akd advocaten & sm

[email protected]+31647180864

@vincenteAdvocaten & social media

AKD 17 juni

Friday, June 17, 2011

mailto:[email protected]


Vincent Everts?


Innovation acceleration

Innovation study trips:2008: China2009: Russia2010: Brazil


Tudou.com earlier then YouTube


Social Media

2.0


• Generatie

• X,Y, Z


• Mijn Tools


Videoblogger


Videoblogger

Talk to Me!


• kassa


internet connected TV

bron: GfKFriday, June 17, 2011


2010: 7%



2010: 7%2011: 15%2013: 60%


Power of online Video


YouTube uploadsper minuut


YouTube uploadsper minuut

0

11

22

33

2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II


Video wordt top kwaliteit


Make your own company TV Channel


www.yubby.comFriday, June 17, 2011

Search automatically on 30 networks


www.yubby.comFriday, June 17, 2011

www.yubby.com

First weekusers send in 2000 video’s300.000 unique viewers


SM @AKD • Sales: Word of mouth

• Huidige klanten,

• Recepties, Seminars,

• Artikellen

• Sociale Media

• Linkedin passief, paar discussies

• NOT Twitter, Facebook (was verboden)

• NOT Youtube, Blogs


Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live 1.6mbit streaming video- Live Google maps- Twitter with driver- Twitter with Car- Interviews


Volg Vincent Everts livein zijn elektrische Leaf


Internet is pain!


What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


7


How do we spend our time?

4%6%

19%

33%

39%


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines


Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph


• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube


Why callvia computer?


It’spersonal!


MS Paid $6bn for online advertising company aQuantive in 2007

$40B for Tmobile USA




668M clients145M active users/month207B minutes +39B minutes 2010$13/$52 user$5/yr$860M/20109x SalesBusiness?


“Microsoft has always had the ability to take really great technology and ruin it”



668M clients145M active users/month207B minutes +39B minutes 2010$13/$52 user$5/yr$860M/20109x SalesBusiness?


59


Tablet market in 2014

60


61


Playmate

63


Interview Chief Architect VtsPN @marceln


12

IMPACT ON BUSINESS


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


Online bestedingen

2010: 9 miljard euro

2009: 7,3 miljard euro

bron: thuiswinkel.org

Web-influenced 48 miljard


ProductinformatieSocial toolsFriday, June 17, 2011

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


beta


• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0


Who talks


“What are you doing in 140 characters”


LondonCalling.mobiFriday, June 17, 2011

• s


Social Networking


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationFriday, June 17, 2011

Revisionscompare


Web 2.0 Trend:Co-Creation


49


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com





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