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Hoe kan AKD advocaten SM (social media) gebruiken? Een introductie!

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  • 1.Vincent@Everts.net Advocaten & social media+31647180864AKD 17 juni @vincenteFriday, June 17, 2011

2. Vincent@Everts.net Advocaten & social media+31647180864AKD 17 juni @vincenteFriday, June 17, 2011 3. Friday, June 17, 2011 4. Vincent Everts?Friday, June 17, 2011 5. Vincent Everts?Friday, June 17, 2011 6. Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilFriday, June 17, 2011 7. Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilFriday, June 17, 2011 8. Tudou.com earlier thenYouTubeFriday, June 17, 2011 9. Tudou.com earlier thenYouTubeFriday, June 17, 2011 10. Social Media 2.0Friday, June 17, 2011 11. Generatie X,Y, ZFriday, June 17, 2011 12. Generatie X,Y, ZFriday, June 17, 2011 13. Mijn ToolsFriday, June 17, 2011 14. VideobloggerFriday, June 17, 2011 15. VideobloggerTalk to Me!Friday, June 17, 2011 16. kassaFriday, June 17, 2011 17. Friday, June 17, 2011 18. Friday, June 17, 2011 19. Friday, June 17, 2011 20. Friday, June 17, 2011 21. Friday, June 17, 2011 22. Friday, June 17, 2011 23. Friday, June 17, 2011 24. Friday, June 17, 2011 25. Friday, June 17, 2011 26. Friday, June 17, 2011 27. Friday, June 17, 2011 28. Friday, June 17, 2011 29. internet connected TVbron: GfKFriday, June 17, 2011 30. internet connected TV 2010: 7%bron: GfKFriday, June 17, 2011 31. internet connected TV 2010: 7% 2011: 15% 2013: 60%bron: GfKFriday, June 17, 2011 32. Power ofonline VideoFriday, June 17, 2011 33. Friday, June 17, 2011 34. YouTube uploadsper minuutFriday, June 17, 2011 35. YouTube uploadsper minuut3322112007 I 2007 II 2008 I 02008 II 2009 I 2009 II 2010 I 2010 IIFriday, June 17, 2011 36. Video wordt topkwaliteitFriday, June 17, 2011 37. Friday, June 17, 2011 38. Friday, June 17, 2011 39. Make yourown company TV ChannelFriday, June 17, 2011 40. Make yourown company TV ChannelFriday, June 17, 2011 41. www.yubby.comFriday, June 17, 2011 42. www.yubby.comFriday, June 17, 2011 43. Search automaticallyon 30 networksFriday, June 17, 2011 44. www.yubby.comFriday, June 17, 2011 45. First weekusers send in 2000 videos 300.000 unique viewerswww.yubby.comFriday, June 17, 2011 46. Friday, June 17, 2011 47. SM @AKD Sales: Word of mouth Huidige klanten, Recepties, Seminars, Artikellen Sociale Media Linkedin passief, paar discussies NOT Twitter, Facebook (was verboden) NOT Youtube, BlogsFriday, June 17, 2011 48. Volg Vincent Everts livein zijn elektrische Leaf- Live auto lifestats- Live 1.6mbit streaming video- Live Google maps- Twitter with driver- Twitter with Car- InterviewsFriday, June 17, 2011 49. Volg Vincent Everts livein zijn elektrische LeafFriday, June 17, 2011 50. Friday, June 17, 2011 51. Friday, June 17, 2011 52. Friday, June 17, 2011 53. Internet is pain!Friday, June 17, 2011 54. Friday, June 17, 2011 55. Friday, June 17, 2011 56. Friday, June 17, 2011 57. Friday, June 17, 2011 58. Friday, June 17, 2011 59. Friday, June 17, 2011 60. Friday, June 17, 2011 61. Friday, June 17, 2011 62. What are we going to talk about?Friday, June 17, 2011 63. What are we going to talk about? Web 1.0 Viral Marketing (PP)time consumption travelRSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0Twitter Amazon Yubby Co-CreationMultitaskingGoogle Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trendsFriday, June 17, 2011 64. Web1.0Friday, June 17, 2011 65. Web1.0Friday, June 17, 2011 66. 7Friday, June 17, 2011 67. 7Friday, June 17, 2011 68. 7Friday, June 17, 2011 69. 7Friday, June 17, 2011 70. 7Friday, June 17, 2011 71. How do we spend our time?4% 6% 39% 19%33%Friday, June 17, 2011 72. How do we spend our time?TV: 39% 178 min. 4%6% Radio: 33% 151 min.39%19%Internet: 19% 86 min. Newspaper: 6%20 min 33% Magazines: 4%18 minTVRadioInternetNewspapersMagazinesFriday, June 17, 2011 73. Time & advertisementTV 3 hours/day/userAdvertisement 200M public + 600 commercialadvertisment/hour TV watching 0,06Time online: 1,5 h pp/dayOnline adds 500M/yrAdds 0,07 pp/hNewsPapers 20 min/day750M adv revenueAdds 2,00 pp/hMagazines18 m/dayAdvertisement 700Reclame inkomsten: 2,50 pp/phFriday, June 17, 2011 74. Friday, June 17, 2011 75. $32 billion sales 1 Billion searches/day Money from Adwords Almost nothing fromYoutube, Google earth/map, gmail, apps etcFriday, June 17, 2011 76. Google adwords Easy to set-up Easy to budget Price per keywordAlso onYouTubeFriday, June 17, 2011 77. Friday, June 17, 2011 78. Friday, June 17, 2011 79. Friday, June 17, 2011 80. Friday, June 17, 2011 81. Friday, June 17, 2011 82. Friday, June 17, 2011 83. Friday, June 17, 2011 84. Friday, June 17, 2011 85. Friday, June 17, 2011 86. Friday, June 17, 2011 87. Friday, June 17, 2011 88. Friday, June 17, 2011 89. Friday, June 17, 2011 90. Friday, June 17, 2011 91. Friday, June 17, 2011 92. Why callFriday, June 17, 2011via computer? 93. Itspersonal!Friday, June 17, 2011 94. Itspersonal!Friday, June 17, 2011 95. Itspersonal!Friday, June 17, 2011 96. Friday, June 17, 2011 97. Friday, June 17, 2011 98. MS Paid $6bn for onlineadvertising company aQuantivein 2007$40B for Tmobile USAFriday, June 17, 2011 99. MS Paid $6bn for onlineadvertising company aQuantive 668M clientsin 2007 145M active users/month207B minutes +39B minutes 2010$40B for Tmobile USA$13/$52 user$5/yr$860M/20109x SalesBusiness?Friday, June 17, 2011 100. MS Paid $6bn for onlineadvertising company aQuantive 668M clientsin 2007 145M active users/month207B minutes +39B minutes 2010$40B for Tmobile USA$13/$52 user$5/yrMicrosoft has$860M/2010always had the9x Salesability to take reallyBusiness?great technologyand ruin itFriday, June 17, 2011 101. Friday, June 17, 2011 102. Friday, June 17, 2011 103. Friday, June 17, 2011 104. Friday, June 17, 2011 105. Friday, June 17, 2011 106. 59Friday, June 17, 2011 107. Tablet market in 2014 60Friday, June 17, 2011 108. 61Friday, June 17, 2011 109. Friday, June 17, 2011 110. Playmate63Friday, June 17, 2011 111. Playmate63Friday, June 17, 2011 112. Interview Chief Architect VtsPN @marcelnFriday, June 17, 2011 113. IMPACT ON BUSINESS 12Friday, June 17, 2011 114. Friday, June 17, 2011 115. Friday, June 17, 2011 116. Friday, June 17, 2011 117. Friday, June 17, 2011 118. Friday, June 17, 2011 119. Friday, June 17, 2011 120. Friday, June 17, 2011 121. Friday, June 17, 2011 122. Friday, June 17, 2011 123. DELL CaseFriday, June 17, 2011 124. DELL CaseFriday, June 17, 2011 125. Dell notebooksFriday, June 17, 2011 126. Dell notebooksFriday, June 17, 2011 127. Friday, June 17, 2011 128. Friday, June 17, 2011 129. Friday, June 17, 2011 130. Friday, June 17, 2011 131. Friday, June 17, 2011 132. Friday, June 17, 2011 133. Friday, June 17, 2011 134. Friday, June 17, 2011 135. Friday, June 17, 2011 136. Friday, June 17, 2011 137. Friday, June 17, 2011 138. Friday, June 17, 2011 139. Friday, June 17, 2011 140. Friday, June 17, 2011 141. Friday, June 17, 2011 142. Friday, June 17, 2011 143. Friday, June 17, 2011 144. Friday, June 17, 2011 145. Friday, June 17, 2011 146. Friday, June 17, 2011 147. Online bestedingen2009: 7,3 miljard euro2010: 9 miljard euroWeb-inuenced 48Friday, June 17, 2011 miljard bron: thuiswinkel.org 148. Social tools ProductinformatieFriday, June 17, 2011 149. Social tools ProductinformatieFriday, June 17, 2011 150. Friday, June 17, 2011 151. Product infowhat else do people buywhat do they recommend?Description of customers Social tools90% social toolsWhat do they buy in the end?what else?Tags of clientsreview of the reviewsreviews of the customersFriday, June 17, 2011 152. betaFriday, June 17, 2011 153. Friday, June 17, 2011 154. Friday, June 17, 2011 155. Friday, June 17, 2011 156. WEB 2.0 Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube FacebooksFriday, June 17, 2011 157. WEB 2.0 Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube FacebooksFriday, June 17, 2011 158. WEB 2.0 Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube FacebooksFriday, June 17, 2011 159. WEB 2.0 Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube FacebooksFriday, June 17, 2011 160. WEB 2.0 Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube FacebooksFriday, June 17, 2011 161. WEB 2.0 Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube FacebooksFriday, June 17, 2011 162. WEB 2.0 Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube FacebooksFriday, June 17, 2011 163. WEB 2.0 Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube FacebooksFriday, June 17, 2011 164. Who talksFriday, June 17, 2011 165. Friday, June 17, 2011 166. Friday, June 17, 2011 167. What are you doing in 140 charactersFriday, June 17, 2011 168. Friday, June 17, 2011 169. Friday, June 17, 2011 170. Friday, June 17, 2011 171. Friday, June 17, 2011 172. Friday, June 17, 2011 173. 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Wordprocessing 2008Friday, June 17, 2011 205. Friday, June 17, 2011 206. Friday, June 17, 2011 207. Online collaborati