Video Blogging on the go

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Agenda

1. Why go video?

2. What do I need?

3. How do I go about it?

4. Some examples

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Why go video?

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Communicate easier: Click

After Google, the second search spot is

Offer a deeper taste to your audience!

Engage with users at a higher level

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Why go video?

…that people remember:

20% of what they hear…

30% of what they see…

70% of what they both hear and see?

Source: http://www.eyespot.com/WhyVideo/

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Did you know?

Video trends

2009 to 2010:

47% growth

What do I need?

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The recipe

1. Digital camera or camcorder

2. Story/message

3. You Tube account

4. Video editing software

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How do I go about it?

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Before anything…

Think about your audience

Indentify goals

Plan your promotional web video

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How to produce video

Set your digital

camera on video

mode & shoot!

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How to produce video

Download

the videos

to your

computer

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Online video steps

Use

Windows

Movie Maker

to edit

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Online video steps

Upload and insert title, description & tagsChannelship Ltd. Copyright 2009

Publish video post Leverage through & Publish video post on all Groups Publish video post on

Go viral

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Some examples

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www.lookandtaste.com

www.lookandtaste.com

www.hostelworld.com

Next steps

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1. Have your camera with you!

2. Always think about your audience

3. You still have to write

4. Practice in front of the camera

5. Don’t worry if the video is not perfect

Connect with us on:

www.channelship.ie/blog

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