social media - wtf(uzz)?

Social MediaWTF(uzz)?

for Telemis Passionate Peopleby David Hachez

About me

Search “David Hachez” on Google.com

Evolution of Man Kind

From

To

source: Youcracy

1.0

1.5

2.0

What has changed?

TIME & SPACE24/7

WWW

NETWORKSone to all

peer to peer

ENCODING

SEARCHfind

retrieve

CONTRIBUTEreview & rate

publish

100consumers

10synthetizers

1creators

Pyramid of Bradley Horowitz

Source: Forrester

So we are Creators

reporterspublishersDJs

experts editors

critics broadcasters

Applied to Marketing

source: Duval Guillaume

98%

2%

Why does it matter?

credibility of CG reviews

very/somewhat credible not credible

source: eMarketer

Sustainability

Verba volant, scripta manent

Verba docent, exempla trahunt

“Think about how you use the Web right now compared to six years ago.

Now think about how our children are using it.

Social Media is the innovation of our time. Whether or not the internet becomes a mass media is

irrelevant. Our behavior and the behavior of future generations has been irreversibly altered.”

- David Armano, Logic+Emotion

Web x.0

Thank you