how to increase engagement through video and blogging - chs15
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How to increase engagement through video and blogging
@jrconsultancy#CHS15
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Current social media usage?
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Introductions
Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
AIDA• Attention• Interest• Desire• Action• (Return)
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Search Engine Optimisation
• Create great content• Ensure this content is accessible to search
engines.• Make the content popular
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Video Campaign Ideas
• YouTube advice series for exhibitors – how to dress your stand for success, how to hit your sales target at exhibitions, top 5 exhibition stands etc
• YouTube advice series for delegates – networking tips, getting the most out of events, how to plan your time at events
• Ask event speakers to produce a 1-minute video on their topic and use this to promote your event
• VOX pops-style short interviews with delegates and exhibitors from previous events saying why they found the event useful, what results they achieved
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Video Campaign Ideas
• Behind the scenes video clips of events being planned, put together, set up etc
• Interviews with key speakers – ask people to tweet some questions
• Run a campaign encouraging people to send in photos and video content from previous events to create a collage and edit into a “why people come to [our event]” video
• Live video streaming from events • A live video screen at your event – can add a live Twitter
scrolling banner onscreen
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Conference and Hospitality Show
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Challenge me?
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time to ask questions!
•For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
•Carry on the conversation with me on twitter @jrconsultancy