Advertising & Sponsorship Opportunities

September 2009

Web site Advertising• Connect members and thousands of other HP professionals will

access www.connect-community.org per month for news, technical information and social networking.

• Place your marketing message on this web site and capture the attention of this lucrative audience. In addition, HPTF&E and Community Connect Europe attendees rely on the information to review all conference abstracts and create their personal itineraries, which further drives traffic to www.connect-community.org

• Over 30,000 views per month. • Numerous placement and run time opportunities exist.• Pricing varies and ranges from $600 - $23,000, it all depends

on your company needs.(Subject to Connect approval, no HP competitors)

Web site look/feel Banner ad placement here (400X75 pixels)

Side bar ads

here

(120X240)

under nav bar

Side bar ads

here

(120X240)

under nav bar

Direct Marketing

• Access Connect members directly with Connect e-mail list rentals. Connect has the e-mail addresses and mailing addresses of thousands of Connect members.

• Mailing pricing: $400/1,000, Entire membership$800/1,000, Technology focused

• eMail pricing: $750/1,000, Entire membership$1,500/1,000, Technology focused

(Subject to Connect approval, one time usage)

Connect Now eNewsletter

• Connect’s eNewsletter is a great way to reach this member audience via e-mail.  They are a top vehicle for generating leads and awareness. Technology focused versions are available which are designed to meet the content needs of specific technologies. eNewsletter Sponsorships are all exclusive. This cuts down on clutter, increases impact, and gives the advertiser 100% share of voice.

• Pricing: $4,000 General eNewsletter (entire membership)$2,500 Technology focused eNewsletter

(Subject to Connect approval)

Sample Connect Now

Web casts

• Sponsors have the opportunity to host web casts developed by their organization, sponsor a web cast scheduled by Connect or HP on the Connect web site. The web casts will be promoted via the Connect web site, Connect Now monthly eNewsletter and through local chapters.

• Numerous opportunities exist, allowing flexibility and technology targeting.

• Pricing: Ranges from $2,000 - $30,000

(Subject to Connect approval)

NEW! Pod casts

• Sponsors have the opportunity to host pod casts developed by their organization, sponsor a pod cast scheduled by Connect or HP on the Connect web site. The web casts will be promoted via the Connect web site, Connect Now monthly eNewsletter and through local chapters.

• Pricing: Ranges from $1,500 - $4,000

(Subject to Connect approval)

NEW! Online Focus Groups

• Have a new product idea that you need to test? Need a topic for an event? Conduct an online survey to select focused technology groups via the social networking site. We have the right audience to give you feedback. Connect will market to membership via the eNewsletter, web site and chapter meetings.

• Pricing: $3,000

(non-exclusive, one time usage, remains online for one month)

NEW! White paper

• A free white paper is a powerful B2B offer that can stimulate high click-through rates, result in successful lead generation, and influence purchases.  According to stats compiled by eMarketer, white papers are the second most-consulted source of information by end users. Post yours on our white paper library page.

• Pricing: $1,000 - $1,500

The Connection advertising rates

  The Connection will be expanding to include editions focused on other technologies. 1x 3x 6x 12x 24x

Inside Front Cover $4,000 $3,600 $3,000 $2,600 $2,200 Opposite Regional Update $3,600 $3,260 $2,800 $2,375 $2,000 Opposite SIG Highlights $3,600 $3,260 $2,800 $2,375 $2,000 Opposite Specific Article $3,600 $3,260 $2,700 $2,375 $2,000 Center Spread (2 pages) $7,000 $6,350 $5,300 $4,675 $3,850 Inside Back Cover $4,020 $3,600 $3,000 $2,600 $2,200 Outside Back Cover $4,700 $4,200 $3,500 $3,100 $2,575

General Space1X 3X 6X 12X 24X

Full Page $1,950 $1,750 $1,450 $1,260 $1,070 Half Page $1,375 $1,240 $1,040 $900 $765 Quarter Page $970 $895 $820 $755 $690 Classified (100 words) $325 $300 $240 $210 $180

(Rates are for black and white ads. For color, add color rates: $400 second color; $850 four color.)

Chapter Sponsorships• Connect chapters host approximately 60 chapter meetings

and events a year. Use this opportunity to meet HP customers face to face. Connect has a worldwide reach, so opportunities exist around the globe.

• Opportunities include chair drops, tent cards, lunch, slide inclusion, napkins, pens, web site, speaker to name a few!

• Pricing Ranges from $500 - $4,000

Chapter Sponsor PackagesGold Sponsorship - $6,000, Exclusive Opportunity

Sponsor one chapter lunch and learn meeting, approximately 1.5-2 hours

• Host meeting at your company’s facility for increased exposure         

• On-site signage         • Logo on speaker slides positioned as "Chapter Meeting

sponsored by XYZ company"         • Meeting is posted along with your company name on the

web site event calendar       • Company name and logo appears in Connect

eNewsletter       • Connect provides invitations or will invite your customers• Connect chapter will market to their members.

Chapter Sponsor PackagesPlatinum Sponsorship - $8,000, Exclusive Sponsor one chapter lunch and learn meeting, approximately 1.5-2 hours • Host meeting at your company’s facility for increased exposure• Provide content and speaker• On-site signage • Meeting is posted along with your company name on the web site

event calendar• Company name appears in Connect eNewsletter• One page on the Connect web site with link to your company• Chair drop of one piece of collateral• Napkins with company logo• Connect provides invitations or will invite your customers• Connect chapter will market to their members.

Chapter Sponsor PackagesDiamond Sponsorship - $19,500, ExclusiveIf you need to cover more than just one region. Sponsor three (3)

chapter lunch and learn meetings, approx. 1.5-2 hours in length. • Host meeting at your company’s facility for increased exposure• Provide content and speaker• On-site signage• Meeting is posted along with your company name on the web site

event calendar• Company name appears in Connect eNewsletter• One page on the Connect web site with link to your company • Chair drop of one piece of collateral• Napkins with company logo • Connect provides invitations or will invite your customers • Connect chapter will market the meeting to their members• Presentation available on Connect web site for 6 months

Connect Memberships

• Purchase Connect memberships to give to your customers. Valid for one year.– 100 @ $25/each – 500 @ $20/each – 1,000 @ $15/each

Customize a Package!

• Interested in more than one opportunity? Make the most out of your marketing dollars and create a customized advertising package.

• Choose 3 advertising/sponsorship opportunities and receive 10% off!

• Choose 4 advertising/sponsorship opportunities and receive 15% off!

• Choose 5 advertising/sponsorship opportunities and receive 20% off!

Supersize It!!• Getting geared up for a product launch? Want to get your

message out quickly to a worldwide audience? You provide the content, we provide a customized package to reach your audience via digital, print and face to face opportunities. We’ll help guide you along the way!

• Supersize custom packages can include: Web cast, logo placement on web site, one page on web site, white paper on web site, advertisement in technology group of social networking site, logo placement and advertisement in relevant technology focused ConnectNow eNewsletters, direct marketing, advertisement in relevant technology focused “The Connection” publication, slide with product information sent to all chapters for inclusion in one chapter meeting, one regional event. We'll give you a corporate membership.

• Investment: $75,000 to $100,000