and retain their current ones.

manufacturing and handling services with emphasis on loyal customers.

clarity• Limited budget constraints• Content needed to be comprehensive but easy

an external party to assist

The Target: Prospec�ve customersrequiring steel manufacturing and handling services with emphasis on loyal customers.

Brand & Collateral Refresh

An exis�ng steel fabrica�on company, Watkins Steel wanted an extra punch to their sales and brand collateral to help stand out from the compe��on. Working closely with the client to ensure all technical aspects hit the mark, TLS Marke�ng developed a marke�ng plan to a�ract new customers and retain their current ones.

• There was a broad collec�on of sales, marke�ng and brand collateral that required a�en�on and clarity

• Limited budget constraints

• Content needed to be comprehensive but easy to understand from a customer’s perspec�ve

• Client needed to be able to con�nue producing marke�ng material without having to approach an external party to assist• The business was using innova�ve technology that was difficult to explain simply

The Challenge:

• The exis�ng online presence that was ge�ng lost in the industry clu�er

• The client had an exis�ng brand and logo, which required our help to improve their profile • Need for an ongoing marke�ng plan to increase acquisi�on of new business

The Background:

• Content needed to be comprehensive but easy

The Strategy: Produce a comprehensive marke�ng plan for direc�on to target their key customer base.

• Create a cohesive branding update to cover all aspects of the client’s collateral and online presence• Produce addi�onal collateral suite with updateable elements (e.g. newsle�er template, signature)

• Provide ad hoc marke�ng coaching services to provide the client with the confidence to con�nue marke�ng consistently

• Work closely with client to write concise and easy-to-understand sales collateral

• Provide client with an easy-to-use website pla�orm where updates could be made a in-house, as required with a simple guide

• Create a cheat sheet for the client on how to get the most from the website and online adver�sing

Project: Queensland Rail Roma Street Heritage Building Stabilisation

Location: Roma Street Railway Station, Brisbane

Builder: Kane Constructions Pty Ltd

May- July 2015

The Queensland Rail Roma Street Heritage building was structurally a challenging project. Heritage

redo the entire lath and plaster ceiling underneath. The engineers came up with a solution that included

between lined up perfectly was remarkable.

Bojana Zivec, Project Manager, Kane Constructions Pty Ltd

Tony Dickinson, Business Development Manager, Watkins Steel

Project: Toowong Bus Depot Maintenance Platform ConstructionBuilder: Premis Solutions Pty Ltd

Location: Brisbane City Council, Toowong Bus DepotMay–June 2015

Combining the use of the laser scanner and total station with Tekla modelling gave us Ben Trousdell, Project Manager/Estimator, Watkins Steel

I was on-site when Watkins scanned the depot for site measurements—it was very fast.

It lead to a great outcome with no site problems.Todd Neville, Estimator, Premis Solutions

For more informa�on on how TLS Marke�ng could help your business, contact us today. tlsmarke�ng.com.auaimee@tlsmarke�ng.com.au

1300 525 678

The Result: U�lising the exis�ng logo TLS Marke�ng made Watkins Steel’s collateral sing with bold crea�ve that pushed the boundaries in their conserva�ve market.

Brand refresh results: