asd 2017 advertising & sponsorship brochure

ASDMARKETWEEK

July 30–August 2, 2017Las Vegas Convention Center

asdonline.com

ASDMARKETWEEK ADVERTISING & SPONSORSHIP OPPORTUNITIES

Contact Us: 1-800-421-4511 • asdonline.com • 2017 prices subject to change. 2

ASD offers a variety of ways to stand out from the competition and drive business to your company. With a mix of affordable and effective advertising and promotional opportunities, you are guaranteed exposure and attention unrivaled to what any other trade show can offer.

FREE MARKETING TOOLSAs an added value to participating in the show we have invested in marketing tools to help drive traffic to your booth and to your company before, during and after the show. These are complimentary marketing tools that are part of your participation fee and we strongly encourage you to use them as part of your sales and promotion strategy.

PRE-SHOWWith a creative mix of direct mail/e-mail and web advertising specials perfectly timed to get the attention of our Buyers, our pre-show marketing opportunities will start driving business to your booth before you set foot on the show floor.

ONSITEFrom Exhibit Hall signage to exclusive onsite exposure opportunities, ASD gives exhibitors a chance to stand out from the crowd. Prefer to get creative? Contact your Account Executive to create your own unique show special!

ASDMARKETWEEK



FREE MARKETING TOOLS

Pre-Show MarketingSubmit a high-resolution image of one product you wish to promote. The submitted product can be a new product, a best-seller, or simply a unique and different product. If the marketing department selects your product, then both the company and the product will be featured in any of ASD’s marketing pieces at no cost to you. Our marketing efforts reach more than 150,000 ASD Buyers (via direct mail and/or email) as well as to subscribers of publications such as Souvenirs, Gifts & Novelties and Independent Retailer.

Investment – FREE to ASD Exhibitors Submit your product for consideration today » Liana Lau – Marketing [email protected]

Social Media ExposureJoin our online community and promote your company – for free! Follow us on Twitter, Facebook, Instagram, YouTube and LinkedIn so you can get the latest news and updates from ASD. Join in the conversation using our #ASDShow hashtag to interact with vendors, buyers, and retail industry insiders. We encourage you to upload photos, post comments and updates so our fans and followers can find you at the show.

Facebook: 31,548 likes Twitter: 3,056 followers Instagram: 4,019 followers

VIP Buyer OutreachAre there VIP Buyers you want to see at ASD who are not currently attending? Here is your opportunity to tell us who is on your “Buyer Wish List!” Simply contact our Buyer Concierge Manager, Amy Sadikoff, or fill out our form online and we will extend a personal invitation to attend ASD on your behalf. Keep in mind, there are requirements to qualify for the VIP Buyer Program and we will evaluate each request on a case by case basis.

Get Started Now! E-mail Amy Sadikoff at [email protected]

YouTube: 102,500 views LinkedIn: 735 followers

mailto:andreea.parisi%40asdonline.com?subject=Submitting%20product%20for%20consideration.%20sponsorship%20packet.



Please note:

• Limited to 5 companies for each ad space.

• Once ad materials are submitted, please allow 3-5 business days for ad to appear in the designated spot. All ads will run for one month. Due to extremely high demand, if ad materials are not submitted two weeks after sale date, space is considered forfeited with no refund.

• All ads will be removed after 2 weeks post-show no matter your start date. So please take into consideration show date.

2016 WEB SITE ANALYTICSAnnual Users ............................................1,076,936

Unique Sessions ......................................1,555,333

Annual Page Views .................................3,373,730

Avg. Page Views during Peak Times* ....412,096

*Peak Time is defined as one month prior to and the

month of the event

DIGITAL OPPORTUNITIESASDonline.com Advertising ASDOnline.com generates pre-show web traffic of over one million page views annually. With over 15,000 page views in a single day during peak times, your premium placement advertisement is guaranteed excellent exposure before the show. Take advantage of these limited opportunities and start making an impression on new customers today.

RUN OF SITE (except buyer registration pages):

Top Rectangle (300x250) ............ $2,500

Top Mid Rectangle (300x125) .... $2,300

Mid Rectangle (300x250) .............. $1,800

Anchor Banner (728x90) ............... $1,200

BUYER REGISTRATION PAGES:

Leaderboard (728x90) ................. $3,600

Anchor Banner (728x90) ............... $1,000

onPeak Web Ads

Our Official Housing Vendor, onPeak, offers the chance to promote your company and booth location on their hotel reservation confirmation page and e-mail confirmation. This is a great way to get your brand in front of buyers before the show.

• $1000 includes AdBox set up, all group/individual confirmation emails from Compass, and follow-up statistics

• $250 additional for ad space in the first two email blasts during show cycle (such as Housing Open, Rate Comparison, Exhibitor Pre-book emails, Last Chance, etc.)

• $250 per email for ad space in each additional email blast thereafter

Sample Confirmation Email Sample Confirmation Page



ONLINE PROFILE PROMOTIONAL OPPORTUNITIES

Floor Plan Banner Ads

All attendees will check out the online eventmap. Catch their attention in this hot spot with a track-able banner advertisement.

Investment – $795 each

Floor Plan Booth Logo

Make your booth stand out from others by optingto show your company or product logo in yourexhibit booth on the interactive event map.**Your booth must be a 20x20 or larger.

Investment – $795 each

Exclusive Floor Plan Sponsor

• Clickable Logo with Booth Number• Includes a Gold Listing

Investment – $2,995–4,995

Exclusive Exhibitor List Sponsor

• Clickable Logo at the top of the Exhibitor List• Banner Ad on the Online Floorplan• Includes a Gold Listing

Investment – $7,995

Enhance your visibility to attendees and grow your business by selecting one of the digital promotion packages below. Digital promotion packages increase your visibility with attendees 3-4 times more than with a standard online profile. Take this opportunity to showcase all of your products and services while increasing traffic to your booth on the show floor.

Exhibitors with an Enhanced Digital Profile are listed under the Enhanced Listings tab on the event map.The Company names and booth numbers of these exhibitors are displayed in bold, and a specialicon makes their listing pop in the list as well as on the event map.

Features BasicFree

Bronze$495

Silver$995

Gold$1,995

Online Exposure

Premium Position at the Topof the Exhibitor List & SearchResults

Video UploadsTell your story with video 1 2

Company LogoIncrease your brand recognition

Enhanced Profile Icon Shown on floor plan & exhibitor list

Online Product ListingsDetailed descriptions, color images 1 2 3 10

Show SpecialsSpotlight discounts & giveaways 2 3 10

Press ReleasesWhat’s happening at your company 2 3 10

Product CategoriesChoose those that attendees search for 3 3 3 3

Online Profile CharactersAdd searchable company information 500 750 1000 2000

Website URLAdd website link to eBooth Profile

Company Name, Booth Label, Address



Mobile App Title SponsorLimited to 3 Exhibitors

Be visible to an ever-growing mobile audience every time they use the web or native apps.

As a Mobile App Title Sponsor your logo is displayed on the splash screen, as a top banner ad, and as a Clickable Navigation Item. All logos will be linked to your profile. You will also receive One Push Notification that will reach all mobile app users.


Rotating Banner Ads

Clickable Banner Ads link directly to your URL of choice or your mobile app profile.


One Push Notification

Highlight your new product or booth events with custom push notifications. Limited to 3 exhibitors per day. Runs Saturday-Wednesday of show week.

Investment – $695

Photo Booth Sponsorship OpportunityLimited to 3 Exhibitors

Your Logo will appear on the Photo Booth Border.


MOBILE APP OPPORTUNITIES



MOBILE APP OPPORTUNITIES

Sponsor Info on the Landing PageLimited to 1 Exhibitor

The shared Landing Page is displayed after the Intro page


Clickable Navigation ItemLimited to 3 Exhibitors

Your Sponsor logo will link to you web page or your online eBooth profile.


Booth Demos in App Session List

Your booth demonstrations can be added to attendee’s scheduled sessions in their itineraries.




BUYER LIST RENTAL

Generate Buzz in 3 Easy StepsTake advantage of this invaluable opportunity available exclusively to ASD Market Week Exhibitors. Drive traffic to your booth, offer special promotions/incentives, introduce new products, make meetings, and increase your overall presence at ASD Market Week by purchasing an email sent to the ASD Market Week Pre-Registered Attendee Email List.

1. Contact Reach Marketing at 845.201.5329, the exclusive list vendor, to order your email list for the Pre-Registered Attendees to ASD Market Week.

2. The experts at Reach Marketing will set up your campaign by setting up and deploying an email campaign using your creative or creative produced for you by Reach Marketing.

3. Reach Marketing sales consultants will then review the campaign results with you to discuss next steps - additional deployment closer to show date, follow-up to opens/clicks, etc. to ensure maximum exposure of your brand to this select audience.

Make your show experience a success!

Contact Gregry Gilroy at 845.201.5329

Reach Pre-Registered Attendees to ASD Market Week at the Las Vegas Convention Center, Las Vegas NV and

Drive Traffic to Your Booth

Reach Marketing is the only Authorized List Vendor for ASD Market Week and Emerald Expositions



Show DirectoryDrive traffic by promoting an ASD show special or in-booth event with the Show Directory.

Investment – See Below for Opportunities:• Directory Enhanced Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500

• Directory Half Page Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,600

• Directory Full Page Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,000

• Directory Premium Full Page First 50 Ad Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,600

• Directory Premium Full Page First 50 Right Hand Ad Pages . . . . . . . . . . . . . . . . . $2,850

• Directory Inside Back Cover Version 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,850

• Directory Inside Back Cover Version 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,850

• Directory Right Hand Page 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,850

• Directory Opposite Back Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,850

• Directory Back Cover – Version 1 (Central/North) . . . . . . . . . . . . . . . . . . . . . . . . . $7,500

• Directory Back Cover – Version 2 (South) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,500

Directory Ad Deadline: June 9, 2017

Directory Inserts Limited to 5 sponsors Insert a custom collateral piece inside each copy of the ASD Show Directory. Promote a show special, new product, special program and booth location.

Investment – $4,500 for ASD Exhibitors $5,000 for Non-Endemic Advertisers

Price includes promotional opportunity only. Customer responsible for all production costs.

Fold Out Map AdvertisementHelping move 45,000+ attendees around 700,000 sq./ft. of exhibit space just got easier with this handy fold-out map. Your advertisement will be prominently displayed on one of 4 available spots. This is a great space to advertise an incentive like a give-away or free product sample.

Investment – $500

Fold Out Map Ad Deadline: July 7, 2017

Show Directory

Show Directory Inserts

Fold Out Map Ads



ONSITE

Rectangle Above Booth BannerPrices range $3,500 - $9,950

Circular Above Booth BannerInvestment – $5,200

Triangular Above Booth BannerInvestment – $3,500

Square Above Booth BannerInvestment – $4,500

2-Sided MeterboardDrive traffic to your booth by promoting your new products and brand message on the standout meterboards that are placed in various locations throughout the show.

Investment – Starts at $1,800 Premium Lobby Placement $2,500

Lobby BannerInvestment – starts at $2,000

NEW



Digital Big Screen Lobby Banner Investment – $4,500 Show Special: $3,975 BENEFITS• Your ad will show a minimum of 100 times per day during all show days.

• Ads shown simultaneously on 14 screens throughout LVCC – that’s 1,400+ exposures daily!

• Your 8-second ad can be submitted as either a STILL image or as MOVING images that people can view as they walk through lobbies or ride escalators – imagine the possibilities!

Grand Lobby South Hall LobbyBranded PhotoboothSponsor a fun interactive experience, and get your name into attendees’ hands! Your artwork prints onto every photo card. A meterboard next to the photo booth will list your company name and booth number as the sponsor. Machine can print traditional photo strips or cards, and all photos will be available online for attendees to view later, and can include link to sponsor’s website. If desired, the sponsor can provide product to use as props!

Investment –$5,000 for 4 days

Product Displays • Display Pedestal – $1,500• Display Tower (One Shelf) – $1,500• Lobby Display Case – $2,800

Featured: Display Pedestal

Aisle BannersWant to have a presence at ASD? You can with Hanging Aisle Banners located at the main cross aisles. They are the most utilized directionals assisting thousands of retail buyers and industry attendees walking the floor, giving your brand high visibility throughout the show.


Aisle Tile What’s the biggest thing on the show floor? The aisle carpet tile. Stand out from the crowd.




Branded FansKeep customers cool with a custom branded handheld fan. We print and distribute on your behalf. Available in a variety of colors.


Golf Cart SponsorshipWith our new Golf Cart Sponsorship, get your booth number in front of attendees as they ride in style from North Hall to South Hall and back again.

Investment• $5,000 for one cart (all four show days)• $15,000 for all carts (all four show days)

Mannequin DisplayFeature your latest accessories, apparel & outerwear on mannequins placed in highly trafficked areas, and present a compelling reason for retailers to visit your booth.

Investment – $1,800 (Set of three)

Brochure HandoutPut your list of show specials directly in the hands of our buyers. Price includes one handout temp for 4 hours on one show day.

Investment – $2,500Customer is responsible for all printing and production services of handout.

Escalator Step GraphicsCaptivate buyers as they travel between the lower and upper level of South Hall with our escalator graphics.

Investment – $450 per step $4,000 for 10 steps

Branded Ping Pong TableReach people while they are having fun at the ping pong table! Sponsor artwork graphics on each half the of ping pong table top.




Charging Table High BoyGive attendees a place to recharge! They will be exposed to your logo while they wait. Includes branding on all four sides.


Water OasisProvide a refreshing break for attend-ees.Includes prominently placed brand-ing.

Investment – Starts at $2,500

VIP Snack SponsorshipEveryone needs to eat. Provide some welcome snacks to hungry attendees.

Investment – $2,500 for 1 day$10,000 for 4 days

Charging LockerPlug it in, lock it up, walk away. Come back to a full charge! This charging locker consists of individual units that keep coveted mobile devices safe and secure via a digital lock. Each locker has a universal fast charging cord that fits all major cell phones and tablets. Side panels offer a great branding opportunity – price includes your logo on both sides.


Charging BenchDeliver the best of both worlds to buyers with a custom branded charging bench. Located in premium, high traffic areas on the show floor.


Branded DJ StationAttract attendees with some cool tunes with your company logo displayed on the DJ stand. Will be accompanied by a meterboard displaying company graphics.




Billboard (outside)Make a big impression! These oversized graphics greet attendees as they enter our halls.


Bench BannerGet your name out there! Bench Banners are a great, affordable way to help drive traffic to your booth. Benches are available both inside and outside the exhibit halls.

Investment – $850

Your LogoHere

YourLogoHere

Daily Branded Cocktail BarIncludes branded cups, napkins, 100 drink tickets, and Meterboard.

Investment – $3,200 per day

100 Branded Drink TicketsBranded drink tickets to hand out to attendees with name and booth number.

Investment – $1,800 per 100 tickets

LOUNGE ADD-ONSAVAILABLE FOR LOUNGES WITH A BAR ON THE SHOW FLOOR

NEW



ONSITE PRICE LISTSponsorship Item Specifications 2017 Pricing

Above Booth Banner Airspace Only (Freeman rates not included) $1,400

Above Booth Banner 10’w x 5’h double sided $3,500

Above Booth Banner Triangle – 3 sides, 8’w x 2’h each side $3,500

Above Booth Banner Square – 4 sides, 8’w x 2’h each side $4,500

Above Booth Banner Circle, 8’ diameter. Graphics 25.13’ circumference, 2’h $5,200



Aisle Banner 4’w x 4’h double sided $1,500

Aisle Tile Carpet decal at a custom location within the exhibit hall $1,000

Bench Banner Your graphics on a park bench $850

Billboard Signs Large graphics, outdoor placement. $6,500

Booth Drop Flyer distributed to all exhibitors $2,500

Branded Fans500 quantity. ASD temp to distribute at entrance to hall of Exhibitor’s choosing

$1,500

Brochure Handout 1 temp at 1 show entrance; Price includes 4 hours/one day $2,500

Charging Bench Branded seating with customizable logo $4,750

Column Panel Single printed panel on a column $2,750

Digital Big Screen Lobby Banner 14 screens throughout LVCC $3,975

Directory Insert Insert is no larger than 5.5” x 8.5” $4,500

Display Pedestal 33 9/16” square top, 30” h $1,500

Display Tower Includes 1 shelf in a shared case, lighting, and lock $1,500

Escalator Step Graphics Throughout LVCC$450 per step $4,000 for 10 steps

Golf Cart Runs between North/South Hall daily$5,000 per cart $15,000 for all carts

Lobby Banner 10’w x 4’h single sided $2,000

Lobby Banner 6’w x 12’h single sided $3,500

Lobby Display Case Private display case, lobby placement $2,800

Mannequin Display Set of 3 Mannequins $1,800

Meterboard 38”w x 81”h double sided $1,800

Meterboard -Premium Lobby Placement 38”w x 81”h double sided $2,500

Official Show Bag Hand out opportunity; bag produced at sponsor’s expense $6,500

Official Show Lanyard Hand out opportunity; may be customized to target exhibitors and/or buyers in specific halls

Call for Quote

Window Clings 20” x 20” $500/ea.

Window Clings 40” x 40” $1,000/ea.

asd 2017 advertising & sponsorship brochure

Sales