dont say yes to big data when you want to say no!
TRANSCRIPT
Don’t say YES to BIGDATA if you want to say NO !!
April 25, 2015
- Akkiraju Bhattiprolu (Akki) Associate Vice President, Broadridge Financial Solutions.
www.after3beers.com
Twitter : @akkirajub
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Do I have a BigData problem?
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Systems of Record • Deliberate Systems
• Structured Data
• Enterprise Resource Planning (ERP)
• OLTP - ACID Transactions
• Analytics And Business Intelligence
• ETL
• Size Of ERP Data?
A C I D
SOR And SOE
BASE
Systems of Engagement
• Coined By Geofrey Moore
• Non-Deliberate Systems
• Unstructured Data
• Consumers, Students & Children
• Interactions – BASE Properties
• Probabilistic Analytics
• Enterprise Use Cases With SOE
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BigData
• Infinite Data From Social Networking – SOE
• Smart Machines
• E-Commerce BigData
Volume Velocity Variety Veracity
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SOR SOE
4 V’S LOW
4 V’S HIGH
Q1 Q3
Q2 Q4
No Medium
Low High
Use Cases
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Is This A Big Data Problem? Use Case 1
High Volume SOR
• Institutional clients – Small number of accounts – Huge number of transactions – 45 K having 30 M Transactions
• Support Computations for OLTP as well OLAP
• Average Computation time 16 Hrs
• Worst Case 44 Hrs
• BigData Problem ?
• Green Plum : Average 7 Hrs
SOR SOE
4 V’S LOW
4 V’S HIGH
Q1 Q3
Q2 Q4
No Medium
Low High
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Is This A Big Data Problem? Use Case 2
Low Variety & Veracity SOE
• Text Analytics With Extensive Visualization
• Process unstructured data – Insights – Trends – Patterns
• 7 years of companies
• Few couple of sectors
• Key attributes – Participants – Who asked – What questions – What answers
• BigData Problem? SOR SOE
4 V’S
LOW
4 V’S
HIGH
Q1 Q3
Q2 Q4
No Medium
Low High
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Thank you !!