great enthusiasm. The practical aspect of the course was especially excellent and encompasses an impressive percentage of the course as a whole. A very pleasurable experience overall!’Christopher BlencoweGraduated 2007, now starting PhD in Reading

Why Reading?• The University campus is the

second-largest University campus in the UK and certainly one of the most attractive, set in 130 hectares of beautiful parkland. Contemporary study facili-ties, halls of residence, support services, cafés and bars are all centrally located, and the campus has its own nightclub, cinema and sports centre, and a real commu-nity feel.

• The centre of Reading is only a short walk or ride away. With its lively mix of culture, nightlife, shops and eating-places, it is one of the top ten shopping destina-tions in the country, and host to international dance and music festivals. For those preferring country pursuits, the Chiltern Hills and the River Thames are close by.

• London and Oxford are each only a 25 minute train ride away, while Heathrow airport is 45 minutes by frequent coach service.

Our staff The Chemistry staff who will teach you at Reading will make sure that you receive the highest standards of teaching in a support-ive learning environment; one of our lecturers recently won the UK Science, Engineering and Technol-ogy Lecturer of the Year award. A recent review, carried out by an independent panel from industry and academics from other univer-sities, praised the department for the high quality of its courses and its small-group teaching. The panel commented on the friendly atmos-phere within the department and the commitment of staff to teach-ing and student support.

Our courses The core curriculum for all of our degree courses will give you a firm foundation in the theories and lab techniques of traditional chemis-try. You will also receive training in transferable skills highly valued by today’s employers, such as

giving presentations or research-ing scientific topics, to give you the confidence and ability to get the most from your future career. In addition, there are specialist topics reflecting our research expertise and serving the needs of students and employers. Some courses give you the opportunity to spend time abroad in Europe, or on an indus-trial placement with a company such as AstraZeneca, BP, Castrol, Proctor and Gamble or Syngenta. More information about the differ-ent degree courses maybe found in later sections of this brochure. Whichever course you choose at this stage, remember that the course structure is very flexible, and it’s usually easy to transfer between courses during the first and second years.

Our facilities Our teaching laboratories are all fully equipped to the highest standard, and all of our lecture theatres have recently been refur-bished and upgraded. We now have a suite of modern lecture-demon-stration facilities, including video links and ‘ask the audience’ inter-active student response systems. A multi-million pound Chemical Analysis facility is currently being installed and fitted with a suite of the latest instrumentation.

Our support We make sure you receive all the support you need to get the most out of your time studying at Reading. We put on extra classes in areas that some students find more challenging (for example, to catch up on your maths), and we have a dedicated first year support tutor to help you make the transition from school to university study. When you first arrive, you’ll be allocated an undergraduate student mentor who will help you settle in to University life, and a member of staff as your own ‘personal tutor’ who’ll be there throughout your time at Reading to give you help and advice. This is in addition to the extensive University student welfare and support system.

For financial support, there is a range of bursaries and scholarships available. Entrance Scholarships of up to £3,000 are available to all well-qualified applicants. (See www.reading.ac.uk/chemistry/courses/scholarships.html for the most up-to-date information.) There are many other industrially- sponsored prizes available to stu-dents throughout the course of their studies, and all first year students receive the first year course text book, lab coat and safety glasses.

Career prospectsAs a chemistry graduate, you will find that there is a wide range of jobs open to you.

You may find work that requires you to apply your scientific exper-tise, working in a university, a school, a government agency or in industry. Such jobs vary from research and analysis, through management, product development and technical sales and marketing, to scientific writing or teaching. The areas where you can work are equally varied; forensics, comput-ing, education, the environment, food, materials and medicines all need trained scientists with a back-ground in chemistry.

In addition, during your career you will develop your skills in problem solving, time management, and the ability to analyse and handle diverse and complex data. You will be numerate, articulate, and effective in written and oral com-munication. This will make you a valuable employee if you choose to find employment outside of science, in a range of fields such as law, finance, management and account-ancy.

Typically, for chemistry graduates from Reading, around 40% go on to study for a further degree, such as a doctorate, and a further 40% go straight into full-time paid employment.

Department of Chemistry


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The University of Reading is committed to equal opportunities and diversity.

Whilst the University of Reading makes every effort to ensure that the contents and statements made in this publication are fair and accurate, it can accept no liability for omissions, errors or subsequent changes.

The statements made and information provided are a general guide and there may be changes following publication which affect the contents. Programmes or modules may be altered or withdrawn without notice and assessment arrangements may be changed. For details of any changes made since publication, please refer to the website address at the bottom of this page.

This document is © University of Reading 2007. It was designed by the Department of Typography and Graphic Communication and printed in December 2007 by Advent, Andover.

BSc Courses

Three-year BSc courses

Chemistry F100

Chemistry with Archaeology F1V4

Chemistry with Forensic Analysis F1F4

Four-year BSc courses

Chemistry with a Year in Industry F106

UCAS tariff 260–290 points with at least 100 points in Chemistry. Total points exclude Key Skills and General Studies. Other qualifications (eg IB, BTEC, Access) also accepted. You must also have at least grade C in English and Mathematics at GCSE (or equivalent).

Contact details

Further information Admissions tutor

email [email protected]

www.reading.ac.uk/chemistry

Open Days

We hold Open Days every June and September for prospective undergraduate students, their friends and families. For the latest dates, visit:www.reading.ac.uk/opendays

Four-year MChem courses

Chemistry F103

Chemistry with Year in Europe F104

Chemistry with Year in Industry F105

Chemistry with Medicinal Chemistry F150

UCAS tariff 300–320 points with at least 100 points in Chemistry. Total points exclude Key Skills and General Studies. Other qualifications (eg IB, BTEC, Access) also accepted. You must also have at least grade C in English and Mathematics at GCSE (or equivalent).

MChem Courses

Scottish Highers BBBB (Chemistry B).

Irish Highers BBBBC (Chemistry B).

International Baccalaureate Pass Diploma and achieve 6,6,5-6,6,6 in three higher level subjects, including 6 in Chemistry.

BETC National Diploma: DDM, including a D in Chemistry.

Other entrance routes: 2+2 route via the Open University. Suitably qualified applicants may enter year 2 of BSc Chemistry or Chemistry with Forensic Analysis after 2 years of study with the OU. Students who do not meet the entrance requirements above can also enter after successfully passing the Foundation Year in Science course. See www.reading.ac.uk/sciencefoundation for more information.

If you have other qualifications, please contact the Admissions Tutor for advice.

Alternative entrance requirements for all courses

Our courses



The Admissions TutorThe Department of Chemistry University of Reading PO Box 224 Reading RG6 6AD United Kingdom


www.reading.ac.uk/chemistry





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Department of Geography

www.reading.ac.uk/geography

BSc Human Geographyat ReadingHuman Geography develops a spatial approach to the political, social, economic and cultural processes of the globalized world we live in, with a focus on difference and diversity at a range of spatial scales.

Celebrating over 100 years of Geography at Reading

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Empirical Researchaccessible science

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Empirical Research

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Dataanalysisandmodelling

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Scientificrigour

Empirical Researchaccessible science

Meals, snacks and drinksat the Cedar Room

Welcome to Open Day at Reading




Postcards, flyers and press adverts

Student SupportThis is the default subtitle style

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The visual identity is flexible enough to be used across a range of smaller items, including:

• postcards

• flyers

• press adverts

Custom items can also be produced. If you want any of these items designed please contact:


Why Counselling?• share & explore your concerns

• find better ways to cope

• think things through & plan change

• get the most out of university

CounsellingServiceconfidential, free & professional counselling

Conferences at Reading

Meeting requirementsBlack Horse House is a purpose built residential training centre set in 320 acres of parklandOur facilities include• 4 Conference rooms for 8–70 delegates• 36 quality ensuite bedrooms• Private dining facilities• Access to many more University facilities• Excellent transport links by road, rail and air

www.reading.ac.uk/ conference

Research in Classics at Reading

Conferences at Reading

Food for thoughtGreat conference and catering facilities set in 320 arces of parkland

Our facilities include

• A range of over 200 meeting rooms• Over 2500 ensuite and standard bedrooms• Great transport links by road, rail and air• Catering to suit all occasions• Excellent value for money• Conference team dedicated to

your event

www.reading.ac.uk/conference

Press advertsPress adverts must be designed by the University Design Team or by one of our Contracted Design Suppliers, not by the design team of the publication itself.

The University of Reading is ranked as one of the UK’s 10 most research-intensive universities and as one of the top 200 universities in the world.Our tradition of academic excellence dates back to the late nineteenth century and our magnificent setting is one of the University’s greatest attractions. Many of our academic staff members are leading authorities in their fields and engaged in international research. We continue to expand and transform the University through a multi-million pound investment programme, including a new Graduate School building for the Social Sciences. Our aim is to create twenty-first century facilities in our naturally beautiful landscape whilst preserving the University’s heritage.

Our programmesBA Graphic Communication U123

MA Book Design U123

MA Typeface Design U123

MA Information Design U123

MA(Res) History of Graphic Communication U123

A student’s view

‘After studying for my undergraduate degree at Reading, I knew that the research here was excellent. Being in a research group enables me to receive feedback on work in a supportive environment. It allows me to get to know other students with similar research interests.

The university is set in a beautiful campus and there are loads of things going on socially. The campus is designed so you could virtually live here all the time, but the town is only a 5 minute bus ride away. There’s a real sense of community here and everyone seems to get on really well.’

Diana Griffiths, Computer Science

Real Estate and Planning at Reading

Real Estate and Planning


John SmithUniversity of Reading Whiteknights Reading, RG6 6XX

[email protected] Tel (0118) 378 0000

www.reading.ac.uk

For more information please contact: [email protected], or call 0118 378 6586 www.reading.ac.uk

Real Estate and Planning at Reading

Real Estate and Planning

Come and study this rapidly advancing subject, in which the development and application of science and technology are essential to success. Our courses are highly rated by science and industry and are the longest running university-based horticulture degrees in the UK.

The latest Research Assessment Exercise confirms our strengths, with 20 departments being awarded top ratings of 5 or above. Of these, five departments received a 5** rating in recognition of their high quality sustained over more than a decade.

First class resources support world class teaching in a beautiful landscape. Study facilities, halls of residence, support services, cafés and bars are centrally located.

Agriculture | Agricultural Business Management | Animal Science | Consumer Behaviour and Marketing Food Marketing and Business Economics | Environmental and Countryside Management

Campus lifeOne of the most attractive universities in the UK. Set in 130 hectares of beautiful parkland – where you can walk from lectures, to the library and the bar!

Getting a jobEmployers value the skills and personal qualities students gain from the University of Reading.

Our coursesWe offer flexible full-time courses over three years, or four years including placement year. Part-time option also available.

Our staffLeading authorities in their fields.

Our resourcesState-of-the-art teaching facilities, pioneering research activities and access to 800 hectares of University-owned farmland.

Interested?Spend time on campus, bring your friends and family, talk with current students.

Open days, 13–14 June 2008There’s no need to book – just come along!

Why study at Reading?Learn, have fun, get a job

For more information, please contact: [email protected] www.reading.ac.uk/opendays, or call 0118 378 6586

Agriculture | Agricultural Business Management | Animal Science Consumer Behaviour and Marketing | Food Marketing and Business Economics | Environmental and Countryside Management

School of Agriculture, Policy and Development

Choose the University of Reading for your degree course and you will enjoy a challenging, world-class education that provides an excellent springboard for your future career, all right on your doorstep.

Our programmes

BA Graphic Communication U123

MA Book Design U123

MA Typeface Design U123

MA Information Design U123

MA (Res) History of Graphic Communication U123

But it’s not all about study …A great social life is as much part of university as studying. Whether you’re into film appreciation or football, indie music or snow sports, you’ll find it at the university. Events take place virtually every night at our on-campus nightclub, complementing what Reading town centre has to offer.

Typography & Graphic Communication at Reading

Department of Typography & Graphic Communication

For more information please contact: [email protected] www.reading.ac.uk/opendays or call 0118 378 6586




Staff recruitment advertising

Our staff recruitment advertisements have been written and designed to have a strong impact.

These are designed by the University Design Team and typeset externally.

If you need a recruitment advert designed please contact:

Human Resources humanresources@ reading.ac.uk





of archival work, and ICT literacy.• Ability and willingness to work collaboratively are essential.Informal enquiries are welcome: call Paul Stiff on 0118 378 8083 or e-mail [email protected]. We value a diverse workforce and welcome applications from all sections of the community.Closing date for applications 12 July 2006Further information and application forms are available at www.reading.ac.uk/jobs, or from: Personnel Office, University of Reading, Whiteknights, PO Box 217, Reading RG6 6AH, Telephone 0118 378 6771 (voicemail)



When there are two or more posts being advertised, they will be presented in short form, directing people to the University web site where further information is available.

Lecturer in Film StudiesDepartment of Film, Theatre & TelevisionThe appointment is Full-time, permanent and starts on 1 October 2006. Lecturer Grade B – £28,829 to £36,959 per annum

We are seeking an outstanding individual for a major role in the development of our work in Film Studies. Ref AC0606

Research Fellow Tropical coupled climate modelling – EU Project Dynamite

Department of MeteorologyThe appointment is Full-time, with a fixed-term until February 2008. Grade RA1A – £20,829 to £30,959 per annum

We are seeking a Post-doctoral Scientist to join the CGAM Tropical Group, working on the EU Project Dynamite. Ref AC0607

Research Officer School of Psychology & Clinical Language ServicesThe appointment is Part-time (0.5FTE), with a fixed-term of 18 months. Grade RA1B – £20,829 to £30,959 per annum

We are seeking Honours degree-level applicants to work on on an EPSRC-funded project on the identification of natural sounds in virtual auditory spaces. Ref AC0608

Lecturer in TypographyDepartment of Typography & Graphic CommunicationThe appointment is Full-time, permanent and starts on 1 October 2006. Lecturer Grade B – £28,829 to £36,959 per annum

We are seeking an outstanding individual for a major role in the development of our work in Film Studies. Ref AC0606

Senior Research Fellow Department of PhysicsThe appointment is Full-time, with a fixed-term until February 2008. Grade RA1A – £20,829 to £30,959 per annum

We are seeking a Post-doctoral Scientist to join the CGAM Tropical Group, working on the EU Project Dynamite. Ref AC0607

Geological Technician Department of Geological ScienceThe appointment is Part-time (0.5FTE), with a fixed-term of 18 months. Grade RA1B – £20,829 to £30,959 per annum

We are seeking Honours degree-level applicants to work on on an EPSRC-funded project on the identification of natural sounds in virtual auditory spaces. Ref AC0608

Short ad listSuggestion for a brief summary of current vacancies, with prominent web address in footer to guide people to website for particulars


Apply for all these job, and more at


When only one post is advertised, a more detailed advertisement can be produced. These must follow the same structure and writing style as the multiple-post adverts.

Guidelines for writing copy for recruitment ads University staff write into a spreadsheet that identifies the components of each advertisement. This breaks down the copy into fields, and provides examples of the

kind of information required in each field. They are also told whether they have to fill in an entry, or whether it is optional. A ‘Notes’ column provides additional guidance.




University folders

We have produced a stock of University A4 folders that University staff can buy in small quantities to use for conferences, meetings or open days. Custom folders can also be designed through any of our design routes.The folders can be purchased from the Design & Print Studio. Please contact:

Design & Print Studio [email protected] you need folders designed specifically for your unit or event please contact:


University of Reading


please contact:

University of Reading PO Box 217, Whiteknights Reading RG6 6AH

Tel (0118) 987 5123 Fax (0118) 931 4404

www.reading.ac.uk




Websites

Our visual identity is reflected in the University’s new web site. A new information architecture helps users find their way around the site. Before commissioning any web design work for the University, please contact:


We have introduced a Web Content Management System (Web CMS) to make the editing and updating of the website much easier. We are also introducing a new information architecture to improve layout, content and navigation.

In order to minimise disruption, websites will be restructured and migrated to the new University templates at the same time.

A careful migration plan will be developed to ensure as much assistance as possible is provided. We have started with the top-level University website (i.e. University homepage and all main pages down to, but not including, academic and administrative units) during summer 2006.

We are not expecting that there will be a large volume of website work for our contracted design suppliers. Where work is needed, it will be in one of the following cases:

1 A University sub- branded website

In exceptional cases, units are allowed to have a brand different from that of the University. They may approach a contracted design supplier to produce their website. All work produced must adhere to the University’s sub-brand rules, web policy and technical standards.

2 A website within the University brand

In cases where a unit is not part of the University Web Content Management System for some reason, it may approach a contracted design supplier to produce their website. This work will usually involve populating pre-existing web templates with content supplied by a School, Department, or other part of the University within a prescribed information architecture. It is hoped that contracted design suppliers will apply their knowledge of how to apply the University brand, both visually and in text, in order to guide their clients in producing a truly on-brand website.

3 Complex website work Units may approach

a contracted design supplier when they require something non-standard and more technical on their website e.g. the implementation of a particular web application. This type of request may come from either a University branded unit or a sub-branded unit. Where work is being produced within the University brand but a technical reason prevents it being produced within the standard template, a deviation may be required. In such cases, please contact:





Wayfinding and signs

The University has a policy for wayfinding and signs, and a procedure for implementation in accordance with a new design scheme.

If you need signs contact: Design & Print Studio [email protected]

Harry Pitt building

Psychology

56

62

Whiteknights HouseNorth entrance

24

Administration

Security

Student services