cvfm radio advertising & sponsorship pack
DESCRIPTION
Advertising & Sponsorship packages from as little as £99 per weekTRANSCRIPT
104.5 CVFM Radio
Advertising & Sponsorship packages from as little as £99 per week
www.cvfm.org.uk
“Community Voice For Middlesbrough”
Community Voice FM (CVFM) Radio is not for profit organisation, developed by a dedicated team of
professionals from various sectors, working along side the local community. The radio station was
established to offer a platform for the diverse communities of Middlesbrough with the population of over
142,000. We provide a vehicle for wide array of programmes for all sections of the community and for all
musical tastes, with an average weekly listener base of approximately 12,000.
The radio station is predominantly operated by an enthusiastic
and committed team of volunteers, supported by a small team
of paid staff, who coordinate volunteer activity, deliver training
and community focused projects which are designed to meet
the aims, core commitments and social objectives of the
Community Voice FM Radio.
We invite you to join this community media movement in
Middlesbrough by sponsoring programmes and taking out cost
effective and result focused radio advertising to enable us to
continue and enhance our community driven service.
ABOUT COMMUNITY VOICE FM
Radio advertising is an excellent way to move products and
services, but if don’t watch out, you can pay way too much.
Commercial radio advertising rates are primarily based on
supply and demand, and are often out of reach for most small/
medium businesses. Community Connected Radio Advertising
(CCRA) is a new advertising and marketing platform developed
by Community Voice FM Radio in Middlesbrough, offering cost
effective localised advertising solutions at a fraction of the cost
to traditional mediums.
Radio advertising creates an average sales uplift of 9%
Radio can enhance the effect of a brand’s price promotions
Radio can minimise the effects of competitor price promotions
Radio targets audiences efficiently because different stations attract different listeners – CVFM Radio
listeners are worlds apart from Classic FM listeners etc. This allows advertisers to talk selectively to the
groups they are most interested in. Added to this is community radio’s local structure and loyal listener
base means that brands can focus their activity very effectively onto key market areas and communities.
RADIO ADVERTISING WORKS!
WHY RADIO ADVERTISING?
Radio advertising WORKS! When radio ads run, phones ring and website traffic lights up.
Radio advertising is intrusive and persuasive. Oh and radio advertising is in full colour! Let me explain.
We all know that the book is better than the movie. Why is this? Quite simply, a well written book allows
our minds to create powerful visual pictures that cannot be duplicated on screen or in print. When we are
engrossed in a good story, our minds provide the most colourful details in super high definition and
clarity. As we listen to the radio, one can smell the aroma of freshly brewed coffee. Our mind clearly
shows us beautiful red roses and bright blue skies.
Effective radio advertising requires great story telling and here at CVFM Radio we can create tailored
stories to reach potential customers for your business or service.
To find out if radio advertising is right for you, call Community Voice FM for a free no-obligation
consultation. We run radio advertising campaigns that can generate real business results at the lowest
rates available. To find out more about radio advertising and how it can help your business, Please call
Idrees Rashid (Radio Director) on 01642 688104 or 07984183833 (mobile).
Spot advertising is the most commonly used form of paid-for-
advertising on radio. Spot airtime can be bought across different
day parts and days of the week depending on the objectives of
your campaign.
Community Connected Radio Advertising (CCRA) is CVFM Radio’s
ground breaking advertising platform, which enables local
businesses to plan and buy spot campaigns directly therefore
bypassing media agencies which significantly reduces costs and time scales.
Research demonstrates that when people are involved in a related activity or in a relevant mindset, recall
of advertising goes up. So don’t just think in terms of numbers (“when are most of my target audience
going to be listening?”), but also in terms of modes and mindsets (“are there key times when the
consumer is more likely to notice my ads?”). CVFM Radio provides the optimum conditions to enable this
to happen.
SPOT ADVERTISING
Gold Package 10 Spot Ads daily Internet Listing Radio Player - Banner Ads 3 Sponsored Programmes Week
£200 p/w
Platinum Package 12 Spot Ads daily Internet Listing Internet Radio Player - Banner Ads 4 Sponsored Programmes Week Sponsors Page – Full webpage for your Business Investor in Community Voice FM Certification
£250 p/w
Advertising & Sponsorship Packages
Spot Advertisement production from £40.00 (not included in the packages)
Bronze Package 6 Spot Ads daily Internet Listing 1 Sponsored Programmes Week
£125 p/w
Base Package 4 Spot Advertisements daily
£99 p/w Silver Package 8 Spot Ads daily Internet Listing Radio Player Banner Ads 2 Sponsored Programmes Week
£150 p/w
Jazzological Bollywood Music Show Keep Calm & Rock On
Neend Kinaray, Khwab Tumhare Boro Centric CVFM Country
Euro Chart Show Point Of View Golden Hours
Grass Route Middlesbrough Urban Grooves The Three Legends
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01642 688104 fb.com/cvfmradio
cvfmradio @cvfmradio
CVFM Radio 83 Borough Road Middlesbrough TS1 3AA
www.cvfm.org.uk