friesens brand refresh

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Post on 18-Dec-2014




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  • 1. Friesens Climate Control... is pleased to introduce a fresh new look
  • 2. Brand Refresh
  • 3. Brand Refresh
    • Brand Refresh
      • Consistent with our mission and strategic direction
        • Clean & clear
        • Professional, consistent
        • Trusted, credible and reliable
        • A strong residential focus
        • Speaking to the Homeowner on their terms, to attract and engage the Homeowner on their terms
      • Continuity with our past
        • Friesens our name is widely recognized within our industry
        • Maintaining the heritage with a charcoal/orange colour scheme
        • Consistent services Heating, Air Conditioning, Air Quality, Hot Water & Maintenance
  • 4. Brand Refresh
    • Lifestyle Images
      • Playing on - Warm. Cool. Clean. - we will utilize lifestyle images to capture the emotion of the warm, friendly, inviting home environment
  • 5. Brand Refresh
    • Web Design in Development
      • A warm, clean, smart representation of our brand
      • Functional & emotional
      • Designed and built to support a commercial activation and our SEO strategy
  • 6. Brand Refresh
    • Facebook
      • Developing a medium to communicate with our customers
      • Utilized to support promotional advertising and recruiting
  • 7. Our Fresh New Look
  • 8. The Power of our Stakeholders
    • Brand Equity
      • The Friesens brand complements the strength of our partners The Home Depot & Trane