analysis of a promotional package harry potter

of 8 /8
Analysis of a promotional package Harry Potter and the Half-Blood Prince

Author: emily-scott

Post on 25-May-2015



Entertainment & Humor

4 download

Embed Size (px)


  • 1. Analysis of a promotional package Harry Potter and the Half-BloodPrince

2. PosterThere are several different promotional posters for this film, including: 3. The fact that the vast majority of the Harry Potter and the Half-BloodPrinces promotional posters feature screenshots from significant scenes ofthe film is a clever way or marketing it creates intrigue and makes the viewer want to find out what happens in the scene. The poster I have chosen to analyse, however, is the one below, due to the fact that it issimple, yet striking. 4. Reflection of DumbledoreImage of in Harrys glasses protagonist Rain creates pathetic suggests that he mighthe is very fallacy, and suggests play an important role inrecognisable,that the film might this film.and the film isbe quite dark andnamed aftersad.him - createscontinuity and The fact that the namesynergy. of the film has been replaced instead by Looking directlyHP6 is quite at the viewer significant as it is a creates a kindseries, people may of relationship,recognise the number acting as a of the film more than persuasiveits actual name. It is device to watch also written in the the film. iconic lightning boltInstitutionalfont that is recognisable of all ofinformation the Harry Potteralong thefilms, which alsoRelease date bottom Tagline intriguing, and gives a suggestionconventional creates synergy withconventionalof the plot. Reflection of Dumbledore in the lightning boltof all filmof all film Harrys glasses suggests that it is he who isshaped scar on Harrysposters.posters.telling Harry this.forehead. 5. Dateline: Date and price (here in bothBritish sterling and US dollars showsMagazineMasthead inthat magazine is known and soldLooking directly at the viewer creates arecognisable font andinternationally). Conventional to allkind of relationship which acts as abright colour whichmagazines. persuasive device to see the film.makes it stand outTagline The Worlds from the darkBiggest Moviebackground.Magazine suggeststhat it is the best of itskind, encouraging Magazines websitepeople to buy it. gives access tomore information.Coverlines Main image is of protagonisttelling theof Harry Potter films viewer what is recognisable. His bloody facefeatured insidesuggests that the film is quitethe magazine.action-packed and potentially violent.Main coverline Dark backgroundBloody hell is ansuggests mood expression commonlyof the film used by one of thedark? Action- films protagonists -packed? Sad?creates synergy withthe film.Additional image gives Barcode conventional to all magazines.more info on the content ofExtra info regardingOn a white background so it can bethe magazine.content of magazine.spotted easily to scan. 6. How synergy is created between the poster and the magazine:The protagonist and films namesake (Harry Potter) is featured on bothThe background in both is extremely dark and moody this suggests the moodand genre of the film to the viewer 7. Trailer trailer is interesting to analyse as it incorporates a flashback, similar to the one inour trailer. This will give me a insight into some of the editing techniques used when aflashback is involved.Camera angles: High-angle long-shot (establishing shot), birds-eye view, close-up,extreme close-up (shows detail) mid-shot, low-angle shot (creates vulnerability),two-shot, over-the-shoulder shot.Editing: Rhythmic (in time with soundtrack), fades at beginning to create suspense,match-on-action (creates continuity), cuts/fades to black (tension, suspense, alsocreates the sense of time passing - flashback). 8. Sound: Diagetic: Dumbledore speaking, woman speaking, boy speaking, sound effects (windblowing through grass, running through grass, growling, water splashing), silence(atmospheric, unnerving),Non-diagetic: Choral, atmospheric soundtrack which helps to create suspense, stings (echo-ey, heavy drumbeat, string instruments; creates tension and the sense that something is aboutto happen, or put emphasis on a particular shot, e.g shots of Voldemort), boys voice turnsinto voiceover, soundtrack changes (traditional, recognisable Harry Potter soundtrack mysterious), atmospheric echoing, burning sound, voiceover (exchange between Harry andVoldemort), one single heavy drumbeat (atmospheric, emphatic).Mise-en-scne: Dark lighting which appears almost candle-lit(mysterious, atmospheric), Dumbledores attire and long beard give him a sense ofwisdom, glass vials appear mysterious, ornate and magical, boy looks pale and moody(austere), fire appearing out of nowhere (magical, unnerving), flickering to Voldemort createsa sense of fear.How synergy is created between the trailer and the poster:Institutional information is featured in bothSame dark lightingSame font usedProtagonist is featured in bothHow synergy is created between the trailer and the magazine:Protagonist is featured in bothSame dark lighting