akd advocaten & sm
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Vincent@Everts.net+31647180864
@vincenteAdvocaten & social media
AKD 17 juni
Friday, June 17, 2011
Vincent@Everts.net+31647180864
@vincenteAdvocaten & social media
AKD 17 juni
Friday, June 17, 2011
Friday, June 17, 2011
Vincent Everts?
Friday, June 17, 2011
Vincent Everts?
Friday, June 17, 2011
Innovation acceleration
Innovation study trips:2008: China2009: Russia2010: Brazil
Friday, June 17, 2011
Innovation acceleration
Innovation study trips:2008: China2009: Russia2010: Brazil
Friday, June 17, 2011
Tudou.com earlier then YouTube
Friday, June 17, 2011
Tudou.com earlier then YouTube
Friday, June 17, 2011
Social Media
2.0
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• Generatie
• X,Y, Z
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• Generatie
• X,Y, Z
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• Mijn Tools
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Videoblogger
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Videoblogger
Talk to Me!
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• kassa
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internet connected TV
bron: GfKFriday, June 17, 2011
internet connected TV
2010: 7%
bron: GfKFriday, June 17, 2011
internet connected TV
2010: 7%2011: 15%2013: 60%
bron: GfKFriday, June 17, 2011
Power of online Video
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YouTube uploadsper minuut
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YouTube uploadsper minuut
0
11
22
33
2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II
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Video wordt top kwaliteit
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Make your own company TV Channel
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Make your own company TV Channel
Friday, June 17, 2011
www.yubby.comFriday, June 17, 2011
www.yubby.comFriday, June 17, 2011
Search automatically on 30 networks
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www.yubby.comFriday, June 17, 2011
www.yubby.com
First weekusers send in 2000 video’s300.000 unique viewers
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SM @AKD • Sales: Word of mouth
• Huidige klanten,
• Recepties, Seminars,
• Artikellen
• Sociale Media
• Linkedin passief, paar discussies
• NOT Twitter, Facebook (was verboden)
• NOT Youtube, Blogs
Friday, June 17, 2011
Volg Vincent Everts livein zijn elektrische Leaf
- Live auto lifestats- Live 1.6mbit streaming video- Live Google maps- Twitter with driver- Twitter with Car- Interviews
Friday, June 17, 2011
Volg Vincent Everts livein zijn elektrische Leaf
Friday, June 17, 2011
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Internet is pain!
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What are we going to talk about?
Friday, June 17, 2011
time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
Friday, June 17, 2011
Web1.0
Friday, June 17, 2011
Web1.0
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7
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How do we spend our time?
4%6%
19%
33%
39%
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
Friday, June 17, 2011
Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
Friday, June 17, 2011
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• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
Friday, June 17, 2011
Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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Why callvia computer?
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It’spersonal!
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It’spersonal!
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It’spersonal!
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Friday, June 17, 2011
MS Paid $6bn for online advertising company aQuantive in 2007
$40B for Tmobile USA
Friday, June 17, 2011
MS Paid $6bn for online advertising company aQuantive in 2007
$40B for Tmobile USA
668M clients145M active users/month207B minutes +39B minutes 2010$13/$52 user$5/yr$860M/20109x SalesBusiness?
Friday, June 17, 2011
“Microsoft has always had the ability to take really great technology and ruin it”
MS Paid $6bn for online advertising company aQuantive in 2007
$40B for Tmobile USA
668M clients145M active users/month207B minutes +39B minutes 2010$13/$52 user$5/yr$860M/20109x SalesBusiness?
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59
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Tablet market in 2014
60
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61
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Playmate
63
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Playmate
63
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Interview Chief Architect VtsPN @marceln
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12
IMPACT ON BUSINESS
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DELL Case
Friday, June 17, 2011
DELL Case
Friday, June 17, 2011
Dell notebooks
Friday, June 17, 2011
Dell notebooks
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Online bestedingen
2010: 9 miljard euro
2009: 7,3 miljard euro
bron: thuiswinkel.org
Web-influenced 48 miljard
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ProductinformatieSocial toolsFriday, June 17, 2011
ProductinformatieSocial toolsFriday, June 17, 2011
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
Friday, June 17, 2011
beta
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Friday, June 17, 2011
Friday, June 17, 2011
Friday, June 17, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, June 17, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, June 17, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, June 17, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, June 17, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, June 17, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, June 17, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, June 17, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, June 17, 2011
Who talks
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“What are you doing in 140 characters”
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LondonCalling.mobiFriday, June 17, 2011
LondonCalling.mobiFriday, June 17, 2011
• s
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• s
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Social Networking
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 1985
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Wordprocessing 2008
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Wordprocessing 2008
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Online collaborationFriday, June 17, 2011
Revisionscompare
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Web 2.0 Trend:Co-Creation
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49
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Social Media
2.0
Friday, June 17, 2011
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Vincent Everts
Friday, June 17, 2011
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