whats happening in seo in 2013 - wordcamp boston 2013

44
What You Need to Know: SEO in 2013

Upload: casie-gillette

Post on 01-Nov-2014

1.102 views

Category:

Business


1 download

DESCRIPTION

Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.

TRANSCRIPT

Page 1: Whats Happening in SEO in 2013 - WordCamp Boston 2013

What You Need to Know: SEO in 2013

Page 2: Whats Happening in SEO in 2013 - WordCamp Boston 2013

Casie Gillette Director of Online Marketing

8 Years

2004

casiegillette.com

[email protected]

@casieg

bit.ly/casiegplus

casie gillette • @komarketing • @casieg • #wcbos

Page 3: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

http://casiegillette.com

Page 4: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 5: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 6: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 7: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 8: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Source: http://mozcast.com/metrics

Page 9: Whats Happening in SEO in 2013 - WordCamp Boston 2013

Google’s goal is to provide the world information. The word “search engine” isn’t anywhere in their mission statement. They want to be able to give answers to specific queries.

– Matt Cutts, Pubcon

casie gillette • @komarketing • @casieg • #wcbos

Source: Search Engine Land

Page 10: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 11: Whats Happening in SEO in 2013 - WordCamp Boston 2013

17.9%

casie gillette • @komarketing • @casieg • #wcbos

Page 12: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 13: Whats Happening in SEO in 2013 - WordCamp Boston 2013

Keywords Content Links

casie gillette • @komarketing • @casieg • #wcbos

Page 14: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Keywords

u  Page tagging u  Market & User u  Better content

Page 15: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 16: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 17: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 18: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Plugin

Post

How

To

Page 19: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Keywords

u  Research. Research. Research. u  Understand the intent u  Go forth & create content

Page 20: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Google has something it calls “Query Deserved Freshness (QDF)”. If there’s a search that is suddenly very popular versus its normal activity, Google will apply QDF to that term and look to see if there’s any fresh content on that topic. If there is, that new or fresh content is given a boost in search results.

Source: Search Engine Land

Page 21: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Total

Organic

Page 22: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Content

u  Answer questions u  Utilize employees & customers u  Don’t be afraid to curate u  Keep it fresh

Page 23: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Plugin

List

Post

News

Page 24: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 25: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Content

u  Start with what you know u  One new piece at a time u  Have a goal. Measure.

Page 26: Whats Happening in SEO in 2013 - WordCamp Boston 2013

Link Building

Still matters – relationships

Couple tools to help identify key sites / people / emails - influencers

casie gillette • @komarketing • @casieg • #wcbos

Link Building

Page 27: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Link Building

u  Who do you know? u  Stay relevant u  Make it worth their while u  Don’t be an idiot

Page 28: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 29: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Link Building

u  Brand Mentions u  Partners & Associations u  Competitors u  Think PR

Page 30: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

FOR GOOD ONLY

Page 31: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 32: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 33: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 34: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Google+

u  Set up Authorship u  Verify your company page u  Fill in your information u  Create relevant circles u  Participate in communities

Page 35: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Google+

u  Set up Authorship u  Verify your company page u  Fill in your information u  Create relevant circles u  Participate in communities

Page 36: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Page 37: Whats Happening in SEO in 2013 - WordCamp Boston 2013

Google+ Pro

casie gillette • @komarketing • @casieg • #wcbos

Google+

u  Mark Traphagen u  View Ripples u  Brand Page Audit Tool

Page 38: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Site Speed

Source: MattCutts.com

2010

Page 39: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

Site Speed

u  Google Page Speed Insights u  Smush.it u  W3 Total Cache u  Chris Fernandi’s Presentation

Goal: < 3

seconds

Page 40: Whats Happening in SEO in 2013 - WordCamp Boston 2013

casie gillette • @komarketing • @casieg • #wcbos

By the end of 2013, there will be more mobile devices on Earth than people.

Mobile

Mobile phones set to overtake PCs as the most common web access device worldwide by end of

2013.

10% of web traffic globally in Q1 2013 Source: SmartInsights

Page 41: Whats Happening in SEO in 2013 - WordCamp Boston 2013

WP Plugins for SEO

u  Yoast SEO u  W3 Total Cache u  Smush.it u  Edit Flow u  Shareaholic u  Google XML sitemap

casie gillette • @komarketing • @casieg • #wcbos

http://bit.ly/seowpplugins

Page 42: Whats Happening in SEO in 2013 - WordCamp Boston 2013

Tools

u  UberSuggest u  SocialMention u  Topsy u  Google Trends / Suggest u  YouTube Keyword Tool u  Zemanta u  Storify

casie gillette • @komarketing • @casieg • #wcbos

u  Rapportive

u  YesWare u  Buzzstream u  Open Site Explorer u  Ripples Bookmarklet

Page 43: Whats Happening in SEO in 2013 - WordCamp Boston 2013

References

casie gillette • @komarketing • @casieg • #wcbos

u http://searchengineland.com/matt-cutts-at-pubcon-174906 u http://mozcast.com/metrics u http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-

knowledge-graph u http://www.aimclearblog.com/2013/10/24/bing-is-the-new-babel-fish-at-

pubcon-2013/ u http://www.stonetemple.com/link-building-is-not-illegal-or-bad/

u https://speakerdeck.com/cferdinandi/wicked-fast-wordpress-wordcamp-boston-2013

casie gillette • @komarketing • @casieg • #wcbos

Page 44: Whats Happening in SEO in 2013 - WordCamp Boston 2013

Thank You!

casie gillette • @komarketing • @casieg • #wcbos

casiegillette.com

[email protected] @casieg

bit.ly/casiegplus