hallmark ewm implementation

7/24/2019 Hallmark EWM Implementation

http://slidepdf.com/reader/full/hallmark-ewm-implementation 1/18

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Tips, tool and key success factors behind EWM

implementation for Hallmark Cards UKGordon Simpson, Supply Chain Line of Business Executive

Chris Osborne, Business Development Manager- Retail, Travel & Tr



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Hallmark was founded more than a century ago by a teenage entrepreneur with a cshoeboxes of postcards under his arm and the American dream in his heart.

Today’s Hallmark is a $4.1 billion business with greeting cards and other products sretail stores across the U.S. and in 100 countries worldwide.

• 10,000 new and redesigned greeting cards each year.• 49,000 products available at any one time.

As big as they have become, and as iconic as the brand is today, they are still privabased in Kansas City, Mo., and still led by members of the founding family.

http://corporate.hallmark.com/Company/JC-Hall

http://corporate.hallmark.com/Product/Greeting-Cards-Overview

http://corporate.hallmark.com/Product

http://corporate.hallmark.com/OurBrand

http://corporate.hallmark.com/Company/Donald-Hall-Jr-And-David-Hall






http://corporate.hallmark.com/Product

http://corporate.hallmark.com/Product/Greeting-Cards-Overview

http://corporate.hallmark.com/Company/JC-Hall



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SAP SCM EWM Project Scope

• Distribution center based on EWM with

integration to 4 non-SAP ERP systems

• EWM solution providing single warehousesystem for 4 different businesses in the

Hallmark Group in a Logistics Server Provider

style operation

Project & Go Live Facts

• Go live: June 2011

• Inbound put-aways per day: 1000

• Outbound daily delivery lines: 10000

• Replenishments per day: 650

• Picking warehouse tasks per day: 5500

• Number of warehouse users: 100+

• Number of bins: 60000

• Staging lanes: 32

• 2 shift operation 60 RF operators in a single

shift (3 shifts at peak)

• MHE: Cherry picker, Man-up, FLT, Side reach,

PPT

QUICK FACTS

Hallmark Cards PLC (UK)

• Industry: Retail Distribution

• Location: Bradford, UK

• Hallmark Cards is a leading greeting card

retail business. Distribution Centre for

greeting cards, gift wrappings and other

personal expression products.

• Website: www.hallmark.co.uk

Figures based on peak

SCM EWM @ Hallmark Cards



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Introduction

• How and why did Hallmark select SAP EWM• Key Success Factor – Warehouse Definition

• Key Success Factor – EWM Flexibility

• Key Success Factor – Managing EWM Flexib

• Project Benefits Overview

• Wrap up and QuestionsConnect, Mobilise, Optimise, BenefitPractical innovative supply chain execution


http://slidepdf.com/reader/full/hallmark-ewm-implementation 5/18FORUM

ERP-WM ERP-EWM SCM-EWM

How & why did Hallmark select SAP EW

WMSSelection

BusinessRequirements

Integration

Costs

Functionality& Usability

Strategy

Connect, Mobilise, Optimise, Benefit

Practical innovative supply chain execution



ERP-WM ERP-EWM SCM-EWM


WMSSelection

BusinessRequirements

Integration

Costs

Functionality

& Usability

Strategy

Connect, Mobilise, Optimise, Benefit

Practical innovative supply chain execution



ERP

WM

ERP

EWM

SC

EW

Hallmark SAP roadmap

Multiple businesses & owners of stock

Business/customer specific process

Value added services

Multiple-ERP process integration

Labour management

Operational reportingNative RF transactions

Yard management

SAP’s WMS strategy

Flexibility to enhance


Connect, Mobilise, Optimise, BenefitPractical innovative supply chain execution



Key Success Factor – Warehouse Defin

Accurate,optimised

behaviour &reporting

ProcessConfiguration

ResourceCharacteristics

WarehouseLayout

Solid foundations or compromise warehousebehaviour, resource utilisation & reporting!!!



A decimal point could compromise warehouse

behaviour, resource utilisation & reporting!!!

Key Success Factor – Warehouse Layou

Over 600,000 warehouse layoutdata elements for Hallmark

Bins FieldsLayout

elements

LayoutData



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Key Success Factor – Warehouse Defin

60,000 Bins. All in the correct position?



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Innovating EWM implementations with V

Helping to delivery high quality, robust

and well understood EWM solutions.

Warehouse layoutvalidation and

accuracy

•3D layout visualisation

•Fast and accuratelayout data validation

•Accelerate datacorrection

Building in quality

•Bring virtualwarehouse processesinto the testing

•Improved testingthrough processvisualisation

•Helps test processesnot transactions

Processunderstanding

•Bring virtualwarehouse processesinto the classroom

•Train on processes nottransactions

•Accelerate andincrease solutionunderstanding

Optimisation andcontinuous

improvement

•Contextualised view ofwarehouse activity

•Understand warehouse behaviour quickly

•Accelerateoptimisation phase

•

Facilitate continuousimprovement

EWM QA service backed with the innovative

power of VWM.



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Key Success Factor – EWM FlexibilityWithout the flexibility offered by EWM the Hallmark solution would havepractically impossible!

• Multiple stockowners

• Configurablereporting

• End-to –endbusiness processautomation

• Extendingstrategies

•Enhancedreplenishment

• UoM by business• P&D optimisation• Verification rules

• Multi-ERPintegration

• Extendinginterfaces

• Tailoringwarehouse RFexperience

• Process variationby business

• Process variationby customer

•Process variationby storage area

ProcessFlexibility

TechnicalFlexibility

ImplementationFlexibility

EnhancementFlexibility



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Key Success Factor – EWM Flexibility

• Reduced need for bespoke development

• SAP Add-ons ‘Rocket Packs’ further reduced development

time, cost and riskBespokeDevelopment

• Flexible process enhancements throughBusiness Add-Ins

• Enhancement while retaining standard coreprocess with minimal development and lowTCO impact

• 80% of Hallmark BADI’s with less than 5

lines of code!

Enhance SAPProcess (BADI)

• Significantly improved processconfiguration options

• Very flexible warehouseprocesses

• Improved standard reporting

Configure SAP

Process

Consider SAP Add-ons for EWM to cut development

time, cost & risk.



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Key Success Factor – Managing EWM FWith great flexibility comes great responsibility

Blueprint

IncreasedBlueprint designeffort.

Ensure tightlydefined practicaldesign.

RealisationIn-built quality.

Embrace

opportunity butkeep design ontrack throughout.

Client knowledgeacquisitionthroughout.

Keepdocumentation upto date as you go!

Testing

Testing is morecomplex, morescenarios.Planning andmanagementeven more critical.In-situ/Day-In-Lifetesting was ahuge benefit.

Training

Training evenmore critical.

Greater systemfunctionalityrequires greaterunderstanding.

More informationfor Super-Users.

Ensure supportorganisationreadiness.

Go-Live &SupportHallmark sawhuge benefit ofDILO andknowledgeacquisition.

Only 3 weeks ofon-site supportbefore transition

to 3rd line support.

ProcessSteps

Customer

SpecificHandling

Business

SpecificHandling

Storage

SpecificRules

Possible

ProcessVariations



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SAP SCM EWM Project Scope

• Distribution center based on EWM with integration to 4

non-SAP ERP systems

• EWM solution providing single warehouse system for 4different businesses in the Hallmark Group in a

Logistics Server Provider style operation

Project & Go Live Facts

• Go live: June 2011

• Inbound put-aways per day: 1000

• Outbound daily delivery lines: 10000

• Replenishments per day: 650• Picking warehouse tasks per day: 5500

• Number of warehouse users: 100+

• Number of bins: 60000

• Staging lanes: 32

• 2 shift operation 60 RF operators in a single shift (3

shifts at peak)

• MHE: Cherry picker, Man-up, FLT, Side reach, PPT

QUICK FACTS

Hallmark Cards PLC (UK)

• Industry: Retail Distribution

• Location: Bradford, UK

• Hallmark Cards is a leading

greeting card retail business.

Distribution Centre for

greeting cards, gift wrappings

and other personal

expression products.• Website: www.hallmark.co.uk

SCM EWM @ Hallmark CardsBenefits Highligh

• Visibility of infor

• Informed and em

• Better managem

• Integrated ware

• Improved techn

• Flexible wareho

• Utilisation of res

• Improved usabi

• Reduction in pro

Future Potential

• Performance im

• Process improv

• Voice enableme

• Labour manage

• Extended report

• Add more busin

• Integration into S



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Takeaway tips to help your EWM projec

Understand your software selection business case and

make a confident appropriate informed choice

Recognise the significance of accuracy in ALL elements ofwarehouse definition: Process, Resources & Layout

Embrace EWM’s flexibility but ensure to balance with

appropriate effort into project activities & understanding

Keep control of the design, build quality in throughout allproject phases & aspects System, Technology, Operation,People



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