continually improving | airedale air conditioning launches brand refresh
DESCRIPTION
These are exciting times at Airedale Air Conditioning, this presentation will inform you of the refresh we are implementing to our brand. We want to assure you that we are still the same great company with the same genuine values and nearly forty years unrivalled experience. We have taken the decision to merge all Airedale Air Conditioning sub-brands under the one Airedale brand (removing the Service and Controls brands). Presenting Airedale as a single brand will strengthen Airedale’s brand identity and will also make it easier for customers going forward by eliminating any ambiguity. Our new brand includes a new strapline which complements our parent company, Modine and encompasses all areas of our business, our product offerings and most importantly, our vision. Our new brand is clear, contemporary and is much more representative of our four key brand values; innovation, quality, service and environmental responsibility.TRANSCRIPT
www.airedale.com
Airedale RebrandCustomer Presentation
www.airedale.com
• Quality
• Innovation
• Experience
• Support
• Service
What the Airedale brand means?
www.airedale.com
What our brand means to us…
“Our brand is more than just our logo, it’s how our
customers perceive us, it’s our reputation, the way we
work and our company ethos.”
Clive Parkman
Managing Director, Airedale
Six key Airedale themes:
www.airedale.com
www.airedale.com
1. British manufacturing
We are extremely proud of our heritage and believe British
manufacturing stands for:
• Innovation
• Quality
• Service
www.airedale.com
2. Air movement
Our products and services are designed to optimise the
movement of air to increase operational efficiency. We
decided to echo this in the design of our new brand.
www.airedale.com
3. Heat transfer
Efficient transfer of heat is at the heart of what we do.
Managing this process effectively is one of our core
competencies.
www.airedale.com
4. Efficiency
Efficiency is at the core of everything we do from design
and manufacture through to operation. Our goal is to
reduce your operational costs throughout the lifecycle of
your product.
www.airedale.com
5. Integration
Our goal is to deliver integrated efficient thermal solutions
to our customers, increasing the added value that we
deliver to them.
www.airedale.com
6. Our vision
To provide integrated thermal management solutions
differentiated through innovation and service.
www.airedale.com
Our new brand
Our new brand is:
• Clear
• Contemporary
• Distinctive
• Memorable
• Universal
Our brand represents:
• Quality and Innovation
• Experience
• Support and Service
• Our heritage
• Our vision
www.airedale.com
Why rebrand?
To build brand consistency:
• To provide our customers with a stronger brand proposition
• To create one umbrella brand
• To develop a brand which reflects our vision
• To reflect our product offering
• To support our company ethos of continuous improvement
www.airedale.com
The rebrand will enable us to:
• Simplify our message
• Achieve our corporate objectives
• Strengthen our brand identity
• Evolve with our customers and industry
www.airedale.com
Customer benefits
The rebrand is not just about revamping our logo.
It also means improvements to:
• Customer service
• Support
• Communication
• Specification tools
Questions?
www.airedale.com
Please contact your account manager for more information or contact marketing on: 0113 239 1000