whats happening in seo in 2013 - wordcamp boston 2013

What You Need to Know: SEO in 2013

Casie Gillette Director of Online Marketing

8 Years

casiegillette.com

casieg@gmail.com

@casieg

bit.ly/casiegplus

casie gillette • @komarketing • @casieg • #wcbos

http://casiegillette.com

Source: http://mozcast.com/metrics

Google’s goal is to provide the world information. The word “search engine” isn’t anywhere in their mission statement. They want to be able to give answers to specific queries.

– Matt Cutts, Pubcon

Source: Search Engine Land

Keywords Content Links

Keywords

u  Page tagging u  Market & User u  Better content

Plugin

Keywords

u  Research. Research. Research. u  Understand the intent u  Go forth & create content

Google has something it calls “Query Deserved Freshness (QDF)”. If there’s a search that is suddenly very popular versus its normal activity, Google will apply QDF to that term and look to see if there’s any fresh content on that topic. If there is, that new or fresh content is given a boost in search results.

Source: Search Engine Land

Organic

Content

u  Answer questions u  Utilize employees & customers u  Don’t be afraid to curate u  Keep it fresh

Plugin

Content

u  Start with what you know u  One new piece at a time u  Have a goal. Measure.

Link Building

Still matters – relationships

Couple tools to help identify key sites / people / emails - influencers

Link Building

u  Who do you know? u  Stay relevant u  Make it worth their while u  Don’t be an idiot

Link Building

u  Brand Mentions u  Partners & Associations u  Competitors u  Think PR

FOR GOOD ONLY

Google+

u  Set up Authorship u  Verify your company page u  Fill in your information u  Create relevant circles u  Participate in communities

Google+

u  Set up Authorship u  Verify your company page u  Fill in your information u  Create relevant circles u  Participate in communities

Google+ Pro

Google+

u  Mark Traphagen u  View Ripples u  Brand Page Audit Tool

Site Speed

Source: MattCutts.com

Site Speed

u  Google Page Speed Insights u  Smush.it u  W3 Total Cache u  Chris Fernandi’s Presentation

Goal: < 3

seconds

By the end of 2013, there will be more mobile devices on Earth than people.

Mobile

Mobile phones set to overtake PCs as the most common web access device worldwide by end of

10% of web traffic globally in Q1 2013 Source: SmartInsights

WP Plugins for SEO

u  Yoast SEO u  W3 Total Cache u  Smush.it u  Edit Flow u  Shareaholic u  Google XML sitemap

http://bit.ly/seowpplugins

u  UberSuggest u  SocialMention u  Topsy u  Google Trends / Suggest u  YouTube Keyword Tool u  Zemanta u  Storify

u  Rapportive

u  YesWare u  Buzzstream u  Open Site Explorer u  Ripples Bookmarklet

References

u http://searchengineland.com/matt-cutts-at-pubcon-174906 u http://mozcast.com/metrics u http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-

knowledge-graph u http://www.aimclearblog.com/2013/10/24/bing-is-the-new-babel-fish-at-

pubcon-2013/ u http://www.stonetemple.com/link-building-is-not-illegal-or-bad/

u https://speakerdeck.com/cferdinandi/wicked-fast-wordpress-wordcamp-boston-2013

Thank You!

casiegillette.com

casieg@gmail.com @casieg

bit.ly/casiegplus

whats happening in seo in 2013 - wordcamp boston 2013

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