Friesens Brand Refresh

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Post on 18-Dec-2014




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<ul><li> 1. Friesens Climate Control... is pleased to introduce a fresh new look </li> <li> 2. Brand Refresh </li> <li> 3. Brand Refresh <ul><li>Brand Refresh </li></ul><ul><li><ul><li>Consistent with our mission and strategic direction </li></ul></li></ul><ul><li><ul><li><ul><li>Clean &amp; clear </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>Professional, consistent </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>Trusted, credible and reliable </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>A strong residential focus </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>Speaking to the Homeowner on their terms, to attract and engage the Homeowner on their terms </li></ul></li></ul></li></ul><ul><li><ul><li>Continuity with our past </li></ul></li></ul><ul><li><ul><li><ul><li>Friesens our name is widely recognized within our industry </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>Maintaining the heritage with a charcoal/orange colour scheme </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>Consistent services Heating, Air Conditioning, Air Quality, Hot Water &amp; Maintenance </li></ul></li></ul></li></ul></li> <li> 4. Brand Refresh <ul><li>Lifestyle Images </li></ul><ul><li><ul><li>Playing on - Warm. Cool. Clean. - we will utilize lifestyle images to capture the emotion of the warm, friendly, inviting home environment </li></ul></li></ul></li> <li> 5. Brand Refresh <ul><li>Web Design in Development </li></ul><ul><li><ul><li>A warm, clean, smart representation of our brand </li></ul></li></ul><ul><li><ul><li>Functional &amp; emotional </li></ul></li></ul><ul><li><ul><li>Designed and built to support a commercial activation and our SEO strategy </li></ul></li></ul></li> <li> 6. Brand Refresh <ul><li>Facebook </li></ul><ul><li><ul><li>Developing a medium to communicate with our customers </li></ul></li></ul><ul><li><ul><li>Utilized to support promotional advertising and recruiting </li></ul></li></ul></li> <li> 7. Our Fresh New Look </li> <li> 8. The Power of our Stakeholders <ul><li>Brand Equity </li></ul><ul><li><ul><li>The Friesens brand complements the strength of our partners The Home Depot &amp; Trane </li></ul></li></ul></li> </ul>