how to use your blog to build your business
DESCRIPTION
Walk yourself through these 10 questions to develop the most effective strategy for your blog...and bring in the most business!TRANSCRIPT
How to use your BLOG to build your business
Companies that blog have 55% more website visitors.
Don't Blog Blog0
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SOURCE: HUBSPOT, 2010
B2C companies that blog generate
88% more leads.
Don't Blog Blog0
2
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# M
edia
n M
onth
ly L
eads
SOURCE: HUBSPOT, 2010
B2B companies that blog generate
67% more leads.
Don't Blog Blog0
2
4
6
8
10
12
14
16
# M
edia
n M
onth
ly L
eads
SOURCE: HUBSPOT, 2010
Yeah but…
It all comes down to strategy.
We want a blog because we want to _____.
SEO
People will read our blog because _____.
We will get topics for posts from _____.
Keyword Research Ask Sales Ask Customers Read Everything
We want visitors to _____ after reading a post.
We will post _____ times per month.
We will spice up our posts with _____.
Video Top 10 lists Expert interviews Infographics How to’s
_____ will be in charge of writing posts.
_____ will be in charge of uploading posts.
_____ will be in charge of analytics.
We will market our blog by _____.
Our Website RSS Feed SEO/Search Engines Email Newsletter Social Media
We will also use this content in _____.
Email Newsletter Social Media Press Releases E-books Podcasts/Webinars
We will measure our success by tracking _____.
The success of your blog all comes down to developing the right strategy.
Still not sure what to do?
Contact me and let’s talk!
Beth [email protected]