the power of storytelling through video blogging

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  • 1

    [VIDEOBL GGING] The Power of #Storytelling through #Video Blogging

    Presented by Florie Thielin - January 2016

    [VIDE BLOGGING]

    http://www.hopineo.org/en/http://www.ecotourism.org/

  • 2

    [VIDEOBL GGING] Introduction [VIDEOBL GGING]

    Florie ?

    #Hospitality

    #French

    #Marketing

    #Russia #Germany #Tahiti # NewZealand #Barcelona

  • 3

    [VIDEOBL GGING] Introduction [VIDEOBL GGING]

    Florie ?

    www.Hopineo.org/HopTour-LatinAmerica

    #Hospitality

    #French

    #Marketing #Hopineo

    #LatinAmerica

    #VideoBlogging

    #ResponsibleTourism

    #Russia #Germany #Tahiti # NewZealand #Barcelona

    http://www.hopineo.org/HopTour-LatinAmericahttp://www.hopineo.org/HopTour-LatinAmericahttp://www.hopineo.org/HopTour-LatinAmerica

  • 4

    [VIDEOBL GGING] Introduction [VIDEOBL GGING]

    Hopineo ?

    Watch : https://youtu.be/msUgm7-jqMU

    A worldwide community of travelers dedicated to a better tourism = a collaborative platform for responsible tourism

    #Travel

    #SwapSkills

    #Solutions

    https://youtu.be/msUgm7-jqMUhttps://youtu.be/msUgm7-jqMUhttps://youtu.be/msUgm7-jqMUhttps://youtu.be/msUgm7-jqMUhttps://youtu.be/msUgm7-jqMUhttps://youtu.be/msUgm7-jqMUhttps://youtu.be/msUgm7-jqMUhttp://www.hopineo.org/en/

  • 5

    [VIDEOBL GGING]

    [Why?]

    [How to shoot?]

    [How to edit?]

    VIDEO BLOGGING & STORYTELLING WHY ? HOW ?

    [How to publish?]

  • 6

    [VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

    #Marketing ?

  • 7

    [VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

    #Marketing ?

  • 8

    [VIDEOBL GGING]

    What makes your destination attractive ?

    Its people, communities, food, nature : sources of your story ideas.

    Turn those ideas into engaging experiences !

    Why Shoot Edit Publish [VIDEOBL GGING]

    Learn further : www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketing

    #StoryTelling ?

    Memorable Travel = Stories

    Get inspired :

    GLP Films www.glpfilms.com

    LUX* Resorts & Hotels Channel : https://youtu.be/cGkj4EoLBec

    HopTour Latin America : http://j.mp/HopTourLATAM

    http://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketinghttp://www.glpfilms.com/https://youtu.be/cGkj4EoLBechttps://youtu.be/cGkj4EoLBechttp://j.mp/HopTourLATAMhttp://j.mp/HopTourLATAM

  • 9

    [VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

    #StoryTelling ?

    As an example, watch this video on YouTube : Hopineo presents Andean Lodge - Ausangate, Peru

    https://youtu.be/Gx47H_f3l6Y

    https://youtu.be/Gx47H_f3l6Y?list=PLElOgT12AYvCFM_2ObeEoVx7L0nuYzxMUhttps://youtu.be/Gx47H_f3l6Y?list=PLElOgT12AYvCFM_2ObeEoVx7L0nuYzxMUhttps://youtu.be/Gx47H_f3l6Y?list=PLElOgT12AYvCFM_2ObeEoVx7L0nuYzxMUhttps://youtu.be/Gx47H_f3l6Y?list=PLElOgT12AYvCFM_2ObeEoVx7L0nuYzxMUhttps://youtu.be/Gx47H_f3l6Y?list=PLElOgT12AYvCFM_2ObeEoVx7L0nuYzxMUhttps://youtu.be/Gx47H_f3l6Y?list=PLElOgT12AYvCFM_2ObeEoVx7L0nuYzxMUhttps://youtu.be/Gx47H_f3l6Y?list=PLElOgT12AYvCFM_2ObeEoVx7L0nuYzxMUhttps://youtu.be/Gx47H_f3l6Y?list=PLElOgT12AYvCFM_2ObeEoVx7L0nuYzxMUhttps://youtu.be/Gx47H_f3l6Y?list=PLElOgT12AYvCFM_2ObeEoVx7L0nuYzxMUhttps://youtu.be/Gx47H_f3l6Y

  • 10

    [VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

    #Sustainable ?

    Sustainable

    Entertainment

    Special Place

    Better Service

    Trust

    Learn more: Copyright 2015 Leeds Beckett University www.responsibletourismcommunication.com

    X

    http://www.responsibletourismcommunication.com/

  • 11

    [VIDEOBL GGING]

    All about you you you

    Music video

    Long, boring

    Why Shoot Edit Publish [VIDEOBL GGING]

    Learn further : www.overlander.tv/online-video-marketing-tourism

    #Video Blogging ?

    Video Blogging Video Ad

    Feature stories of others

    Engaging messages

    Short videos : Facebook

  • 12

    [VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

    Tips from www.frapadoc.com

    #Equipment

    A nice camera with sound output

    A lavalier microphone

    A tripod

    http://www.frapadoc.com/

  • 13

    [VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

    Tips from www.frapadoc.com

    #Think

    Think about the editing of the video from the beginning : interview + illustrations

    How will be used my shots during the editing of the video ?

    How will it serve my story ?

    Which ideas is it illustrating ?

    http://www.frapadoc.com/

  • 14

    [VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

    Tips from www.frapadoc.com

    #Interview + #Illustrations

    Dont move the tripod once the interview started. If the person shows you something, make close-up shots after the interview.

    INTERVIEW

    +

    ILLUSTRATIONS

    http://www.frapadoc.com/

  • 15

    [VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

    Tips from www.frapadoc.com

    #Positioning

    Choice of the place :

    depth of field, light exposition, frame, diagonal eyes direction, microphone.

    Direction of the eyes

    Journalist

    Interviewed person

    http://www.frapadoc.com/

  • 16

    [VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

    Tips from www.frapadoc.com

    #Frame

    Wide body Italian American

    Medium Tight Very tight

    The different shots values (in orange the recommanded ones):

    http://www.frapadoc.com/

  • 17

    [VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

    Tips from www.frapadoc.com

    #Frame

    Lavalier microphone on the open side

    Air

    Air

    open side

    Blurred background

    closed side

    Check the focus : that the clearness is correctly made on the interviewed person and not on the background !

    In my case, I shoot videos with a frame rate of 25p (setting of your camera).

    http://www.frapadoc.com/

  • 18

    [VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

    #Interview #Questions

    Be sure youve got the right interlocutor

    Write down name + job title

    Explain how it will go, reassure

    Always do a warm-up but keep it spontaneous

    Ask relevant opened questions

    Start wide and ask to specify if needed What did you mean by that?

    Try to make it shortthink about the edition after !

  • 19

    [VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

    #Softwares

    Free and easy to use : Windows Media Maker or iMovie (mac).

    Complete solutions : Adobe Premiere Pro, Sony Vegas, Final Cut (mac).

  • 20

    [VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

    #StepByStep

    6. Process & export the video

    5. Add effects 4. Import, cut

    and place illustrations

    3. Cut the interview & modify titles

    2. Import interview

    (reduce audio noise)

    1. Create a template file

    (intro + ccl)

  • 21

    [VIDEOBL GGING] Why Shoot Edit Publish [VIDEOBL GGING]

    #Functionalities

    YouTube is full of tutorials, for example for Adobe Premiere pro : https://youtu.be/aMeHRRWNGgA

    Here are the basic functionalities that I usually use :

    Edit, cut and co