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BRAND GUIDELINES APPROVAL AND REVIEW DETAILS Approval Authority Vice-Chancellor and President (or delegate) Advisory Committee to Approval Authority Vice-Chancellor’s Advisory Committee Administrator Director, Marketing Next Review Date 08/08/2017 APPROVAL AND AMENDMENT HISTORY DETAILS Original Approval Authority and Date Vice-Chancellor and President 09/05/2011 Amendment Authority and Date Vice-Chancellor and President 08/08/2014 CURRENT VERSION DETAILS Version 3 Uploaded to the Marketing Portal on 17/10/2014

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  • BRAND GUIDELINES

    APPROVAL AND REVIEW DETAILS

    Approval Authority Vice-Chancellor and President (or delegate)

    Advisory Committee to Approval Authority Vice-Chancellors Advisory Committee

    Administrator Director, Marketing

    Next Review Date 08/08/2017

    APPROVAL AND AMENDMENT HISTORY DETAILS

    Original Approval Authority and Date Vice-Chancellor and President 09/05/2011

    Amendment Authority and Date Vice-Chancellor and President 08/08/2014

    CURRENT VERSION DETAILS

    Version 3 Uploaded to the Marketing Portal on 17/10/2014

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    INTRODUCTIONVice-Chancellors Welcome 02

    A Note on our Comprehensive University Brand Strategy 03

    Purpose of these Guidelines 04

    BRAND STRATEGYIntroduction 05

    Brand Promise 05

    Strategic Brand Framework 05

    Brand Presence and Meaning 06

    Brand Values 07

    Tone of Voice 07

    BRAND ARCHITECTURECorporate Brand 08

    Achievement of Arms Crest 08

    Single Brand Strategy 09

    Application of Services, Locations and Like 09

    Application of Divisions, Directorates, Schools and Like 10

    Usage Positioning and Ratio of logo and descriptor 10

    Location Signage 11

    Partnership Co-Brand 12

    Sponsorship Branding 12

    Supported By/Associated With Branding 12

    BRAND IDENTITYCorporate Hero Logo 13

    Mono Logo 14

    Black and White Logos 15

    Logo Clear Space 16

    CONTENTSMinimum Sizes 17

    Restricted Space Applications 17

    Brand Theme Line 18

    Primary Colours 22

    Secondary Colours 23

    Typography Print 24

    Typography Digital/Desktop 25

    Typography Colours 26

    Graphic Crest Leaves 27

    Imagery 28

    Printed Stationery 29

    Digital Stationery 32

    Uniforms and Merchandise 33

    MARKETINGIntroduction 34

    Program and Course Publications 35

    Billboard and Press Advertising 36

    Banners and Signage 37

    Website Banners 38

    Digital Advertising 39

    Video and TVC Production 40

    Email Signatures 41

    Social Media Banners 42

    Social Media Accounts and Content 43

    Email EDMs 44

    CONTACTSMarketing Directorate 45

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    INTRODUCTIONWELCOME TO OUR BRAND GUIDE

    New brand guidelines for a new, more comprehensive university.

    CQUniversity Australias Brand Guide is an important resource that will help you to better understand the Universitys brand identity and how to effectively use and implement the brands visual standards.

    A brand is much more than a logo or name. While these things are important elements, the brand should reinforce the values of CQUniversity and clearly convey how CQUniversity is different to every other university. Consistent use of the Universitys visual identity will help to deliver this message and present a professional and united voice to both internal and external audiences.

    This guide aims to clearly represent the correct use of all brand elements related to the visual identity of CQUniversity and should inspire understanding and confi dence in those who refer to it.

    We all know that CQUniversity is one of Australias most engaged and inclusive universities and the imagery refl ects this but our reputation for being unconventional needs to be underpinned by a thematic glue to emphasise our strength, character and future direction.

    Our brand retains our connection to Central Queensland whilst acknowledging the Universitys national operations and leading position in the international tertiary education sector.

    Our refreshed, bold modern look is timely with the recent growth and vitality of our more comprehensive university. It will be most effective when conveyed in a professional and consistent manner. Our logo helps express the fact that we are relevant and accessible.

    Scott BowmanVice-Chancellor and PresidentCQUniversity Australia

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    INTRODUCTIONA NOTE ON OUR COMPREHENSIVE UNIVERSITY BRAND STRATEGY

    Leading into the merger of CQUniversity Australia and CQ TAFE on 1 July 2014, much consideration was given to the appropriate branding strategy of the combined organisations.

    The goals of both were clearly aligned both organisations aim to help people achieve their goals and do this through providing exciting learning opportunities, quality research and outstanding engagement.

    CQUniversity Australias existing brand values translated agreeably with the incumbent CQ TAFE brand they were built on the same deep-seated origins both have their foundations in, and are deeply involved with communities in Central Queensland and beyond. And both organisations have formed strong community and industry

    partnerships nationally and internationally. These partnerships are highly valued and help to make CQUniversity one of Australias most engaged and inclusive universities.

    There will be one brand identity to represent CQUniversity as we establish ourselves as Australias largest regional university with a footprint reaching from Cairns in the North, Melbourne and Adelaide in the South to Geraldton in the West.

    CQUniversity Australias existing theme line BE WHAT YOU WANT TO BE also remains as an effective brand promise for our merged entity, because as a more comprehensive university, CQUniversity Australia is truly allowing anyone to achieve this.

    CQUniversity Australia(POST MERGER)

    Providing outstanding engagement and learning

    opportunities. BE WHAT YOU WANT TO BE

    CQUniversity Australia(PRE MERGER)

    Engagement will become the driving force that directs the activities of the University to fulfi l its vision to enable

    stakeholders, partners, communities, industry

    and students to BE WHAT THEY WANT TO BE

    CQ TAFE (PRE MERGER)

    Skill the people of Central Queensland.

    ANYTHINGS POSSIBLE WITH CQ TAFE

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    PURPOSE OF THESE GUIDELINES

    A brand identity, expressed through a logo and associated graphics, is a physical symbol of an organisations values. Used consistently and effectively, it acts as a continual reminder of the organisations character and personality.

    If you look at recognisable brands, they share a use of common elements within their brand identities. Each is made up of distinctive visual and graphical elements. Over time, these elements embed themselves in the publics mind and become recognisable icons. Each element within the design adds its own distinct layer to the overall personality of the brand. This can be the addition of a colour to indicate vibrancy, a graphic design element for freshness, a shield for strength and/or a specially selected typeface for character.

    The purpose of these guidelines is to introduce you to these visual elements and provide an understanding of how to use them across a number of applications. Obviously every application cannot be covered. Hopefully, however, the Brand Guidelines will help, as all good guidelines should, to provide the knowledge and the tools to map the brand effectively on all applications.

    UPDATES AND SUGGESTIONS

    Users of these Brand Guidelines are asked to refer any suggested updates, additions or clarifi cations to:

    Marketing DirectoratePhone: 07 4923 2490Email: [email protected]

    AUTHORISATION FOR USAGE

    The CQUniversity Australia logo is only to be used by our organisations, subsidiaries and associates. Other organisations, institutions or companies wishing to use the logo must have the written approval of CQUniversity Australia.

    For further information, please contact the Marketing Directorate.

    INTRODUCTION

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    INTRODUCTION

    CQUniversity Australia is committed to a set of values that place our students, customers and partners at the centre of everything we do. We are committed to extending our reputation as an entrepreneurial innovator whose approach and learning systems are consistently adapted to meet the changing needs of industry and society.

    A BRAND IS NOT JUST A LOGO

    We understand that the delivery and performance of the vision encapsulated in our brand can only be developed by investing in the right people, processes, policies, products, and systems. To this end, our brand strategy is not merely reliant on a graphical brand identity, but is centred on a memorable brand experience. This can only be achieved if all brand touch points, interactions and interfaces share a consistency of approach and effort, and in our case, one that is highly responsive to our users needs and expectations.

    BRAND PROMISE

    The trustworthiness and reputation of a brand are not merely based on a set of words. They are based on the manner in which the promise behind the words is delivered.

    At CQUniversity Australia, this entails acting ethically, professionally and fairly in all instances.

    The aim is to understand what you want to be and help you achieve those goals.

    BRAND STRATEGYSTRATEGIC BRAND FRAMEWORK

    The framework elements should be used to inform and provide consistency in all marketing and communications for our comprehensive university.

    STRATEGIC PLATFORM:

    Empowering communities (internal and external).

    PROPOSITION: CQUniversity Australia helps people to achieve their goals.

    Brand promise: CQUniversity Australia helps you to BE WHAT YOU WANT TO BE.

    PROOF POINTS: Excellence in learning and teaching, level of engagement, inclusiveness, depth and breadth of education

    and training choices, fl exible study options, seamless and accessible pathways, multiple qualifi cation entry and exit points.

    PERSONALITY: professional and responsible, friendly, can-do attitude.

    PILLAR CONNECTED COMMUNITY ENGAGED LEARNING RESEARCH AND INNOVATION ENGAGED ENTERPRISE

    INSIGHT I want to know someone is looking out for the wellbeing of my community.

    I want to have the opportunity to benefi t from study of my choice where and whenever I want.

    I want to help improve the economies of communities.

    Im proud of my work community we support each other.

    PROPOSITION Help to nurture sustainable communities.

    Help students feel empowered to achieve their goals.

    Help communities to grow. Create a positive future for the community and I.

    KEY SUPPORT Strong relationships, open campuses, participation in engaged service community and industry, provision of education, professional development and research.

    Selection of programs and qualifi cations, seamless and accessible pathways, vocational competencies embedded into higher education programs, parallel study options, level of student support, inclusiveness, learning skills unit, Indigenous engagement, teaching excellence, stimulated learning environments, fi t for purpose technologies and infrastructure, student participation and success.

    Research culture, research skills, research funding and performance, innovation and entrepreneurship.

    Pride in CQUniversity Australia and its role, career development and learning opportunities, our people, services and systems, safe environment.

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    BRAND PRESENCE AND MEANING

    A logo has to work across many applications. In some instances it will be rendered as nothing more than lines, in others it will be displayed in rich colour.

    With this in mind, we designed our logo as an abstract representation of an ideal a rich and fertile environment.

    This can be seen in:

    the light blue curve representing the freshness of water

    the solid green, that forms the bulk of the design, depicting a fertile landscape

    the blue that runs across the top representing the deep blue of the open sky.

    With our reason for being to impart and engender a love of learning, CQUniversity Australia aims to provide a natural, vibrant and fertile environment where education can fl ourish.

    The colours chosen have a youthfulness yet are solid and strong. The curves are signifi cant in this environment, with their free fl owing lines representing a freedom of the spirit. The absence of hard edges is in keeping with our belief of being fl exible and adaptable rather than merely following the straight and narrow.

    This fl exibility extends to our systems and our processes and is fundamental to our championing of each individual, supporting them in their endeavour to be what they want to be.

    BRAND STRATEGY

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    BRAND VALUES

    The brand values of CQUniversity Australia are expressed as fi ve key attributes:

    ENGAGEMENT

    We connect with our stakeholders and communities by having strong relationships and productive partnerships which deliver mutually benefi cial outcomes.

    LEADERSHIP

    We lead by consistently demonstrating excellence in learning and teaching, research, engagement and governance.

    A CAN DO APPROACH

    We focus on and achieve our goals, we think big, aspire to greatness and apply innovation in everything we do.

    OPENNESS

    We promote transparency in processes, procedures and decision-making and emphasise consistency, fairness and probity as integral to our relationships, individual and collective, with all stakeholders.

    INCLUSIVENESSWe respect and seek full participation from, and engagement with, all staff, students and the community without any discrimination toward any individual or group.

    TONE OF VOICE

    In order to best communicate the brand values of CQUniversity Australia it is important to have a consistent tone of voice.

    We are a highly regarded teaching and training organisation. The tone of all content should clearly indicate that CQUniversity Australia is a professional and responsible institution yet one that has appeal and is attainable for a broad reaching and diverse audience.

    The text should always be direct, clear and concise and never be overly formal. It should be informative but not chatty, friendly but not matey, instructive but not overbearing.

    For further information on written styles and editors guidelines to ensure consistency of University promotional and general communications, please refer to the CQUniversity Australia Writing Style Guideline available on the portal or by contacting the Marketing Directorate.

    BRAND STRATEGY

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    CORPORATE BRAND

    Our Corporate Brand has the name CQUniversity Australia. It is depicted graphically by the shield logo and by the other associated elements of the brand identity outlined in this Manual.

    Both our operational name and our logo are critical components of our identity.

    As with all brands, consistent use and persistent adherence to the brand identity guidelines in this Manual, will, over time, help ensure recognition, familiarity and acceptance of the brand and its values.

    NOTES ON THE NAME

    1. Wherever possible, CQUniversity is to be expressed as a single word. There is no letter space between CQ and University.

    2. In publications and documents the fi rst mention of the brand name should be CQUniversity Australia. Subsequent mentions of the brand name can be CQUniversity or CQUniversity Australia.

    3. The use of CQUni is acceptable in informal situations where it is used as an abbreviation of CQUniversity.

    4. The acronym CQU is not acceptable in marketing and general communications. The acronym CQU is short for the Central Queensland University title and related Act 1998 for which the corporate brand still allows the Act to apply. Please use CQUni in all small space applications.

    BRAND ARCHITECTURE

    ACHIEVEMENT OF ARMS CREST

    Use of the Traditional logo remains in force through the Central Queensland University Act 1998 and is confi ned to legal, ceremonial and offi cial purposes and occasions only. For all other applications, use of the CQUniversity Australia corporate brand applies.

    TRADITIONAL LOGO TRADITIONAL LOGO CREST ONLY

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    BRAND ARCHITECTURESINGLE BRAND STRATEGY

    A single brand architecture (or master brand as it is otherwise known) lead by the CQUniversity Australia logo facilitates an effective whole of University marketing and communications strategy to achieve wider business objectives and to drive positive brand equity.

    APPLICATION OF SERVICES, LOCATIONS AND LIKE

    The name of a service, location or like shall be treated separately to the CQUniversity Australia logo and as appropriate to the medium.

    To this end, in graphic expressions, the CQUniversity logo is always dominant and retains all its features. A CQUniversity Australia service, location or like may utilise typography-only, reversed or positive text, on primary colour palettes as a descriptor not connected to the logo.

    Importantly, with a single brand strategy and architecture, there are no sub-brands or word-marks to be devised for these applications. Some exceptions are made to the single brand strategy to allow for partnership co-branding and wholly owned subsidiaries of CQUniversity Australia ([email protected] CQUniversity stylesheet is available upon request).

    Note: Previous use of pre-existing sub-brand and word-mark applications in-market shall be phased out overtime.

    CQUNIVERSITY BOOKSHOP

    CQUNIVERSITY FITNESS CENTRE

    EXAMPLES OF HOW A TYPOGRAPHY-ONLY DESCRIPTOR MAY BE TREATED ON A SOLID GREEN ENCLOSURE, OR POSITIVE TEXT ONLY.

    Note: CQUNIVERSITY may be removed from the name where logo use is in close proximity or inclusion is superfl uous.

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    APPLICATION OF DIVISIONS, DIRECTORATES, SCHOOLS AND LIKE

    The names of Divisions, Directorates, or Schools should appear in a standard font format. As a general rule, use of these names in material headlines should be for internal documentation only. For e-news and other public-facing mediums application of the typography on reverse primary colour palettes may be suitable.

    USAGE POSITIONING AND RATIO OF LOGO AND DESCRIPTOR

    The CQUniversity logo is always dominant and retains all its features.

    A CQUniversity Australia service, location or like may utilise typography-only, reversed or positive text, on primary colour palettes as a descriptor not connected to the logo.

    So as to not overpower the CQUniversity logo, ratios apply (as shown in the diagram to the right).

    The height of the descriptor should sit on the same baseline as the word AUSTRALIA and rise no higher than the green and dark blue intersection in the top right of the crest.

    The descriptor should sit at least one shields width away from the CQUniversity Australia logo.

    Where applicable the CQUNIVERSITY component of the name of the service, location or like may be omitted.

    Refer to page 33 for application on uniforms.

    BRAND ARCHITECTURE

    CQUniversity Rockhampton, NorthBruce Highway, Rockhampton Qld 4702 Australia

    CRICOS Provider Code: 00219C

    PEOPLE AND CULTURE DIRECTORATE

    DIRECTORATE TEMPLATE USE

    EXAMPLES

    CQUNIVERSITYBOOKSHOP

    = 1 X WIDTH OF SHIELD

    CQUniversity Rockhampton, NorthBruce Highway, Rockhampton Qld 4702 Australia

    E E S

    PEOPLE AND CULTURE DIRECTORATE

    DIVISIONAL EDM HEADER

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    BRAND ARCHITECTURE

    CQUNIVERSITY AUSTRALIA

    OUTDOOR SIGNAGE EXAMPLELOCATION SIGNAGE

    For new locations, external and internal signage will be developed in line with these Brand Guidelines (see Townsville example right).

    For existing campuses, a separate Signage Manual is available to refer to for the standardised and consistent production of all campus and other location way-fi nding signs. Please contact the Marketing Directorate for a copy or CQUniversity Australias Facilities Management Directorate for further information regarding signage requirements.

    Note: For marketing materials requiring location name application please apply the same principals as Divisions, Directorates, Schools and like.

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    BRAND ARCHITECTUREPARTNERSHIP CO-BRAND

    When promoting approved strategic partnerships our shield logo should sit alongside the partner brand as shown opposite.

    This approach can be used on all relevant internal and external communication collateral at the discretion of the Marketing Directorate.

    SPONSORSHIP BRANDING

    For sponsorship branding unique application and treatment of the brand will be applied to maximise brand visibility and exposure. A selection of the CQUniversity Cairns Taipans naming rights logo applications are shown right.

    SUPPORTED BY/ASSOCIATED WITH BRANDING

    For activity that CQUniversity is supporting or associated with but is not owned, funded and/or co-owned by the University, creative application of the logo is shown right.

    PRESS ASSOCIATED WITH CQUNIVERSITY EXAMPLES

    PRESS ASSOCIATED WITH CQUNIVERSITY LOGO XAPPLICATION EXAMPLE

    AD-140444

    Let us know what YOU value about the Gladstone marine environment and help CQUni researchers understand what the community cares about.

    Fill 30 minutes and answer a fun survey!

    http://goo.gl/Qbr1pM

    TELL US WHAT YOU VALUE IN GLADSTONE.

    RESEARCH in association with

    AD-140444

    Idiom 23 is a local literary magazine encouraging regional and national writing and supported by the CQUniversity School of Education and Arts.

    For the 2014 Issue, we are inviting submissions of short stories, poems, creative non-fi ction and/or photographs on the theme of Portraiture. For example, submissions can be stand alone stories or poems, or stand alone photographs, about individuals or groups of individuals. The best photograph will feature on the magazines front cover with the permission of the contributor.

    We are also running a separate invitation category for High School Students (the best submission will receive a prize).

    For more information and submission guidelines visit idiom23-cquniversity.submittable.com/submit or email John Fitzsimmons j.fi [email protected]

    Call for submissionsPortraiture

    Supported by

    Supported by

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    CORPORATE HERO LOGO

    The Hero Logo is the logo of preference and is to be reproduced in full colour or spot colour where possible.

    SPECIFYING COLOURS

    When you have the ability to reproduce the logo in full colour, please specify the correct colours for the appropriate style of reproduction:

    PANTONE CMYK RGB HEX PMS 382 28/0/100/0 196/214/0 #C1D600

    PMS 540 100/57/12/66 0/48/87 #003057

    PMS 50%540 50/28.5/6/33 98/128/167 #6280A7

    USAGE

    The logo may sit on a white or solid green background, over an image with suffi cient contrast or partially over both a solid background and an image. When the logo sits over a background other than white, the shield has a white background and keyline (shown in A and B). When applying the logo across two background types ensure the logo has suffi cient clear space as outlined on page 16.

    If the logo is to sit on a darker photographic image with insuffi cient background contrast there are 3 usage options; the logo may sit above or below the image on a white or green band (shown in C), revert to the full white reversed version of the logo (shown in D) or apply a transparent leaf element behind the logo (shown on page 27).

    BRAND IDENTITY

    NOTE: USE HERO LOGO WITH WHITE KEYLINE WHEN LOGO SITS OVER SOLIDS OR FULL COLOUR IMAGE.** IMAGE MUST HAVE ENOUGH CONTRAST BEHIND LOGO TO RETAIN LEGIBILITY.

    A

    B

    C D

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    MONO LOGO

    There will be applications where the logo has to be presented in a simple line format such as mono envelopes or promotional items as well as mono or spot colour advertisements. Even in these applications, it is important that CQUniversity Australias logo should never lose its structure or identity. The mono logo is a single colour depiction of the logo, emphasising its distinctive curves and shield.

    SPECIFYING COLOURS

    As this version of the logo is only used in single or 2 colour applications, it should only be specifi ed using the following colours:

    PANTONE 382C

    PANTONE 540C

    BLACK

    USAGE

    Note that the body of the shield should always be solid. Where there is a solid background colour, the internal lines of the logo curves adopt this colour. However, when the logo sits over a photograph, the shield has a white background and keyline.

    BRAND IDENTITY

    NOTE: USE SPOT OR MONO LOGO WITH WHITE BACKGROUND WHEN LOGO SITS OVER A MONO IMAGE.** IMAGE MUST HAVE ENOUGH CONTRAST BEHIND LOGO TO RETAIN LEGIBILITY.

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    BLACK AND WHITE LOGOS

    There are two black and white versions of the logo, for use when only black and white reproduction is possible (e.g. newspaper advertising).

    The preferred logo is the greyscale version.

    The line version should only be used where the logo appears at a size less than 25 mm wide.

    BRAND IDENTITY

    GREYSCALE VERSION

    BLACK LINE VERSION

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    LOGO CLEAR SPACE

    Clear space is often referred to as the breathing space that logos demand when they appear with other elements on a page. This space is defi ned to ensure that the logo is not crowded by other elements.

    To make it easy to comply with this clear space, a simple rule has been developed.

    The minimum clear space around the logo = 1 x U (U = width of the letter U from CQU in the logo).

    Therefore the larger the logo, the greater the width of the capital U in University, the larger the size of the clear space.

    Wherever possible, larger clear space is desirable.

    EXCEPTIONS

    In certain circumstances, the use of graphic elements may demand encroachment into the clear space (pictured right where the logo sits over the title banner). The CQUniversity Australia logo may also sit over an image in a similar way (pictured right) or crest leaves may fl ow behind the logo.

    ENCROACHMENT RULING

    The distance the logo should encroach over an image or heading (in the diagram opposite, encroachment = E) is equal to the height of the word AUSTRALIA in the logo.

    Examples of usage are shown throughout this Manual.

    BRAND IDENTITY

    CLEAR SPACE = 1 x U

    E

    ORIENTATIONWEEK 2015

    AN INTRODUCTION TO CQUNIVERSITY AUSTRALIAE

    EE

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    MINIMUM SIZES

    Minimum size specifi cations are provided to ensure the logo is always reproduced at a size that is recognisable and readable in any application. The main logo can be enlarged to any size but must never appear smaller than 25 mm wide.

    For printed applications where the logo must appear smaller than this, the mono logo must be used (unless a restricted space application has been approved). If printing on a white or light background, do not use Pantone 382 green at this small size. For digital reproduction the full colour version should be used primarily.

    If there is any question about the quality of the reproduction, legibility and clarity should always take precedence and the logo is to be used at a size larger than the minimum specifi cation.

    RESTRICTED SPACE APPLICATIONS

    The Shield Only Logo is acceptable only in tight placement situations and approval for use should be sought from the Marketing Directorate before proceeding.

    There may be times when printing space is at a premium and one colour is the only option (e.g. on a small promotional item). In these instances, please use the Wordmark Logo. Other exceptions and alterations to the logo will only be made in extenuating circumstances.

    25 mm

    BRAND IDENTITY

    SHIELD ONLY BLACK SHIELD ONLY MONOSHIELD ONLY CMYK

    WORDMARK MONOWORDMARK BLACK

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    BRAND THEME LINE

    The starting point for CQUniversity Australia is always the individual, whether they be student, customer, partner or stakeholder. We strive to understand the context of their behaviour, learn about them and interact with them in such a way that we understand their stories, their circumstances, their goals and what they want to be. Through this interaction, we can lead and inspire, guide and support, and stimulate and empower people whatever their stage in life or background to follow their own aspirations. This philosophy is expressed in our brand theme line: BE WHAT YOU WANT TO BE.

    SPECIFYING COLOURS FULL COLOUR

    The Brand Theme Line should appear as one white line of text that sits above the web address which is set in PMS540. Both lines of text sit within an enclosure of PMS382.

    If legibility is a concern (e.g. online environments), the colours may be reversed (i.e. white and green text may sit on an enclosure of PMS540).

    The positive versions (shown bottom right) are only to be used for select corporate public facing materials or internal documents to be printed/circulated in-house.

    In all full colour versions, YOU is highlighted in the same colour as the web address.

    BRAND IDENTITY

    BRAND THEME LINE HERO (2 LINE) FULL COLOUR BRAND THEME LINE (3 LINE) FULL COLOUR

    BRAND THEME LINE (2 LINE) FULL COLOUR REVERSE

    BRAND THEME LINE (1 LINE) FULL COLOUR BRAND THEME LINE (1 LINE) FULL COLOUR

    BRAND THEME LINE (2 LINE) POSITIVE

    BRAND THEME LINE (3 LINE) FULL COLOUR REVERSE

    BRAND THEME LINE (3 LINE) POSITIVE

    CORPORATE USE ONLY

    Note on the website address:

    Under no circumstances can the URL cqu.edu.au be adjusted for use in the brand theme line treatment. The URL may be removed however in circumstances where it does not fi t or is inappropriate to use. If an extended vanity of the URL is required for the medium use, it should be included in body copy format and layout.

    P P

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    SPECIFYING COLOURS MONO

    When greyscale is the only option (e.g. press advertising), the enclosure is to be 100% black and the web address is set as 30% black. In this instance, YOU is also highlighted in the same colour as the web address (30% black).

    For one colour instances, the Brand Theme Line may appear as a full white reversed block on a black enclosure or as black text only.

    FONT SIZE RATIO

    Although the Brand Theme Lines are available as logos from Marketing Directorate and re-creation of the Brand Theme Line is not advised, the ratio between the two different sized lines of text is roughly one third. Therefore, if the website is set at 24 pt, the theme line will be one third smaller at 16 pt (website 60 pt, theme line 40 pt etc).

    BRAND IDENTITY

    BRAND THEME LINE (2 LINE) GREYSCALE BRAND THEME LINE (3 LINE) GREYSCALE

    BRAND THEME LINE (2 LINE) MONO REVERSE BRAND THEME LINE (3 LINE) MONO REVERSE

    BRAND THEME LINE (2 LINE) MONO POSITIVE BRAND THEME LINE (3 LINE) MONO POSITIVE

    CORPORATE USE ONLY

    Note on the website address:

    Under no circumstances can the URL cqu.edu.au be adjusted for use in the brand theme line treatment. The URL may be removed however in circumstances where it does not fi t or is inappropriate to use. If an extended vanity of the URL is required for the medium use, it should be included in body copy format and layout.

    BRAND THEME LINE (1 LINE) MONOP

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    MINIMUM SIZES

    Where possible, the Brand Theme Line must never appear smaller than 45 mm wide (2 line) or 29 mm wide (3 line) as shown on the right.

    Depending on available space and design requirements the Brand Theme Line may be broken down into 3 lines. Please adhere to the line breaks shown opposite.

    USAGE POSITIONING AND PAIRING WITH HERO LOGO

    As a preference, the theme line will be right-aligned and sit at the bottom right of a design piece. If there are design limitations which force the hero logo to appear top left, the theme line will be left-aligned and sit bottom left. It should never be centred.

    The Brand Theme Line may sit at the base on its own if the hero logo is at top of a page, although more often than not, it will be paired with the logo at the base of a design piece (adhere to the ruling on page 16 where clear space beneath the logo = 1 x U). The logo and theme line are to be set to the same width.

    USAGE PAIRING APPLICATION IN A SMALL SPACE

    An example of usage paired with logo (online skyscraper banner layout) is pictured right. Where column widths are small, the Brand Theme Line may be used at full width.

    BRAND IDENTITY

    45 mm 29 mm

    BE WHAT YOU WANT TO BEcqu.edu.au

    BE WHAT YOU WANT TO BE

    cqu.edu.au

    CLEAR SPACE = 1 x U

    BE WHAT YOU WANT TO BEcqu.edu.au

    = 1 x U

    BE WHAT YOU WANT TO BEcqu.edu.au

    EXAMPLE OF HOW THE BRAND THEME LINE IS TO BE PAIRED WITH LOGO IN A SMALL SPACE

    APPLICATION (E.G. BASE OF A WEB SKYSCRAPER)

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    USAGE SIZE RELATIVE TO DESIGN PIECE

    For wider width landscape formats (e.g. billboard or press), the Brand Theme Line is to be scaled at a size of 1/4 or 1/5 of the overall width of the piece (dependent on medium and at discretion of the designer).

    For narrower width portrait formats (e.g. A5 or A4) the Brand Theme Line is to be scaled at a size of 1/3 or 1/4 of the overall width of the piece (dependent on medium and at discretion of the designer).

    For small press or online formats (e.g. 8 x 2 column press ad) the Brand Theme Line is to be scaled at 1/2 the overall width.

    USAGE INSET FROM OUTER EDGE

    When placing the logo and Brand Theme Line lockup the minimum inset from the outer edge (top, side or base) is twice the width of the letter U in the logo (i.e. inset = 2 x U).

    If space allows, the inset may be greater. Designers should use 2 x U as a guide, use their creative eye and consider the inset for every design piece.

    BRAND IDENTITY

    BE WHAT YOU WANT TO BEcqu.edu.au

    PORTRAIT1/3 1/4 WIDTH

    SHOWN AT REDUCED SIZE

    X

    X

    2 COLUMN PRESS 1/2 WIDTH

    SHOWN AT FULL SIZE

    X

    BE WHAT YOU WANT TO BEcqu.edu.au

    X

    LANDSCAPE 1/4 1/5 WIDTH

    SHOWN AT REDUCED SIZE

    X

    BE WHAT YOU WANT TO BEcqu.edu.au

    X

    2 x U

    2 x U

    2 x U

    2 x U2 x U

    2 x U

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    PRIMARY COLOURS

    The following colours have been carefully chosen to provide a distinctive palette that should meet all applications. The primary palette is used for corporate applications such as advertising, stationery, signage, branding event collateral etc.

    All colours must be matched as accurately as possible for whatever medium being used. You may have to make allowances for certain materials, variations due to paper stocks, content projected onto different surfaces, and the web. As well as using each colour in full strength, variation and depth can be added by using tints. All colours should be tested before completing production.

    SPECIFYING COLOURS

    CQUniversity Australia green is the hero colour of the brand and is to be used for solid backgrounds, graphic elements, headings and subheadings. All body text is to appear in Charcoal 80% Black (or 100% Black for regional press).

    When designing with the primary palette only, Charcoal 80% black may be used as a background colour option in layouts when green is required as the accent colour.

    CQUniversity Australia dark blue is to be used minimally throughout. The 50% blue is to be used for logo reproduction use only.

    SPECIFICATIONS

    All colours must be matched to Pantone (PMS) standards.

    CMYK refers to the 4 colour process used in printing for offset print or laser printers: C=Cyan, M=Magenta, Y=Yellow, K=Black.

    RGB refers to values that should be used when displaying colours on screen or projectors.

    HEX is the value used to display colours in an online environment.

    GREENPMS 382CPMS 381U

    CMYK 28 / 0 / 100 / 0RGB 196 / 214 / 0

    HEX #C1D600

    CHARCOAL80% Black

    CMYK 0 / 0 / 0 / 80RGB 88 / 89 / 91

    HEX #58595B

    BLUEPMS 540CPMS 540U

    CMYK 100 / 57 / 12 / 66RGB 0 / 48 / 87HEX #003057

    50% BLUEPMS 50% 540CPMS 50% 540U

    CMYK 50 / 28 / 0 / 28RGB 128 / 150 / 166

    HEX #8096A6

    A special note about the CQUniversity Australia green:

    It is essential that the CQUniversity Australia green (PMS382C) be as consistent as possible across all applications and surfaces. To this end, a set of colour swatches can be supplied for matching purposes. Please ensure your printer, sign-writer or other supplier is made aware of the importance of this issue.

    Note: Logo use only.

    BRAND IDENTITYPRIMARY PALETTE

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    PMS 2602CPMS 2602UCMYK 65 / 100 / 0 / 0RGB 119 / 47 / 142HEX #772F8E

    ENGLISH, WORK AND STUDY PREPARATION

    SECONDARY PALETTESECONDARY COLOURS

    The colours in the Secondary Palette may appear along with our brand colours on the inside pages of communications, however these colours will not be offi cially allocated to a certain area within the University with the exception of study area names determined by the Marketing Directorate.

    When used in this instance the colour may be applied at the fi rst-point-of-contact (e.g. study area banners, program guide covers, website design etc). All other use of secondary colours is recommended only to separate out information when the primary brand colours will not suffi ce (ie. sections in a study/training guides). Please do not use them for any other purpose.

    SPECIFICATIONS

    All colours must be matched to Pantone (PMS) standards.

    CMYK refers to the 4 colour process used in printing for offset print or laser printers:

    C=Cyan, M=Magenta, Y=Yellow, K=Black.

    RGB refers to values that should be used when displaying colours on screen or projectors.

    HEX is the value used to display colours in an online environment.

    BRAND IDENTITY

    PMS 356CPMS 356UCMYK 91 / 4 / 100 / 25RGB 16 / 133 / 65HEX #108541

    APPRENTICESHIPS, TRADES AND TRAINING

    PMS 158CPMS 158UCMYK 0 / 62 / 95 / 0RGB 243 / 127 / 54HEX #F37F36

    EDUCATION AND HUMANITIES

    PMS 1945CPMS 1945UCMYK 5 / 100 / 55 / 28RGB 172 / 15 / 65HEX #AC0F41

    PSYCHOLOGY, SOCIAL WORK AND COMMUNITY SERVICES

    PMS 116CPMS 115UCMYK 0 / 11 / 94 / 0RGB 254 / 218 / 57HEX #FEDA39

    MINING AND ENERGY

    PMS 2665CPMS 2685UCMYK 70 / 76 / 0 / 0RGB 125 / 85 / 199HEX #7D55C7

    BUSINESS, ACCOUNTING AND LAW

    PMS 2935CPMS 300UCMYK 100 / 52 / 0 / 0RGB 6 / 112 / 178HEX #0670B2

    ENGINEERING AND BUILT ENVIRONMENT

    PMS 306CPMS 306UCMYK 75 / 0 / 5 / 0RGB 31 / 189 / 230HEX #1FBDE6

    INFORMATION TECHNOLOGY AND DIGITAL MEDIA

    PMS 369CPMS 369UCMYK 68 / 0 / 100 / 0RGB 100 / 167 / 11HEX #64A70B

    SCIENCE AND ENVIRONMENT

    PMS 240CPMS 240UCMYK 20 / 89 / 0 / 0RGB 196 / 67 / 150HEX #C44396

    CREATIVE, PERFORMING AND VISUAL ARTS

    PMS 7474CPMS 7474UCMYK 86 / 10 / 33 / 11RGB 21 / 150 / 160HEX #1596A0

    HEALTH

    PMS 485CPMS 485UCMYK 0 / 95 / 100 / 0RGB 235 / 48 / 45HEX #EB302D

    SPARE COLOUR

    Note on colours:

    Colours viewed in PDF desktop printed or online versions of this Guideline will not be a true indication of actual colour. Refer to Pantone Colour Bridge or printed marketing materials for correct colours.

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    TYPOGRAPHY PRINT

    One of the most recognisable and distinctive elements of a brand is its use of typography. A single type family has been chosen to deliver CQUniversity Australias communications to the world.

    Univers is a modern font family that communicates effectively without the need for ornamentation. It is modern and sparse, yet has an approachable quality that makes it a favourite among designers.

    All text should, wherever possible, be left aligned, but may be right aligned if necessary.

    UNIVERS

    Univers Light is to be used for advertising body copy and as information text (such as program information) in all marketing materials. Univers Bold may be used to highlight important information (e.g. a call to action). The use of CQUniversity Australia in all caps should be avoided in body text.

    UNIVERS CONDENSED

    Univers Condensed Bold is to be used for all headings and subheadings. It can be set in either all caps or upper and lower case.

    Univers Light Condensed is to be used for larger, highlight or pullout copy (e.g. a student quote).

    The Univers Condensed family also includes the weight Univers Regular Condensed.

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890UNIVERS LIGHT CONDENSED

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890UNIVERS LIGHT

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890UNIVERS BOLD CONDENSED

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890UNIVERS BOLD

    BRAND IDENTITY

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    TYPOGRAPHY DIGITAL/DESKTOP

    ARIAL

    Online material is a special case because of the limitations associated with it. If the font the designer used on a web page doesnt exist on the users PC then the page will render with a default font. This can dramatically alter the design.

    To overcome this, web designers use a short list of fonts that are known to reside on practically all devices. One such font is Arial.

    It has family styling characteristics that are very similar to Univers. More importantly, we know that all users will see the page as it was designed.

    As Univers is not a standard font in the Microsoft Offi ce suite, Arial should be the default font choice for desktop use if Univers is not available.

    Note: Univers Bold Condensed is embedded for use as headings 1 and 2 on the CQUniversity website. All additional text online is shown in Arial.

    SPECIFYING COLOURS

    CQUniversity Australia green is the hero colour of the brand and is to be used for headings and subheading backgrounds where possible. All body text is to appear in Charcoal 80% Black (or 100% Black for regional press with reproduction limitations).

    MINIMUM TYPE SIZE FOR PRESS

    The minimum font size for press advertisements is 8 pt.

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890ARIAL BOLD

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890ARIAL REGULAR

    BRAND IDENTITY

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    BRAND IDENTITYTYPOGRAPHY COLOURS

    TYPE ON A COLOURED BACKGROUND

    Readability is the main principal behind all use of type and colour combinations. This is especially important when using background colours and when choosing colours to be used in an online environment.

    The chart opposite recommends combinations for reproducing type on backgrounds made up of colours in the palette.

    Text over a coloured background should only occur for large set headings (e.g. on the cover of a Program Guide) or for highlight / pullout copy sitting over a coloured crest leaf (shown on page 16 or 27).

    In the fi nal application, proofi ng should be carried out to ensure optimal clarity has been achieved.

    Indicates that the text colour is not AA compilant. These colours may still be used within artwork online when tagging has been applied to ensure that the image is accessible.

    PANTONE 382

    PANTONE 540

    PANTONE 356

    CHARCOAL 80% BLACK

    PANTONE 2665

    PANTONE 240

    PANTONE 158

    PANTONE 2935

    PANTONE 7474

    PANTONE 1945

    PANTONE 306

    PANTONE 485

    PANTONE 116

    PANTONE 369

    PANTONE 260280

    % B

    LACK

    TEX

    T

    OK FOR LARGE TITLES

    ONLY

    OK

    OK FOR LARGE TITLES

    ONLY

    OK

    OK

    OK

    OK

    PMS

    540

    BLU

    E TE

    XT

    OK FOR LARGE TITLES

    ONLY

    OK FOR LARGE TITLES

    ONLY

    OK

    OK

    OK

    OK

    OK

    OK

    OK

    OK

    IND

    IVID

    UA

    L CO

    LOU

    RO

    N W

    HIT

    E B

    ACK

    GRO

    UN

    D

    OK FOR LARGE TITLES

    ONLY

    OK FOR LARGE TITLES

    ONLY

    PMS

    382

    GRE

    EN T

    EXT

    OK

    OK

    OK FOR LARGE TITLES

    ONLY

    OK FOR LARGE TITLES

    ONLY

    OK FOR LARGE TITLES

    ONLY

    OK FOR LARGE TITLES

    ONLY

    OK

    OK

    OK

    OK

    OK

    OK

    OK

    OK

    OK FOR LARGE TITLES

    ONLY

    OK FOR LARGE TITLES

    ONLY

    WH

    ITE

    TEXT

    ON

    IN

    DIV

    IDU

    AL

    COLO

    UR

    OK

    OK

    IND

    IVID

    UA

    L CO

    LOU

    RO

    N W

    HIT

    E B

    ACK

    GRO

    UN

    D

    OK

    Font in the secondary colour palette on a white background

    or

    white font on a secondary colour palette background is only for selected uses.

    Please contact the Marketing Directorate for further advice.

    ONLINE AA COMPLIANCE OUTLINE PRINT

    WH

    ITE

    TEXT

    ON

    IN

    DIV

    IDU

    AL

    COLO

    UR

    OK

    OK

    OK*

    Note on font colours:

    While we adhere to a AA standard for font colours online, imagery can be included online with legible coloured text at the designers discretion.

    *For all outdoor collateral, white font on primary green should be avoided to ensure optimal visibility.

    The secondary colour palette should:

    not be used for font colours online. only be used to differentiate multiple elements within a page e.g. study areas or event categories.

    Please contact the Marketing Directorate for further advice.

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    GRAPHIC CREST LEAVES

    The crest leaves are important elements of the brand identity. The shapes that form from their clean lines feel organic and natural, and were derived from the internal curves of the CQUniversity Australia logo crest. They represent the harmonious, side-by-side contrast that we see in the environment around us and in the people within our organisation.

    GUIDELINES FOR LEAVES

    The crest leaves may be applied as keylines and solids either separately or together in different positions and rotations to provide visual layering and depth to design layouts. They can be applied in the following ways:

    FULL COLOUR

    Green (382) leaves, multiplied over image.

    White leaves at 80% transparency.

    Secondary colour leaves, multiplied at 50% tint (as the secondary colours are stronger).

    OUTLINED

    Green or white leaves, at 100% unless program area specifi c which are 50%.

    Where green (382) will go over green (382) the preference is to use a white leaf at 30% opacity however you can use green (382) as an overlay.

    BEHIND TEXT

    When placing a leaf behind text the secondary palette colours are shown at 10% tint and green (382) is shown at 30% tint.

    COLOUR

    The colour used for the crest leaves depends on the design piece. For corporate publications, use PMS382 green only. For program specifi c publications, use of the applicable colour from the Secondary Colour Palette specifi ed on page 23 may be appropriate. Various examples of usage are shown throughout this Manual.

    BRAND IDENTITY

    Large clean motivational text to be inserted here specifi c to course details of lifestyle on campus.

    EXAMPLE OF CREST LEAVES KEYLINE

    EXAMPLE OF CREST LEAVES REVERSE KEYLINE

    EXAMPLE OF CREST LEAVES TRANSPARENT OVERLAYEXAMPLE OF CREST LEAVES TRANSPARENT OVERLAY

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    BRAND IDENTITYIMAGERY

    PHOTOGRAPHIC STYLE

    CQUniversity Australia is a vibrant university, and we like to refl ect this with the photographs that we take and use. When using photography as part of your design, its very important to match the tone of the university.

    Words like creative, optimistic, bright and positive are your point of reference when searching for images or briefi ng a photographer. This allows us to keep our look fresh and compelling. As we are a people focused university we prefer to use in situ photos that showcase our learning and teaching environments.

    It is important that all images are of high standard and fi nish. When photographing people, ensure that they look professional but believable avoid the stock library look. Please ensure that the people look realistic and genuine as per the examples shown here.

    Photos should consider accommodating a text block overlay and work in both horizontal and portrait landscapes. Where possible, highlight colours should come from the CQUniversity palette and feature people or people elements that are the focus.

    Close up images with a focus on practical activities.

    Student focused images with room for copy.

    In situ images with a focus on learning and teaching.

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    PRINTED STATIONERY

    Stationery items such as a letter can be the fi rst introduction the outside world has to the University. Others, such as a business card, can act as branding items and reminders of our organisation. They are the physical representations of our distinctive symbols and personality.

    Thats why our stationery has been designed as if from the same master. This conscious use of common elements ensures consistency of communication and aids recognition.

    Note: all colours used come from the primary palette.

    No colours from the secondary palette should be used in such items. Stationery items that are available include:

    Letterhead

    With Compliments

    Business Cards

    Envelopes (C4 and DL)

    A5 Note Pad

    To order the above stationery items please contact:

    Administration Customer Service Offi cerRetail Operations Bookshop [email protected]

    For electronic templates please refer to page 32 of this guide.

    BRAND IDENTITY

    CRICOS Provider Code: 00219C

    PROSPECT/STUDENT FACING LH AND WC

    CRICOS Provider Code: 00219C

    A5 NOTE PAD

    PROSPECT/STUDENT

    WITH COMPLIMENTS

    CRICOS Provider Code: 00219C

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    CRICOS Provider Code: 00219C

    WITH COMPLIMENTS

    CRICOS Provider Code: 00219C

    LETTERHEAD, BUSINESS CARD AND WITH COMPLIMENTS

    LETTERHEAD (LH)

    Final artwork size: A4 (210 mm x 297 mm)Printed 3 x PMS

    WITH COMPLIMENTS SLIP (WC)

    Final artwork size: DL (210 mm x 99 mm)Printed 3 x PMS

    BUSINESS CARD (BC)

    Final artwork size: 86 mm x 52 mm Printed 3 x PMS + matt cellosheen both sides

    BRAND IDENTITY

    CORPORATELH AND WC

    TITLE FIRST NAME SURNAMEQualifications

    JOB TITLE Division

    P +61 0 0000 0000F +61 0 0000 0000M 0400 000 000E [email protected] username

    LocationAddress, Suburb State Postcode Country

    TITLE FIRST NAME SURNAMEQualifications

    JOB TITLE Division

    P +61 0 0000 0000F +61 0 0000 0000M 0400 000 000E [email protected] username

    LocationAddress, Suburb State Postcode Country

    BC INTERNATIONALBC

    +61 3 4930 9515 +61 7 4936 1691 +61 419 669 867 [email protected] cqu.edu.au

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    ENVELOPES

    Two envelope designs are shown with two sizes recommended. Variations to address application, size and envelope formats (e.g. window, portrait aspect or A5 size) can be made to suit the need of the internal department.

    C4 (229 mm x 324 mm)

    DLX (235 mm x 120 mm)

    DL (220 mm x 110 mm)

    These are only printed in one colour (PMS540) and utilise the mono logo.

    Standard address format applies. Please refer to the latest version of CQUniversitys Writing Style Guideline locations information (available on the portal) for correct location name and address details.

    CQUniversity Rockhampton, NorthBruce Highway, Rockhampton QLD 4702 AUSTRALIA

    C4 ENVELOPE

    DLX ENVELOPE

    DL ENVELOPE

    BRAND IDENTITY

    E

    DLX ENVELOPE

    CQUniversity Brisbane160 Ann Street, Brisbane QLD 4000 AUSTRALIA

    E

    DL ENVELOPE

    E

    CQUniversity Brisbane160 Ann Street, Brisbane QLD 4000 AUSTRALIA

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    DIGITAL STATIONARY

    There are a range of CQUniversity Australia branded templates available to staff via the Marketing Directorate portal site:my.cqu.edu.au/group/marketing/resources

    The various templates include, but are not limited to:

    Letterhead

    Multipurpose template

    PowerPoint

    Memo

    Invitation

    Directional signage

    Certifi cate covers

    To request a new template complete the template request form in the publications section of the self-service tab.

    EMAIL SIGNATURE

    Please see digital section for information on email signatures.

    CR

    ICO

    S P

    rovi

    der

    Cod

    e: 0

    0219

    C

    CONTENT HEADING

    Content

    MULTIPURPOSE TEMPLATE

    POWERPOINT TEMPLATE

    BRAND IDENTITY

    HEADING SUBTITLE

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    UNIFORMS AND MERCHANDISE

    A range of CQUniversity Australia uniforms and merchandise are available at the CQUniversity Australia Bookshop website at bookshop.cqu.edu.au

    Please contact the Bookshop on 07 4930 9421 for further information.

    Note: All approved uniforms and merchandise must be ordered through CQUniversity Australia Bookshop. Any requests for a different style of uniform or merchandise item outside of the approved list must be approved by the Marketing Directorate.

    BUILDING BRAND EQUITY VIA RECOGNITION OF CQUNIVERSITY PRIMARY COLOURS.

    All new uniforms and merchandise should be selected from CQUniversitys primary colour palette or white. While exact match colours are preferred, where unavailable the next closest colour in a range may be selected.

    Note: That application of divisional names on uniforms must be applied as shown on the opposite chest side to the CQUniversity Logo to avoid the appearance of sub-branding. Divisional name application is not permitted on other merchandise.

    BRAND IDENTITY

    LEARNING ANDTEACHING SERVICES

    LEARNING ANDTEACHING SERVICES

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    INTRODUCTION

    The way that CQUniversity Australia presents itself to the world infl uences the perception and image that potential students and the general public has of the University. These perceptions are infl uenced by the use of the Universitys brand elements and key marketing messages, all of which ultimately contribute to the overall success of the institution.

    All aspects of CQUniversitys marketing is managed by the Marketing Directorate and International Marketing Team and must consistently and accurately refl ect the Universitys corporate identity as outlined in these Guidelines and the Writing Style Guidelines.

    The Marketing Directorate has responsibility for ensuring that marketing strategies and the related promotional materials are accurate and ethical, and maintain the integrity and contribute to the reputation of the institution.

    To ensure brand, style and policy compliance as well as application of consistent marketing strategy and associated messaging all university marketing materials and advertising must be produced, booked and/or approved by the Marketing Directorate.

    For further information visit the Policy Portal at policy.cqu.edu.au to reference the Marketing and Student Recruitment Policy and related documents.

    For information on how to access marketing support please visit the Marketing Directorate Portal at my.cqu.edu.au/group/marketing.

    Here you will fi nd:

    Provision of self-service tools and templates.

    Process, forms and advice on booking and producing advertising and production of corporate marketing materials.

    Process and forms for the provision of logo use to third parties.

    Please refer to the following pages for examples of various marketing materials showcasing correct brand application.

    MARKETING

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    DESIGN EXAMPLES

    PROGRAM AND COURSE PUBLICATIONS

    MARKETING

    TESTIMONIAL EXAMPLE PROGRAM PAGE WITH TABLE EXAMPLE

    ICONS AND DESCRIPTIONS

    FAST TRACK OPTION

    TOTAL COURSES OR UNITS24

    DURATION YEARS PART-TIME6

    DURATION YEARS FULL-TIME3

    WORK INTEGRATED LEARNING

    DISTANCE EDUCATION RESIDENTIAL SCHOOL

    NEW PROGRAM

    2463

    20

    BACHELOR OF AGRIBUSINESS AND FOOD SECURITY

    3 6 24

    Intakes: Term 1, Term 2

    Domestic Availability: Bundaberg, Rockhampton North, Distance

    International Availability: Bundaberg, Rockhampton North, Distance

    Entry Rank: OP: 17, SR: 63, ATAR: 53.35

    Recommended Study: Agricultural Science, Biology, Chemistry and Maths B

    QTAC Codes: Bundaberg:813181, Distance:853185, Rockhampton:853181

    CRICOS Code: 081414G

    THE BACHELOR OF AGRIBUSINESS AND FOOD SECURITY WILL PREPARE YOU WITH INDUSTRY-RELEVANT KNOWLEDGE AND SKILLS IN BOTH SCIENCE AND BUSINESS, ENABLING YOU TO BE A WELL-ROUNDED GRADUATE, AND GIVING YOU A COMPETITIVE EDGE IN THE JOB MARKET.

    Gain valuable insight into sustainable food and fi bre production, the food production chain and value adding for agricultural products, the economics of primary production industries, managing water resources and the use of technology in agriculture so you can take a leading role in this growth industry.

    On completion, you will be well equipped to seek positions in a variety of agricultural based enterprises, both in Australia and internationally.

    CAREER OPPORTUNITIESA Bachelor of Agribusiness and Food Security will prepare you for a career in the many sectors of agribusiness and food security, both nationally and internationally. Agribusiness professionals are qualifi ed to work in private and public sectors such as exports, rural and regional agricultural policy development, banking and supply chain management, in roles such as a manager of agricultural production enterprise, a scientist or technician, consultant, farm or livestock manager, commodities trader or rural lending and investment banker.

    Important note You are able to undertake your fi rst year of study outside of Australia and

    subsequent years in Australia and will be able to complete the residential school requirements for fi rst year courses in Term 3 (if numbers permit) or during the next available course offering.

    Please visit our website or contact us for more information.

    PRO

    GRA

    MS

    AN

    D C

    OU

    RSES

    20

    OUR RANGE OF SCIENCE AND ENVIRONMENT EDUCATION AND TRAINING OPTIONS WILL PROVIDE YOU WITH BOTH GENERAL AND SPECIALISED SUBJECT KNOWLEDGE, AS WELL AS PRACTICAL SKILLS SUCH AS PROBLEM-SOLVING, TEAMWORK AND COMMUNICATION. WIDE CHOICE OF STUDY AREASAt CQUniversity, our science and environment programs and courses cover a diverse range of areas including agricultural and food science, analytical science and biotechnology, biological science, environmental health, laboratory skills, and the growing fi elds of medical science, including clinical investigation, nutrition and pathology. For more information on environmental health and all medical science offerings at CQUniversity please refer to the Health 2015 Undergraduate and Vocational Guide, or visit our website.

    HANDS-ON, PRACTICAL EXPERIENCEWe offer programs that include work placements, allowing you to put the theory you learn into hands-on practice. Our placements also allow you to build important networks with industry and increase your work-ready skills, giving you the competitive edge when seeking employment.

    UP-TO-DATE AND INDUSTRY RELEVENTCQUniversity consults with industry when developing and reviewing programs and courses to ensure content is up-to-date and meeting demands of employers.

    STUDY YOUR WAYMany of our offerings are fl exible in their delivery, allowing you to study either on-campus or by distance education. Regardless of how you choose to study, you will always have the support of our experienced teaching professionals and technicians who bring industry-relevant and real-world skills and knowledge to the learning environment.

    POSTGRADUATE AND RESEARCHCQUniversity offers a range of postgraduate and research higher degrees in the area of science and environment. For the latest information on these programs visit www.cqu.edu.au/study.

    17

    STUDY SCIENCE AND ENVIRONMENT

    I chose the Bachelor of Environmental Science through

    CQUniversity because it allowed me to fi t study with my life.

    DANIEL PHIPPS Bachelor of Environmental Science

    To see Daniels full story visit www.cqu.edu.au/myjourney

    STUD

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    USE OF LEAVES OVER IMAGE WITH QUOTEPROGRAM GUIDE COVER EXAMPLE

    SCIENCE ANDENVIRONMENT

    2015 VOCATIONAL AND UNDERGRADUATE GUIDE

    Agribusiness and Food Security I Environmental Science I Laboratory Skills I Laboratory Techniques I Laboratory Technology I Sampling and Measurement I Science

    STUDY SCIENCE AND ENVIRONMENT

    16

    Turn your passion for discovery and problem solving into a career.

    16

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    Theres never been a better time to kickstart your Chiropractic career at CQUniversity.

    Choose to study on-campus at CQUniversity Sydney (NEW campus), CQUniversity Brisbane and CQUniversity Mackay, Ooralea*

    Start your journey with the Bachelor of Chiropractic Science, that qualifi es you to apply for entry to the Master of Chiropractic Science

    Graduation from the master program allows registration and practice as a chiropractor develop your skills, learning from industry leading experts

    No prior health degree or experience is required, suitable for both school-leavers and mature students

    Benefi t from a blend of on-campus engagement, distance learning and residential schools

    Australias newest, state-of-the-art chiropractic learning environment, supported by world class lecturers and industry specialists.

    *Some courses in the fi rst year of the program are available to study by distance education. Please contact us for more information.

    Find out more: cqu.edu.au/chiroApply now: cqu.edu.au/applyTalk to us: 13 27 86

    CHOOSE CERTAINTY AND CONFIDENCE WITH CHIROPRACTIC SCIENCE AT CQUNIVERSITY.

    CRIC

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    MARKETING

    CQUniversity is a comprehensive university offering a wide choice of programs and qualifi cations from short courses, certifi cates and diplomas to undergraduate, postgraduate and research higher degrees. Study on-campus at one of our many locations including Adelaide, Biloela, Brisbane, Bundaberg, Emerald, Gladstone City, Gladstone Marina, Mackay City, Mackay Ooralea, Melbourne, Noosa, Rockhampton City, Rockhampton North, Sydney or Yeppoon, or choose distance education and study where and how it suits you.

    RESEARCH CQUniversity is committed to excellence in research and innovation with a particular emphasis on issues affecting our communities. We achieve research outcomes through linkages with industry, business, government and the community, and through collaboration with national and international researchers and research networks.

    STATE-OF-THE-ART FACILITIESQuality on-campus facilities ensure learning is delivered in context, taught in a similar setting to real-world situations. New facilities including state-of-the-art technology for fi tness and body function testing offer exercise and sport sciences students sophisticated training. Nursing students have access to fully equipped labs replicating a real hospital ward, while medical imaging and medical sonography are taught from new purpose-built multi-million dollar labs. The new CQUniversity Health Clinic at CQUniversity Rockhampton also provides clinical learning experiences to students.

    CLINICAL PARTNERSHIPSCQUniversity programs are supported by our industry partners via workplace integrated learning or learning on the job. This hands-on, project-based learning is a key reason CQUniversity graduates are highly sought after by employers.

    FLEXIBILITYCQUniversity is committed to helping study fi t with your personal commitments and learning style, offering the fl exibility of studying part-time, full-time, on-campus or by distance education with options to fast track your degree.

    PROGRAM AREAS Accident forensics and

    investigation Chiropractic science Emergency services Exercise and sport sciences Fatigue risk management Health professional education Health science (allied health) Intensive care paramedics* Medical imaging Medical science (nutrition,

    clinical measurement or pathology)

    Medical sonography Mental health nursing

    Midwifery Nursing Occupational health and safety Occupational therapy Oral health Paramedic science Podiatry Physiotherapy Psychology Public health Rail safety management Safety science Speech pathology Social work

    For more information, please call us or visit our website cqu.edu.au/study.

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    STUDY HEALTH AT CQUNIVERSITY

    g to real-world situations. New facilities including state-of-the-arttechnolo

    hig

    patdi

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    r m

    BE WHAT YOU WANT TO BE

    cqu.edu.au

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    A MORECOMPREHENSIVEUNIVERSITY.A new era in education and training has arrived.

    Following a merger with CQ TAFE, CQUniversity is now a more comprehensive university offering a wider choice of education and training options. We now offer hundreds of qualifi cations from short courses, certifi cates and diplomas through to undergraduate, postgraduate and research higher degrees.

    Choose CQUniversity for more opportunities in:

    Apprenticeships, Trades and Training Business, Accounting and Law Creative, Performing and Visual Arts Education and Humanities Engineering and Built Environment Health Information Technology and Digital Media Psychology, Social Work and Community

    Services Science and Environment Work and Study Preparation.

    Explore your options. Achieve your goals.

    cqu.edu.au/study

    ADELAIDE BILOELA BRISBANE BUNDABERG CAIRNS EMERALD GLADSTONE MACKAY MELBOURNE NOOSA ROCKHAMPTON SYDNEY YEPPOON DISTANCE

    AD-140407_JulyNewsletter.indd 1 2/07/2014 5:16 pm

    PRESS FULL PAGE MAGAZINE ADVERTISEMENT EXAMPLES

    M3X6 ADVERTISING EXAMPLE

    DL A6

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    APPLY NOW TONOW STUDY IN 20N 2 15. ON15. ON-TIME -TIME APAPPLICATIONS CLOSEOS 30 SEPTETEMBEBER.

    Selecctingting the univeversity ity thatthat bs best t for yyou is a big decision. The right mix ofx pprogro ram cam choicehoice, loc, lo atition, flexibility, support and people cane ca makeke all the ddifference ce to yoto our preferences.

    Each year, thousandssan of stududentsts like you cchose CQUniversitysi as their first first prefepreferencerenc to help them be whoe w they wantwan to be.

    ExploExplore ouour widr e range of progprograms ram and cand courses available andd discover the uhe unnique benefits of a qualitlity eduucatiocation witithAustrtralias largest gest regregional univerversity.sity.

    cqu.c edu.edu.au/fiau/firsttpr refeferenence

    35 000+ STUDENTS

    20+ LOCATIONS

    AUSTRALIAS LARGEST REGIONAL UNI.YOUR FIRST PREFERENCE.

    AUSTRALIAS LARGEST REGIONAL UNI.GROW WITH US.

    20+ LOCATIONS

    35 000+ STUDENTS APPLY NOW CRICOS Provider Code: 00219C BIL-140450-EMD,GLD,MKY,BDG_HIGHWAY,ROKN

    DESIGN EXAMPLES

    BILLBOARD AND PRESS ADVERTISING

    POSTCARDS

    Chiropractic Science at CQUniversity.CCCCCCCCCChhhhiiiirrrooopppprrrrraaaaacccccttttiiiiicccc SSSScccciiiiieeeeeennccee at CCQQQUUUUUUUnnnniiiivvvvvvvvvvvvveeeeeeeeerrrrrrssssssiiitttttyyyyyy..

    CHIROPRACTIC SCIENCE AT CQUNIVERSITY

    STUDY WITH CONFIDENCE AND MAKE A DIFFERENCE

    POSTAGEPAID

    AUSTRALIAIf undeliverable return to:CQUniversity AustraliaMarketing DirectorateBuilding 37, Bruce HighwayROCKHAMPTON QLD 4702

    HELPFUL INFORMATIONConnect with us

    13 27 86

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    /CQUniversityAustralia /CQUni

    /company/CQUniversity vc-cquniversity

    @CQUni @CQUniversity

    Scholarships and prizescqu.edu.au/scholarships

    Specialised support for fi rst year studentscqu.edu.au/fi rstyearstudents

    Student support services cqu.edu.au/support

    Find out more about our programs and coursescqu.edu.au/study

    On-campus student residence optionscqu.edu.au/accommodation

    Upcoming events at CQUniversity cqu.edu.au/events

    AUSTRALIAS LARGEST REGIONAL UNIHERE TO SUPPORT YOU.Thank you for including CQUniversity in your tertiary admission centre preferences for 2015. Youve taken the fi rst step towards studying at University, and you may have questions about what happens next.

    Join us for an online chat session on Tuesday, 2 December from 4 pm to 7 pm*, or on-campus and online on Monday, 22 December from 9 am to 4 pm*, and have your questions answered.*Australian Eastern Standard Time.

    Visit cqu.edu.au/infosession for details.

    20+ LOCATIONS

    35 000+ STUDENTS

    BILLBOARD ADVERTISINGNote: Initial outdoor creative as depicted and tested in-market. All future creative to avoid white font on green for optimal visibility.

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    DESIGN EXAMPLES

    BANNERS AND SIGNAGE

    MARKETINGINFORMATION

    TECHNOLOGY AND DIGITAL MEDIA

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    CAIRNS

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    CANNONVALE

    TOWNSVILLE

    EMERALD

    BILOELA

    YEPPOONROCKHAMPTON

    GLADSTONE

    BUNDABERG

    NOOSABRISBANE

    SYDNEY

    MELBOURNE

    ADELAIDE

    NEW SOUTH WALES

    QUEENSLAND

    TASMANIA

    VICTORIA

    2

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    2

    CHARTERS TOWERS

    ACT

    COOMA

    GERALDTON

    PERTH

    WESTERN AUSTRALIA

    KARRATHA

    20+ LOCATIONS AUSTRALIA WIDE

    AND GROWING

    Campus

    Campus with dedicated Distance Education Study Centre (DESC)

    Study Centre

    DESC

    Partner Study Hub

    Multiple locations per city are indicated with a number.

    2

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    STUDY OR TRAIN ON-CAMPUS OR BY DISTANCE EDUCATION.

    PULL UP BANNER EXAMPLES

    A3 POSTER EXAMPLES

    SIGNAGE EXAMPLE

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    MARKETING

    WEBSITE HOME PAGE(RELAUNCH CREATIVE FOR OCTOBER 2014)

    WEBSITE CAMPAIGN PAGE (RELAUNCH CREATIVE FOR OCTOBER 2014)

    WEBSITE BANNERS EXAMPLES

    DESIGN EXAMPLES

    WEBSITE BANNERS

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    DESIGN EXAMPLES

    DIGITAL ADVERTISING

    Full colour photography should be used as the base of the design with key messages animated to slide in.

    The CQUniversity Logo and Themeline should be applied to the top or bottom right hand side depending on the size of the artwork.

    Green font is used to highlight key elements within the messages.

    MARKETING

    DISPLAY MREC

    DISPLAY MOBILE BANNERS

    DISPLAY SKYSCRAPER

    DISPLAY LEADERBOARD

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    VIDEO AND TVC PRODUCTION

    It is important that our video presence conforms consistently to the basic guidelines governing the use of the logo, colour, typefaces and other attributes.

    TOP

    The logo and tagline is shown at the top of the video with a 50% black overlay.

    Title: Uppercase, Univers or Arial font, vertically centred. Subtitle: Lowercase, Univers or Arial font, vertically centred.

    OVER

    The tagline is shown to the right of the 50% black overlay which holds a name and position (this text is interchangeable).

    Name: Uppercase, Univers or Arial font, vertically centred. Position: Lowercase, Univers or Arial font, vertically centred.

    TAIL

    The logo and tagline is centred on a solid green screen.

    AUDIO

    Corporate videos should make use of the corporate music bed fi les. If an alternate music bed is selected the producer is responsible for ensuring music copyright is permitted. Visit www.musicrights.com.au for further information.

    MARKETING

    VIDEO TITLESubtitle

    NAMEPosition

    VIDEO TITLESubtitle

    NAMEPosition

    VIDEO TOP, OVER AND TAIL VIDEO TOP, OVER AND TAIL WITH SPACING SPECIFIED.SPACING IS DEFINED BY THE LOGO HEIGHT AND WIDTH AS SHOWN ABOVE.

    Note:

    The university provides access to Adobe Premier Pro and Adobe After Effects software for video editing and production. All university stakeholders are encouraged to use and produce video content using these tools. The Marketing Directorate can provide animated top and tail fi les suitable for use in these programs. Still image top and tails are also available in .JPG format for use in any video editing software upon request. Alternate animated format these can be produced at your departments expense.

    Please send video and TVC fi le requests with exact specifi cations to [email protected]

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    EMAIL SIGNATURES

    Every email sent from CQUniversity Australia should help extend our brand recognition and key messages in market. Mandatory email signatures are developed for use in staff emails with a core brand or campaign message updated 3 4 times per year. Name and contact details should, wherever possible, comply with the following sequence:

    Title Firstname Lastname Letters

    Job Title | Centre or School/Directorate/Division

    CQUniversity Australia Location, Building, Street Address, City State Postcode

    P +61 area code 0000 0000 (x0000) | M +61 400 000 000 | E [email protected]

    Arial font at size 12 should be used for contact details. Font should be set to black. The above text only version should only be used for return emails.

    The latest email signature templates can be downloaded from the staff portal Marketing Directorate my.cqu.edu.au/group/marketing

    If you need assistance applying these signatures, please contact:

    Information Technology Directorate HelpdeskPhone: 07 4930 9233 Email: [email protected]

    MARKETING

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    SOCIAL MEDIA BANNERS

    With a major online presence in social media it is important that every communication conforms to the basic guidelines governing the use of the logo, colour, typefaces and other attributes.

    Artwork is produced based on the particular social media site and is updated for each major marketing campaign. Examples on this page to demonstrate how to apply the guidelines.

    MARKETING

    FACEBOOK BANNER AND DISPLAY IMAGE

    LINKEDIN BANNER AND DISPLAY IMAGE

    TWITTER SKIN AND DISPLAY IMAGEYOUTUBE BANNER

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    SOCIAL MEDIA ACCOUNTS AND CONTENT

    SOCIAL MEDIA ICONS

    With a major online presence in social media it is important that we ensure we are using and promoting offi cial University social media pages.

    This page shows the order that social media icons should be displayed in. If space is limited the icons can be used on their own in a vertical or horizontal line.

    If the icons are being promoted internationally the University Webo account should be included.

    SOCIAL MEDIA CONTENT

    Content can be specifi cally designed for social media channels by contacting Marketing Services.

    MARKETING

    CONNECT

    30

    CONFUSED ABOUT YOUR QTAC PREFERENCES?

    Deadline for on-time applications. Apply direct to QTAC.edu.au before 30 September to save $150 in application fees.

    Hint: If paying by BPAY make payments by 29 September to avoid late fees.

    September

    QTAC

    06Due date to apply for 16 October offer round.

    October

    RELAX

    Christmas cheer!

    09Final date to change or add preferences for 11 December offer round.

    December

    CQUniversity Change of Preference On-Campus and Online Info Session.

    December

    15Offers released via current applications online services from 9 am. Course vacancies for 5 February offer round.

    January

    29Last day to change or add preferences to 5 February offer round.

    January

    01Higher education fee of $149 applies. Final date to change or add preferences for 2 October offer round.

    October

    10Due date to apply for 15 January offer round.

    December

    19Year 12 results and OPs mailed out.

    Note: OPs will be available on qcaa.qld.edu.au from 20 December.

    Note: OP ineligible ranks released 30 December.

    December

    Final date to add, move or delete preferences for 15 January offer round.

    January

    21Due date to apply for 5 February offer round.

    January

    05

    5551551

    9 am Offers released for all other courses commencing term 1 2015.

    February

    22

    02CQUniversity Online Info Session.

    December

    HOW TO APPLY TO QTAC

    For more information about applying to QTAC please visit:www.qtac.edu.au/Applying-NonYear12/KeyDates.html

    YOU HAVE SIX QTAC PREFERENCES.

    Happy New Year!

    1 and 2 DREAM COURSES

    3 and 4 REALISTIC OPTIONS

    5 and 6 FOOT-IN-THE-DOOR OPTIONS

    Navigating your way through your QTAC application can be daunting. Here is what you need to know...

    START STUDYING AT CQUNIVERSITY9 March 2015 Term 1 Start Date

    CONNECT

    /CQUInternational

    /CQUniversity

    /CQUniversityAustralia

    @CQUni

    /company/CQUniversity

    /CQUni

    @CQUniversity

    vc-cquniversity

    SOCIAL MEDIA ACCOUNT ICONS AND HANDLES

    SOCIAL MEDIA CONTENT INFOGRAPHIC

    WEIBO IS INCLUDED FOR SPECIFIC INTERNATIONAL USE

    LIMITED SPACE OPTION

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    EMAIL EDMS

    Every email sent from CQUniversity Australia should help extend our brand values beyond our wall. When sending emails through our eDM platforms they should be branded as per the examples on this page.

    For new eDM header and footer requests please complete a production request form and submit to [email protected]

    MARKETING

    EMAIL EDM HEADEREMAIL EDM FOOTER

  • Marketing DirectoratePhone: 07 4923 2490Email: [email protected]