marketing collateral guide uwc fall refresh · 2019. 12. 11. · marketing collateral guide – csa...
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Marketing Collateral Guide – UWC Fall Refresh
Marketing Collateral – UWC Fall Refresh What: All stores are receiving new UWC collateral; your location will receive the following:
- Windscreens
Dates: All collateral must be setup by Monday, September 30th Please read details below on each
collateral category.
Collateral Placement Guide
Please reference the map below for where to place collateral at your store
Drive-Up Area Lanes
place one windscreen, per two lanes
UWC first, then Platinum Message
Vacuum Area/ Wall Mounted Windscreens
Place new UWC, Product or Career Windscreens in wall mount frames here if you are an express store. If
you are a Full Serve store, place these windscreens in remaining windscreen frames at your location.
UWC Fall Refresh Collateral
What’s included:
• UWC – Unlimited Moments Windscreen
• UWC – Where Ever You Go Windscreen
• UWC – Unlimited Moments Poster (FS sites only)
How to display:
Wind Screen Do’s
✓ Place in your Wind Screen Holders
Wind Screen Don’ts
× Hang them loose on the wall
× Lean against building
× Place them inside
Important Note:
These new windscreens are replacing the 2018 UWC windscreens
Dates: Fall UWC Collateral must be displayed by Monday, September 30th, see page six for details
*If you received a damaged windscreen or poster, you can order a new one on the Marketing
Supplies site, check the What’s New folder
UWC – Unlimited
Moments Windscreen
UWC – Where Ever You
Go Windscreen
Important Collateral Information Helpful Tip!
If you’re wondering whether a windscreen should be displayed or not, review the marketing supplies site for guidance. If the windscreen
is not on the marketing supplies site, then it should not be displayed in stores.
Where to Place Collateral:
Drive-Up Area Windscreens
Stores should display UWC and Try Platinum collateral in curbside windscreen frames in their drive-up area.
This collateral needs to be positioned in a visible area for customers to see when pulling up into the lot. See
below for collateral that should be displayed in this area.
Vacuum Area and Wall mounted Windscreens
Stores should display UWC, Product, and Careers collateral in remaining windscreen frames at their location.
Please remember to only display careers collateral if your store is currently hiring. See below for collateral that
should be displayed in these remaining windscreen frames.
Looking Ahead
Holiday collateral will arrive in stores early November. Stay tuned for more information!
If you have any questions, please reach out to the Marketing Team. Thank you.
UWC Fall Windscreens
Try Platinum Windscreen
Product and Career Windscreens
Marketing Collateral Guide – CSA & Store Contest
A Mister Million – CSA Contest What: All stores will receive cards for their CSAs to personally track their progress on the A Mister
Million – CSA Contest
Dates: Cards will arrive in store by September 30th, Contest runs October 1st – 31st
Details: During the month of October, CSA’s will compete against their September signups to earn
entries into the Mega Million drawing.
• 1 entry if a CSA matches their signups from September (must have at least 40 signups)
• 2 entries for 25% increase from September
• 3 entries for a 50% increase from September
• 1 additional entry for every 100 signups
The Mega Million Drawing: Includes three tiers of prizes, each region will have winners in each tier.
Prizes include smart watches, Mister Swag, gift cards and more!
• Stores do not need to send in the CSA cards, these are a personal tracking system that CSAs
can use throughout the contest to track their progress
• HQ will send weekly tracking sheets so CSAs can see their progress
CSA Contest card – front and back
A Mister Million “Take It To 50” – Store Contest What: All stores will receive one game board for A Mister Million – Store Contest
Dates: Game boards will arrive in store by September 30th, Contest runs October 1st – 31st
Details: During the month of October, stores can complete various challenges listed on the game
board to earn a total of 50 points and receive a Mistery box for their store that’s filled with Mister swag
items, goodies and a gift card for the team to share.
How to win: Stores’ must complete at least one challenge from each category listed on the game
board to win. Stores must submit a picture of their game board, with supporting photos by October
31st at the following link: https://mistercarwash.com/mister-million/
If you have any questions, please reach out to the Marketing Team. Thank you.
CSA Contest card – front and back