PRESENTATION: Learn to love what’s happening below the line.

Carlos  E.  Corredor  Gold  Crown  Marke.ng  -­‐  Local  Hallmark  Cards,  Inc.  

#LSS2016  

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2000 ROOFTOPS

650

OWNERS

MARKET VARIABILITY

Hallmark’s national advertising is important for building strength and

relevance of the brand and to showcase products that establish Hallmark Gold Crown stores as the place that best delivers a branded experience.

“”

Local store marketing efforts support the brand as well as increase loyalty to a specific store, reach new consumers

in the retailer’s communities, and gives the store credit for marketing.

The RCM program is an easy-to-use online tool box that provides the capabilities and knowledge to allow retailers the flexibility to execute their local store marketing.

RCM

DIRECT MAIL

EMAIL

SOCIAL

SEARCH

IN-STORE

LANDING PAGES

crown rewards consumer database

branded content

customer acquisition

marketing expertise

PROVIDING expert marketing advice

PLACING orders efficiently OFFERING technical support

“With great power comes great

responsibility…”

Uncle Ben, Spiderman

   Free publicity for 25 years… PRICELESS!

69¢

DRIVE traffic and dollars (

Manage your BRAND ( EXTEND your marketing budget reach

(

THANK YOU