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Sustainable Marine Energy Brand Guidelines 2015 Brand Guidelines Designed by Trinity Wharf Trinity Road East Cowes Isle of Wight PO32 6RF +44 1983 297145 [email protected] www.sustainablemarine.com

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Page 1: Brand Guidelines - Sustainable Marine Energysustainablemarine.com/...Brand-Guidelines-2015.pdf · Brand Guidelines — 2015 Brand Guidelines ... Cearum iunt ommoluptasit aci venis

Sustainable Marine Energy Brand Guidelines—2015

Bran

d Gu

idel

ines

Des

igne

d by

Trinity WharfTrinity RoadEast CowesIsle of WightPO32 6RF

+44 1983 [email protected]

Page 2: Brand Guidelines - Sustainable Marine Energysustainablemarine.com/...Brand-Guidelines-2015.pdf · Brand Guidelines — 2015 Brand Guidelines ... Cearum iunt ommoluptasit aci venis

Contents01 Final Logo p6

02 Logo Usage p7

03 Logo Colors p8

04 Logo Errors p9

05 Logo Size p10

06 Logo Isolation p11

07 Fonts p12

08 Colour Palette p13

09 Typography p14

10 Print p16

11 Tone p18

12 Imagery p20

If you have any questions whilst using this document please contact us at [email protected] and we will assist you as soon as possible.The contents of this document are subject to copyright.

2

Sustainable Marine EnergyBrand Guidelines

Cont

ents

Page 3: Brand Guidelines - Sustainable Marine Energysustainablemarine.com/...Brand-Guidelines-2015.pdf · Brand Guidelines — 2015 Brand Guidelines ... Cearum iunt ommoluptasit aci venis

Sect

ion

Title

19

Design guidelines for Sustainable Marine Energy. —Designers should follow these guidelines carefully to ensure brand continuity.

4

Sustainable Marine EnergyBrand Guidelines

Page 4: Brand Guidelines - Sustainable Marine Energysustainablemarine.com/...Brand-Guidelines-2015.pdf · Brand Guidelines — 2015 Brand Guidelines ... Cearum iunt ommoluptasit aci venis

A

C

B

D

01Logo 02UsageThe full colour logo to be used in most applications. A. Full Logo | For use on light or white backgrounds

B. Full Logo Reverse | For use on dark backgroundsC / D. Mono & White out | For small/ simple use or when shown with other brands.

Final Logo Logo Variations

Sustainable Marine EnergyBrand Guidelines

6Lo

go

Page 5: Brand Guidelines - Sustainable Marine Energysustainablemarine.com/...Brand-Guidelines-2015.pdf · Brand Guidelines — 2015 Brand Guidelines ... Cearum iunt ommoluptasit aci venis

A

C D

B

03Colours 04ErrorsExample of white out logo on SME brand colour swatches. A. Dark on Dark B. Change Logo Colours

C. Stretch Logo D. Rotate Logo

Logo color placement Ensure not to do the following

Sustainable Marine EnergyBrand Guidelines

8Co

lour

s

Page 6: Brand Guidelines - Sustainable Marine Energysustainablemarine.com/...Brand-Guidelines-2015.pdf · Brand Guidelines — 2015 Brand Guidelines ... Cearum iunt ommoluptasit aci venis

05Size 06IsolationKeeping the logo in original ratio, a safe minimum height can be used as follows:

X = 10mm Minium Height Always obtain a proof!

X = 40 pixels for Retina Screens (>72dpi)X = 60 pixels for Non Retina Screens (72dpi)

By using the X height of the logo wording, ensure a minimum of X white space between the logo and other elements or page edges.

Minium Height

Print

Web

White space

X

10pxX

10px

X

Sustainable Marine EnergyBrand Guidelines

10Si

ze &

Isol

atio

n

Page 7: Brand Guidelines - Sustainable Marine Energysustainablemarine.com/...Brand-Guidelines-2015.pdf · Brand Guidelines — 2015 Brand Guidelines ... Cearum iunt ommoluptasit aci venis

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Gotham Book

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Gotham Medium

C25 M100 Y100 K18 / Pantone 484C / R155 G18 B18 / Hex #9B1212

C2 M100 Y100 0 / Pantone 485C / R232 G4 B3 / Hex #E80403

C6 M3 Y2 K0 / Pantone 427C / R236 G240 B241 / Hex #ECF0F1

C93 M62 Y16 K2 / Pantone 647C / R10 G98 B155 / Hex #0A629B

C99 M77 Y46 K45 / Pantone 2965C / R4 G45 B71 / Hex #042D47

07Fonts 08Palette

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Gotham Light

Dark Blue

Light Blue

Light Grey

Light Red

Dark Red

Sustainable Marine EnergyBrand Guidelines

12Fo

nts

& C

olou

r Pa

lett

e

Page 8: Brand Guidelines - Sustainable Marine Energysustainablemarine.com/...Brand-Guidelines-2015.pdf · Brand Guidelines — 2015 Brand Guidelines ... Cearum iunt ommoluptasit aci venis

H1 Header PrintGotham Light44pt / 54pt Leading

WebGotham Book28px / 34px Leading

BC (Body Copy)

PrintGotham Book12pt / 15pt Leading

WebGotham Book16px / 30px Leading

H2 Sub-Header

PrintGotham Light24pt / 30pt Leading

WebGotham Book22px / 30px Leading

AaBbCcDd1234!@£$

ABCDEFGHIJKSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

14Ty

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aphy

Page 9: Brand Guidelines - Sustainable Marine Energysustainablemarine.com/...Brand-Guidelines-2015.pdf · Brand Guidelines — 2015 Brand Guidelines ... Cearum iunt ommoluptasit aci venis

Yours Sincerely,

NamePosition

Dear Sir,

Nam faccuptat expedit invelec eaquiani iumqui temperitat. Cearum iunt ommoluptasit aci venis et aceatibus ex essimilita nim aut pe non endisto rectia verios enihil ipicia sequatis adissunt mo molupta cus acea accuptatur, sa dit, quias am dolendenis suntur mint. Uptatem arume delest, que sequiat quuntios ent vel mi, ut et vel ilitatia alignatur.

Nobitiat ut libus rem etur, verum apictum vendis et, experio nseque dolorib usdaepe quias ma si omnis volor reicita tiureictaqui dolorendeles everunti dolupta aut quis pratempos et lacipsam res sus, ut ommodis cipsapiendit doloreius ipsus volupta tquiaerio opta conse con evenit, ullibus enihil minvellora doluptatio tem dolectur?

Magnimi, odistores earis audanih itatia perrum reptae nis excepra quis in nulla asitas re mil ese dunt ut fuga. Faccatur? Lit laut ratius quiate odi nam, quae omnis.

Sustainable Marine EnergyTrinity Wharf, Trinity Road, East CowesIsle of Wight PO32 6RF

+44 1983 [email protected]

TEW

With compliments

Sustainable Marine EnergyTrinity Wharf, Trinity Road, East CowesIsle of Wight PO32 6RF

+44 1983 [email protected]

TEW

+44 0700 00000+44 1983 [email protected]

Sustainable Marine EnergyTrinity Wharf, Trinity RoadEast Cowes, Isle of WightPO32 6RF

MTEW

NamePosition / Title

10PrintExample usage of the Logo, Fonts and Typography styles.

Stationery

Sustainable Marine EnergyBrand Guidelines

16Pr

int

Page 10: Brand Guidelines - Sustainable Marine Energysustainablemarine.com/...Brand-Guidelines-2015.pdf · Brand Guidelines — 2015 Brand Guidelines ... Cearum iunt ommoluptasit aci venis

11ToneTone of Voice Example

‘Sustainable Marine Energy Ltd (SME) is a marine engineering company, focused on bringing a cost-effective solution to the tidal energy market..’

SME’s tone of voice is clear, concise, without being overly technical.

Jargon and industry abbreviations should be kept to a minimum.

Sustainable Marine EnergyBrand Guidelines

18To

ne o

f Vo

ice

Page 11: Brand Guidelines - Sustainable Marine Energysustainablemarine.com/...Brand-Guidelines-2015.pdf · Brand Guidelines — 2015 Brand Guidelines ... Cearum iunt ommoluptasit aci venis

Photographic Style

12Imagery

Approved, high resolution imagery must always be used. Where possible the SME stylised Photoshop action filter should be applied.

The action set can be download athttp://sustainablemarine.com/assets/downloads/actions.zip

The correct action to apply is X-Pro II. Photoshop action credit: Denny Tang www.photoshoptutorials.ws

Sustainable Marine EnergyBrand Guidelines

20Im

ager

y

Page 12: Brand Guidelines - Sustainable Marine Energysustainablemarine.com/...Brand-Guidelines-2015.pdf · Brand Guidelines — 2015 Brand Guidelines ... Cearum iunt ommoluptasit aci venis

Sect

ion

Title

19

Designers and content authors should follow these guidelines carefully to ensure brand continuity.

If you have any questions whilst using this document please contact us at [email protected] and we will assist you as soon as possible. The contents of this document are subjectto copyright.

Sustainable Marine EnergyTrinity WharfTrinity RoadEast CowesIsle of WightPO32 6RF

+44 1983 [email protected]

22

Sustainable Marine EnergyBrand Guidelines

Cont

act

Page 13: Brand Guidelines - Sustainable Marine Energysustainablemarine.com/...Brand-Guidelines-2015.pdf · Brand Guidelines — 2015 Brand Guidelines ... Cearum iunt ommoluptasit aci venis