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Sustainable Marine Energy Brand Guidelines 2015 Brand Guidelines Designed by Trinity Wharf Trinity Road East Cowes Isle of Wight PO32 6RF +44 1983 297145 [email protected] www.sustainablemarine.com

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  • Sustainable Marine Energy Brand Guidelines—2015

    Bran

    d Gu

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    Trinity WharfTrinity RoadEast CowesIsle of WightPO32 6RF

    +44 1983 [email protected]

  • Contents01 Final Logo p602 Logo Usage p703 Logo Colors p804 Logo Errors p905 Logo Size p1006 Logo Isolation p11

    07 Fonts p1208 Colour Palette p1309 Typography p1410 Print p1611 Tone p1812 Imagery p20

    If you have any questions whilst using this document please contact us at [email protected] and we will assist you as soon as possible.The contents of this document are subject to copyright.

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    Sustainable Marine EnergyBrand Guidelines

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    Design guidelines for Sustainable Marine Energy. —Designers should follow these guidelines carefully to ensure brand continuity.

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    Sustainable Marine EnergyBrand Guidelines

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    01Logo 02UsageThe full colour logo to be used in most applications. A. Full Logo | For use on light or white backgrounds

    B. Full Logo Reverse | For use on dark backgroundsC / D. Mono & White out | For small/ simple use or when shown with other brands.

    Final Logo Logo Variations

    Sustainable Marine EnergyBrand Guidelines

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    03Colours 04ErrorsExample of white out logo on SME brand colour swatches. A. Dark on Dark B. Change Logo Colours

    C. Stretch Logo D. Rotate Logo

    Logo color placement Ensure not to do the following

    Sustainable Marine EnergyBrand Guidelines

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  • 05Size 06IsolationKeeping the logo in original ratio, a safe minimum height can be used as follows:

    X = 10mm Minium Height Always obtain a proof!

    X = 40 pixels for Retina Screens (>72dpi)X = 60 pixels for Non Retina Screens (72dpi)

    By using the X height of the logo wording, ensure a minimum of X white space between the logo and other elements or page edges.

    Minium Height

    Print

    Web

    White space

    X

    10pxX

    10px

    X

    Sustainable Marine EnergyBrand Guidelines

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  • ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

    Gotham Book

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

    Gotham Medium

    C25 M100 Y100 K18 / Pantone 484C / R155 G18 B18 / Hex #9B1212

    C2 M100 Y100 0 / Pantone 485C / R232 G4 B3 / Hex #E80403

    C6 M3 Y2 K0 / Pantone 427C / R236 G240 B241 / Hex #ECF0F1

    C93 M62 Y16 K2 / Pantone 647C / R10 G98 B155 / Hex #0A629B

    C99 M77 Y46 K45 / Pantone 2965C / R4 G45 B71 / Hex #042D47

    07Fonts 08Palette

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

    Gotham Light

    Dark Blue

    Light Blue

    Light Grey

    Light Red

    Dark Red

    Sustainable Marine EnergyBrand Guidelines

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    & C

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  • H1 Header PrintGotham Light44pt / 54pt Leading

    WebGotham Book28px / 34px Leading

    BC (Body Copy)

    PrintGotham Book12pt / 15pt Leading

    WebGotham Book16px / 30px Leading

    H2 Sub-Header

    PrintGotham Light24pt / 30pt Leading

    WebGotham Book22px / 30px Leading

    [email protected]£$

    ABCDEFGHIJKSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

    ABCDEFGHIJKSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

    14Ty

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  • Yours Sincerely,

    NamePosition

    Dear Sir,

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    Nobitiat ut libus rem etur, verum apictum vendis et, experio nseque dolorib usdaepe quias ma si omnis volor reicita tiureictaqui dolorendeles everunti dolupta aut quis pratempos et lacipsam res sus, ut ommodis cipsapiendit doloreius ipsus volupta tquiaerio opta conse con evenit, ullibus enihil minvellora doluptatio tem dolectur?

    Magnimi, odistores earis audanih itatia perrum reptae nis excepra quis in nulla asitas re mil ese dunt ut fuga. Faccatur? Lit laut ratius quiate odi nam, quae omnis.

    Sustainable Marine EnergyTrinity Wharf, Trinity Road, East CowesIsle of Wight PO32 6RF

    +44 1983 [email protected]

    TEW

    With compliments

    Sustainable Marine EnergyTrinity Wharf, Trinity Road, East CowesIsle of Wight PO32 6RF

    +44 1983 [email protected]

    TEW

    +44 0700 00000+44 1983 [email protected]

    Sustainable Marine EnergyTrinity Wharf, Trinity RoadEast Cowes, Isle of WightPO32 6RF

    MTEW

    NamePosition / Title

    10PrintExample usage of the Logo, Fonts and Typography styles.

    Stationery

    Sustainable Marine EnergyBrand Guidelines

    16Pr

    int

  • 11ToneTone of Voice Example

    ‘Sustainable Marine Energy Ltd (SME) is a marine engineering company, focused on bringing a cost-effective solution to the tidal energy market..’

    SME’s tone of voice is clear, concise, without being overly technical.

    Jargon and industry abbreviations should be kept to a minimum.

    Sustainable Marine EnergyBrand Guidelines

    18To

    ne o

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  • Photographic Style

    12Imagery

    Approved, high resolution imagery must always be used. Where possible the SME stylised Photoshop action filter should be applied.

    The action set can be download athttp://sustainablemarine.com/assets/downloads/actions.zip

    The correct action to apply is X-Pro II. Photoshop action credit: Denny Tang www.photoshoptutorials.ws

    Sustainable Marine EnergyBrand Guidelines

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    Designers and content authors should follow these guidelines carefully to ensure brand continuity.

    If you have any questions whilst using this document please contact us at [email protected] and we will assist you as soon as possible. The contents of this document are subjectto copyright.

    Sustainable Marine EnergyTrinity WharfTrinity RoadEast CowesIsle of WightPO32 6RF

    +44 1983 [email protected]

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    Sustainable Marine EnergyBrand Guidelines

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