student blogging/video and strategic communication

Long, Unwieldy Title That Is Less Awesome Than This Presentation(We Swear)

Tim NekritzAssoc Director of Public Affairs/Director of Web CommunicationAlyssa Levenberg, sophomore/web starSUNY Oswego

Uncomfortable truth #1

If all your goals are marketing goals, you’re doing it wrong.

Shameless baby photo insertion

Awesome truth #2

We’re in the business of improving lives!

Our threefold goals

•Address institutional/strategic communication goals•Help users find info they want•Help your own students with their goals and passions

Institutional/strategic goals

•Recruitment•Transition•Retention•Involvement•Well-being•Student success

“I WANT A FACEBOOK!” is not a goal

“I WANT MORE FOLLOWERS THAN OUR RIVAL SCHOOL!”

is not a goal

“I WANT TO MAKE A VIRAL VIDEO!”

is not a goal

Uncomfortable truth #2

•You can’t control everything, especially the Internet

Awesome truth #2

You and your students can create just about anything amazing on the Internet!

Think like a coach

What skills do you want?

Actively recruit

Put them in position to succeed

Think in terms of depth

Let them play

Our rule

We don’t approve blog posts.We approve bloggers!

Uncomfortable truth #3

Our audiences generally don’t care about our mission statement or org chart.

Awesome truth #3

Incoming students love to hear from current students!

Practical examples at Oswego

•http://youtube.com/sunyoswegovideo•Alyssa Explains It All•Kwame Belle’s Bucket List•Head2Toe Health with Heather•Blogging evolution

Alyssa Explains It All

Kwame Belle’s Bucket List

Head2Toe Health with Heather

Blogging evolution

Finding our way

OLD:• What I did today• Recruited for major, background• Unstructured, often abandoned

NEW:• You’re a reporter/ambassador with a beat• Provides structure, direction• Improved participation• Content strategy supported

Win/win feedback

We coordinate, monitor and solicit feedback from incoming students (FB2017).We use that info to create videos, blog posts.

Pause for questions?

Thanks for listening!

• Email: tim.nekritz@oswego.edu• Twitter: @timnekritz• Facebook: www.facebook.com/tim.nekritz

• Alyssa Levenberg: @LyssLyss15• http://www.youtube.com/

imdaddyslittlegirl14