how to use social media to build relationships

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Post on 08-Dec-2014

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12 Tips for using Facebook and Twitter, plus 6 tips for using LinkedIn. Why use social media?

TRANSCRIPT

  • 1. Powerful Facts Kids are learning on iPad, not chalkboards We dont have a choice WHETHER we do social media,but HOW WELL we do it! 93% of consumers trust peer recommendation, whenonly 14% trust advertising 93% of marketers use social media for business The ROI of Social Media is that your business will stillexist in 5 years time!

2. WHO AM I?Amanda Kennedy 3. What Is The Plan? Is this the death of old Marketing 12 rules of Social Media Over to you Tea and biscuits YUM! LinkedIn Your turn again Networking (and more questions) V 4. Why Be On Social Media? Your customers are on it Your competitors are on it Your industry is on it 5. What Can You UseSocial Media For? 6. Networking Brand awareness Driving people to your website Building relationships Spying on competitors Learning about your industry Educating potential clients Customer service Recruiting staff 7. 12 Rules of Twitter & Facebook 8. Have a Killer Profile Picture of you or your brand Tell tweeters what you do Show a side of your personality Add something a little personal but not somethingno one should know Never include politics or religion Have fun Do not copy other bios 9. Have a Killer Profile You or brand as profile picture? Banner Picture Complete your information section Products Awards SEO 10. Have a Killer Focus 11. First Impressions Count 12. Be Bold! Make The First Move 13. Shhhh!! 14. Reciprocate 15. Rave About What You Love 16. Always Be There 17. Build Business Relationships Take it Off-line 18. Be Positive and Happy 19. Do It Well Or Dont Do It At All 20. Do Not Cross Post!! 21. Ideas for Using Facebook Daily Read Your Newsfeed updates Post 1-3 Updates Reply to comments/likes from fans Share 1 post from another business page Like/Comment as your Business Page on atleast 2 updates 22. Ideas for UsingTwitter Daily RT 5 useful tweets Send 3 business updates (these can be scheduled) Send 2 personal updates Shout out to 1 person you admire Reply to all your @ Mentions Have one back and forth conversation Help one person with a business query 23. What Could You Post43 Facebook Marketing Tips by 24. Over to You! 25. What is LinkedIn? 26. LinkedIn Is Your Online CV Welcome to the conference!! 27. Complete your whole LinkedIn CV, yoursummary is your covering letter! 28. 6 Tips to Make Meaningful Connections on LinkedIn 29. Speak Human 30. Connect With Clients 31. Imagine you are in a playgound 32. Dont Underestimate The Powerof Groups! 33. Give and Ask for MeaningfulRecommendations 34. Ideas for using LinkedIn Daily/Weekly Daily Update your status from within LinkedIn Comment on a group discussion or start a groupdiscussion Accept invitations Aim for 2-5 connections a week Write a recommendation Request a recommendation 35. Back to You! 36. Thank You!