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TRANSCRIPT
Advertising and Sponsorship Brochure
2014
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“WFOT promotes occupational therapy as an art and science internationally. The Federation supports the development, use and practice of occupational
therapy worldwide, demonstrating its relevance and contribution to society” WFOT 2012
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Table of Contents
What is the World Federation of Occupational Therapists? 3
Why advertise with us? 4
WFOT website
- Banner Advertisements 5 - Job Opportunities 7 - Course Advertisements 8 - Research Questionnaires 9 - Events 10 - Links 11 - Sponsored pages 12 - Online Store 13
E-Newsletter 15
WFOT Bulletin 17
World Occupational Therapy Day 2013 19
Endorsement of Short Courses 20
Other sponsorship opportunities 21
Discounts 22
How to advertise with WFOT 23
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What is the World Federation of Occupational Therapists (WFOT)?
The World Federation of Occupational Therapists (WFOT) is the international organisation representing over 380,000 occupational therapists worldwide. With over 100,000 occupational therapy students and 50,000 occupational therapy assistants, the number of people involved in the profession is in excess of a half a million.
WFOT is truly unique in that it is the only organisation that represents 80 national occupational therapy organisations worldwide.
History
Founded in 1952, WFOT is a Non-Government Organisation (NGO), which has been in official relations with the World Health Organisation (WHO) since 1959 and recognised by the United Nations (UN) since 1963.
Career
Occupational therapy was ranked as the 7th best job in 20131 – a worthy accolade (though we would rank it 1st!). A well established and continually growing profession, occupational therapy is recognised as one of the important health and social care professions throughout the world.
The World Federation of Occupational Therapists is the organisation that unites occupational therapy worldwide.
1 Career Cast http://www.careercast.com/slide/best-jobs-2013-7-occupational-therapist (accessed Feb 2014)
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Why advertise with us?
As the only international organisational representing occupational therapy worldwide, WFOT offers a plethora of products and services to serve a global community.
Our newly designed website www.wfot.org was launched in late 2011 and continues to be one of our main communication portals. The website attracts visitors from all over the world including national occupational therapy associations, occupational therapists, students, assistants, other health care professions, governments, policymakers and the general public.
In 2013 our website generated a staggering 750,000 page views from 197 different countries.
As an international organisation, our membership comprises of occupational therapists who speak a range of languages. We offer translated documents and online services that enable people to access our publications from wherever they are based.
Launched in late 2011, WFOT’s Facebook Page www.facebook.com/thewfot is enjoying incredible success, with nearly 10,000 people supporting our work and continuing to grow on daily basis.
We believe that advertising with WFOT not only provides access to the international occupational therapy community, our advertising and sponsorship prices offer unbelievable value for money.
*Source – Google Analytics January 2013 – December 2013
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WFOT WEBSITE – Banner Advertisements
High profile banner advertisements are constantly visible on the website and available on all pages. With the option of three prominent locations your advertisement will be seen by thousands of people visiting the website every day.
Rotational banner advertisements
Your banner advertisement will appear on a rotational basis managed by an online website application.
Static banner advertisements
Your banner advertisement will be the only advertisement on permanent
display on the website, visible on every webpage for a one month period.
Banner Advert A (550 x 90)
Banner Advert C
(140 x 340)
Banner Advert B
(200 X 290)
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Banner Advertisement Specifications Dimensions: Banner Advert A - 550 pixels wide x 90 pixels high Banner Advert B - 200 pixels wide x 290 pixels high Banner Advert C - 140 pixels wide x 340 pixels high Resolution: Screen 72dpi Format: JPEG or GIF Animated banner advertisements can only be accepted in GIF format.
Banner Advertisement Prices
Rotational banner cost
Monthly Fee, Banner A, B or C - AUD$ 195.00 3 Month Fee, Banner A, B or C - AUD$ 380.00
Static banner cost (6 available in any given year)
Monthly Fee, Banner A or B - AUD$ 2000
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WFOT WEBSITE – Job Advertisements
Looking to recruit occupational therapy staff? WFOT’s job opportunity webpage is the perfect place to promote and advertise your vacancies. As one of the most frequently visited pages on our website, your vacancies are likely to be seen by thousands of therapists worldwide.
List your jobs and access thousands of international occupational therapists worldwide. Most recently listed jobs appear on the main page of the website.
Job Opportunity prices 1 x job advertisement (30 days) – AUD$ 40
Job Opportunities
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WFOT WEBSITE – Course Advertisements
Looking for people to join your attendance based or distance learning course/programme? WFOT’s Courses webpage is the perfect place to promote your vacancy to thousands of people worldwide. Most recently listed courses also appear on the main page of the website.
Courses prices 1 x Course advertisement (30 days) – AUD$ 70
Course advertisements
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WFOT WEBSITE – Research Opportunities
Wanting to attract international respondents to complete a research questionnaire? WFOT’s research portal is an innovative way of reaching occupational therapists, students and assistants to participate in your research. You will need to provide evidence that ethical approval has been granted for the study from an approved awarding institution. Most recently listed questionnaires also appear on the main page of the website.
Research Questionnaire prices 1 x Research Questionnaire advertisement (60 days) – AUD$ 90
Research advertisements
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WFOT WEBSITE – Events
Do you have an event, conference or meeting organised that you want to promote to an international audience? WFOT’s website allows you to post your meeting in a dedicated Events page. Most recently listed Events also appear on the main page of the website.
Events prices 1 x Event advertisement (60 days) – AUD$ 70
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WFOT WEBSITE – Links
The WFOT website offers a number of links to a wide range of other organisations, publications and resources. You can promote your organisation by providing a sponsored link in a dedicated section of the website. This is a great opportunity to increase your organisations visibility to a new readership.
Sponsored links will appear in the Links section of the website as follows:
Your Organisations name [sponsored link]
Brief summary of your organisation (50 words max)
Website address
Sponsored link prices 1 x Sponsored link advertisement (180 days) – AUD$ 70
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WFOT WEBSITE – Sponsored Pages
The WFOT website attracts visitors from all over the world. If you are looking to align your business with particular activities of our organisation, we provide an opportunity to sponsor particular webpage’s on the WFOT website.
The pages available for sponsorship are;
- Executive Management Team - Presidents Message - About Occupational Therapy - Position Statements - Member Organisations of WFOT - Education and Research - WFOT Bulletin
Pages can be sponsored in either of these ways;
Static Banner Advertisement
640 pixels wide x 85 pixels high
Text Only (50 words maximum)
Example: This page is proudly sponsored by Your Organisation. Looking to undertake a post-graduate distance learning Masters Degree? Your Organisations University provides a range of flexible options at competitive rates. For more information, click here (link to Your Organisations website)
Only one advertisement will be featured on any given page.
Sponsored website page prices 1 x Sponsored website page advertisement banner OR(180 days) – AUD$ 70
text
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WFOT WEBSITE – Online Store
The WFOT Online Store provides a range of products and merchandise available for purchase. Do you want to increase the visibility of your products to an international audience? You are now able to list your products in our online store under one of five categories;
- Education - Practice - Professional Development - Resources - Promotion
Your product will be listed as sponsored product and provide a direct link to your organisations website where potential customers can review and complete their transaction. WFOT is unable to organise the purchase and distribution of your goods via its website.
Online Store Product 1 x Product Feature (180 days) – AUD$ 70
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WFOT E-news
WFOT’s e-newsletter is produced quarterly and sent directly to over 2000 subscribers. It contains all the latest news from around the world including articles, features and promotions to cater for a range of education, practice and research interests. Advertising in the e-news is a perfect way to reach a subscribers inbox with the latest occupational therapy relevant information.
E-news offers both banner advertising and advertorials to market your products and links. There is also an opportunity to sponsor the entire e-news publication at a very competitive price.
ADVERTORIAL – TEXT HERE
Banner Advert A
Banner Advert B
(160 x 600)
Banner Advert C (640 x 85)
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WFOT E-news - Banner Advertisement Specifications
Dimensions: Banner Advert A - 180 pixels wide x 150 pixels high Banner Advert B - 160 pixels wide x 600 pixels high Banner Advert C – 640 pixels wide x 85 pixels high Format: GIF Static Banner Advertisements only
Advertorials
Maximum length - 500 words. One image can be provided to supplement the text.
Banner and Advertorial Advertisement Prices – Cost Per Issue Banner Advert A or B or C - AUD$ 195 each Advertorial - AUD$ 250 Entire sponsorship (3 x banner adverts and advertorial) – AUD$ 650
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WFOT Bulletin
The WFOT Bulletin is the organisation’s peer reviewed journal published in May and November of each year. The Bulletin is distributed to 29,000 Individual Members, 80 national occupational therapy associations and over 50 subscribing libraries worldwide.
Both print and digital versions of the WFOT Bulletin are produced which are used as a reference text for therapists, educators and students.
The WFOT Bulletin includes peer reviewed journal articles, reports, features, vales and news items from WFOT Member Organisations.
There is the opportunity to place half and full page advertisements and two page advertorials which appear in both print and digital versions of the publication.
You may wish to sponsor the production of an entire edition of the WFOT Bulletin. This would enable your logo and company profile to appear on the front cover in addition to three half page advertisements and one full page advertisement.
We print and distribute 2500 copies of the Bulletin worldwide. There is the opportunity to use an insert to be included in these mailings.
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WFOT Bulletin Specifications for Advertisements
Format: Tiff/EPS (recommended); or GIF/JPG, with high resolution, black and white only Dimensions: Full page - 21cm (width) x 27.5cm (height) Half page - 21cm (width) x 13.5cm (height) Both with a minimum resolution of 300dpi WFOT Bulletin Specifications for Advertorials
Text should not exceed 1000 words. Word count will need to be reduced to accommodate any images you wish to include. Advertorials will be published in black and white only.
WFOT Bulletin Specifications for Inserts Please email the Secretariat for a quotation [email protected] Deadlines The deadline for the May issue is January 15 and the November issue is July 15. Banner, Advertorial Advertisement Prices and Sponsorship option – Cost Per Issue Half page advert – USD$ 346 Full page advert - USD$ 585 Advertorial – USD$ 1000 Fully sponsored issue – USD$ 8000
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EVENTS – World Occupational Therapy Day
World Occupational Therapy Day takes place on the 27th October of each year. The event is celebrated by national associations, occupational therapists, students and assistants all over the world. Many organise high profile events to promote the global presence of the occupational therapy profession. We generate thousands of visitors to the website and equal numbers of promotional materials are downloaded from our Resource Centre.
The World Occupational Therapy Day campaign starts in June of each year and ends in May the following year.
As the premium sponsor of World Occupational Therapy Day you would be able to include your company name and logo on the following items;
- Official World OT Day poster (designed in partnership with your company)
- Guide to World OT Day publication - International Recipe book (2013 initiative) - Two half page advertisements in the May and November issues of the
WFOT Bulletin - 6 month sponsorship of the World OT Day webpage - Eight posts on the WFOT Facebook page promoting your company as
proud sponsors of World OT Day - Dual branded cover-art for our Facebook page - Three month banner advertisement on the WFOT website
Premium Sponsor Package (one per year) - AUD$ 3500
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WFOT – Endorsement of Short Courses
Are you an education provider specialising in the continuing professional development of occupational therapists? Obtaining official endorsement by WFOT for the short course you are offering is an effective way to promoting quality assurance to potential participants.
WFOT endorsement of short courses enables a number of exclusive permissions to be granted:
• Authorised use of the WFOT logo on all marketing and course information,
• Publication of the statement “This course is endorsed by the World Federation of Occupational Therapists (WFOT)”
• An exclusive WFOT endorsement number and certificate indicating that the participant has completed a WFOT-endorsed course
Upon the receipt of a positive evaluation a letter will be issued by the Programme Coordinator for Education and Research, co-signed by the President that indicates WFOT endorsement of the specific course and the proposed dates it will be held.
For more information visit www.wfot.org > Resource Centre > Education and Research > Endorsement of Short Courses
Endorsement of Short Course - AUD$ 220 Endorsement of Short Course (repeat) – AUD$ 110
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Other Sponsorship opportunities
WFOT welcomes innovative and creative ways to develop sponsorship and partnership arrangements with our supporters.
We welcome your feedback and suggestions on ideas that you might want to develop with us.
There are numerous opportunities to explore which include;
- Executive Management Meeting (once a year) - WFOT Council Meetings (once every two years) - Development of e-cards, posters and promotional materials (digital or
giveaways) - Mobile applications (apps) - Funding grants and Awards - Attendance/representation at international meetings - Online videos/digital media promoting the occupational therapy
profession
Please contact us with your ideas and suggestions by emailing [email protected]
WFOT Congress and Expo – Yokohama, Japan 2014 WFOT’s Congress takes place once every four years and attracts thousands of occupational therapists from all over the world. The next Congress and Expo will take place 18th – 21st June 2014. There are a range of sponsorship opportunities available for this event that are not included in this general brochure. Please contact us for further information
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Discounts
WFOT offers discounted advertising rates for those wanting to extend their marketing over a range of different advertising options.
The following advertising bundles are available:
1 x 1 month rotational website static banner advertisement
Cost AUD$ 736 -20% discount = Cost AUD$ 589 1 x e-newsletter banner advertisement
1 x half page WFOT Bulletin advertisement
1 x e-newsletter banner advertisement 1 x e-newsletter advertorial
Cost AUD$ 736 -20% discount = Cost AUD$ 589 1 x half page WFOT Bulletin advertisement
1 x e-newsletter banner advertisement Cost AUD$ 1390 -30% discount = Cost AUD$ 973
1 x e-newsletter advertorial 1 x 2 page WFOT Bulletin advertorial
To access these discounted options, please contact WFOT Secretariat by emailing [email protected]
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How to advertise with WFOT
Cost How to advertise
WEB
SITE
Banner Advertisements (rotational)
1 x monthly = AUD$ 195 3 x months = AUD$ 380
Follow this link http://tinyurl.com/WFOTAdvert
Banner Advertisements (static)
1 x monthly = AUD$ 2000
Contact WFOT Secretariat [email protected]
Job Advertisements 1 x 30 days = AUD$40 Follow this link http://tinyurl.com/WFOTAdvert
Courses 1 x 30 days = AUD$70 Follow this link http://tinyurl.com/WFOTAdvert
Research Questionnaires 1 x 60 days = AUD$ 90 Follow this link http://tinyurl.com/WFOTAdvert
Events 1 x 30 days = AUD$70 Follow this link http://tinyurl.com/WFOTAdvert
Links 1 x 180 days = AUD$ 70 Contact WFOT Secretariat [email protected]
Sponsored webpage 1 x 180 days = AUD$ 70 Contact WFOT Secretariat [email protected]
Online Store product 1 x 180 days = AUD$ 70 Contact WFOT Secretariat [email protected]
E-N
EWS
Banner Advertisement 1 x any size = AUD$ 195 Contact WFOT Secretariat [email protected]
Advertorial 1 x advertorial = AUD$ 195 Contact WFOT Secretariat [email protected]
Entire sponsorship 3 x banner + 1 x advertorial = AUD$ 600
Contact WFOT Secretariat [email protected]
BULL
ETIN
Half page $USD 346 Contact WFOT Secretariat [email protected]
Full page $USD 585 Contact WFOT Secretariat [email protected]
Advertorial $USD 1000 Contact WFOT Secretariat [email protected]
Entire sponsorship $USD 8000 Contact WFOT Secretariat [email protected]
COU
RSES
Endorsement of Short Courses
AUD$ 220 Repeat AUD$ 110
Contact WFOT Secretariat [email protected]
WO
TD
World Occupational Therapy Day 1 x Year $AUD 3500 Contact WFOT Secretariat
DISC
OU
NTS
Discounted advertising packages Various Contact WFOT Secretariat