how to use your blog to build your business
Post on 18-May-2015
381 Views
Preview:
DESCRIPTION
TRANSCRIPT
How to use your BLOG to build your business
Companies that blog have 55% more website visitors.
Don't Blog Blog0
500
1000
1500
2000
2500
# M
onth
ly V
isito
rs
SOURCE: HUBSPOT, 2010
B2C companies that blog generate
88% more leads.
Don't Blog Blog0
2
4
6
8
10
12
14
16
# M
edia
n M
onth
ly L
eads
SOURCE: HUBSPOT, 2010
B2B companies that blog generate
67% more leads.
Don't Blog Blog0
2
4
6
8
10
12
14
16
# M
edia
n M
onth
ly L
eads
SOURCE: HUBSPOT, 2010
Yeah but…
It all comes down to strategy.
We want a blog because we want to _____.
SEO
People will read our blog because _____.
We will get topics for posts from _____.
Keyword Research Ask Sales Ask Customers Read Everything
We want visitors to _____ after reading a post.
We will post _____ times per month.
We will spice up our posts with _____.
Video Top 10 lists Expert interviews Infographics How to’s
_____ will be in charge of writing posts.
_____ will be in charge of uploading posts.
_____ will be in charge of analytics.
We will market our blog by _____.
Our Website RSS Feed SEO/Search Engines Email Newsletter Social Media
We will also use this content in _____.
Email Newsletter Social Media Press Releases E-books Podcasts/Webinars
We will measure our success by tracking _____.
The success of your blog all comes down to developing the right strategy.
Still not sure what to do?
Contact me and let’s talk!
Beth Carter630.637.0013Beth@FreelanceWritingSolutions.com
top related