how to grow your business using social media

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Tomo360  Tomo  =  connec)ons  (in  Japanese)  

How  To  Grow  Your  Business  With      Social  Media  

@TOMO3603  

Susu  Wong  Founder  

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Branding/Graphics  

Website  

Social  Media  

Email  MarkeBng  

Tomo360  elevates  your  marke?ng  to  the  next  level  

Marke?ng    Strategies  

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Agenda  

•  Social  Media  StaBsBcs  

•  Why  Go  Social  •  Social  Media  Strategy  •  Social  Media  MarkeBng  Tools  –  TwiEer  –  Facebook  –  LinkedIn  –  Social  Media  Management  Tools  

Follow  me  on  TwiDer@tomo3603  

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Social  Media  is  about  People  and  Conversa?on,  and  Connec?ng  with  

Customers  and  Prospects  

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Why  you  can’t  ignore  Social  Marke?ng  

Source:  www.radiatemedia.com  

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Social  Marke?ng  in  2013  

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Why  go  Social?  

•  Casual  and  conversaBonal  •  Cost  efficient  opBon  •  MulBple  ways  for  generaBng  leads    •  Diverse  audience  •  Great  feedback  system    •  Increase  search  engine  ranking  

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Before  you  start,  you  need  a  game  plan  

MarkeBng  Goals/

ObjecBves  

Targeted  Audiences  

Social  Media  TacBcs  

Metrics    

• Thought  leader?  • Listener?  • Communicator?  

• Demographics  • Age  • Race    

• Facebook  • TwiEer  • LinkedIn  • Pinterest  • Instagram  • Google+  

• AcBvity  metric  • Impact  Reach  • ChaEer  about  you  

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TWITTER  Social  Media  Tools  #1  

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TwiDer  

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Tip  #1:  Visual  Content    

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Tip  #2:  Visual  Content    

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TwiDer’s  Old  Design  

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TwiDer’s  New  Design  

hEps://twiEer.com/channingtatum  

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TwiDer  Tip#2:    Follow  Influencers  

•  Domain  Authority  –  tons  of  followers  

•  Social  Authority  –  ranked  high  on  Google  searches  •  Passionate  followers  

Blogging  sites:  –  hEp://alltop.com/  

–  hEp://technoraB.com/  

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TwiDer  #3:  Best  Prac?ces  

•  Use  a  maximum  of  1  to  2  hashtags    –   @username    

•  Engage  new  followers  by  thanking  them  directly  (DM)  •  Follow  Fridays  (#FF)  •  Tweet  during  weekends/rush  hours  •  Shrink  your  urls:  –   hEp://bit.ly/  or  hEp://Bnyurl.com/  

•  Ask  followers  to  retweet  (RT)  –  Tweets  with  links  are  86%  more  likely  to  be  retweeted  

hEp://blog.bufferapp.com/10-­‐new-­‐twiEer-­‐-­‐staBsBcs-­‐to-­‐help-­‐you-­‐reach-­‐your-­‐followersstats-­‐twiEer  

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TwiDer’s  tools  

•  SocialOomph:  set  up  auto-­‐follows  so  whenever  someone  follows  you,  you  can  follow  them:  www.SocialOomph.com  

•  TrendisBc:  Track  the  popularity  of  topics  and  keywords  on  TwiEer  with  easy  to  read  graph:  www.trendisBc.com  

•  TwiEer’s  picture:  hEp://twitpic.com/  

•  TwiEer’s  Directory:  hEp://tweepz.com/  

•  TwiEer’s  terminology:hEp://www.ibBmes.com/what-­‐do-­‐ff-­‐tbt-­‐gff-­‐foh-­‐rlrt-­‐other-­‐twiEer-­‐instagram-­‐hashtags-­‐terms-­‐mean-­‐1021098  

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FACEBOOK  MARKETING  Social  Media  Tools  #2    

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Tip  #1:    Your  Facebook  Cover  Page  is  your  Storefront  

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Examples  

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Pin  Post  and  Loca?ons  

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Examples  

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Tip  #2:  What  to  post?  

•  Engage  your  fans  –  posts,  pictures,  video,  links,  quotes  etc…  

•  Share  exclusive  promoBons/discounts    •  Create  a  two-­‐way  conversaBon  •  Provide  Bmely  news  •  Facebook  disconnect  plugin  

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•  Include  your  social  media  links  on  your  email  signature  &  website    

•  Ask  your  “likers”  to  suggest  to  their  friends  •  Run  promoBons  to  encourage  likes  •  Like  other  pages  

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Facebook  Tip#3:  

hEp://socialmedialondon.co.uk/best-­‐facebook-­‐pracBces-­‐2014/  

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Resources  

•  hEp://www.hongkiat.com/blog/facebook-­‐Bps-­‐and-­‐tricks-­‐part2/  

•  hEps://www.facebook.com/adverBsing/how-­‐it-­‐works  

•  hEp://socialmedialondon.co.uk/best-­‐facebook-­‐pracBces-­‐2014/  

•  hEps://www.facebook.com/business/a/online-­‐sales/page-­‐post-­‐Bps  

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LINKEDIN  Social  Media  Tools  #3  

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What’s  all  the  buzz  about  LinkedIn?  

•  Largest  and  oldest  professional  network  

•  Over  277  million  registered  users  (2014)  

•  3  million  LinkedIn  business  pages  

•  2.1  million  LinkedIn  Groups  •  B2B  plamorm  

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Tip#1:  LinkedIn  profile    

•  Upload  a  professional    picture  

•  Create  a  compelling  headline  

•  Use  descripBve  keywords  for  your  experiences/  specialBes  

•  Add  your  website  and  social  media  links  

•  Add  connecBons  

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Tip#2:  Get  Connected  

•  LinkedIn  with  people  you  met  face-­‐to-­‐face  

•  Scan  business  cards  with  CardMunch  app    •  Connect  with  care  •  Give  recommendaBons  first    

•  Join  Interest  LinkedIn  Groups    

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Tip#3:    Best  Prac?ces  

•  Post  status,  events  and  interesBng  updates  •  Update  your  profile  regularly  •  Join  and  parBcipate  in  groups    –  Create  your  own  group  

•  Create  your  company  page  •  Show  examples  of  your  work  or  projects  

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Resources  

•  hEp://www.wikihow.com/Create-­‐an-­‐Account-­‐on-­‐LinkedIn  

•  hEp://www.ezanga.com/news/2011/10/20/3-­‐ways-­‐to-­‐interact-­‐on-­‐linkedin/  

•  hEp://blog.hubspot.com/blog/tabid/6307/bid/23454/The-­‐UlBmate-­‐Cheat-­‐Sheet-­‐for-­‐Mastering-­‐LinkedIn.aspx  

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SOCIAL  MEDIA  MANAGEMENT  TOOLS  Social  Media  Tools  #4  

37  Social  Media  Tools  

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Images  for  social  media/blogs  

Royalty  free  images  

•  Flicker  CreaBve  Commons  

•  Photo  Bin  •  Free  Range  Stock    •  Photo  Bin  

Stocked  images  

•  BigStock  •  iStock  •  Fotolia  •  ShuEerstock  

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Tomo360    Crea?ve  Connec?ons  to  your  Customers    

Susu  Wong  www.tomo360.com  

Facebook  me:  www.facebook.com/tomo360  Follow  me  on  TwiEer:  www.twiEer.com/tomo3603  

978.253.4922  

Contact  me  if  you  have  any  quesBons