dont say yes to big data when you want to say no!

Don’t say YES to BIGDATA if you want to say NO !!

April 25, 2015

- Akkiraju Bhattiprolu (Akki) Associate Vice President, Broadridge Financial Solutions.

akkiraju.bhattiprolu@broadrige.com

akkirajub@gmail.com

www.after3beers.com

Twitter : @akkirajub

© 2014 | 2

Do I have a BigData problem?

© 2014 | 3

Systems of Record • Deliberate Systems

• Structured Data

• Enterprise Resource Planning (ERP)

• OLTP - ACID Transactions

• Analytics And Business Intelligence

• ETL

• Size Of ERP Data?

A C I D

SOR And SOE

BASE

Systems of Engagement

• Coined By Geofrey Moore

• Non-Deliberate Systems

• Unstructured Data

• Consumers, Students & Children

• Interactions – BASE Properties

• Probabilistic Analytics

• Enterprise Use Cases With SOE

© 2014 | 4

BigData

• Infinite Data From Social Networking – SOE

• Smart Machines

• E-Commerce BigData

Volume Velocity Variety Veracity

© 2014 | 5

SOR SOE

4 V’S LOW

4 V’S HIGH

Q1 Q3

Q2 Q4

No Medium

Low High

Use Cases

© 2014 | 7

Is This A Big Data Problem? Use Case 1

High Volume SOR

• Institutional clients – Small number of accounts – Huge number of transactions – 45 K having 30 M Transactions

• Support Computations for OLTP as well OLAP

• Average Computation time 16 Hrs

• Worst Case 44 Hrs

• BigData Problem ?

• Green Plum : Average 7 Hrs

SOR SOE

4 V’S LOW

4 V’S HIGH

Q1 Q3

Q2 Q4

No Medium

Low High

© 2014 | 8

Is This A Big Data Problem? Use Case 2

Low Variety & Veracity SOE

• Text Analytics With Extensive Visualization

• Process unstructured data – Insights – Trends – Patterns

• 7 years of companies

• Few couple of sectors

• Key attributes – Participants – Who asked – What questions – What answers

• BigData Problem? SOR SOE

4 V’S

LOW

4 V’S

HIGH

Q1 Q3

Q2 Q4

No Medium

Low High

© 2014 | 9

Thank you !!