social media for realtors 2016

Social Media for Realtors

with Karen Kefauver

November 2016

with Karen Kefauver

Agenda

• Social Media: The Big Picture

• 2017 Trends

• Facebook Video, Ads

• Introduct

• 4:15-4:30 Questions and Answers, Evaluations

� A word about my background... �

Karen Kefauver �•Social Media Consultant �• Sports/Travel Writer�

•www.karenkefauver.com�

Social Media: The Big Picture

Most Popular Networks in the U.S. 2016

• Facebook

• LinkedIn

• YouTube

• Instagram

• Pinterest

• SnapChat

• Google+ www.google.com/business

Social Media: Google + for Business

Benefits

• Build personal relationships

• Improved SEO for you and your website

• Keep up with the competition

• 80% of all home buyers are searching online

All about MOBILE!

• Almost three-quarters of U.S. internet users in the United States accessed Facebook.

• Facebook passes 1.65 billion monthly active users

• 54% access the service only on mobile

Top Social Platforms for Realtors

• About 75% are active on Facebook and LinkedIn.

• About 33% use Google+ and YouTube.

• Fewer use Twitter.

• Source: DIY Real Estate Marketing Blog/The Best Social Networks for Real Estate Professionals/Jason Fox

• ActiveRain

Realtors Need to Know

• Know your audience demographics

• Determine which platforms your customers use

• Keep up to date on current social media and new platforms

Do Not Spread Yourself too Thin!

What networks to use?

Social Media: The Big Picture

Best Networks by Income

• Facebook - 72 percent of Facebook users have incomes of over $75,000

• LinkedIn - 41% of millionaires use LinkedIn.

• YouTube - 46 percent of YouTube users have incomes of over $75,000

Source: blog.hootsuite.com/top-social-media-sites-matter-to-marketers

Snap Chat - What is it?

In 2016, Snapchat’s user base is doubling pulling ahead of Twitter and Pinterest in the US for the first time, according to eMarketer’s latest forecast on mobile messaging apps.

Snap Chat Users

Social Media: The Big Picture

LinkedIn Demographics by Age in the U.S.

Social Media: The Big Picture

Twitter Demographics by Age in the U.S.

Social Media: The Big Picture

Instagram Demographics by Age in the U.S.

Top Trends for 2017

* Video Content, Livestreaming

* Social media advertising

* Mobile Marketing and Messaging

* Virtual Reality

* Drones - Unmanned Aerial Vehicle

VIDEO: What to shoot in your video

• Showcase available properties with listing videos.

• Create a video bio to introduce yourself

• Create videos showcasing the selling points of your neighborhood.

• Show off your expertise with videos featuring tips for homeowners, buyers, and sellers.

• Video client testimonials

Facebook Ads

Facebook Ads

Use Facebook Ads

Time saving tips, results and ads

• Video ads and carousel ads are the two big new ad types

• Video is muted; 10 second rule

• Carousel ads: 5 images each with its own URL

• Entertain/educate/call to action

Facebook Insights

Messaging Apps

1. Download Facebook Messenger, Whats App, Facebook Pages and other social media apps to become familiar with mobile interface.

2. Check how your website looks on both Android and Apple phones.

3. Practice using Facebook live from your personal FB account.

4. Set up your Google Business account: www.google.com/business

What to Post

• Photos: of where you live, local events, groups you support, office parties

• Videos: Employee spotlight, customer spotlight

• Employers asking employees for social advocacy

Posts: How Often & Automation

• Facebook Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 1.55 billion monthly active users.

• Biz page ideal: 2x a day

• Automation: Hootsuite

• Facebook Scheduler feature

Social Media Promo

• Website

• Mobile Website

• Newsletter (monthly, quarterly)

• Blog (daily, weekly)

• Email marketing

• Facebook, Twitter, LinkedIn, Google Plus, Pinterest and You Tube

• Traditional Media - Newspaper, Radio, TV

Now What?1. Make sure you are using the right networks and they are set up correctly

2. Advertise on Facebook

3. Shoot video and upload

4. Get help if you need it! Call me for FREE 20 min. phone consult: Karen, 831-588-3232

What I do:

Social Media Coaching

• One-on-One

• Group Training

Speaking

• Keynotes, Panels

Teaching

• Social Media Class Series

Thank You!Email me or call to set up your FREE 20-min. phone consult!

karen@karenkefauver.com / 831-588-3232

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