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BRAND BOOK | Visual Identity Guidelines

CONTACT USThe Neuro's brand book and visual identity guidelines were developed with the aim of ensuring proper and consistent use of the Neuro's visual identity.

We are here to help you. Contact us with questions or particular requests.

Email: [email protected]

Office: 514-398-1974

BRAND ESSENCE

BRAND IDENTITY

Principal Logo Stand

Alone Symbol

Colours

Typography

Use of Logo

BRAND ARCHITECTURE

Overview

Sub-brands

Auxliary Brands

Use with Partners

BRAND IN ACTION

Stationery | Email Signatures

Stationery | Business Cards

Stationery | Letterhead

Stationery | Envelopes

Powerpoint Presentations

Posters | Scientific Posters

Posters | Neuro Event Posters

The Logo Symbol | Applications principles

Digital Communications | Social Media

CONTENTSPage

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• An acknowledgement of the strong, inseparable bond between the two arms of The Neuro;

• A fundamental condition for the accomplishment of The Neuro’s mission and the achievement of its vision.

About the use of “The” in front of “Neuro”:

The use of “the” in verbal and written communications should be the norm. The capital T reinforces the importance of the organization and acknowledges its leadership.

NB: The name of the organization is The Neuro (with capital T), but if the word ‘Neuro’ is followed by a noun and if ‘the’ is preceded by a verb, you should use a lowercase t (for example, as in “use the Neuro logo”). Never write “the The Neuro”, simply “the Neuro”.

About the use of acronyms:

Although MNI or MNH are commonly used acronyms in the community, they are not necessarily interpreted the same way by everyone, nor can we assume they are understood by other stakeholders.

Acronyms are often reductive (no storytelling) and are more diffi cult to memorize. ‘The Neuro’ should always be accompanied by its full descriptor: Montreal Neurological Institute - Hospital. The role of the descriptor is to clarify the proposition and avoid confusion. In addition, there will also be an equity transfer between the Montreal Neurological Institute or the Montreal Neurological Hospital and The Neuro.

BRAND ESSENCEOur logo was created to represent the brand essence of The Neuro: Propelling neuroscience.

Mission: To understand the brain, fi nd cures and effectively treat people with neurological diseases.

Vision: To transform research and care of neurological diseases to change lives.

The new nomenclature:

Le Neuro. Institut-Hôpital neurologique de Montréal

The Neuro. Montreal Neurological Institute-Hospital

The hyphen between ‘Institute’ and ‘Hospital’ represents the union of the two entities. It is:

THE NEURO BRAND BOOK

BRAND IDENTITY

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Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital


Montreal NeurologicalInstitute-Hospital


Institut-Hôpital neurologique de Montréal

Institut-Hôpitalneurologique de Montréal

Horizontal version | Bilingual

Vertical version | Bilingual Vertical version | English Vertical version | French

Horizontal version | English Horizontal Version | French

BRAND LOGO

Principal logoThe Neuro logo is bold, bright and inspiring. The crisp, sharp, rounded sans serif typeface is refined and evokes a sense of conscientiousness.

The Neuro logo consists of the symbol and the wordmark Neuro. Prioritize the use of this logo whenever possible, for all communications. The logo must be used as a whole; all elements and proportions must remain intact.

The logo should be used primarily in its bilingual version, unless the platform is unilingual.

There are two versions of the logo: horizontal and vertical. Always favour the horizontal version. The vertical version should be used only when the horizontal one is not suitable for the available space. This is the case with online platforms like Facebook, LinkedIn, etc.

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BRAND LOGO

Stand-alone symbol The human form evokes The Neuro’s staff, clinicians, researchers and patients, and puts them at the centre of our work. The symbol is inclusive and conveys the nature of our mission (to find cures, treat patients, improve their quality of life).

Organized into a rosace, the human form becomes an evocation of the neuron. This structured design evokes the notion of a pathfinder.

The neuron's open structure represents the notion of open science.

Refer to "The neuron symbol" on pages 30 through 32, for more information on how to use the symbol without the signature.

The human form evokes The Neuro’s key stakeholders and puts them at the centre of our work.

Construction of the symbol

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COLOURS

Brand colours A bold and contrasting colour palette. The orange represents the institute’s attribute (expert) while the cyan blue captures the hospital’s aspect (caring)* and purple expresses the conscientious dimension. The bold amalgam of the three colours evokes the pathfinder personality trait.

PURPLEPMS 2617 C C 85 M 100 Y 0 K 23 R 71 G 10 B 104 #470A68

GREYPMS 663 C C 05 M 06 Y 00 K 00 R 229 G 225 B 230 #E5E1E6

CYAN BLUEPMS 319 C C 60 M 00 Y 16 K 00 R 44 G 204 B 211 #2CCCD3

ORANGEPMS 165 C C 00 M 68 Y 96 K 00 R 255 G 103 B 32 #FF6720

Primary colours Secondary colours

Cyan Blue Purple Orange Grey

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COLOURS

Logo and typography colour configurationsPreferably use typography on the official backgrounds (White, Cyan Blue, Purple, Orange) with the colour configurations shown here.

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Colour logo (example)

Black logo (example)

Reversed white logo (example)

COLOURS

Use of coloursIt is the recommended to use the colour logo. Use it whenever possible. Use the black or white logos only when it is not possible to use the colour version.

Be sure to use the appropriate colour version of the logo when creating communication:

• RGB for on-screen applications: Website, online advertising, email signature, PowerPoint presentation, promotional video, etc.

• Pantone for premium print applications: Business card, letterhead, envelope, etc. For best printing results, prioritize UV printing and avoid bond paper.

• CMYK for low-cost in-house print applications: Printout presentation (e.g., Word), leave-behind, etc.










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TYPOGRAPHY

The Neuro typefacesThe typeface Fabriga is to be used for all electronic or print Neuro communications. It was chosen for its distinctive appearance, accessibility and versatility. The use of this typeface will ensure consistency of the brand.

Fabriga Bold Fabriga Bold is for titles.

Fabriga MediumFabriga Medium is for secondary title fonts, used to create contrast between titles. Use as subheads, titles in graphics, body copy for a quote, etc.

Fabriga RegularFabriga regular is for body text.

Default font: ArialFor all digital and internal communications, e.g. websites, PowerPoints, emails, administrative documents, etc., the default font is Arial.

Fabriga Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ? & * ( )Fabriga Medium

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ? & * ( )Fabriga Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ? & * ( )

Arial Regular


Arial Bold


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USE OF LOGO

Principal logo safe areaTo ensure optimum readability and refined presentation, a safe area must be maintained at all times around the logo. No other graphic elements should be found within this field. The minimum area around the logo corresponds to two times the diameter of the centre circle counter-form of the symbol on each side of the logo. Keep a safe area equivalent to this measure on all four sides of the logo.

Note: For optimal appearance, whether in a square or circular configuration, the symbol is visually centered horizontally. Use the original file only.

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USE OF LOGO

Symbol safe areaTo ensure readability of the symbol and refined presentation, a safe area must be maintained at all times around the symbol. No other graphic elements should be within this field. The minimum area around the symbol corresponds to the diameter of the centre circle counter-form of the symbol. Keep an area equivalent to this on each side.

Note: Whether in a square or circular configuration, the symbol is visually centered horizontally. Use the original file only. yy

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USE OF LOGO

Minimum dimensionsThe logo lockup must maintain a minimum size. The width of the logo must be at least 1.25 inches for horizontal versions, and 1 inch for vertical versions.



















Horizontal version | Bilingual

1.25 in

1.25 in

1.25 in

1 in

1 in

1 in

Vertical version | Bilingual

Vertical version | English

Vertical version | French

Horizontal version | English

Horizontal version | French

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USE OF LOGO

Consistency of shapes and proportions(dos and don’ts)The use of additional or modified elements or colours is prohibited. Always follow the guidelines governing the use of the logo and use the logo master files.

Use of the colour logo on a colour background

Change of proportions and relative positioning of symbol and name

Change of proportions of a logo component

Addition of an effect to the logo Change of font

Change of colour of a logo component

Positioning of colour logo against a busy, coloured background

Change of logo’s proportions

Examples:

BRAND ARCHITECTURE

OVERVIEWTHE NEURO BRAND BOOK

1. Primary Sub-Brand 1.1 Secondary Sub-Brand of a Primary Sub-Brand

3. Auxiliary Brand

1. Primary Sub-Brands 1.1 Secondary Sub-Brands of a Primary Sub-Brand

2. Non-Academic Departments, Programs and Units

3. Auxiliary BrandsExternal collaborations

2. Non-Academic Departments, Programs and Units

Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand

Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units


Auxiliary BrandDescriptor

Auxiliary Brand

Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND

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Sub-Brands

Primary Sub-BrandsThese core entities directly support and further The Neuro’s mission and positioning. They must always be deliberately and consistently tied to the Neuro word mark to reinforce the master brand.

See generic example below and specific examples to the right.



Montreal NeurologicalInstitute-HospitalAuxiliary BrandAUXILIARY BRAND DESCRIPTOR




Auxiliary BrandMax. width: 65% of Neuro logo’s width

Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand example spreadacross two lines



Stroke Unit

Montreal NeurologicalInstitute-HospitalLudmer Center

The Neurological Simulation and Artificial Intelligence Learning Centre


Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG

McConnell Brain Imaging CentreNEURO INFORMATICS

Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM



Patient Resource Centre

Neuro Media Services

SUB-BRANDSTHE NEURO BRAND BOOK

The primary sub-brand is always positioned below the logo descriptor, in the same size as the descriptor and using Fabriga Medium font.

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1

1



Stroke Unit











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SUB-BRANDS

Secondary Sub-Brands of a Primary Sub-BrandThese entities exist to expand on the work of the primary sub-brand they’re affiliated with.

For legibility and simplicity, the Neuro endorser line does not appear in our sub-brand lockups.



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The primary sub-brand is always positioned below the logo descriptor, in the same size as the descriptor and using Fabriga Medium font.

The secondary sub-brand is always positioned below the primary sub-brand. It keeps the latter’s size and boldface, but is rendered in small caps.

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1

1

2










Stroke Unit













Stroke Unit











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SUB-BRANDS

Non-Academic Departments, Programs and UnitsThese core entities directly support and further The Neuro’s mission and positioning. They must always be deliberately and consistently tied to the Neuro word mark to reinforce the master brand.









The Non-Academic Department, Program or Unit is always positioned below the logo descriptor, in the same size as the descriptor and using Fabriga Regular font.

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1

1



Stroke Unit













Stroke Unit











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LudmerCenter


Canadian OpenNeuroscience Platform

CONP

AUXILIARY BRANDS

Collaboration and partners Auxiliary brands are external and multi-partner affiliations that include The Neuro, and promote its reputation. They are not tied to a specific primary or secondary sub-brands of The Neuro. These affiliations may have their own equity and unique audiences outside The Neuro and can exist between internal entities, or with external partners.

When active or visible on-site at The Neuro, auxiliary brands must always be paired with The Neuro logo and use the Fabriga font.

See examples and possible auxiliary brand logo structures to the right.


The auxiliary brand is always positioned to the right of the logo, in Fabriga Medium font. A hairline separates the Neuro logo from the name of the auxiliary brand. The font and hairline are grey.

The auxiliary brand descriptor is in Fabriga Regular font. It is 50% of the size of its auxiliary brand

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AuxiliaryBrand

Max. width: 65% of Neuro logo’s width


Aux. BrandMax. width: 65% of Neuro logo’s width



Aux. BrandMax. width: 65% of Neuro logo’s width




USE WITHPARTNERS

When The Neuro sponsors events, lectures and print or digital documents in partnership with other institutions, the relative size of the Neuro logo must be proportional to The Neuro’s contribution.

1. If The Neuro is the dominant partner, its symbol should be twice as high as the highest of the secondary logos. Spacing between the Neuro logo and the next logo should be the widest possible with respect to both their respective suggested safe zones.

2. If The Neuro is an equal partner, its symbol should be the same height as the highest of the other logos. Spacing between the Neuro logo and the next logo should always be the widest possible with respect to both their respective suggested safe zones.

3. If The Neuro is not the dominant partner, its symbol should be the same height as the highest of the secondary logos. Spacing between the Neuro logo and the next logo should always be the widest widest possible with respect to their respective suggested safe zones.

Keep in mind to respect all other logos' minimum sizes, spacing and colour recommendations depending on use. Refer to their respective brand guides.


1. Neuro is the dominant partner

2. Neuro is an equal partner

3. Neuro is not the dominant partner

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BRAND IN ACTION


First name Last name Titre(s) du poste, Département Position Title(s), DepartmentThe Neuro | #OpenScience3801 University Street, Montreal, Quebec H3A 2B4

514-398-xxxx theneuro.caTwitter | Facebook | Instagram | LinkedIn | YouTube

Ce message est légalement privilégié et est voué à l'utilisation exclusive et confidentielle du destinataire. Si ce message vous est parvenu par erreur, veuillez nous en aviser et l’effacer de votre ordinateur.

This message is legally privileged and is intended for the confidential use of the addressees only. If you received this e-mail in error, please notify us immediately and delete it from your computer.

Do you really need to print this message?

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Zone 3:Optional

Zone 1 Zone 2

Width of Email Window

Zone 1: Neuro Logo

Please place the file

NEURO_logo_horiz_CMYK_BIL.png found here Neuro Logo

Zone 2: Personal detailsPlace your text in the following order

Name: Arial Bold 10pt

Job Title: Arial Regular 8 ptThe Neuro : Arial Regular 8 pt #OpenScience Arial Bold 8 pt Your address & room number: Arial regular 8 pt

Telephone number: Arial regular 8 pttheneuro.ca in Arial Bold 8 pt (PMS 319C)

Departmental, professional or Neuro social media(default) accounts: in Arial 8 pt (PMS 319C)

Zone 3: Optional FooterUse Arial Italics 8pt for this text Text above is only an example.

EMAILSIGNATURESAn email signature is equivalent to an online business card. A branded email signature reflects The Neuro’s ethos and credibility, and promotes our image in a concise, positive and professional manner.

Construction / LayoutTo create an email signature, refer to the following instructions and example. The information should be bilingual. The colour of the text should be black.

Hyperlinks should be colour PMS 319C(R 44 , G 204, B 211 )

Chair, Director or Professor,Lab ABCDept. of XYZ, McGill University or MUHC

firstname.last [email protected]

Tel. 514-398-xxxx Fax or Cell 514-398-xxxx

First & Last NameOQ, MD, PhD, FRCPC, FRSC

3801 University StreetRoom xxxMontreal, QuebecCanada H3A 2B4

theneuro.ca


Président, directeur ou professeur,Laboratoire ABCDép. de XYZ,L’Université McGill ou CUSM

prénom.nom de [email protected]

Tél. 514-398-xxxx Télec. ou Cel. 514-398-xxxx

Prénom & nom de familleOQ, MD, PhD, FRCPC, FRSC

3801, rue Universitysuite xxxMontréal (Québec)Canada H3A 2B4

leneuro.ca


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Zone 3

Zone 2

Zone 1

Zone 1: Reserved for Neuro logo & details

Address & room info Fabriga Light 7pt

WebsiteFabriga Medium 7pt

Address BlockText Box horizontal alignment: With the “n” of NeuroText Box vertical alignment: 0.9028 in

Zone 2: Reserved for personal info

Name Fabriga Medium 11ptdegree(s) Fabriga Light 9pt

Email Fabriga Medium 7pt

Contact NumbersNumber Fabriga Light 7ptDescription Fabriga Medium

Title(s) BlockFabriga Light 7ptText Box horizontal alignment: 1.9184 inText Box vertical alignment: 0.2715 in

Alignment Horizontal alignment: With the “n” of NeuroVertical alignment: 1.7837 in

Zone 3: Reseved for McGill & MUHC logos

BUSINESS CARDS

LayoutBusiness cards are recto-verso with French information on one side and English on the other.

Parameters• To order business cards visit

at.theneuro.ca/business-cards• Name and titles text are grey (75% black)

• Remaining text is purple (PMS 2617 C).

http://at.theneuro.ca/business-cards

Titre(s) du posteDépartement, Le Neuro, Université McGill, CUSM Position Title(s)Department, The Neuro, McGill University, MUHC

Montreal, QC2019-07-30

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Margins0.5 in

1.0 in

First & Last NameOQ, MD, PhD, FRCPC, FRSC

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LETTERHEAD

Layout Example of a personalized letterhead. There is a print and a digital version of the letterhead.

Refer to the templates for specific information.


Zone 1: Neuro logoLogo size : 1.875 in

Zone 2a-2b: Address & contact infoName & degrees (Grey75% K)Fabriga Medium (10 pt) & Regular (8pt)

Job Title (PMS 2617C))Fabriga Light (7pt - 8pt fit within Zone 2a)

Address & contact info (PMS 2617 C) Fabriga Light (7.25pt) Website (PMS 2617 C)Fabriga Bold (7.25 pt)

A: Column 1Text box horizontal alignment: With the “n” of Neuro (1.00 in)B Text box vertical alignment: 1.75 in

Zone 3: TextFont size: Arial 9 pt / 12 ptText colour: Black

Date, object and subtitles text Arial BoldMain textArial Regular

B Text box vertical margin: 1.75 in

C Text box vertical bottom margin: 1.25 in

Zone 4: McGill & MUHC logos

Zone 1

Zone 2a

Zone 3

Zone 4

Zone 2b

A

B

C leneuro.ca | 3801, rue University, Montréal (Québec) H3A 2B4 | 514-398-xxxx theneuro.ca | 3801 University Street, Montreal, Quebec H3A 2B4 | 514-398-xxxx

Montreal, QC2019-07-30

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Cab illuptae. Emolo bererep erspell aborror rem que dolecus mi, nia aut facerci llamendae rerovid estioss itasit pore, nihil ium int ut dolligni optur arciumquam deri offi ciet hicia essintecusae doluptibus maxim excearu ptisquas ra vendis aspicii ssiminctem eveliquae vit quaturem facietum quis abo. Ugiament.

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Margins0.5 in

1.0 in

leneuro.ca | 3801, rue University, Montréal (Québec) H3A 2B4 | 514-398-xxxx theneuro.ca | 3801 University, Montreal, Quebec H3A 2B4 | 514-398-xxxx

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LETTERHEAD

Layout Example of a generic letterhead, the option of a phone number is at the bottom of the page in Zone 2. There is a print and digital version of the letterhead.


Zone 1

Zone 3

Zone 4

Zone 2

A

B

C

Zone 1: Neuro logoLogo size : 1.875 in

Zone 2: Address & contact info Address & contact info (PMS 2617 C) Fabriga Bold & Light (7.25pt) Website (PMS 2617 C)Fabriga Bold (7.25pt)

A: Column 1Text box horizontal alignment: With the “n” of Neuro (1.00 in)B Text box vertical alignment: 1.75 in

Zone 3: TextFont size: Arial 9 pt / 12 ptText colour: BlackDate, object and subtitles text Arial BoldMain textArial Regular

B Text box vertical margin: 1.75 in

C Text box vertical bottom margin: 1.25 in

Zone 4: McGill & MUHC logos


ENVELOPES

Construction / LayoutExamples of envelopes. To order evelopes visit Neuro Media Services

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Le Neuro, 3801, rue University, Montréal (Québec) H3A 2B4 The Neuro, 3801 University, Montreal, Quebec H3A 2B4

Le Neuro, 3801, rue University, Montréal (Québec) H3A 2B4 The Neuro, 3801 University, Montreal, Quebec H3A 2B4

Front of a #10 Envelope

Back of a #10 Envelope

Front of a 12x19 Envelope

Back of a 12x9 Envelope

http://neuromedia.mcgill.ca/

Arial Regular 24ptSubtitle



Zone 3

Zone 1

Zone 2

Arial Bold 48ptTitle

Margins72 px

1080 px

1920 px

A

Zone 1: Neuro LogoHorizontal bilingual version“n” Left alignedA200px

Zone 2: Presentation titleFont colour: Purple (R 71 G 10 B 104 / PMS 319C)TitleArial BoldSubtitleArial Regular

Zone 3: McGill & MUHC Logos Inside the bottom margin Right aligned with margin

POWERPOINTPRESENTATIONTEMPLATE

Title slideExample of presentation slide.

Refer to the template Neuro-PowerPoint-16x9-Final .ppt for more details.

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https://www.mcgill.ca/neuro/files/neuro/neuro-powerpoint-16x9-final-feb2020.pptx


Zone 3Zone 1

Zone 2

Margins72 px

1080 px

1920 px

A

Zone 1: Neuro Logo

Horizontal no text version“n” Left alignedA200px

Zone 2: Slide Content

Text aligned left with “n”in the logo

Font colour: Purple (R 71 G 10 B 104 / PMS 319C)Title Arial RegularSubtitle Arial Regular

Zone 3: Twitter, Social Media tag lines

#Arial Bold 12ptInside the bottom marginRight aligned with margin

Content:Arial Regular 24pt

Slide Title / Intro:Arial Regular 36pt

POWERPOINT PRESENTATIONTEMPLATE

Content slideExample of a presentation slide.

Other slidesAll the examples shown on the following page are suggested treatments of different types of information. Refer to the template Neuro-PowerPoint-16x9-Final .ppt and Neuro-PowerPoint-4x3-Final-Feb2020.ppt for more information.

theneuro.ca | #OpenScience

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Title Slide: Arial Bold 48ptLecture by: Arial Regular 24pt

Arial 36pt Regular

• Arial regular 28pt• Arial regular 24pt

• Arial regular 20pt


Arial Regular 36pt• Arial regular 28pt



#OpenScience

Chart Description: Arial Regular 36pt

0 1 2 3 4 5 6

Category 1

Category 2

Category 3

Category 4

Chart Title

Series 3 Series 2 Series 1

#OpenScience

Arial Regular 36pt• Arial regular 28pt Arial regular 18pt

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

#OpenScience

“ Quote to make a point?Arial Regular 60pt”

#OpenScience

Arial Regular 36ptArial Regular 16pt

“Arial Regualr 44pt

#OpenScience

Acknowledgements in Arial Regular 36ptThank you to our generous sponsors in Arial Regular 28pt


28


29

SCIENTIFIC POSTERS

General rulesEvery unit benefits by using The Neuro identity as a leader in research and care. To convey this mission, use these guidelines and resources.

The Neuro’s identity incorporates visual elements that give your scientific posters a distinct look – from emblems, colours, fonts, images - these elements capture our unique spirit.

LayoutSee example of a layout for a scientific poster.

We recommend contacting Neuro Media Services for poster design and printing .

Zone 1

Colours

Top Banner PMS663CTitle of Poster PMS2617CName & Affliations 75% Black

Refer to page 19 for the appropriate layout of sponsor logos.

Zone 1: Reserved for Neuro Branding

ne 1

ARIAL BLACK 52PT FOR THE POSTER TITLE SHOULD BE IN ALL CAPS, ADJUSTED TO FIT THE WIDTH OF POSTER ON MAXIMUM TWO LINES

Arial Regular 24pt for 1Institute or University or Assocation, City, Province, Country; 2Institute or University or Assocation; City, Province, Countryand 3Institute or University or Assocation; City, Province, Country

Arial Bold 36pt for Contributors: Name1, Name2, Name3

Post

er c

reat

ed b

y Ne

uro

Med

ia S

ervic

es; n

euro

med

ia.m

cgill.

ca

ARIAL BOLD 24PT BACKGROUND

Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad minim veniam, quis nostrud


ARIAL BOLD 24PT METHODS



ARIAL BOLD 24PT RESULTS

Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut







ARIAL BOLD 24PT CONCLUSIONS

Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh



ARIAL BOLD 24PT HEADING


- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh




- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam




- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, diam nibh

- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, diam nibh

- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed nibh

ARIAL BOLD 16PT ALL CAPSCHART TITLE




ARIAL BOLD 24PT REFERENCES Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh

Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibhLorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh









2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018Cases 4 2 3 1 4 2 3 2Rate 6 3.1 4.4 1.7 6 2.8 4.6 2.7

0

2

4

6

0

1

2

3

4

5

6

Arial Regular 16 pt Axis TitleAr

ial R

egul

ar 1

6 pt

Axi

s Ti

tle

a) Arial Italic 14pt Lorem ipsumdolor sit amet

b) Arial Italic 14pt Lorem ipsumdolor sit amet

c) Arial Italic 14pt Lorem ipsum dolor sit amet

d) Arial Italic 14pt Lorem ipsumdolor

e) Arial Italic 14pt Lorem ipsumdolor sit amet

f) Arial Italic 14pt Lorem ipsumdolor

a) Arial Italic 14pt Lorem ipsumdolor sit amet

b) Arial Italic 14pt Lorem ipsumdolor sit amet

c) Arial Italic 14pt Lorem ipsum dolor sit amet

d) Arial Italic 14pt Lorem ipsum dolor

e) Arial Italic 14pt Lorem ipsumdolor sit amet

f) Arial Italic 14pt Lorem ipsumdolor

ARIAL BOLD 16PT ALL CAPS - CHART TITLEArial Bold 16 Column Title Arial Bold 16 Column Title

Arial Regular 11pt Lorem ipsum dolor sit ametArial Regular 11pt Lorem ipsum dolor sit amet

Arial Regular 11pt Lorem ipsum dolor sit amet

ARIAL BOLD 24PT HEADING


5

10

3 3

0

2

4

6

8

10

day 0 - 7 day 7 -14 day 14-21 Over day 21

Aria

l Reg

ular

16

pt A

xis

Title

Arial Regular 16 pt Axis Title



CNS75%

OGP16%

CDA 4%

GN 8%

ICH19%

SAHHH I&II

19%

SAHHH III-V

62%


NEURO [TITLE] (FABRIGA BLACK)Event Title (Fabriga Medium to fit on 1-2 lines)

Day, date and time (Fabriga Medium)Location (Fabriga Regular)

Jour, date et l'heure (Fabriga Medium)Lieu de l'événement (Fabriga Regular)

QRCode link info (Fabriga Regular)

Lecture Title (Fabriga Medium)

hi-res photo of keynote speaker(s)

Name of Speaker (Fabriga Medium)Affiliation (Fabriga Light)

30


NEURO EVENTPOSTERSGeneral rulesThe Neuro is committed to providing an attractive environment for patients, visitors, and others. Posted notices in public areas must be consistent with the brand, and the Communications Office will review, approve and stamp all posters and displays. Refer to Poster Posting for the complete poster guidelines.

Rules for Neuro Event PostersA poster that advertises an event happening at The Neuro must comply with the brand guidelines. Event poster design and printing is provided by Neuro Media Services.

LayoutExamples of draft layouts and suggested treatments are provided .

Zone 1

Zone 2

Zone 3

Zone 4

Zone 1: Reserved for Neuro Branding

Each event title must be prefixed by the word Neuro and typed in ALL CAPS to fit on one line. The font sizes may vary to balance the text within the coloured box but the styles must be respected. The height of banner can vary slightly to accommodate the event title. The colours chosen for the fonts and the top banner depends on the type of event. There are three types of Neuro Events:

Academic events with 1 or 2 speakers The top banner block (PMS 319C)NEURO LECTURE, SERIES, etc ... (PMS 2617C) Title of Event (PMS 663C)Date, time and location (PMS 663C)

Academic events with multiple speakers The top banner block (PMS 2617C)NEURO SYMPOSIUM, CONFERENCE etc ... (PMS 319C)Title of Event (PMS 663C)Date, time and location (PMS 663C)

Non-academic events The top banner block (PMS 165C)NEURO EVENT, PARTY etc ... (PMS 663C) Title of Event (2617C)Date, time and location (PMS 663C)

FontsAll Caps Fabriga Black (NEURO ...) Fabriga Medium (Title of event)Fabriga Medium (Date and time)Fabriga Regular (Location)

Zone 2: Event Info

The specific info of the event; an eye- catching element , like an image or graphic that illustrates a theme; and hi-res photo of keynote speaker(s).

The goal is to create awareness to the event subject matter, date and time. Any additional info can be placed on the online via the QR code.

The font sizes may vary to balance the text within the zone but the styles must be respected.

Colour for all text (PMS 2617C)FontsFabriga Medium (Title of lecture)Fabriga Medium (Name of lecturer)Fabriga Light (Affiliations)

Zone 3: Reserved for Sponsors

Refer to page 19 for the appropriate layout of sponsor logos

Zone 4: Reserved for QR Code

Text info to where online the QR codelinks to (Fabriga Regular PMS 319C)



31

Erika Kleiderman Centre of Genomics and Policy

McGill University

NEURO SERIESiPSC Seminars: Early Drug Discovery Unit (EDDU)

Wednesday, February 5, 4:00 - 5:00 PMJeanne Timmins Amphitheatre, The Neuro

Mercredi 5 février, 16 h - 17 hAmphithéâtre Jeanne-Timmins, Le Neuro

at.theneuro.ca/iPSC20ErikaKleiderman

The cell therapy revolution: A historical overview of the ethical,legal and social issues surrounding cell and gene therapies

L’ÉQUIPE DE LA CAPITALE VOUS ATTEND EN GRAND NOMBRE !THE LA CAPITALE TEAM IS HOPING FOR A BIG TURNOUT!

PRENEZ UNE PAUSE SANTÉ AVEC LA CAPITALE

Come and get your free smoothie and while you’re at it, meet our representatives and learn more about our

ts that were created with you in mind.

Venez chercher votre smoothie tez de votre

visite pour rencontrer nos représentants et en apprendre plus sur nos avantages pensés pour vous.

NEURO SPECIAL EVENTSMOOTHIES BY LA CAPITALE

Monday January 20, 10:00 am - 2:00 pmJeanne Timmins Amphitheatre

Lundi 20 janvier, 10 h à 14hAmphithéâtre Jeanne-Timmins

TAKE A HEALTH BREAK WITH LA CAPITALE

NEURO SLEEPIN HONOUR OFPROFESSOR BARBARA JONES

SYMPOSIUM

Friday, June 5, 2020Jeanne Timmins Amphitheatre

Vendredi 5 juin, 2020Amphithéâtre Jeanne-Timmins

NEURO SYMPOSIUM

at.theneuro.ca/SS2020

8.5 x 11 format 11 x 17 format 11 x 17 format

USE OF THE LOGO SYMBOL

General rules For certain applications and communication tools, the neuron may be used as a stand-alone visual element. It must always be accompanied by the signature.

The neuron may occupy 25% to 50% of the total surface of the communication piece. At least three of its dendrites (extensions) must be entirely visible.

Its colour and density may take on a number of aspects. Shown here are the most relevant applications.

Vertical formatThe neuron is always positioned in the upper or lower portion.

The neuron is never positioned in the centre of the surface. Be sure to frame the neuron so that it remains comprehensible and recognizable.

LogoThe logo is positioned opposite the neuron. If the neuron is positioned in the upper right corner, then the logo is placed in the upper left corner, and so on.

The other informative elements (text, data or photo) are aligned with the logo. No element of any kind may be superimposed over the neuron.


32


Horizontal formatThe neuron is always positioned to the extreme right or extreme left.



The neuron is never positioned in the centre of the surface. Be sure to frame the neuron such that it remains comprehensible and recognizable.

LogoThe logo is positioned opposite the neuron. If the neuron is positioned to the right, then the logo is placed to the extreme left.

The other informative elements (text, data or photo) are aligned with the logo. No element of any kind may be superimposed over the neuron.


33


Square formatThe neuron may be positioned in any corner of the surface.



The neuron is never positioned in the centre of the surface. Be sure to frame the neuron such that it remains comprehensible and recognizable.

LogotypeThe logo is positioned opposite the neuron.

The other informative elements (text, data or photo) are aligned with the logo. No element of any kind whatsoever may be superimposed over the neuron.


34

Social media avatar - LinkedIn

Full version of logo is illegible

Full version of logo is illegible


Social media avatar - Facebook

DIGITAL COMMUNICATIONS

Social MediaOn social media, the nomenclature is often generated automatically within a predetermined visual fi eld. It is not necessary to feature it within the avatar.

The vertical signature without nomenclature may be used, or the stand-alone symbol, depending on the space available. Use of the complete version is not recommended since it would be illegible in the space the software reserves for this purpose.







35

Social media header - Graphics focused

Social media header - Image and graphics

Social media header - Graphics focused


Website homepage





Depending on the type of message being conveyed, different versions of the identity are used for the graphic information elements on social media: complete signature, signature only, and sometimes the stand-alone symbol only.







36


All communications tools intended for use on social media must deliver factual and highly simplified content. Never overload them with information; on social media, too much information tends to drown out the message. The same goes for tools used for group presentations.


Social media post - Graphics focused Social media post - Image and graphics

Social media post - Image focused

Genist exceaquam, unt eumspe perumqua con.

Bis imo eum apitam expliquas aut que cum di.

37

brand book | visual identity guidelines · the neuro brand book brand logo stand-alone symbol the...

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