how to build relationships with social media

Passion for building relationships and connecting people

Social is a way of life

Failure means not trying

People want to help themselves; they want tools and skills

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Common language

Your roadmap

Communities

Relationships

How to Integrate Social

© The Community Roundtable, 2012 All Rights Reserved

© The Community Roundtable, 2012 All Rights Reserved

© The Community Roundtable, 2012 All Rights Reserved

Strong relationships are a key differentiator for anyone

People and organizations fostering meaningful relationships will succeed

Social media tools facilitate relationship building

Integrating social tools and online communities into your strategy increases your success

Pre 1990: People are not connected

1990: Connecting people to information

2000: Connecting people to people

2012: Everything is Connected

http://www.softwaremag.com/default/assets//Image/PeoplePowered.jpeg

http://mi9.com/uploads/landscape/4154/desert-sand_422_71936.jpg

Three years ago there were No Smartphones [as we know them today]

Years to Reach 50 millions Users:

Radio: 38 Years

TV: 13 Years

Internet: 4 Years

Facebook: added 100 million users in less than 9 months

iPhone applications: 1 billion in 9 months

PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA

AGE

Religious Institutions, state, monarchy dictate the agenda

Consumers dictate

Talk face to face

Talk to shop worker

Consumer influence channels

Consult a professional

Readers letters

Phone in; TV / Radio

Talk to shop worker

Talk face to face

Phone call

Professional media dictate http://blogs.cisco.com/

http://www.flickr.com/photos/intherough/3573333256/

But Adoption Creates Congestion

http://www.technologyreview.com/business/24562/page2/

@rhappe #e2conf

@rhappe #e2conf

Choices http://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can-11.jpg&imgrefurl=http://www.furniturehomedesign.com/eco-design/green-planet-paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6-9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint%26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=194&hovw=259&tx=160&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0

http://www.flickr.com/photos/merinocroos/2183126257/

Content

Conversations

Social Engagements

http://www.topnews.in/files/lindsay-lohan111.jpg

A Real Hero … Changing Lives

http://rayzzo.posterous.com/

http://www.flickr.com/photos/gibsonsgolfer/5604698336/

Communities Provides Human Scale &

Humane Scalability

En

cou

nte

r Awareness

Rec

og

nit

ion

Awareness

Resonance

Dev

elo

pm

ent Understanding of

compatibility

Piqued interest

Acknowledgement of relationship

Fri

end

ship

Contextual Trust

Contextual Loyalty

Contextual Advocacy

Inti

mac

y Forgiveness

Advocacy & Defense

Universal Trust

Universal Loyalty

Social Media (Content-Based) Engagement

Cheap & Fast

Community (Relationship-Based) Engagement

Cost Effective & Faster (trust-based)

Direct Engagement

Expensive & Slow @rhappe #e2conf

@rhappe #e2conf

• What can enable your strategy and plan?

• Where are your stakeholders?

Integration Relationships

Return on Investment

Goals

Relationships

Listening and Two-way Communication

What are your key required relationships? Where do you want them to be and can these tools help?

If you invest resources (time and money), what is your expected return? What’s your dashboard?

• What do you want to accomplish beyond presence and broadcasting?

32

by leading the way and

doing things differently ...

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Tell us how you personally want to

ignite change in the world ...

Twitter @powernoodle FB Page: powernoodle

And we will invite you

to a free webinar to teach you how

Powernoodle can help!

The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are

indistinguishable from it

"Over and over again, connecting people with one another is what

lasts online. Some folks thought it was about technology,

but it's not.“

Seth Godin

This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done

http://www.flickr.com/photos/pogonophobia/

Services TheCR Network TheCR Focus TheCR Advisory TheCR Research Community Management Training

Mission: Advancing the Business of Community Champion.: Advocate for the needs of community

business owners Educate: Provide support and resources for community

and social business leaders Curate: Aggregate, document, and share community

management best practices

Member Organizations Rachel Happe Principal and Co-Founder @rhappe

Jim Storer Principal and Co-Founder @jimstorer

Leadership Team

Ayelet Baron Principal @ayeletb

© The Community Roundtable, 2012 All Rights Reserved