How to Increase Organic Traffic:6 Handy Blogging Tips

by inklyo.com

Whether a business creates a blog as part ofa marketing initiative or an individual usesblogging to promote a personal brand,having a blog that draws organic traffic isimportant for creating a successful onlinepresence.

Organic traffic consists of individualssearching specifically for you or your nicheservice or product, which means these arethe individuals who are most likely toconvert into customers or clients.

Here are some blogging tips to help youmake the most of organic searches.

#1. Know your niche,and find contentopportunities.

Figure out what is most important to you, andwrite about that. Become an expert in yourniche, and provide quality content that appealsto your specific readership by finding gaps inthe content that's already out there.

For example, the owner of that small doggrooming business might find 2,341,748articles describing the best shampoos for dogsbut little information on the best options fordogs that have been sprayed by a skunk. Adetailed article reviewing the most commonshampoos in this category might draw morereaders and rank higher for this more specificsearch topic than yet another generalized top 10list.

#2. Determine who theinfluencers are within yourniche, and then network andpromote your content.

Make a list of the top influential bloggers inyour niche by finding the blogs with thehighest readerships. Tools such asBuzzStream can help you determine whothese influencers are, based on specifickeyword searches, and provide contactinformation for them so they can contributevaluable information to your blog.

You can also think on a bigger scale andcreate a post that includes advice fromseveral influencers. Once your post goes live,make sure you contact these bloggers to letthem know and share it on their social mediaaccounts, which can be a great way toincrease your own readership.

#3. Take advantage of contentdistribution and social networksto reach a wider audience.

The key is, once again, to knowyour audience and at what timesthey are most likely to see yourpost. Utilize accountmanagement applications toschedule content and share thatcontent multiple times overdifferent networks to gain themost exposure.

#4. Understand theimportance of differenttypes of link building.

Broken link building: This method of linkbuilding involves finding broken links on othersites that are relevant to your content or havehigh authority value and then asking the siteadministrator to switch out the broken link foryours.

Implied links: Implied linking is a new processGoogle has implemented that takes intoaccount brand mentions without a direct link.This means search rankings benefit from yourbrand or website name being mentioned onother websites without them actually havingto link back to you. The more you arementioned, the higher your search ranking(and organic traffic) will be.

Backlinking using images: Considerall the photo- and image-sharingsocial networks available. Somehigh-authority content sharing sitesare also relevant to growing yournumber of backlinks by sharingquality images. This type of linkbuilding works well for designers,photographers, or others withimage-heavy sites.

#5. Focus on long-tail keyphrases rather thangeneralized keywords to tapinto your niche audience.

Consider your niche audience and what theyare searching for specifically in relation toyour content, product, or service. Long-tailkey phrases are more rewarding for nichecontent, which ranks higher when fewer, morespecific search results are returned.

Google also looks at whether content is able toanswer a long-tail keyword phrase in the formof a question and ranks quality how-to contenthigher in such search queries. Keep in mindwhat exactly your audience may be searchingfor, and include these key phrases in yourcontent to increase your organic traffic.

#6. Use schema markup in yourSEO practices to boostorganic traffic.

Schema markup is a more advanced SEOoption that helps search engines returnmore information from your site in searchresults. The difference between schemamarkup and basic SEO is that schema tellsthe search engine what different aspects ofyour content mean by going beyondindexing for keywords.

Websites that incorporate schema markupinto SEO rank higher in search engineresults, because the search engine actuallyunderstands these relevant results. Formore information, visit Schema.org or theGoogle Structured Data Markup Helper.

Want to learn more about blogging,content marketing, and SEO?

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