BrandGuidelines
Our Stationery
2 Brand Guidelines The University of Cape Town
To The University of Cape Town’sCorporate Identity Guidelines
Welcome
The purpose of these guidelines is to set the rules and usage applications of the University of Cape Town corporate identity.
Within this document you will find all possible executions of the UCT logo, including specifications on correct colour, size and format usage. You will also find information on how to use the logo with its visual language and how this is applied to a range of marketing collateral.
We encourage you to make use of these guidelines whenever working with the UCT brand to ensure that the logo is reproduced accurately and consistently. A brand that is consistently applied in the market will give it a strong foundation and lead to greater brand equity.
3
Our StationeryAll university stationery has been designed to a consistent
look and standard. This chapter covers specifications on logo and font usage for all print and digital stationery
4 Brand Guidelines The University of Cape Town
58 59 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
University of Cape Town, Welgelegen, Upper Chapel Road, Rondebosch 7700, Cape Town“Our Mission is to be an outstanding teaching and research university, educating for life and addressing the challenges facing our society”
Name Goes HereTitle goes here
University of Cape TownWelgelegen, Upper Chapel Road
Rondebosch 7700
+27 (0) 21 650 2860+27 (0) 21 650 2861
Tel:Fax:E-mail:Web:
COMMERCEDEVELOPMENT POLICY REASEARCH UNIT
Our Stationery
Print CollateralLetterhead and envelopeStationery is used as a means of communication from staff to individuals, organisations or other staff.
Each staff member has his or her own stationery with their relevant contact details on.
LetterheadThe Letterhead dimension is 210mm(W)
x 297mm(H), A4. A Word® template will
be provided with editable details which
consist of the font family, Arial.
The logo is always placed at the top left
and the address details on the top right.
EnvelopeThe standard envelope dimension is
225mm(W) x 108mm(H). The flap at
the back of the envelope has
rounded corners.
The logo is always placed on the bottom
left of the front of the envelope with the
address details placed in the centre on
the reverse.
7.510
10
18.5
7.5 10.5 72
9
11
10
11
10.5
11
3860 Logo Size76mm(W) x 9mm(H)
FacultyGotham Bold
Size 8pt
DepartmentGotham Book
Size 7pt
NameArial Bold
Size 7pt
TitleArial Regular
Size 7pt
AddressArial Regular
Size 7pt
Leading 10pt
Contact DetailsArial Regular
Size 7pt
Leading 8pt
Mission StatementArial Regular
Size 8pt
Logo Size73mm(W) x 8.5mm(H)
AddressArial Regular
Size 10pt
Letterhead
The Letterhead dimension is 210mm(W) x 297mm(H), A4. A Word® template willbe provided with editable details whichconsist of the font family, Arial.
The logo is always placed at the top leftand the address details on the top right.
Logo Size76mm(W) x 9mm(H)
FacultyGotham Bold
Size 8pt
DepartmentGotham Book
Size 7pt
NameArial Bold
Size 7pt
TitleArial Regular
Size 7pt
AddressArial Regular
Size 7ptLeading 10pt
Contact DetailsArial Regular
Size 7ptLeading 8pt
Mission StatementArial Regular
Size 8pt
Print Collateral Letterhead and envelope
Stationery is used as a means of communication from staff to individuals, organisations or other staff.Each staff member has his or her own stationery with their relevant contact details on.
Name Goes HereTitle goes here
+27 (0) 21 650 2860
“Our Mission is to be an outstanding teaching and research university, educating for life and addressing the challenges facing our society”
Tel:
www.uct.ac.za
Fax: +27 (0) 21 650 [email protected]
COMMERCEDEVELOPMENT POLICY REASEARCH UNIT
E-mail:Web:
10
10
18.5
7.5 10
11
11
10.5
3860
Please note: The digital version of the letterhead does not include
the UCT address.
5Our Stationery
EnvelopesThe standard envelope dimension are DL - 225mm(W) x 108mm(H) and C4 - 229mm(W) x324mm(H). The flap at the back of the envelope has rounded corners.
The logo is always placed on the bottom left of the front of the envelope with the address details placed in the centre on the reverse.
Logo Size73mm(W) x 8.5mm(H)
AddressArial Regular
Size 10pt
DL Envelope C4 Envelope
58 59 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
University of Cape Town, Welgelegen, Upper Chapel Road, Rondebosch 7700, Cape Town“Our Mission is to be an outstanding teaching and research university, educating for life and addressing the challenges facing our society”
Name Goes HereTitle goes here
University of Cape TownWelgelegen, Upper Chapel Road
Rondebosch 7700
+27 (0) 21 650 2860+27 (0) 21 650 2861
Tel:Fax:E-mail:Web:
COMMERCEDEVELOPMENT POLICY REASEARCH UNIT
Our Stationery
Print CollateralLetterhead and envelopeStationery is used as a means of communication from staff to individuals, organisations or other staff.
Each staff member has his or her own stationery with their relevant contact details on.
LetterheadThe Letterhead dimension is 210mm(W)
x 297mm(H), A4. A Word® template will
be provided with editable details which
consist of the font family, Arial.
The logo is always placed at the top left
and the address details on the top right.
EnvelopeThe standard envelope dimension is
225mm(W) x 108mm(H). The flap at
the back of the envelope has
rounded corners.
The logo is always placed on the bottom
left of the front of the envelope with the
address details placed in the centre on
the reverse.
7.510
10
18.5
7.5 10.5 72
9
11
10
11
10.5
11
3860 Logo Size76mm(W) x 9mm(H)
FacultyGotham Bold
Size 8pt
DepartmentGotham Book
Size 7pt
NameArial Bold
Size 7pt
TitleArial Regular
Size 7pt
AddressArial Regular
Size 7pt
Leading 10pt
Contact DetailsArial Regular
Size 7pt
Leading 8pt
Mission StatementArial Regular
Size 8pt
Logo Size73mm(W) x 8.5mm(H)
AddressArial Regular
Size 10pt
University of Cape Town, Welgelegen, Upper Chapel Road, Rondebosch 7700, Cape Town
10
10.5 72
229 123
23
126
9
11
30
324
6 Brand Guidelines The University of Cape Town
60 61 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
University of Cape TownWelgelegen, Upper Chapel Road
Rondebosch 7700
+27 (0) 21 650 2860+27 (0) 21 650 2861
Tel:Fax:E-mail:Web:
Name Goes Here Title goes here
“Our Mission is to be an outstanding teaching and research university, educating for life and addressing the challenges facing our society”
COMMERCEDEVELOPMENT POLICY REASEARCH UNIT
+27 (0) 84 474 7476+27 (0) 21 650 3315+27 (0) 21 650 3780 [email protected] www.uct.ac.za
University of Cape Town, Welgelegen, Upper Chapel Road, Rondebosch 7700
COMMUNICATION AND MARKETING DEPARTMENT MARKETING AND ONLINE COMMUNICATIONS UNIT
Name SurnameJob Title
Mobile:Tel:Fax:E-mail:Web:
Our Stationery
Print CollateralBusiness Card and Compliment SlipStationery is used as a means of communication from the staff to individuals or other staff.
Each staff member has his or her own stationery with their relevant contact details on.
Business CardThe business card dimensions are 90mm(W)
x 50mm(H). The details are easily editable
as they consist of the system font family
which is Arial. The business card is
single sided.
Compliment SlipThe compliment slip dimensions are
210mm(W) x 99mm(H). A large area is
kept clear below the header allowing
for a message to be written.
13
4
12.5
13.5
6
7
5.4 6.5 6.5387.5
17
12.5
10.5 6848 Logo Size58mm(W) x 8mm(H)
FacultyGotham Bold
Size 5pt
DepartmentGotham Book
Size 5pt
NameArial Bold
Size 6pt
TitleArial Regular
Size 5pt
Contact DetailsArial Regular
Size 6pt
Leading 8pt
AddressArial Regular
Size 5pt
HeadlineGotham Book
Size 12pt
Gotham Bold
Size 12.5pt
SubheadsGotham Thin
Size 28pt
DescriptorGotham Light
Size 10pt
YearGotham Thin/Light
Size 21pt
Logo Size48mm(W) x 65mm(H)
Business Card
The business card dimensions are 90mm(W) x 50mm(H). The details are easily editable as they consist of the system font family which is Arial. The business card issingle sided.
Logo Size58mm(W) x 8mm(H)
FacultyGotham Bold
Size 5pt
DepartmentGotham Book
Size 5pt
NameArial Bold
Size 6pt
TitleArial Regular
Size 5pt
Contact DetailsArial Regular
Size 6ptLeading 8pt
AddressArial Regular
Size 5pt
Print Collateral Business Card and Compliment Slip
Stationery is used as a means of communication from staff to individuals, organisations or other staff.Each staff member has his or her own stationery with their relevant contact details on.
7Our Stationery
Compliment Slip
The compliment slip dimensions are210mm(W) x 99mm(H). A large area is kept clear below the header allowing for a message to be written.
HeadlineGotham Book
Size 12ptGotham Bold
Size 12.5pt
SubheadsGotham Thin
Size 28pt
DescriptorGotham Light
Size 10ptYear
Gotham Thin/LightSize 21pt
Logo Size48mm(W) x 65mm(H)
60 61 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
University of Cape TownWelgelegen, Upper Chapel Road
Rondebosch 7700
+27 (0) 21 650 2860+27 (0) 21 650 2861
Tel:Fax:E-mail:Web:
Name Goes Here Title goes here
“Our Mission is to be an outstanding teaching and research university, educating for life and addressing the challenges facing our society”
COMMERCEDEVELOPMENT POLICY REASEARCH UNIT
+27 (0) 84 474 7476+27 (0) 21 650 3315+27 (0) 21 650 3780 [email protected] www.uct.ac.za
University of Cape Town, Welgelegen, Upper Chapel Road, Rondebosch 7700
COMMUNICATION AND MARKETING DEPARTMENT MARKETING AND ONLINE COMMUNICATIONS UNIT
Name SurnameJob Title
Mobile:Tel:Fax:E-mail:Web:
Our Stationery
Print CollateralBusiness Card and Compliment SlipStationery is used as a means of communication from the staff to individuals or other staff.
Each staff member has his or her own stationery with their relevant contact details on.
Business CardThe business card dimensions are 90mm(W)
x 50mm(H). The details are easily editable
as they consist of the system font family
which is Arial. The business card is
single sided.
Compliment SlipThe compliment slip dimensions are
210mm(W) x 99mm(H). A large area is
kept clear below the header allowing
for a message to be written.
13
4
12.5
13.5
6
7
5.4 6.5 6.5387.5
17
12.5
10.5 6848 Logo Size58mm(W) x 8mm(H)
FacultyGotham Bold
Size 5pt
DepartmentGotham Book
Size 5pt
NameArial Bold
Size 6pt
TitleArial Regular
Size 5pt
Contact DetailsArial Regular
Size 6pt
Leading 8pt
AddressArial Regular
Size 5pt
HeadlineGotham Book
Size 12pt
Gotham Bold
Size 12.5pt
SubheadsGotham Thin
Size 28pt
DescriptorGotham Light
Size 10pt
YearGotham Thin/Light
Size 21pt
Logo Size48mm(W) x 65mm(H)
8 Brand Guidelines The University of Cape Town
Print Collateral Folder
The corporate folder can be used by all departments at UCT but must adhere to the grid shown here.
Cover
The folder is the only stationery collateralthat is not tailored for each individualstaff member. General contact informationis centred at the bottom of the back of the folder.
The entire folder dimensions are 455mm(W) x 320mm(H) with a 5mm spine.
10 225
320
225
Welcome to UCTUCT aspires to become a premier academic meeting point between South Africa, the rest of Africa and the world. Taking advantage of expanding global networks and our distinct vantage point in Africa, we are committed, through innovative research and scholarship, to grapple with the key issues of our natural and social worlds. We aim to produce graduates whose qualifications are internationally recognised and locally applicable, underpinned by values of engaged citizenship and social justice.
EXCELLENCE, TRANSFORMATIONAND SUSTAINABILITY
AS A UNIVERSITY, AS RESEARCERSAND TEACHERS, WE CAN ALSO GIVE THIS GIFT TO THE WORLD:
CREATING OPPORTUNITIES FOR MORE OF US, FOR MORE KINDS OF US,
TO HAVE A VOICE.
9Our Stationery
105
Inner
The inner pocket flap dimensions are220mm(W) x 105mm(H)
FA
CU
LTIE
S Law
Humanities E
ngin
eeri
ng
S
cie
nce
students
Commerce Health Sciences
33 000 people
In 2018 UCT was home to 28 600 students (17 552 undergraduates, 11 048 postgraduates) and 4 544 sta� (1 208 academic and 3 336 professional, administrative support and service sta�). Over the course of the year, anywhere between 100 and 1 000 students are employed by the university.
+/- 6 370students lived in UCT’s 32 catered or self-catering student residences in 2018, while 22 230 students
Students come to UCT from all over Africa and the world …
elsewhere in the world.
… and when they graduate they are welcome anywhereAfter graduating, UCT students take up positions in every sector of the economy, around the world. UCT’s Development and Alumni Department is in contact with over 170 000 alumni in 151 countries, some 121 000 of whom live in South Africa.
Where do our students come from?
The Centre for Higher Education Development partners with the six faculties to ensure students don’t just gain access to UCT, but also succeed here. They work to improve UCT’s teaching and learning environment.
33% of SA’s A-rated scholarsA third (42) of the country’s NRF A-rated
researchers, who are international leaders
in their fields of research, are at UCT.
33%
10 645postgraduates registered at UCT in 2017, including 2 002 from 34 African countries.
125 active inventions, with 72 patent applications filed in 2017
R39.6 millionin accumulated income since 2001 from intellectual property
R1.6 billion in external research
income generated in 2017
Research and innovation in numbers
student societies are active on campus, divided into five categories: academic, national/cultural, faith, special interest and political. Students can choose to participate in almost 40 sporting codes, including jiu jitsu, fencing, rowing and rugby.
100+
Massive open online courses(MOOCs)15 MOOCs are currently running at UCT, and have attracted more than 230 000 people from over 100 different countries across the globe.
– nearly 50% – received financial support in 2018.
General operating budget 2017
INCOME 2017
State subsidy Tuition fees Other
43%
15.7%
41.3%income
EXPENDITURE 2017
expenses11.6%
3.8%
65.3%
5.4%
2.8%1.7%
4.1%
1.9%2.8%
0.6%
Admin and operating expenses Financial aid and scholarships Library acquisitions, books & journals
Maintenance Rates and utilities Jammie Shuttle Computers, furniture and equipment
University research and equipment committees
Other costs
Classroom renewal 90 classrooms were upgraded as part of the Classroom Renewal Project, which was finalised in 2017. 88 classrooms now have lecture recording facilities, 37 have induction loop technology, and 79 have custom-designed motorised lecterns.
Did you know1 UCT is the South African university
with the longest history.
2 4
5
It is alma mater to five Nobel Laureates: Max Theiler (Medicine), Ralphe Bunche (Peace), Sir Aaron Klug (Chemistry), Allan McLeod Cormack (Medicine) and JM Coetzee (Literature).
3 UCT was ranked first in Africa and 156th in the world according to the 2018 Times Higher Education rankings, while the 2018 Quacquarelli Symonds rankings put it first in Africa and 200th in the world.
UCT is a member of a number of global university networks, including the African Research Universities Alliance (ARUA), the International Alliance of Research Universities (IARU) and the Worldwide Universities Network (WUN).
A third of South Africa’s National Research FoundationA-rated researchers – who are considered international leaders in their fields – call UCT home.
19%19% of SA’s SARChI chairs
A total of 39 (19%) of the country’s SARChI chairs (South African Research Chairs Initiative) are held by researchers at UCT. Welcome to UCT
UCT aspires to become a premier academic meeting point between South Africa, the rest of Africa and the world. Taking advantage of expanding global networks and our distinct vantage point in Africa, we are committed, through innovative research and scholarship, to grapple with the key issues of our natural and social worlds. We aim to produce graduates whose qualifications are internationally recognised and locally applicable, underpinned by values of engaged citizenship and social justice.
EXCELLENCE, TRANSFORMATIONAND SUSTAINABILITY
AS A UNIVERSITY, AS RESEARCERSAND TEACHERS, WE CAN ALSO GIVE THIS GIFT TO THE WORLD:
CREATING OPPORTUNITIES FOR MORE OF US, FOR MORE KINDS OF US,
TO HAVE A VOICE.
10 Brand Guidelines The University of Cape Town
64 65 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Name Goes HereTitle goes here
University of Cape TownWelgelegen, Upper Chapel RoadRondebosch 7700
+27 (0) 21 650 2860+27 (0) 21 650 2861
Tel:Fax:E-mail:Web:
COMMERCEDEVELOPMENT POLICY REASEARCH UNIT
Our Stationery
Digital CollateralEmail Signature and FolderStationery is used as a means of communication from the staff to individuals or other staff.
Each staff member has his or her own stationery with their relevant contact details on.
Email SignatureThe dimensions of the email signature are
450px(W) x 140px(H).
The measurements are in pixels.
55
32
15 24 182 108 20
31
47
Logo Size76px(W) x 9px(H)
FacultyGotham Bold
Size 8pt
DepartmentGotham Book
Size 7pt
AddressArial Regular
Size 7pt
Leading 10pt
NameArial Bold
Size 9pt
TitleArial Regular
Size 9pt
Contact DetailsArial Regular
Size 7pt
Leading 10pt
Email Signature
Horizontal LogoThe dimensions of the email signature are450px(W) x 140px(H).
The measurements are in pixels.
Logo Size76px(W) x 9px(H)
FacultyGotham Bold
Size 8pt
DepartmentGotham Book
Size 7ptAddress
Arial RegularSize 7pt
Leading 10pt
NameArial Bold
Size 9ptTitle
Arial RegularSize 9pt
Contact DetailsArial Regular
Size 7ptLeading 10pt
Digital Collateral Email Signature
Stationery is used as a means of communication from staff to individuals, organisations or other staff.Each staff member has his or her own stationery with their relevant contact details on.
11Our Stationery
Circular LogoThe dimension is 40mm(W) x 40mm(H).
The measurements are in pixels.
Logo Size40mm(W) x 40mm(H)
FacultyGotham Bold
Size 8pt
NameArial Bold
Size 9ptTitle
Arial BoldSize 9pt
DepartmentArial Regular
Size 9ptAddress
Arial RegularSize 9pt
Leading 10pt
Contact DetailsArial Regular
Size 9ptLeading 10pt
12 Brand Guidelines The University of Cape Town
Contacts Download Links
Downloads
Official wordmarks and brand guidelines are available for download at http://bit.ly/UCT-CI-Guide
Do not alter these graphics in any way.
13Contacts and Downloads
University Store
Protea Bookshop – UCT Branch Tel. 021 650 2485/6
Chemistry Lane Steve Biko Building, Upper Campus University of Cape Town Rondebosch, Cape Town 7700
All other enquiries
For questions about any aspect of the university Brand Guidelines, contact:
Communication & Marketing Dept University of Cape Town Welgelegen Building, Chapel Road Etx. Rondebosch, 7700 Cape Town, South Africa
Tel. +27 021 650 4847 / 3730
Contacts
University of Cape Town,
Private Bag X3,
Rondebosch 7701,
South Africa