brand guidelines - uct staff · of marketing collateral. ... logo and font usage for all print and...

BrandGuidelines

Our Stationery

2 Brand Guidelines The University of Cape Town

To The University of Cape Town’sCorporate Identity Guidelines

Welcome

The purpose of these guidelines is to set the rules and usage applications of the University of Cape Town corporate identity.

Within this document you will find all possible executions of the UCT logo, including specifications on correct colour, size and format usage. You will also find information on how to use the logo with its visual language and how this is applied to a range of marketing collateral.

We encourage you to make use of these guidelines whenever working with the UCT brand to ensure that the logo is reproduced accurately and consistently. A brand that is consistently applied in the market will give it a strong foundation and lead to greater brand equity.

3

Our StationeryAll university stationery has been designed to a consistent

look and standard. This chapter covers specifications on logo and font usage for all print and digital stationery


58 59 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines

University of Cape Town, Welgelegen, Upper Chapel Road, Rondebosch 7700, Cape Town“Our Mission is to be an outstanding teaching and research university, educating for life and addressing the challenges facing our society”

Name Goes HereTitle goes here

University of Cape TownWelgelegen, Upper Chapel Road

Rondebosch 7700

+27 (0) 21 650 2860+27 (0) 21 650 2861

[email protected]

Tel:Fax:E-mail:Web:

COMMERCEDEVELOPMENT POLICY REASEARCH UNIT

Our Stationery

Print CollateralLetterhead and envelopeStationery is used as a means of communication from staff to individuals, organisations or other staff.

Each staff member has his or her own stationery with their relevant contact details on.

LetterheadThe Letterhead dimension is 210mm(W)

x 297mm(H), A4. A Word® template will

be provided with editable details which

consist of the font family, Arial.

The logo is always placed at the top left

and the address details on the top right.

EnvelopeThe standard envelope dimension is

225mm(W) x 108mm(H). The flap at

the back of the envelope has

rounded corners.

The logo is always placed on the bottom

left of the front of the envelope with the

address details placed in the centre on

the reverse.

7.510

10

18.5

7.5 10.5 72

9

11

10

11

10.5

11

3860 Logo Size76mm(W) x 9mm(H)

FacultyGotham Bold

Size 8pt

DepartmentGotham Book

Size 7pt

NameArial Bold

Size 7pt

TitleArial Regular

Size 7pt

AddressArial Regular

Size 7pt

Leading 10pt

Contact DetailsArial Regular

Size 7pt

Leading 8pt

Mission StatementArial Regular

Size 8pt

Logo Size73mm(W) x 8.5mm(H)


Size 10pt

Letterhead

The Letterhead dimension is 210mm(W) x 297mm(H), A4. A Word® template willbe provided with editable details whichconsist of the font family, Arial.

The logo is always placed at the top leftand the address details on the top right.

Logo Size76mm(W) x 9mm(H)

FacultyGotham Bold

Size 8pt


Size 7pt

NameArial Bold

Size 7pt

TitleArial Regular

Size 7pt


Size 7ptLeading 10pt


Size 7ptLeading 8pt


Size 8pt

Print Collateral Letterhead and envelope

Stationery is used as a means of communication from staff to individuals, organisations or other staff.Each staff member has his or her own stationery with their relevant contact details on.


+27 (0) 21 650 2860

“Our Mission is to be an outstanding teaching and research university, educating for life and addressing the challenges facing our society”

Tel:

www.uct.ac.za

Fax: +27 (0) 21 650 [email protected]


E-mail:Web:

10

10

18.5

7.5 10

11

11

10.5

3860

Please note: The digital version of the letterhead does not include

the UCT address.

5Our Stationery

EnvelopesThe standard envelope dimension are DL - 225mm(W) x 108mm(H) and C4 - 229mm(W) x324mm(H). The flap at the back of the envelope has rounded corners.

The logo is always placed on the bottom left of the front of the envelope with the address details placed in the centre on the reverse.



Size 10pt

DL Envelope C4 Envelope


University of Cape Town, Welgelegen, Upper Chapel Road, Rondebosch 7700, Cape Town“Our Mission is to be an outstanding teaching and research university, educating for life and addressing the challenges facing our society”



Rondebosch 7700

+27 (0) 21 650 2860+27 (0) 21 650 2861

[email protected]

Tel:Fax:E-mail:Web:


Our Stationery

Print CollateralLetterhead and envelopeStationery is used as a means of communication from staff to individuals, organisations or other staff.


LetterheadThe Letterhead dimension is 210mm(W)

x 297mm(H), A4. A Word® template will

be provided with editable details which

consist of the font family, Arial.

The logo is always placed at the top left

and the address details on the top right.

EnvelopeThe standard envelope dimension is

225mm(W) x 108mm(H). The flap at

the back of the envelope has

rounded corners.

The logo is always placed on the bottom

left of the front of the envelope with the

address details placed in the centre on

the reverse.

7.510

10

18.5

7.5 10.5 72

9

11

10

11

10.5

11

3860 Logo Size76mm(W) x 9mm(H)

FacultyGotham Bold

Size 8pt


Size 7pt

NameArial Bold

Size 7pt

TitleArial Regular

Size 7pt


Size 7pt

Leading 10pt


Size 7pt

Leading 8pt


Size 8pt



Size 10pt

University of Cape Town, Welgelegen, Upper Chapel Road, Rondebosch 7700, Cape Town

10

10.5 72

229 123

23

126

9

11

30

324




Rondebosch 7700

+27 (0) 21 650 2860+27 (0) 21 650 2861

[email protected]

Tel:Fax:E-mail:Web:

Name Goes Here Title goes here



+27 (0) 84 474 7476+27 (0) 21 650 3315+27 (0) 21 650 3780 [email protected] www.uct.ac.za

University of Cape Town, Welgelegen, Upper Chapel Road, Rondebosch 7700

COMMUNICATION AND MARKETING DEPARTMENT MARKETING AND ONLINE COMMUNICATIONS UNIT

Name SurnameJob Title

Mobile:Tel:Fax:E-mail:Web:

Our Stationery

Print CollateralBusiness Card and Compliment SlipStationery is used as a means of communication from the staff to individuals or other staff.


Business CardThe business card dimensions are 90mm(W)

x 50mm(H). The details are easily editable

as they consist of the system font family

which is Arial. The business card is

single sided.

Compliment SlipThe compliment slip dimensions are

210mm(W) x 99mm(H). A large area is

kept clear below the header allowing

for a message to be written.

13

4

12.5

13.5

6

7

5.4 6.5 6.5387.5

17

12.5

10.5 6848 Logo Size58mm(W) x 8mm(H)

FacultyGotham Bold

Size 5pt


Size 5pt

NameArial Bold

Size 6pt

TitleArial Regular

Size 5pt


Size 6pt

Leading 8pt


Size 5pt

HeadlineGotham Book

Size 12pt

Gotham Bold

Size 12.5pt

SubheadsGotham Thin

Size 28pt

DescriptorGotham Light

Size 10pt

YearGotham Thin/Light

Size 21pt


Business Card

The business card dimensions are 90mm(W) x 50mm(H). The details are easily editable as they consist of the system font family which is Arial. The business card issingle sided.


FacultyGotham Bold

Size 5pt


Size 5pt

NameArial Bold

Size 6pt

TitleArial Regular

Size 5pt


Size 6ptLeading 8pt


Size 5pt

Print Collateral Business Card and Compliment Slip


7Our Stationery

Compliment Slip

The compliment slip dimensions are210mm(W) x 99mm(H). A large area is kept clear below the header allowing for a message to be written.

HeadlineGotham Book

Size 12ptGotham Bold

Size 12.5pt

SubheadsGotham Thin

Size 28pt


Size 10ptYear

Gotham Thin/LightSize 21pt




Rondebosch 7700

+27 (0) 21 650 2860+27 (0) 21 650 2861

[email protected]

Tel:Fax:E-mail:Web:

Name Goes Here Title goes here



+27 (0) 84 474 7476+27 (0) 21 650 3315+27 (0) 21 650 3780 [email protected] www.uct.ac.za

University of Cape Town, Welgelegen, Upper Chapel Road, Rondebosch 7700

COMMUNICATION AND MARKETING DEPARTMENT MARKETING AND ONLINE COMMUNICATIONS UNIT

Name SurnameJob Title

Mobile:Tel:Fax:E-mail:Web:

Our Stationery

Print CollateralBusiness Card and Compliment SlipStationery is used as a means of communication from the staff to individuals or other staff.


Business CardThe business card dimensions are 90mm(W)

x 50mm(H). The details are easily editable

as they consist of the system font family

which is Arial. The business card is

single sided.

Compliment SlipThe compliment slip dimensions are

210mm(W) x 99mm(H). A large area is

kept clear below the header allowing

for a message to be written.

13

4

12.5

13.5

6

7

5.4 6.5 6.5387.5

17

12.5

10.5 6848 Logo Size58mm(W) x 8mm(H)

FacultyGotham Bold

Size 5pt


Size 5pt

NameArial Bold

Size 6pt

TitleArial Regular

Size 5pt


Size 6pt

Leading 8pt


Size 5pt

HeadlineGotham Book

Size 12pt

Gotham Bold

Size 12.5pt

SubheadsGotham Thin

Size 28pt


Size 10pt

YearGotham Thin/Light

Size 21pt



Print Collateral Folder

The corporate folder can be used by all departments at UCT but must adhere to the grid shown here.

Cover

The folder is the only stationery collateralthat is not tailored for each individualstaff member. General contact informationis centred at the bottom of the back of the folder.

The entire folder dimensions are 455mm(W) x 320mm(H) with a 5mm spine.

10 225

320

225

Welcome to UCTUCT aspires to become a premier academic meeting point between South Africa, the rest of Africa and the world. Taking advantage of expanding global networks and our distinct vantage point in Africa, we are committed, through innovative research and scholarship, to grapple with the key issues of our natural and social worlds. We aim to produce graduates whose qualifications are internationally recognised and locally applicable, underpinned by values of engaged citizenship and social justice.

EXCELLENCE, TRANSFORMATIONAND SUSTAINABILITY

AS A UNIVERSITY, AS RESEARCERSAND TEACHERS, WE CAN ALSO GIVE THIS GIFT TO THE WORLD:

CREATING OPPORTUNITIES FOR MORE OF US, FOR MORE KINDS OF US,

TO HAVE A VOICE.

9Our Stationery

105

Inner

The inner pocket flap dimensions are220mm(W) x 105mm(H)

FA

CU

LTIE

S Law

Humanities E

ngin

eeri

ng

S

cie

nce

students

Commerce Health Sciences

33 000 people

In 2018 UCT was home to 28 600 students (17 552 undergraduates, 11 048 postgraduates) and 4 544 sta� (1 208 academic and 3 336 professional, administrative support and service sta�). Over the course of the year, anywhere between 100 and 1 000 students are employed by the university.

+/- 6 370students lived in UCT’s 32 catered or self-catering student residences in 2018, while 22 230 students

Students come to UCT from all over Africa and the world …

elsewhere in the world.

… and when they graduate they are welcome anywhereAfter graduating, UCT students take up positions in every sector of the economy, around the world. UCT’s Development and Alumni Department is in contact with over 170 000 alumni in 151 countries, some 121 000 of whom live in South Africa.

Where do our students come from?

The Centre for Higher Education Development partners with the six faculties to ensure students don’t just gain access to UCT, but also succeed here. They work to improve UCT’s teaching and learning environment.

33% of SA’s A-rated scholarsA third (42) of the country’s NRF A-rated

researchers, who are international leaders

in their fields of research, are at UCT.

33%

10 645postgraduates registered at UCT in 2017, including 2 002 from 34 African countries.

125 active inventions, with 72 patent applications filed in 2017

R39.6 millionin accumulated income since 2001 from intellectual property

R1.6 billion in external research

income generated in 2017

Research and innovation in numbers

student societies are active on campus, divided into five categories: academic, national/cultural, faith, special interest and political. Students can choose to participate in almost 40 sporting codes, including jiu jitsu, fencing, rowing and rugby.

100+

Massive open online courses(MOOCs)15 MOOCs are currently running at UCT, and have attracted more than 230 000 people from over 100 different countries across the globe.

– nearly 50% – received financial support in 2018.

General operating budget 2017

INCOME 2017

State subsidy Tuition fees Other

43%

15.7%

41.3%income

EXPENDITURE 2017

expenses11.6%

3.8%

65.3%

5.4%

2.8%1.7%

4.1%

1.9%2.8%

0.6%

Admin and operating expenses Financial aid and scholarships Library acquisitions, books & journals

Maintenance Rates and utilities Jammie Shuttle Computers, furniture and equipment

University research and equipment committees

Other costs

Classroom renewal 90 classrooms were upgraded as part of the Classroom Renewal Project, which was finalised in 2017. 88 classrooms now have lecture recording facilities, 37 have induction loop technology, and 79 have custom-designed motorised lecterns.

Did you know1 UCT is the South African university

with the longest history.

2 4

5

It is alma mater to five Nobel Laureates: Max Theiler (Medicine), Ralphe Bunche (Peace), Sir Aaron Klug (Chemistry), Allan McLeod Cormack (Medicine) and JM Coetzee (Literature).

3 UCT was ranked first in Africa and 156th in the world according to the 2018 Times Higher Education rankings, while the 2018 Quacquarelli Symonds rankings put it first in Africa and 200th in the world.

UCT is a member of a number of global university networks, including the African Research Universities Alliance (ARUA), the International Alliance of Research Universities (IARU) and the Worldwide Universities Network (WUN).

A third of South Africa’s National Research FoundationA-rated researchers – who are considered international leaders in their fields – call UCT home.

19%19% of SA’s SARChI chairs

A total of 39 (19%) of the country’s SARChI chairs (South African Research Chairs Initiative) are held by researchers at UCT. Welcome to UCT

UCT aspires to become a premier academic meeting point between South Africa, the rest of Africa and the world. Taking advantage of expanding global networks and our distinct vantage point in Africa, we are committed, through innovative research and scholarship, to grapple with the key issues of our natural and social worlds. We aim to produce graduates whose qualifications are internationally recognised and locally applicable, underpinned by values of engaged citizenship and social justice.

EXCELLENCE, TRANSFORMATIONAND SUSTAINABILITY

AS A UNIVERSITY, AS RESEARCERSAND TEACHERS, WE CAN ALSO GIVE THIS GIFT TO THE WORLD:

CREATING OPPORTUNITIES FOR MORE OF US, FOR MORE KINDS OF US,

TO HAVE A VOICE.




University of Cape TownWelgelegen, Upper Chapel RoadRondebosch 7700

+27 (0) 21 650 2860+27 (0) 21 650 2861

[email protected]

Tel:Fax:E-mail:Web:


Our Stationery

Digital CollateralEmail Signature and FolderStationery is used as a means of communication from the staff to individuals or other staff.


Email SignatureThe dimensions of the email signature are

450px(W) x 140px(H).

The measurements are in pixels.

55

32

15 24 182 108 20

31

47

Logo Size76px(W) x 9px(H)

FacultyGotham Bold

Size 8pt


Size 7pt


Size 7pt

Leading 10pt

NameArial Bold

Size 9pt

TitleArial Regular

Size 9pt


Size 7pt

Leading 10pt

Email Signature

Horizontal LogoThe dimensions of the email signature are450px(W) x 140px(H).


Logo Size76px(W) x 9px(H)

FacultyGotham Bold

Size 8pt


Size 7ptAddress

Arial RegularSize 7pt

Leading 10pt

NameArial Bold

Size 9ptTitle




Digital Collateral Email Signature


11Our Stationery

Circular LogoThe dimension is 40mm(W) x 40mm(H).



FacultyGotham Bold

Size 8pt

NameArial Bold

Size 9ptTitle

Arial BoldSize 9pt

DepartmentArial Regular

Size 9ptAddress


Leading 10pt




Contacts Download Links

Downloads

Official wordmarks and brand guidelines are available for download at http://bit.ly/UCT-CI-Guide

Do not alter these graphics in any way.

13Contacts and Downloads

University Store

Protea Bookshop – UCT Branch Tel. 021 650 2485/6

Chemistry Lane Steve Biko Building, Upper Campus University of Cape Town Rondebosch, Cape Town 7700

All other enquiries

For questions about any aspect of the university Brand Guidelines, contact:

Communication & Marketing Dept University of Cape Town Welgelegen Building, Chapel Road Etx. Rondebosch, 7700 Cape Town, South Africa

Tel. +27 021 650 4847 / 3730

Contacts

University of Cape Town,

Private Bag X3,

Rondebosch 7701,

South Africa

brand guidelines - uct staff · of marketing collateral. ... logo and font usage for all print and...

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