brand manual visualising_jci_170408
Post on 16-Apr-2017
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WE MAKE THEM TALK ABOUT YOU
Show me what you mean!Creating a visual presentation
thebrandmanual.com
It was no accident. It was done by design.
Sherlock Holmes
thebrandmanual.com
We close the delivery gap between business and customer perspective.
thebrandmanual.com
• what you say and what you show – how these correlate;
• what happens in the viewer’s head during your keynote;
• how to make your slides boost your speech, not obfuscate it,
• introduction of the Pecha Kucha format.
thebrandmanual.com
What is a brand? • Brand is what’s left after you’ve left the room.
Creating a new brand • Why – the purpose
• Who – target group, competition
• How – language, tone & manner
• Scope – Brand architecture, sub-brands
• Ambitions – the future
Rebranding • Why rebrand?
• Does the new identity carry a core idea?
• Who’s behind the rebranding?
• What’s the measurable target?
• What’s the plan?
Brand creation / the process • The Brief
• Discovery
• The Debrief
• Brand Platform
• Visualised directions
• Developing the concept
• Brand launch / relaunch
thebrandmanual.com
What is a brand? • Brand is what’s left after you’ve left the room.
Creating a new brand • Why – the purpose
• Who – target group, competition
• How – language, tone & manner
• Scope – Brand architecture, sub-brands
• Ambitions – the future
Rebranding • Why rebrand?
• Does the new identity carry a core idea?
• Who’s behind the rebranding?
• What’s the measurable target?
• What’s the plan?
Brand creation / the process • The Brief
• Discovery
• The Debrief
• Brand Platform
• Visualised directions
• Developing the concept
• Brand launch / relaunch
thebrandmanual.com
Tell me – and I’ll forget Show me – and I’ll remember Engage me – and I’ll understand
thebrandmanual.com
Born 1948 Male
Grew up in England Married 2nd time
Successful in business Wealthy
Spends winter holidays in the Alps Likes dogs
thebrandmanual.com
How to make your slides boost your speech, not obfuscate it
thebrandmanual.com
Prioritise matters
by the level of their importance
thebrandmanual.com
Don’t jumpStick to your template. Don’t ”design” it.
thebrandmanual.com
With text, graphs & info, it’s the other way around
thebrandmanual.com
NIGHTLIGHT &QUIET
CITY /VILLAGESIGHTS
NOT ADESTINATION
PORTHISTORY
WHERETO
GO?
CLUBCONCERT
SHOW
RACERS
SAFETY
SAFETY
NICEENVIRON-
MENT
HYGIENEWATERFUELAC/DCWC / SHOWER
PEOPLE
EASYENTRY WINTER
STORAGETECHSUPPORT
EXTRASERVICES
THECOST
PEERREFERENCE
PREINFO
WIFI
RESTO
SHOP
ATM
KIDS
RACEFAME
PORTCHAIN
WAVEBREAKERS
LOCALLIFE365
thebrandmanual.com
www.issuu.com/thebrandmanual/docs
A quick read
A slow read (comparatively)
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