How to build a community with your blog
Post on 08-May-2015
DESCRIPTIONI want to share tips and tricks that I have used to build the active blog community for GroceryAlerts.ca. Without the active community that we have on our Facebook page, it is unlikely that our website would have received as much traffic as we have had.
- 1.How to Build a Communitywith your blog Steven Zussino,Founder, Grocery Alerts Canadahttp://www.groceryalerts.ca/@groceryalerts
2. Introduction Grocery Alerts Canadafounded in 2009. Collaborate togetheras a couple FrugalRecipes, CouponMatchups, Moneysaving tips. Currently have 21,000+ subscribers,10,500 +Facebook fans, and6,500 Twitterfollowers. 3. We all started our blogs small. 4. Goal is to attract a crowd! 5. Ask yourself these questions? Do you share or spread your own content? Do you have a regular posting schedule? Can a reader comment and expect a response? Do you reach out using social media tools? Do you offer any solutions for your readers? Do you communicate what your blog offers topotential readers? Do you share with other bloggers? 6. Creating and Building aCommunity Crowdsource Credibility Be remarkable Show your personality Essential plugins/tools 7. Crowdsource 10 ways tobuild content for your readers1)Contest or giveaway (they need to participate).2)Ask your readers to submit content. (i.e. Share a reader story)3)Get your communitys opinion on a new logo and have them vote on theirfavorites or for a charity event.4)Invite members to taste test new ideas and vote on which ones willlaunch.5)Ask your community what new products and services theyd most like tosee.6)Find out issues facing your community regarding your specific topic orniche.7)Ask for productivity tips, synonyms or other types of advice.8)Ask what your community most wants to learn from your content.9)Ask what sort of discussion topics they enjoy least and what topic youvedone to death.10) Use your community to help choose new designs for product packagingand new websites. 8. Build credibility Showyour media mentions with a simplegraphic. Builds trust with your readers and potentialcommunity members. 9. Stand out and be remarkable Wereleased ourfree stuff on your birthday eBook first to our members toreward them for signingup for our newsletter. This spread virally withover 1,200 FacebookLikes and 30,000 +downloads. 10. Provide value 11. Provide a little entertainment 12. Even if it is a little out there! 13. Controversy always works! 14. Comments are Important Make sure yourreaders know thatyou care and readtheir comments. Provide an easyform to comment in. Use CannedResponses in Gmailto save time. 15. Recommended Plugins Comment Redirect by Yoast AWeber Web Forms Simple Facebook Connect Top Commenters Formidable Threaded Comments Disqus Share This 16. Simple Facebook Connect Integratecomments madeon Facebookback into yourown site 17. Top Contributors Displayyour top commenters or authors in a widget. 18. Comment Reply Notification Youcan choose to alert everyone on thethread whenever anyone replies or limit it topersonal replies. You could also allow users to choose forthemselves with a simple checkbox as theyreply. This will allow the users to follow up thecomment and expand the conversation ifdesired. 19. Threaded Comments Threaded comments on a blog are comments where a reply to a particular comment tucks nicely under the comment it is a reply to. 20. AWeber Web Forms Allowsyou to install an AWeber web form on your WordPress blog and lets visitors subscribe to your list when commenting or registering on your blog. 21. Formidable Pro Quickly and easily build forms with a simple drag- and-drop interface and in-place editing. 22. Disqus Disqus, pronounced"discuss", is a serviceand tool for webcomments anddiscussions. Disqus makescommenting easier andmore interactive, whileconnecting websites andcommenters across athriving discussioncommunity. 23. Comment Redirect Redirectcommenterswho just madetheir firstcomment to apage of yourchoice. Allowsyou to askthem tosubscribe, likeyou onFacebook, etc. 24. What Social Networks are you on? Facebook Twitter Pinterest Google + LinkedIn 25. Improve your e-mail list Add a newsletter to your blog using AWeber. Consider a light-box pop-up to sign up more registrants Add an email opt-in checkbox to your contest entry form, freedownloads, registrations for webinars, accounts. Get permission at check-out (if you run a store). Include Forward-to-a-Friend links in your newsletter. Add your sign-up form on Facebook as a tab. Partner with non-competing businesses and run ads on eachothers sites and in each others newsletters. 26. Questions?