how to use social media to connect with your community, build relationships, and win deals
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How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals This is a webinar I did for the American Marketing Association (AMA) in December of 2013.TRANSCRIPT
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How To Use Social Media to Connect with Your Community, Build Relationships, and Win Deals
DJ Waldow Digital Marketing Evangelist at Marketo December 18, 2013
© 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
DJ Waldow Digital Marke:ng Evangelist
Marketo @djwaldow
Yes.
Social media is hot.
Over half of Americans have a profile on a social networking site
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10
[Audience Poll]
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11
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My MOM is on Facebook.
1/3 of status updaters post updates using the services website nearly every day.
55% of cell phone owners say that their
phone is a smartphone.
What is social media?
Nope.
Those are just social media tools.
Nope.
Social
Social. Yes.
But none of those are social media.
Social. Yes.
Media
Media. Yes.
But none of those are social media.
Media. Yes.
Social Media
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Does anyone know … ?
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Building rela:onships through social media is like making a mojito
It’s not the job for a novice.
Instead, it takes a trained professional … and :me… and pa:ence.
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So … where to start?
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The
SECRET to building rela:onships through social media
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But what does an
online smile look like?
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No really … what does an
online smile look like?
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What ARE the (awesome) contents?
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Immediate response
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Humor / Human
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Helpful Selling
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More Helpful Selling + Humor / Human
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Marketo umbrellas lighting the way !
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Just this morning …
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5,507,089 impressions 13,198 clicks 844,714 people reached
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Gary Vaynerchuck
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42 seconds later …
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42 seconds later …
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The Secret Sauce
“The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.”
-Gary Vaynerchuck in Jab, Jab, Jab, RIGHT HOOK
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marketo.com/cheat-sheets/online-community/
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marketo.com/definitive-guides/social-marketing/
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QUESTIONS?